
ATOM Mobility has broadened the scope of its services by adding rental software to its platform. The new module allows car, bike, and scooter rental companies to automate and digitalize their rental business with ATOM Mobility's platform which features digital ID verification, keyless vehicle access, calendar booking and prepayment, automated hand-off inspection, and much more.
This effectively allows ATOM Mobility customers to create an all-in-one Superapp for the on-demand mobility market, after the company also added ride-hailing/taxi software to its platform earlier in the year which gives companies easy-to-use solution to manage their customers, drivers, and operations, all from one place. The platform can facilitate virtually any vehicle, be it a scooter, bike, car, moped, or even golf cart, for on-demand short-term, one-off trips, as well as for month-long rentals, and everything in between.
It can benefit your mobility business, too
In addition to giving traditional vehicle rentals a simple and highly-efficient way to digitalize their operations and improve customer experience, integrating a rental module also serves to unlock new business opportunities.
Fleet owners can have all the different modes in one app, serving tourists and locals with the types of vehicles and services in need at any given moment, e.g. a scooter for a short trip on a sunny day, a taxi on a rainy one, and a rental car for a weekend getaway. Mobility service providers can mix and match the various modules to suit their offerings. For example, new market entrants can start with one operational model, and diversify their services as they grow by adding other modules to their existing app.
The rental business model doesn't necessarily require adding new vehicles – it has the potential to maximize revenue from existing services. For instance, bike rentals can benefit from adding rental options alongside their on-demand, free-floating model, by allocating part of their fleet for renting purposes. To illustrate, depending on the location, an e-bike could bring in 15-25 EUR when rented for a full day, as compared to an average of 3 EUR per on-demand ride, with one to five uses a day. Accordingly, the rental model can be more profitable for the operator, as well as more convenient for the user, as they get the bike for the full day.
Another chief benefactor of the new rental module is traditional car rental companies. For one, they can digitalize their operations and offer a fantastic, fully digital self-service experience to their customers, making it easier to pick up and drop off vehicles. Service digitalization also enables car rentals to open remote automated branches by partnering with hotels, parking lot owners, gas stations, etc. This may imbue extra convenience in your operations, as clients don't have to travel halfway across the city just to pick up their vehicle.
A solution that works for everyone
As with previous products, the rental module is fully white-label, allowing the app to be customized with your brand design and colors. All whilst offering a smooth and convenient in-app rental experience for your customers.
With ATOM Mobility's rental module, operators will also gain access to a powerful dashboard for managing their fleets, bookings, and customers. In it, you may:
- Track vehicle information in real-time, e.g. for cars – location, errors, battery/fuel level, odometer data, engine status, door status, and more,
- Set up your preferred pricing system, be it fixed, hourly, daily rental, distance-based, or otherwise,
- Get reports and analyses on everything from users and revenue to the utilization of vehicles by different periods, vehicle models, and locations,
- And more.
ATOM Mobility's all-in-one platform is the first of its kind, offering operators an opportunity to provide an excellent mobility service to their local community and visiting tourists. By listening to its customers and staying a few steps ahead of the market, ATOM was able to create a comprehensive, all-inclusive SuperApp. Accordingly, all components integrate seamlessly ensuring a smooth, hiccup-free, and user-friendly experience for both operators and their customers.
Learn more about different solutions and modules:
Vehicle sharing module (on-demand, mostly short trips): https://atommobility.com/products-share
Rental module (pre-booking, mostly weekly and monthly rentals): https://atommobility.com/products-rent
Ride-hailing/taxi module: https://ride.atommobility.com
Let us show you how it all works – head over here to request a demo and we'll get back to you as soon as possible.

🚲 While dockless scooters and e-bikes often seems to be the popular choice, many of Europe's most popular shared mobility programs are station-based bike-sharing networks. Systems like Vélib' in Paris, Bicing in Barcelona, and BikeMi in Milan continue to grow by combining predictable parking, strong integration with public transport, and increasingly popular e-bike fleets. What these programs have in common, how they operate at scale, and why many cities continue investing in station-based bike sharing?
During 2019-2025, most of the attention in shared mobility went to dockless scooters. They were quick to deploy, highly visible, and seemed like the future of urban transport. But while many scooter operators expanded, consolidated, or exited markets, station-based bike-sharing systems quietly continued growing.
According to the 2025 European Shared Mobility Index, public bike-sharing schemes generated around 238 million trips in Europe, while private bike-sharing operators recorded another 124 million trips. Together, bike-sharing services accounted for more than 360 million annual rides out of more than 700 million rides (the other half was generated by free-floating scooters). While the industry spent years experimenting with different models, station-based bike sharing remained remarkably resilient. In many cities, it has become part of everyday transport infrastructure rather than simply another mobility service.

The bike-sharing market is becoming more structured
One of the clearest themes from the latest index is that the market is becoming more disciplined. Operators are no longer chasing every possible market. Instead, they are focusing on locations where shared mobility can operate sustainably over the long term. Cities are becoming more selective too, favouring systems that fit into wider transport networks rather than uncontrolled fleet expansion.
This shift has created favourable conditions for station-based bike-sharing systems. Unlike dockless fleets, station-based programs offer more predictable parking, easier fleet management, and stronger integration with public transport. These advantages become increasingly important as cities focus more on accessibility, compliance, and long-term mobility planning.
What do Europe's largest station-based systems have in common?
The strongest argument for station-based bike sharing is the performance of some of the world's largest programs.
Vélib' (Paris)
Paris' Vélib' remains one of the most successful bike-sharing systems in Europe. The network combines thousands of regular bicycles and e-bikes across an extensive station network that covers much of the city. Vélib' generated approximately 48.5 million trips in 2025, making it the highest-ridership public bike-sharing system in Europe.

What makes Vélib' particularly interesting is that, for many Parisians, it has become part of their daily commute alongside buses, metros, and trains. That level of adoption only happens when riders know they can reliably find and return bikes where they need them.
Bicing (Barcelona)
Barcelona's Bicing demonstrates how station-based systems can scale with city support and careful planning. The system combines regular bicycles and e-bikes and has become deeply integrated into the city's transport ecosystem. Bicing recently surpassed 100 million total rides, making it one of the most successful public bike-sharing programs globally. Barcelona is becoming a fascinating mobility case study: shared scooters were banned, private dockless bike-sharing is being phased out, while the city continues expanding the public Bicing network. A clear signal that some cities are prioritizing station-based and publicly managed micromobility over free-floating models.

The success of Bicing also reflects a broader trend in Spain, where public bike-sharing systems continue receiving strong institutional support.
BikeMi (Milan)
BikeMi in Milan offers a slightly different model. Rather than focusing on rapid expansion, the system grew steadily through dense station placement, strong commuter adoption, and integration with public transport. Now BikeMi combines traditional bicycles and e-bikes, providing a reliable transport option for both residents and visitors. Its success highlights an important lesson for operators: long-term utilisation often matters more than rapid fleet growth.

Although Vélib', Bicing, and BikeMi differ in scale and geography, they share several common characteristics. All three prioritise station density, integration with city transport networks, and predictable rider experiences.
Electric bikes are changing the economics
One of the biggest developments in station-based bike sharing over the past few years has been the rapid growth of electric fleets. Public bike-sharing fleets are now approximately 48% electrified. More importantly for operators, electric bikes consistently generate more trips than traditional bicycles. Public systems average around 2.7 trips per vehicle per day, while some electric bike fleets achieve up to 4.6 trips per vehicle per day.
Higher utilisation means more revenue per vehicle, a faster return on investment, lower idle fleet costs, and stronger demand throughout the day. Electric bikes also make bike sharing accessible to a broader audience. Longer distances become practical, hills become less of a barrier, and riders who would not normally choose a bicycle are often willing to use an e-bike instead. This is one reason many newer station-based systems are launching with mixed fleets or even fully electric fleets from day one.
Why cities are backing station-based systems again
Across Europe, municipalities are placing greater emphasis on organised mobility systems that can be integrated into existing transport networks. The European Shared Mobility Index highlights several examples, including public support programs for bike-sharing subscriptions in Spain, continued investment in Barcelona's Bicing network, and London's decision to renew its Santander Cycles contract through a long-term investment programme.
For cities, the appeal is relatively clear. Station-based systems provide predictable parking, reduce street clutter, simplify accessibility planning, and make it easier to integrate bike sharing with buses, trains, and metro systems. As regulations become stricter and public space becomes more valuable, these advantages are becoming increasingly important.
Managing a growing station network
As fleets grow, operators need visibility into station occupancy, vehicle availability, charging status, maintenance workflows, payments, rider activity, and customer support. Managing these processes manually quickly becomes difficult, especially when systems expand across multiple districts or cities.
Many operators use platforms such as ATOM Mobility's bike-sharing software to manage stations, vehicles, rider applications, payments, maintenance, and operational workflows through a single system rather than relying on multiple disconnected tools. The largest station-based programs did not become successful simply because they deployed more bikes. They built operational processes capable of supporting growth over many years.
The growth of systems like Vélib', Bicing, and BikeMi suggests that station-based bike sharing has found its place in modern cities long-term. The focus now is less on expansion alone and more on operating reliable, efficient networks that riders can depend on every da
Check out the full 2025 European Shared Mobility Index here: https://fluctuo.com/reports
.jpg)
🛴 🚲 At ATOM Connect 2026 in Riga, operators, technology providers, and industry experts came together to discuss where the market is heading and what will define successful operators in the coming years. The discussions covered everything from fleet economics and regulation to AI, insurance, MaaS, and operator growth stories.
Shared mobility continues to evolve quickly. At ATOM Connect 2026 in Riga, operators, technology providers, and industry experts came together to discuss where the market is heading and what will define successful operators in the coming years. The discussions covered everything from fleet economics and regulation to AI, insurance, MaaS, and operator growth stories.
One thing became increasingly clear throughout the event: The industry is entering a different phase. Growth is still happening, but the rules for winning are changing.
🚲 E-bikes are becoming the core shared mobility asset
For years, shared e-scooters dominated headlines and rapid expansion stories. Now the conversation is gradually shifting.
Research presented by Frost & Sullivan suggests that e-bikes are increasingly becoming the preferred shared micromobility mode in many markets because of stronger unit economics, lighter regulatory friction, and changing rider behavior.
Some numbers presented:
- Average lifetime gross profit per shared scooter: ~$2,073
- Average lifetime gross profit per shared e-bike: ~$4,336
- Average scooter lifespan: ~3 years
- Average e-bike lifespan: ~4 years
Despite higher vehicle costs, e-bikes generate stronger long-term economics. We also saw examples from operators:
- Forest increased its e-bike fleet by 34%, while more cities increasingly support bike-focused mobility systems.
The interesting part is that e-bikes are gradually shifting from “fun transportation” toward everyday commuting infrastructure.
📈 Growth continues while fleet size remains relatively stable
One surprising trend discussed during the event was that the European shared micromobility market continues growing despite relatively stable fleet sizes.
Normally, growth comes from deploying more vehicles. Now something different appears to be happening:
- Better utilization
- Increased rider adoption
- Improved retention
- Subscription models
This is an important shift because it suggests the market is becoming more efficient. Instead of flooding cities with additional vehicles, operators are increasingly focused on generating more value from existing fleets.
💰 Subscriptions are becoming increasingly important
Historically, shared mobility relied heavily on per-ride revenue. That model is also changing.
Frost & Sullivan highlighted subscriptions as one of the strongest trends for 2026, with subscription-heavy models showing positive profitability dynamics. This aligns with what many operators shared during discussions. Subscriptions bring several advantages:
- Higher retention
- Predictable recurring revenue
- Lower customer acquisition pressure
- Better ride frequency
The industry may gradually move toward a model that looks more like SaaS and memberships rather than only pay-per-use transportation.
.jpg)
🤖 AI is moving from experiments to core operations
AI was one of the strongest themes throughout the event. Only a few years ago, AI in mobility often meant pilots and interesting demos. Now operators increasingly use it for daily operations. Examples discussed included:
- Demand forecasting
- Rebalancing optimization
- Predictive maintenance
- Safety monitoring
- Fraud detection
- Dynamic insurance pricing
- Battery optimization
Frost & Sullivan identified AI-powered demand anticipation as one of the highest-impact trends for operators in 2026.
Yuri Narozniak from datafolio also shared examples where AI predicts high-risk insurance zones and dynamically adjusts risk models based on ride behavior. Datafolio additionally introduced integrated rider insurance options, with approximately 25% long-term rider adoption.
🌍 Regulation is increasingly determining market strategy
Regulation has become one of the biggest variables affecting operator success. Different cities continue taking very different approaches. Examples discussed included:
Positive developments:
- UK extending e-scooter trials until 2028
- Netherlands approving road-legal e-scooters
- Oslo doubling scooter capacity
Restrictions:
− Prague banning shared scooters
− Italy tightening compliance requirements
Cities want fewer operators, stronger compliance, and more accountability.
Winning a market increasingly depends on safety records, operational quality, data transparency, compliance history rather than simply deploying larger fleets.

📱 MaaS continues connecting fragmented mobility services
Raymon Pouwels shared the growth story behind umob and the continued expansion of Mobility-as-a-Service. The long-term vision remains simple: One interface, multiple transportation services.
Users increasingly expect transportation to behave similarly to digital services: Open one app -> See all options -> Choose what works best.
The market continues moving toward stronger integration between operators and MaaS platforms.
🏆 What separates operators who will win in 2026?
One slide from Frost & Sullivan summarized it particularly well:
"The operators still standing in 2026 didn't win on product - they won on discipline, selectivity, and city relationships."
Looking across both research and operator stories, common patterns repeatedly appeared:
✔ Lean and efficient operations
✔ Strategic market selection
✔ Diversified revenue streams
✔ Strong partnerships
✔ Data-driven decisions
✔ Safety and compliance focus
Thank you again to all speakers, partners, and participants who joined us at ATOM Connect 2026 and contributed to the discussions. We are excited to continue building the future of mobility together.
Want to continue the conversation? 🚀
Our team will be attending Micromobility Europe (June 2-3, Berlin) and we'll have a booth there. If you're attending too, come say hello, grab a coffee, and let's talk mobility ☕


