6 clever shared mobility marketing campaigns we love
April 19, 2023
min. read
Thirty years ago, the car was king. A lot has changed since then, and people increasingly see the value in environmentally friendlier micro-mobility transit options. All you have to do is follow the money – by 2030, according to McKinsey, the shared mobility sector will have generated $1 trillion in spending.
All this means that micro-mobility is a serious business, and like all serious businesses, they have to think about marketing themselves. We've pulled together some of the most creative, fun, and effective shared mobility marketing campaigns out there. See what companies are doing, how they're addressing their audiences, and get inspired for your own campaigns.
Lime - break up with your ride
Mobility vehicles: electric scooters, e-bikes, e-mopeds
Campaign geography: US, UK, Germany
About the campaign:
Lime, a micromobility company present in 150 cities in 30 countries, launched their “Break up with your ride” campaign in the summer of 2022, offering car owners incentives up to $3,500 in value to stop using their cars for a certain amount of time and choose shared mobility options instead.
They highlighted several of the downsides of using cars – ranging from environmental factors to sitting in traffic – to convince the drivers of a need for a break. The subtext, while not explicitly states, was that shared mobility is better for the environment and also eliminates many headaches associated with car ownership.
Lime timed the campaign to coincide with Earth Day, and drivers were able to pledge a certain amount of time that they would go car-free. Participants were able to win Lime merch, gift cards, an electric bike, and Lime rides up to $3,500 in value.
Why we love it:
Many shared mobility users are already carless. That's why shared vehicles are an attractive service – it helps them get around. What makes this campaign particularly effective is that they're going after a new segment – car owners. By tying it to Earth Day and positioning the “breakup” as an environmental act of kindness, they're able to tap into car owners' altruism and concern for the environment, rather than trying to sell them on shared mobility. Thus, the use of Lime's e-vehicles is seen as simply a nice side effect – a win-win for both.
Fun fact:
This campaign has proven to be so successful, that we’re seeing the same concept applied by other micromobility services like Bolt’s “Break up to break free” campaign.
Bolt - the first scooter for cats
Mobility vehicles: e-scooters, ride-hailing, car sharing
Campaign geography: global
About the campaign:
The branding team at Bolt, the Estonian-based micromobility service, saw a recurring trend – of street cats enjoying relaxing on their scooters' base (many photos being shared by Bolt users), which is black and warms up under the sun. They jumped on the observation, and put together a cardboard scratching post that looks just like a bolt scooter, complete with scratch pads and comfy cushions for optimal feline lounging.
The process was documented and shared on social channels – ranging from a series of photos on Linkedin to a video on TikTok. The posts have generated considerable engagement, the Linkedin post has over 2,000 responses and the TikTok has over 291,000 views – currently their most viewed video on their platform (the average views being around 5-6k). Their post includes a post scriptum message and link to a local Estonian animal shelter with cats looking for new homes.
Why we love it:
It's just a bit of good fun! Who doesn't love a wholesome campaign that has no explicit sales or profit motives, and with fun photos of cats, no less.
This is a masterful use of client-generated content (the cat photos), and the fun of going the extra mile, constructing a cat scratching post. The inclusion of a CTA (call to action) to support the local animal shelter gives the fun post a deeper, socially responsible message, and by repurposing the content for various social platforms they're able to spread their message to their users and demonstrate their brand values as well.
Uber - Keep Ukraine Moving
Mobility vehicles: ride-hailing
Campaign geography: global
About the campaign:
In response to Russia's invasion of Ukraine, a country in which Uber was present, Ukrainian Uber drivers started to use the app to help evacuate citizens in need. Uber stepped up to support these initiatives – opening up the platform for global donations to buy much-needed ambulances, and Uber itself committed to match donations up to $1M.
Within the scope of the campaign, Ukrainian filmmaker Oleg Tomin documented some of the drivers making the perilous journeys to evacuate stranded Ukrainians, and published the series on Youtube.
The results of the campaign include over 100,000 trips and $5M in donations from global Uber users. Uber is involved in transporting key support personnel and transporting, evacuating, and conserving artwork and archives.
Why we love it:
While micromobility businesses are just that – businesses – Uber demonstrated leadership in a time of crisis, mobilizing their resources in order to support Ukrainians in times of need and generating support using their global platform.
Transportation is undeniably a part of critical infrastructure, and Uber was able to play a major role in making sure that their systems, which were already in place could be made use of. While the campaign was not profit-driven, it showed the brand's humanity, a value that likely won't be forgotten by many who have been impacted by the war in Ukraine.
Turo - Find your drive
Mobility vehicles: car sharing
Geography: USA, UK, Australia
About the campaign:
Turo's “Find Your Drive” campaign highlights the unique pairing between person and car, matching a car's colour and “vibe” with a correspondingly dressed individual. The subtext communicates that your choice of vehicle is a direct embodiment of a person's style. Turo, which lets users choose from various vehicles (including fun, funky, and exclusive models), is saying that there is something that will suit everyone.
Why we love it:
The campaign is clever in its simplicity – no massive production budgets were required to convey the main message, which in this case is that whatever your personality and preference, there will be a car for hire that you’ll love.
These images could be repurposed for a variety of platforms, ranging from billboards to online content. The diversity in people photographed ensured that the campaign spoke to a diverse array of people, thus accessing a wider audience.
Lime - sh*tty scooters
Mobility vehicles: electric scooters, e-bikes, e-mopeds
Campaign geography: London, Paris
About the campaign:
While electric scooter use is on the rise, they remain a point of contention in some cities more than in others. To address this concern, Lime created a series of print adverts showcasing some of the main negative opinions regarding electric scooters, with some of the posters reading “Sh*tty scooters!”, “Scooters really p*ss me off” and “These scooters are such a f*cking pain”.
The goal was to show the community that they were listening and that they were doing something to discourage bad behaviour, while also hoping to educate the public, their users, on respectful scooter use in the city.
Why we love it:
This campaign is eye-catching and makes waves thanks to its shock-value. More than that, it is also a simple yet highly effective way to address the concerns of society-at-large, while also subconsciously teaching their riders about scooter etiquette.
Felyx mopeds – #felyxgreenfavorites and #felyxhotspots
Mobility vehicles: e-mopeds
Campaign geography: Rotterdam
About the campaign:
Felyx, an e-moped sharing platform present in The Netherlands and Belgium, launched a social media campaign making use of hashtags to showcase the places you can go with Felyx mopeds. Two hashtag campaigns have been launched, one being #FelyxGreenFavorites, the other #Felyxhotspots.
They hosted photoshoots to create a series of images demonstrating interesting destinations within a moped’s ride, as well as different ways to live a greener lifestyle by using Felyx mopeds – from enjoying nature to visiting plant shops.
Why we love it:
The social campaign simultaneously gives people ideas as to how to use the mopeds, and by combining it with environmental messages, they increase eco-conscious individuals’ likelihood of remembering to choose Felyx over other mobility options. By providing a variety of destinations, they’re able to get their users’ creative juices flowing, and thus boosting demand for their services. What’s more is that this is an incredibly simple campaign to execute, and provides social media content – something your brand requires anyway.
Shared mobility marketing campaigns can be as unique as your brand
These examples show us that there are no rules when it comes to shared mobility marketing campaigns. Simple is often impactful, and the campaigns don't always have to be profit-driven. You can use your campaigns to promote your brand values and personality, thus attracting clients that are on the same wavelength. In the end, they'll become your most loyal customers.
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ATOM Connect 2026: The state of shared micromobility - key trends shaping the Industry
🛴 🚲 At ATOM Connect 2026 in Riga, operators, technology providers, and industry experts came together to discuss where the market is heading and what will define successful operators in the coming years. The discussions covered everything from fleet economics and regulation to AI, insurance, MaaS, and operator growth stories.
May 19, 2026
min. read
Shared mobility continues to evolve quickly. At ATOM Connect 2026 in Riga, operators, technology providers, and industry experts came together to discuss where the market is heading and what will define successful operators in the coming years. The discussions covered everything from fleet economics and regulation to AI, insurance, MaaS, and operator growth stories.
One thing became increasingly clear throughout the event: The industry is entering a different phase. Growth is still happening, but the rules for winning are changing.
🚲 E-bikes are becoming the core shared mobility asset
For years, shared e-scooters dominated headlines and rapid expansion stories. Now the conversation is gradually shifting.
Research presented by Frost & Sullivan suggests that e-bikes are increasingly becoming the preferred shared micromobility mode in many markets because of stronger unit economics, lighter regulatory friction, and changing rider behavior.
Some numbers presented:
- Average lifetime gross profit per shared scooter: ~$2,073
- Average lifetime gross profit per shared e-bike: ~$4,336
- Average scooter lifespan: ~3 years
- Average e-bike lifespan: ~4 years
Despite higher vehicle costs, e-bikes generate stronger long-term economics. We also saw examples from operators:
- Forest increased its e-bike fleet by 34%, while more cities increasingly support bike-focused mobility systems.
The interesting part is that e-bikes are gradually shifting from “fun transportation” toward everyday commuting infrastructure.
📈 Growth continues while fleet size remains relatively stable
One surprising trend discussed during the event was that the European shared micromobility market continues growing despite relatively stable fleet sizes.
Normally, growth comes from deploying more vehicles. Now something different appears to be happening:
- Better utilization
- Increased rider adoption
- Improved retention
- Subscription models
This is an important shift because it suggests the market is becoming more efficient. Instead of flooding cities with additional vehicles, operators are increasingly focused on generating more value from existing fleets.
💰 Subscriptions are becoming increasingly important
Historically, shared mobility relied heavily on per-ride revenue. That model is also changing.
Frost & Sullivan highlighted subscriptions as one of the strongest trends for 2026, with subscription-heavy models showing positive profitability dynamics. This aligns with what many operators shared during discussions. Subscriptions bring several advantages:
- Higher retention
- Predictable recurring revenue
- Lower customer acquisition pressure
- Better ride frequency
The industry may gradually move toward a model that looks more like SaaS and memberships rather than only pay-per-use transportation.
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🤖 AI is moving from experiments to core operations
AI was one of the strongest themes throughout the event. Only a few years ago, AI in mobility often meant pilots and interesting demos. Now operators increasingly use it for daily operations. Examples discussed included:
- Demand forecasting
- Rebalancing optimization
- Predictive maintenance
- Safety monitoring
- Fraud detection
- Dynamic insurance pricing
- Battery optimization
Frost & Sullivan identified AI-powered demand anticipation as one of the highest-impact trends for operators in 2026.
Yuri Narozniak from datafolio also shared examples where AI predicts high-risk insurance zones and dynamically adjusts risk models based on ride behavior. Datafolio additionally introduced integrated rider insurance options, with approximately 25% long-term rider adoption.
🌍 Regulation is increasingly determining market strategy
Regulation has become one of the biggest variables affecting operator success. Different cities continue taking very different approaches. Examples discussed included:
Positive developments:
- UK extending e-scooter trials until 2028
- Netherlands approving road-legal e-scooters
- Oslo doubling scooter capacity
Restrictions:
− Prague banning shared scooters
− Italy tightening compliance requirements
Cities want fewer operators, stronger compliance, and more accountability.
Winning a market increasingly depends on safety records, operational quality, data transparency, compliance history rather than simply deploying larger fleets.
📱 MaaS continues connecting fragmented mobility services
Raymon Pouwels shared the growth story behind umob and the continued expansion of Mobility-as-a-Service. The long-term vision remains simple: One interface, multiple transportation services.
Users increasingly expect transportation to behave similarly to digital services: Open one app -> See all options -> Choose what works best.
The market continues moving toward stronger integration between operators and MaaS platforms.
🏆 What separates operators who will win in 2026?
One slide from Frost & Sullivan summarized it particularly well:
"The operators still standing in 2026 didn't win on product - they won on discipline, selectivity, and city relationships."
Looking across both research and operator stories, common patterns repeatedly appeared:
✔ Lean and efficient operations
✔ Strategic market selection
✔ Diversified revenue streams
✔ Strong partnerships
✔ Data-driven decisions
✔ Safety and compliance focus
Thank you again to all speakers, partners, and participants who joined us at ATOM Connect 2026 and contributed to the discussions. We are excited to continue building the future of mobility together.
Want to continue the conversation? 🚀
Our team will be attending Micromobility Europe (June 2-3, Berlin) and we'll have a booth there. If you're attending too, come say hello, grab a coffee, and let's talk mobility ☕
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What makes a strong driver app and why it impacts growth
🚗 A weak driver app slows down operations and pushes drivers to other platforms. In ride-hailing, drivers switch apps fast. If the experience is confusing, slow, or unreliable, they leave. That means fewer completed rides and higher costs for operators. A strong driver app improves navigation, keeps ride flow steady, makes earnings clear, and helps drivers stay longer. This article explains what actually matters in a driver app and how it affects your ability to grow and scale.
April 29, 2026
min. read
In any ride-hailing or mobility business, the driver app is a great tool. However, it is also the main interface drivers use every day to accept rides, navigate, track earnings, and communicate with the platform. If the experience is slow, confusing, or unreliable, drivers leave. If and when that happens, operations suffer immediately.
This is why driver experience has become an important factor in platform performance. According to industry insights, driver churn remains one of the biggest challenges in ride-hailing, with platforms needing to continuously recruit and onboard new drivers to maintain supply. The 2025 Gig Driver Report found that 68% of gig drivers use two or more platforms every month, which shows how easily drivers switch between apps when the experience, earnings, or payout process feels better elsewhere.
A well-built driver app does more than support operations. It improves efficiency, increases completed trips, and helps build long-term driver loyalty.
The driver app is the core of daily operations
Drivers rely on the app for almost everything during a shift. It needs to work reliably in real conditions, including high demand, long hours, and unstable connections.
A modern driver app should allow drivers to:
- Accept and manage ride requests
- Navigate easily using popular apps such Waze or Google maps
- Track earnings in real time
- Easily understand interfacen and buttons
- Control availability and working hours
Solutions like the ATOM Mobility driver app bring all of this into one system, reducing friction and making daily work simpler for drivers. When everything works in one place, drivers spend less time solving issues and more time completing trips.
Navigation and dispatch directly affect earnings
Accurate navigation and smart ride assignment are two of the biggest factors affecting driver productivity.
Drivers need to:
- Find pickup points quickly
- Follow efficient routes
- Avoid unnecessary idle time
Even small improvements in routing and dispatch can make a difference. Better routing reduces wasted time and fuel use, which improves both driver earnings and operational efficiency across the platform.
At the same time, automated dispatch ensures drivers receive rides consistently. Features like back-to-back trip assignments reduce downtime and keep drivers active throughout their shift.
Payments and transparency build trust
Drivers want clarity when it comes to earnings. If payouts are delayed or unclear, trust drops quickly.
A good driver app should show:
- Earnings pe each trip
- Daily, weekly and monthly totals
Clear earnings tracking reduces disputes and gives drivers confidence in the platform. It also simplifies operations for companies managing large fleets.
Driver experience and retention are directly connected
Driver experience is closely linked to retention. Small issues like unclear earnings, poor navigation, bad UI or inconsistent ride flow can push drivers to another platform.
This is why long-term retention strategies matter, especially in competitive markets where drivers have multiple options, as explained in how to retain drivers on your ride-hailing platform long term.
Platforms that invest in driver experience early reduce churn and avoid constant recruitment costs.
The driver app is part of a larger platform
The driver app does not exist on its own. It is part of a broader system that includes rider apps, dispatch tools, analytics, and payment systems.
Most operators today do not build these systems from scratch. Instead, they launch using ready-made platforms where all components are connected, including the driver app, as explained in this guide on building a personalized white-label taxi app.
This approach allows companies to launch faster and scale without rebuilding core infrastructure.
Driver experience should match your business model
Not all ride-hailing platforms are the same. Some focus on premium services, others on affordability, and others on specific local markets.
The driver app needs to support that positioning. Features, pricing logic, and workflows should reflect the type of service being offered, which is explored further in this article on finding your niche in the ride-hailing market.
When the product and the business model align, both drivers and passengers have a clearer experience.
Continuous improvement matters
Driver expectations continue to evolve. Features that were once optional are now standard.
Platforms that continue to improve their tools and workflows stay competitive longer. Many of these improvements come from real operational challenges, as seen in recent updates highlighted in ATOM Mobility’s latest platform features.
Small improvements in daily workflows can have a large impact when applied across hundreds or thousands of drivers.
The driver app is one of the most important parts of any mobility platform. It affects how drivers work, how much they earn, and whether they stay.
A reliable and well-designed app improves daily operations, reduces friction, and helps platforms scale more efficiently. It also builds long-term driver trust, which is one of the hardest things to maintain in a competitive market.
As mobility businesses continue to grow, the quality of the driver app will remain one of the key factors that determines whether a platform can scale successfully or struggles with constant churn.
Driver App demo credentials - Email: test@atom.com, Password: driver
