6 clever shared mobility marketing campaigns we love
April 19, 2023
min. read
Thirty years ago, the car was king. A lot has changed since then, and people increasingly see the value in environmentally friendlier micro-mobility transit options. All you have to do is follow the money – by 2030, according to McKinsey, the shared mobility sector will have generated $1 trillion in spending.
All this means that micro-mobility is a serious business, and like all serious businesses, they have to think about marketing themselves. We've pulled together some of the most creative, fun, and effective shared mobility marketing campaigns out there. See what companies are doing, how they're addressing their audiences, and get inspired for your own campaigns.
Lime - break up with your ride
Mobility vehicles: electric scooters, e-bikes, e-mopeds
Campaign geography: US, UK, Germany
About the campaign:
Lime, a micromobility company present in 150 cities in 30 countries, launched their “Break up with your ride” campaign in the summer of 2022, offering car owners incentives up to $3,500 in value to stop using their cars for a certain amount of time and choose shared mobility options instead.
They highlighted several of the downsides of using cars – ranging from environmental factors to sitting in traffic – to convince the drivers of a need for a break. The subtext, while not explicitly states, was that shared mobility is better for the environment and also eliminates many headaches associated with car ownership.
Lime timed the campaign to coincide with Earth Day, and drivers were able to pledge a certain amount of time that they would go car-free. Participants were able to win Lime merch, gift cards, an electric bike, and Lime rides up to $3,500 in value.
Why we love it:
Many shared mobility users are already carless. That's why shared vehicles are an attractive service – it helps them get around. What makes this campaign particularly effective is that they're going after a new segment – car owners. By tying it to Earth Day and positioning the “breakup” as an environmental act of kindness, they're able to tap into car owners' altruism and concern for the environment, rather than trying to sell them on shared mobility. Thus, the use of Lime's e-vehicles is seen as simply a nice side effect – a win-win for both.
Fun fact:
This campaign has proven to be so successful, that we’re seeing the same concept applied by other micromobility services like Bolt’s “Break up to break free” campaign.
Bolt - the first scooter for cats
Mobility vehicles: e-scooters, ride-hailing, car sharing
Campaign geography: global
About the campaign:
The branding team at Bolt, the Estonian-based micromobility service, saw a recurring trend – of street cats enjoying relaxing on their scooters' base (many photos being shared by Bolt users), which is black and warms up under the sun. They jumped on the observation, and put together a cardboard scratching post that looks just like a bolt scooter, complete with scratch pads and comfy cushions for optimal feline lounging.
The process was documented and shared on social channels – ranging from a series of photos on Linkedin to a video on TikTok. The posts have generated considerable engagement, the Linkedin post has over 2,000 responses and the TikTok has over 291,000 views – currently their most viewed video on their platform (the average views being around 5-6k). Their post includes a post scriptum message and link to a local Estonian animal shelter with cats looking for new homes.
Why we love it:
It's just a bit of good fun! Who doesn't love a wholesome campaign that has no explicit sales or profit motives, and with fun photos of cats, no less.
This is a masterful use of client-generated content (the cat photos), and the fun of going the extra mile, constructing a cat scratching post. The inclusion of a CTA (call to action) to support the local animal shelter gives the fun post a deeper, socially responsible message, and by repurposing the content for various social platforms they're able to spread their message to their users and demonstrate their brand values as well.
Uber - Keep Ukraine Moving
Mobility vehicles: ride-hailing
Campaign geography: global
About the campaign:
In response to Russia's invasion of Ukraine, a country in which Uber was present, Ukrainian Uber drivers started to use the app to help evacuate citizens in need. Uber stepped up to support these initiatives – opening up the platform for global donations to buy much-needed ambulances, and Uber itself committed to match donations up to $1M.
Within the scope of the campaign, Ukrainian filmmaker Oleg Tomin documented some of the drivers making the perilous journeys to evacuate stranded Ukrainians, and published the series on Youtube.
The results of the campaign include over 100,000 trips and $5M in donations from global Uber users. Uber is involved in transporting key support personnel and transporting, evacuating, and conserving artwork and archives.
Why we love it:
While micromobility businesses are just that – businesses – Uber demonstrated leadership in a time of crisis, mobilizing their resources in order to support Ukrainians in times of need and generating support using their global platform.
Transportation is undeniably a part of critical infrastructure, and Uber was able to play a major role in making sure that their systems, which were already in place could be made use of. While the campaign was not profit-driven, it showed the brand's humanity, a value that likely won't be forgotten by many who have been impacted by the war in Ukraine.
Turo - Find your drive
Mobility vehicles: car sharing
Geography: USA, UK, Australia
About the campaign:
Turo's “Find Your Drive” campaign highlights the unique pairing between person and car, matching a car's colour and “vibe” with a correspondingly dressed individual. The subtext communicates that your choice of vehicle is a direct embodiment of a person's style. Turo, which lets users choose from various vehicles (including fun, funky, and exclusive models), is saying that there is something that will suit everyone.
Why we love it:
The campaign is clever in its simplicity – no massive production budgets were required to convey the main message, which in this case is that whatever your personality and preference, there will be a car for hire that you’ll love.
These images could be repurposed for a variety of platforms, ranging from billboards to online content. The diversity in people photographed ensured that the campaign spoke to a diverse array of people, thus accessing a wider audience.
Lime - sh*tty scooters
Mobility vehicles: electric scooters, e-bikes, e-mopeds
Campaign geography: London, Paris
About the campaign:
While electric scooter use is on the rise, they remain a point of contention in some cities more than in others. To address this concern, Lime created a series of print adverts showcasing some of the main negative opinions regarding electric scooters, with some of the posters reading “Sh*tty scooters!”, “Scooters really p*ss me off” and “These scooters are such a f*cking pain”.
The goal was to show the community that they were listening and that they were doing something to discourage bad behaviour, while also hoping to educate the public, their users, on respectful scooter use in the city.
Why we love it:
This campaign is eye-catching and makes waves thanks to its shock-value. More than that, it is also a simple yet highly effective way to address the concerns of society-at-large, while also subconsciously teaching their riders about scooter etiquette.
Felyx mopeds – #felyxgreenfavorites and #felyxhotspots
Mobility vehicles: e-mopeds
Campaign geography: Rotterdam
About the campaign:
Felyx, an e-moped sharing platform present in The Netherlands and Belgium, launched a social media campaign making use of hashtags to showcase the places you can go with Felyx mopeds. Two hashtag campaigns have been launched, one being #FelyxGreenFavorites, the other #Felyxhotspots.
They hosted photoshoots to create a series of images demonstrating interesting destinations within a moped’s ride, as well as different ways to live a greener lifestyle by using Felyx mopeds – from enjoying nature to visiting plant shops.
Why we love it:
The social campaign simultaneously gives people ideas as to how to use the mopeds, and by combining it with environmental messages, they increase eco-conscious individuals’ likelihood of remembering to choose Felyx over other mobility options. By providing a variety of destinations, they’re able to get their users’ creative juices flowing, and thus boosting demand for their services. What’s more is that this is an incredibly simple campaign to execute, and provides social media content – something your brand requires anyway.
Shared mobility marketing campaigns can be as unique as your brand
These examples show us that there are no rules when it comes to shared mobility marketing campaigns. Simple is often impactful, and the campaigns don't always have to be profit-driven. You can use your campaigns to promote your brand values and personality, thus attracting clients that are on the same wavelength. In the end, they'll become your most loyal customers.
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New feature alert: Vehicle availability calendar for P2P rentals
📆🚗 Managing vehicle availability is now easier than ever. Each rental vehicle can now have its own availability schedule, allowing operators or vehicle owners to define exactly when it can be booked. Keep vehicles available 24/7, create recurring weekly schedules, configure multiple unavailable periods, and make one-time availability changes directly from the calendar - all while preventing conflicts with existing bookings.
August 4, 2026
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Managing vehicle availability has become much more flexible. With the new Vehicle availability calendar, every rental vehicle now has its own availability schedule, allowing operators or vehicle owners to define exactly when a vehicle can be booked.
By default, vehicles remain available 24/7, but operators can switch to a custom schedule and configure recurring unavailable periods or make one-time availability adjustments directly from the calendar.
Key capabilities
📅 24/7 availability by default
Newly added vehicles are automatically available around the clock. No additional setup is required.
🔄 Recurring weekly availability schedules
Configure custom weekly availability for each individual vehicle by defining one or multiple unavailable periods for every day of the week.
Navigation:
Vehicles → Select vehicle → Edit → Set availability
⚙️ Multiple unavailable periods per day
Need to block vehicles for maintenance, charging, cleaning, or personal use? Add as many unavailable time slots as needed for each day.
📆 One-time availability changes
Override the recurring schedule for a specific date without affecting the permanent weekly configuration. Perfect for holidays, temporary maintenance, or special events.
Navigation:
Vehicles → Calendar view → Click any available or unavailable time slot to add or edit
🔴 Visual availability overview
Unavailable periods are highlighted directly in the vehicle calendar, making it easy to identify when a vehicle can or cannot be booked.
🛡️ Booking conflict protection
To prevent scheduling issues, the system validates every availability change. If the selected period overlaps with an existing booking, the update cannot be saved and the operator will receive an error informing them that a booking already exists for that time.
How it works
The feature combines two layers of availability:
- Recurring schedule – the vehicle's permanent weekly availability pattern.
- Calendar exceptions – one-time changes that apply only to a specific date without modifying the recurring schedule.
For example, if a vehicle is normally unavailable every Wednesday from 10:00–12:00, you can temporarily extend, edit or reduce availability for a single Wednesday while leaving all future Wednesdays unchanged.
Why it matters
P2P rental businesses often manage vehicles with different owner preferences and operating hours. This feature gives operators the flexibility to support virtually any availability scenario while keeping bookings accurate and preventing scheduling conflicts.
Whether you're managing a small peer-to-peer fleet or thousands of rental vehicles, the new vehicle availability calendar makes availability management significantly easier and more reliable.
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ATOM Mobility review 2026: Pricing, features, and who it's actually for
📲 Choosing mobility software is a decision that can shape your business. 🔍 This review takes a deeper look at ATOM Mobility, covering how the platform works, 💰 its pricing model, 🔌 hardware flexibility, 🤝 customer support, and 🚀 the types of operators it's built for.
July 31, 2026
min. read
Choosing mobility software is a long-term decision. Once a platform is integrated into daily operations, replacing it can take months and require significant time and resources. That's why it's worth looking beyond feature lists and understanding how a platform performs in practice.
ATOM Mobility has become the leading white-label mobility platform for operators launching and scaling vehicle-sharing, car rental, and ride-hailing businesses. This review covers how the platform works, how its pricing is structured, what customers say about it, and the types of businesses it's best suited for.
What is ATOM Mobility?
ATOM Mobility is a white-label SaaS platform built specifically for mobility businesses.
Instead of developing software in-house, operators can launch their own branded mobility service using an established platform that already includes the infrastructure needed to run daily operations.
The platform brings together three products:
- Vehicle sharing
- Digital car rental
- Ride-hailing and taxi services
All three run on the same technology, allowing operators to manage multiple mobility services without maintaining separate software platforms.
Pricing: simple and built to scale
ATOM Mobility uses a transparent pricing model based on a one-time implementation fee followed by a subscription that scales with the business. The exact cost depends on the products, integrations, and level of customization required, but customers know what is included from the start, without unexpected licensing costs or hidden platform fees.
Compared to building proprietary software or purchasing enterprise mobility platforms, ATOM Mobility can be up to five times more affordable, depending on the project and deployment requirements.
What's included in the platform?
The rider app is an important part but not the only service on the platform. Customers use the mobile app to register, verify their identity, locate nearby vehicles, unlock them, make payments, purchase subscriptions, and manage bookings.
Operators manage the business through a web dashboard that provides access to fleet monitoring, pricing, reservations, customer management, payments, analytics, maintenance workflows, reporting, promotions, and day-to-day operations.
For fleet management, ATOM Mobility also offers a dedicated Operator app, designed to help teams manage vehicles, tasks, damages, and routes while on the go.
Companies offering ride-hailing services also receive a dedicated driver app, allowing drivers to accept rides, navigate trips, and track their earnings within the same ecosystem.
Altogether, the platform includes more than 300 features and 100+ integrations designed specifically for mobility operators, allowing businesses to launch 8-15 times faster than building comparable software from scratch.
What does hardware-agnostic mean?
One of ATOM Mobility's biggest advantages is its hardware flexibility. The platform works with numerous IoT providers and vehicle manufacturers, meaning operators are not locked into a single hardware supplier.
For example, if a business decides to replace its smart locks or expand its fleet with vehicles from another manufacturer, it doesn't need to replace the software platform as well. This gives operators more flexibility as their business evolves and reduces the risk of becoming dependent on a single hardware vendor. To name just a few, ATOM Mobility already supports integrations with Segway, Teltonika, Acton, Omni, Okai, Fitrider, Freego, Zimo, Marti, Comodule, Hongji, Yadea, NIU, NEXT, Geotab, Acacus, INVERS, Velco, Navee, Vaimoo, Dynasys, 2hire, Sentinel, Linka, and many others.
Customer support
Launching a mobility business often requires close collaboration between the operator and the software provider, particularly during implementation and expansion.
ATOM Mobility provides support through email, WhatsApp, and scheduled calls with a dedicated team that has worked together for several years. Rather than speaking with a different representative every time, customers build relationships with specialists who become familiar with their business and operational goals. For urgent or business-critical matters, customers can also communicate directly with company leadership, including the CEO when needed.
What customers say
ATOM Mobility has received consistently positive reviews on Capterra, where customers frequently highlight both the quality of the platform and the team behind it.
Some of the reviews describe ATOM Mobility as:
"ATOM is an exceptional app developer."
"Clear communication and good service."
"Atom has been a reliable partner to us for 3 seasons now."
"Great Partnership with the ATOM Team."
"Reliable Partner with Great Support and Continuous Improvements."
Across the reviews, the same themes appear repeatedly: responsive communication, long-term partnerships, and continuous product development.
Who is ATOM Mobility best suited for?
ATOM Mobility is designed for companies that want to launch, operate, or scale a mobility business without spending years developing proprietary software. The platform is ideal for entrepreneurs launching their first mobility service, SMEs entering the shared mobility market, established operators expanding into new cities or mobility verticals, and fleet operators managing anywhere from a single vehicle to more than 10,000 vehicles who need a modern, feature-rich platform at a reasonable cost.
Because the platform is white-label, operators keep full control over their branding, pricing strategy, and customer experience while relying on technology that has already been proven across more than 80 different markets.
Who isn't it for?
ATOM Mobility is built specifically for vehicle sharing, car rental, and ride-hailing businesses. Companies such as Uber, Bolt, Lime, and Voi have invested hundreds of millions of dollars and many years into developing proprietary software, creating platforms that are deeply integrated into their operations. While replacing such systems could potentially deliver commercial benefits, the migration effort, operational risk, and loss of flexibility that comes with owning and customizing their own technology make a complete platform switch unlikely. As a result, these companies typically continue investing in their in-house platforms rather than adopting third-party software.
Similarly, companies looking to build software outside the mobility sector or develop entirely different types of platforms may find that ATOM Mobility's feature set is too focused on its core products.
Pros and potential limitations
Like any software platform, ATOM Mobility has strengths as well as situations where another approach may be a better fit.
Pros
- White-label platform covering vehicle sharing, car rental, and ride-hailing.
- More than 300 mobility-focused features.
- 100+ ready-to-use integrations.
- Transparent pricing with no hidden platform fees.
- Hardware-agnostic architecture that supports multiple IoT providers.
- openAPI access.
- ATOM Academy access - educational resources for mobility entrepreneurs.
- Dedicated support team with direct communication channels.
- Proven by operators across multiple markets.
Potential limitations
- Designed specifically for mobility businesses rather than other industries.
- Companies with highly customised proprietary software may not benefit from switching.
- Global operators that have already invested heavily (Uber, Bolt) in their own engineering teams are unlikely to replace their existing platforms.
For startups, SMEs, and growing mobility operators, ATOM Mobility offers a practical alternative to building software in-house. The platform combines three mobility products in a single ecosystem, supports a wide range of hardware providers, and includes the operational tools needed to launch and scale a business. Beyond the technology itself, customers gain access to ATOM Academy - industry expertise, best practices, and educational resources, helping them avoid common mistakes and build a successful mobility business faster.
It isn't intended to replace proprietary platforms developed by companies such as Uber or Bolt, nor is it designed for businesses outside the mobility sector. For operators looking for an established white-label platform backed by long-term customer support and continuous product development, ATOM Mobility is a solution worth considering.
Driver App demo credentials - Email: test@atom.com, Password: driver
