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ATOM Mobility presenta una nueva forma para que los usuarios comiencen su viaje de alquiler: Widget de reserva web 🗓️
Con esta herramienta, los usuarios pueden reservar un automóvil (u otro vehículo) directamente desde el sitio web del comerciante sin descargar primero la aplicación para pasajeros. Crea un punto de entrada más fluido para los nuevos usuarios y, al mismo tiempo, mantiene la aplicación en el centro de los pagos, la verificación de identidad y la gestión de los viajes.
Cómo funciona
✅ Un enlace de reserva dedicado para cada comerciante
✅ Los clientes eligen el área, el vehículo y el período de alquiler → confirman la reserva en segundos
✅ El widget sincroniza las reservas con el sistema automáticamente
✅ Después de la reserva, un Código QR + enlaces a App Store/Google Play se muestran para que los usuarios puedan continuar en la aplicación
✅ En la aplicación móvil, los usuarios finalizan el pago y la verificación del carné de conducir o el carné de conducir antes de iniciar el viaje
🎨 El widget coincide con el color principal de la aplicación para lograr un aspecto impecable y de marca.
📊 Cada reserva ahora muestra su Fuente — Aplicación, reservador web, panel de control o API.
👉 Demuéstralo aquí: app.atommobility.com/rental-widget
Por qué es importante
Muchas plataformas digitales de alquiler y movilidad exitosas combinan los flujos de reserva web y de aplicaciones para maximizar la conversión.
Toma Turó por ejemplo:
- Los clientes que naveguen por Internet pueden reservar un coche al instante en turo.com.
- Pero para desbloquear el coche, cargar su licencia de conducir y gestionar el viaje, cambian a la aplicación móvil dedicada.
- Este doble flujo reduce la fricción para los nuevos usuarios y, al mismo tiempo, mantiene la seguridad y los pagos centralizados en la aplicación.
Nuevo ATOM Reservador web funciona de la misma manera: crea una vía de acceso sencilla desde el sitio web y permite que la aplicación gestione la verificación y los pagos.
Esta función también se alinea con la evolución más amplia de la industria que abordamos en Alquiler de vehículos tradicional versus vehículos compartidos entre pares versus vehículos compartidos a pedido artículo. A medida que los modelos de reserva se diversifican, ofrecer múltiples puntos de acceso (web, aplicación y API) se está convirtiendo en una expectativa estándar de los clientes.
Contexto de mercado
Se prevé que el mercado mundial de vehículos compartidos (incluido el uso compartido entre pares) alcance los 28 700 millones de dólares en 2030, frente a los 11 500 millones de dólares de 2025 en Tasa de crecimiento anual del 20%, en el que los actores que dan prioridad a lo digital superan a los operadores tradicionales. ¿Uno de los mayores impulsores del éxito? Reducir la fricción de incorporación y proporcionar procesos automatizados.
- La mayoría de los nuevos clientes descubren las marcas de alquiler en línea antes de descargar una aplicación.
- Las plataformas punto a punto, como Turo y Getaround, ya aprovechan los flujos basados en la web para captar la demanda en la fase de descubrimiento.
- Los operadores tradicionales también están optando por modelos híbridos de web y aplicaciones para competir con las empresas emergentes de movilidad bajo demanda.
El mensaje es claro: ofrecer a los clientes puntos de entrada múltiples y sin interrupciones repercute directamente en la conversión y la utilización.
Activado de forma predeterminada
El webbooker es habilitada de forma predeterminada para todos los comercios de alquiler digital de ATOM Mobility gratis. Simplemente coloque el botón de reserva en su sitio web y sus clientes estarán listos para partir.
📩 ¿Quiere ver cómo el webbooker puede aumentar su conversión y simplificar los alquileres? Ponte en contacto con nuestro equipo y vamos a configurarlo para ti.
Haga clic a continuación para obtener más información o solicitar una demostración.

🚕 Web-booker is a lightweight ride-hail widget that lets users book rides directly from a website or mobile browser - no app install required. It reduces booking friction, supports hotel and partner demand, and keeps every ride fully synced with the taxi operator’s app and dashboard.
What if ordering a taxi was as easy as booking a room or clicking “Reserve table” on a website?
Meet Web-booker - a lightweight ride-hail booking widget that lets users request a cab directly from a website, without installing or opening the mobile app.
Perfect for hotels, business centers, event venues, airports, and corporate partners.
👉 Live demo: https://app.atommobility.com/taxi-widget
What is Web-booker?
Web-booker is a browser-based ride-hail widget that operators can embed or link to from any website.
The booking happens on the web, but the ride is fully synchronized with the mobile app and operator dashboard.
How it works (simple by design)
- Client places a button or link on their website
- Clicking it opens a new window with the ride-hail widget
- The widget is branded, localized, and connected directly to the operator’s system
- Booking instantly appears in the dashboard and mobile app
No redirects. No app-store friction. No lost users.
Key capabilities operators care about

🎨 Branded & consistent
- Widget color automatically matches the client’s app branding
- Feels like a natural extension of the operator’s ecosystem
- Fully responsive and optimized for mobile browsers, so users can book a ride directly from their phone without installing the app
📱 App growth built in
- QR code and App Store / Google Play links shown directly in the widget
- Smooth upgrade path from web → app
🔄 Fully synced ecosystem
- Country code auto-selected based on user location
- Book via web → see the ride in the app (same user credentials)
- Dashboard receives booking data instantly
- Every booking is tagged with Source:
- App
- Web (dashboard bookings)
- Booker (website widget)
- API
🔐 Clean & secure session handling
- User is logged out automatically when leaving the page
- No persistent browser sessions
💵 Payments logic
- New users: cash only
- Existing users: can choose saved payment methods
- If cash is not enabled → clear message prompts booking via the app
This keeps fraud low while preserving conversion.
✅ Default rollout
- Enabled by default for all ride-hail merchants
- No extra setup required
- Operators decide where and how to use it (hotel partners, landing pages, QR posters, etc.)
Why this matters in practice
Web-booker addresses one of the most common friction points in ride-hailing: users who need a ride now but are not willing to download an app first. By allowing bookings directly from a website, operators can capture high-intent demand at the exact moment it occurs - whether that is on a hotel website, an event page, or a partner landing page.
At the same time, Web-booker makes partnerships with hotels and venues significantly easier. Instead of complex integrations or manual ordering flows, partners can simply place a button or link and immediately enable ride ordering for their guests. Importantly, this approach does not block long-term app growth. The booking flow still promotes the mobile app through QR codes and store links, allowing operators to convert web users into app users over time - without forcing the install upfront.
Web-booker is not designed to replace the mobile app. It extends the acquisition funnel by adding a low-friction entry point, while keeping all bookings fully synchronized with the operator’s app and dashboard.
👉 Try the demo
https://app.atommobility.com/taxi-widget

🚲 Cleaner air, less traffic, and better city living - bike-sharing apps are making it happen. With seamless apps, smart integration, and the right infrastructure, shared bikes are becoming a real alternative to cars in cities across Europe.💡 See how bike-sharing supports sustainable mobility and what cities and operators can do to get it right.
Bike-sharing apps are reshaping urban mobility. What began as a practical way to get around without owning a bike is now part of a bigger shift toward sustainable transport.
These services are doing more than replacing short car trips. They help cities cut emissions, reduce congestion, improve health, and connect better with public transport.
As more cities rethink how people move, bike sharing continues to grow as one of the fastest and most affordable tools to support this change.
Why bike sharing is important
Bike-sharing services now operate in over 150 European cities, with more than 438,000 bikes in circulation. These systems help prevent around 46,000 tonnes of CO₂ emissions annually and reduce reliance on private cars in dense urban areas. They also improve air quality, lower noise levels, and make cities more pleasant to live in.
A recent study by EIT Urban Mobility and Cycling Industries Europe, carried out by EY, found that bike-sharing services generate around €305 million in annual benefits across Europe. This includes reduced emissions, lower healthcare costs, time saved from less congestion, and broader access to jobs and services.
For cities, the numbers speak for themselves: every euro invested yields a 10% annual return, generating €1.10 in positive externalities. By 2030, these benefits could triple to €1 billion if bike-sharing is prioritized.
Connecting with public transport
Bike sharing works best when it fits into the wider transport system. Most car trips that bike sharing replaces are short and often happen when public transport doesn’t quite reach the destination. That last kilometer between a bus stop and your home or office can be enough to make people choose the car instead.
Placing shared bikes near metro stations, tram stops, or bus terminals makes it easier for people to leave their cars behind. This “last-mile” connection helps more people use public transport for the long part of their trip and hop on a bike for the short part. Over time, that encourages more consistent use of both bikes and transit.
In cities where bike sharing is integrated into travel passes or mobility platforms, users can combine modes in a single journey. That flexibility supports wider access and makes shared bikes part of everyday mobility, not just something used occasionally.
What the app brings to the experience
The digital experience behind bike sharing is a big part of why it works. People can check availability, unlock a bike, pay, and end their trip – all in one app. This makes it quick, simple, and consistent.
Good bike-sharing apps also offer:
- Real-time vehicle status
- Contactless ID verification and onboarding
- Support for short trips and subscriptions
- Usage history and cost tracking
- Optional features like carbon savings or route suggestions
When users don’t need to think twice about how the system works, they’re more likely to build regular habits around it. That habit shift is what makes a long-term difference for both users and cities.
Wider city-level benefits
Bike sharing isn’t just a transport service. It helps cities meet public goals – cleaner air, lower traffic, healthier residents, and better access to services. When someone chooses a bike instead of a car, it reduces the demand for fuel, parking, and space on the road.
The €305 million annual benefit includes health savings due to increased physical activity, avoided emissions, time gained from reduced congestion, and the creation of jobs tied to fleet operations. Many bike-sharing schemes also improve equity by giving people access to mobility in areas that are underserved by public transport or where car ownership isn’t affordable.
Shared bikes are especially useful in mid-sized cities where distances are manageable and car traffic still dominates. With the right policy support, even small fleets can have a noticeable impact on mobility patterns and public health.
What makes a system work well
Not every bike-sharing system succeeds. To be reliable and scalable, a few things must work together:
- Safe, protected bike lanes
- Well-placed stations near high-demand areas
- Bikes that are easy to maintain and manage
- Operators that monitor usage and shift bikes to where they’re needed
- City policies that support cycling and reduce reliance on cars
Successful systems often grow in partnership with city governments, public transport agencies, and private operators who bring technology, logistics, and know-how.
The role of software and operations
Reliable software is what keeps all parts of the system connected. From unlocking a bike to seeing usage trends across the city, operators need tools that are stable, flexible, and easy to manage. For those launching or scaling a fleet, platforms like ATOM Mobility offer ready-made solutions that handle booking, payments, ID checks, live tracking, and fleet control in one place.

The platform supports both electric and mechanical bikes, offers branded apps, and integrates with smart locks or IoT modules for remote vehicle access. It also lets operators adjust pricing, monitor vehicle health, and manage customer support in real time. That means smaller teams can launch faster and scale smarter, without having to build every tool from scratch.
A small change with a big effect
Bike sharing won’t replace all car trips, but even a small shift makes a difference. A few short rides per week can reduce emissions, improve fitness, and save time spent in traffic. When these trips are supported by good infrastructure, public awareness, and seamless apps, the impact grows.
As cities continue to prioritise sustainability, shared micromobility will play a bigger role in helping people move in cleaner, healthier, and more flexible ways. With the right technology and planning, bike sharing becomes more than a service – it becomes a habit that supports better cities for everyone.


