
As shared mobility continues to experience rapid growth – projected to generate up to $1 trillion in consumer spending by 2030 – it's no wonder that entrepreneurs are drawn to explore opportunities in this thriving market.
However, despite the optimistic market outlook, the shared mobility industry doesn't provide a magic shortcut to massive and instant returns on investment – despite what some players in the industry might claim. In this blog post, we'll offer a realistic and experienced-based assessment of the investment needed to get a shared mobility venture off the ground.
We will explore how much capital you need to kickstart your own shared mobility business. With experience in supporting over 100 entrepreneurs worldwide, ATOM Mobility is in a good position to understand the financial details.
We'll discuss the essential expenses involved, including vehicles, software, insurance, and operational costs – the aim is to help you make informed decisions and kickstart your entrepreneurial journey with confidence.
Vehicle costs: how much will you pay?
The most significant cost in starting a shared mobility business comes from getting the vehicles.
Here's what you can expect to pay for a single vehicle:
- Scooters: 750-1000 EUR
- E-bikes: 1300-2500 EUR
- Mopeds: 2000-4000 EUR
- Cars: 12000-20000 EUR
Considering the higher costs associated with vehicles like mopeds and cars, leasing is also a viable option. However, securing leasing partnerships is more challenging for operators without an established business.
The choice of vehicles will ultimately depend on your business model – whether you want to provide affordable or high-end options. For instance, if you opt for top-of-the-line scooters from brands like Segway and Äike, expect to pay over 1000 EUR per vehicle. On the flip side, you can find scooters as low as 400 EUR on the Chinese market, but such a price tag comes with its own set of risks.
Optimal starting fleet size for scooter-sharing businesses
Assuming you've made your decision on the model and brand, the next question is: how many vehicles should you buy? What's the ideal fleet size to start with?
We will focus on scooters – with their affordable price tag, they have become a favored choice for those looking to venture into the shared mobility industry.
Based on what we've seen, operators kickstart their ventures with fleets of different sizes. Some start with a humble fleet of 20 scooters in their first season and then steadily grow to over 100 vehicles in the following seasons, even diversifying into cars and other modes of transportation.
However, starting with a larger fleet offers distinct advantages. Having a bigger fleet means more people will notice your brand, leading to faster adoption of shared mobility within the local community. In other words – a larger fleet speeds up the process of making shared mobility a part of people's everyday commuting routines.
Another crucial point is that operating costs remain relatively consistent for a fleet of up to 200 vehicles. Beyond that, you'll likely need to expand your team, acquire more vans, secure a larger warehouse, and hire an additional technician. But, if you're starting out small, 20 vehicles instead of 100-200 won't lead to significant cost savings in operating expenses. Therefore, it's more cost-effective to begin with a larger number of vehicles from the outset.

Maintenance and insurance
Maintenance costs are also an important consideration. On average, around 10-15% of your fleet will require ongoing maintenance, depending on the brand and model of the vehicles. With a smaller fleet of 20 scooters, it's statistically likely that 2-3 units will be undergoing repairs at any given time. In case your fleet experiences a series of unfortunate incidents, this percentage can quickly escalate, leading to a decrease in the number of scooters generating revenue.
Securing third-party public liability insurance for smaller fleets, which is required by law to protect pedestrians and riders in the event of accidents, can be a challenging task. No matter the fleet size, operators are required to pay an annual premium. This means that smaller fleets, like those with only 20 scooters, could end up paying the same premium as fleets with 150 scooters. For a smaller business, this expense can be quite prohibitive and difficult to manage. Thus, insurance costs are another reason to consider starting with a bigger fleet.
On average, the insurance costs around 8 EUR per scooter per month (paid annually) for fleets ranging from 100 to 200 scooters. These costs may vary depending on the specific coverage requirements set by local authorities.
Aim for 100 scooters – or 50 if you're low on cash
If we take into account brand visibility, maintenance, and insurance, it’s advisable for new operators to aim for a fleet size of at least 50 scooters. It’s a budget-friendly choice, especially in a location with strong market demand. A fleet of this size can also serve as a market test run.
However, for a more robust start, an ideal fleet size would be 100 scooters. As we mentioned earlier, the operating costs for both 50 and 100 vehicles would be more or less the same. However, opting for 100 vehicles instead of 50 would result in double the revenue. This boost in revenue would make it easier to sustain and expand the business. Having more vehicles would also contribute to better brand visibility in the long run.
Shared mobility software costs and considerations
Once you've got the fleet sorted, the next step is to get your hands on some software.
When it comes to shaping your brand identity, the software you use is just as crucial as the vehicles you offer. Having a top-notch fleet is great, but it won't make a difference if you neglect the software side of your shared mobility service. You want users to easily find, book, and pay for your rides without any trouble.
When it comes to white-label software pricing, it usually involves a one-time setup fee plus a monthly subscription fee based on the number of vehicles – or a dynamic pricing model per usage.
The setup fees for white-label software are typically between 4-10k EUR, depending on the provider and features. The monthly fees will vary based on fleet size or usage.
ATOM Mobility white-label software offers a wide choice of setup options, catering to fleets of all sizes, starting from the smallest and going all the way up to 5k+ vehicles. There is also a special plan for those who want to dip their toes in the water with 20 or fewer vehicles, which doesn’t require a setup fee. It's a great way to test the market and get started without breaking the bank.

Starting your shared mobility venture with 70k
Now that we've got the basics covered, let's crunch some numbers and calculate the amount of money you'll need to kickstart your scooter-sharing business.
Taking into account the costs of vehicles, software, insurance, and other expenses, we're looking at 70,000 EUR.
Here's what you'll need to kickstart your business and keep it running for at least one season:
- 40k for buying 50 scooters
- 10k to procure and maintain software for the season
- 7-10k for insurance coverage
- 5k for a warehouse
- 5k for renting a van
On top of that, you need to consider the ongoing operating costs, which will fluctuate based on the size of your fleet. If you have a fleet of 50-150 scooters, it can be efficiently managed by two owners – or one owner and a couple of part-time employees. The expense of charging the vehicles will depend on the local prices in your area.
So, with around 70k in your pocket, you'll have a decent budget to make things happen in the first year. You can prove your concept, test the market, and learn the ropes along the way. And once you've got a solid foundation, scaling up in the second year becomes a lot easier. Investors will feel more confident jumping on board when they see that your business model is actually viable.
Of course, the 70k figure is not set in stone. The actual expenses will vary based on your location and your willingness to take on additional risks. We've had operators who achieved success with just half that budget – but their journey was certainly more nerve-wracking as a result.
With our suggested budget, you'll also have some breathing space for trial and error as you kick off your venture. This kind of money allows for a smoother and less stressful launch – also increasing the chances of steady growth in the next season.
If you're interested in starting your own shared mobility venture, join our ATOM Academy for FREE to learn more and see if it's the right business for you.
If you'd like to explore the software costs in detail, schedule a demo with our team today.

🚲 While dockless scooters and e-bikes often seems to be the popular choice, many of Europe's most popular shared mobility programs are station-based bike-sharing networks. Systems like Vélib' in Paris, Bicing in Barcelona, and BikeMi in Milan continue to grow by combining predictable parking, strong integration with public transport, and increasingly popular e-bike fleets. What these programs have in common, how they operate at scale, and why many cities continue investing in station-based bike sharing?
During 2019-2025, most of the attention in shared mobility went to dockless scooters. They were quick to deploy, highly visible, and seemed like the future of urban transport. But while many scooter operators expanded, consolidated, or exited markets, station-based bike-sharing systems quietly continued growing.
According to the 2025 European Shared Mobility Index, public bike-sharing schemes generated around 238 million trips in Europe, while private bike-sharing operators recorded another 124 million trips. Together, bike-sharing services accounted for more than 360 million annual rides out of more than 700 million rides (the other half was generated by free-floating scooters). While the industry spent years experimenting with different models, station-based bike sharing remained remarkably resilient. In many cities, it has become part of everyday transport infrastructure rather than simply another mobility service.

The bike-sharing market is becoming more structured
One of the clearest themes from the latest index is that the market is becoming more disciplined. Operators are no longer chasing every possible market. Instead, they are focusing on locations where shared mobility can operate sustainably over the long term. Cities are becoming more selective too, favouring systems that fit into wider transport networks rather than uncontrolled fleet expansion.
This shift has created favourable conditions for station-based bike-sharing systems. Unlike dockless fleets, station-based programs offer more predictable parking, easier fleet management, and stronger integration with public transport. These advantages become increasingly important as cities focus more on accessibility, compliance, and long-term mobility planning.
What do Europe's largest station-based systems have in common?
The strongest argument for station-based bike sharing is the performance of some of the world's largest programs.
Vélib' (Paris)
Paris' Vélib' remains one of the most successful bike-sharing systems in Europe. The network combines thousands of regular bicycles and e-bikes across an extensive station network that covers much of the city. Vélib' generated approximately 48.5 million trips in 2025, making it the highest-ridership public bike-sharing system in Europe.

What makes Vélib' particularly interesting is that, for many Parisians, it has become part of their daily commute alongside buses, metros, and trains. That level of adoption only happens when riders know they can reliably find and return bikes where they need them.
Bicing (Barcelona)
Barcelona's Bicing demonstrates how station-based systems can scale with city support and careful planning. The system combines regular bicycles and e-bikes and has become deeply integrated into the city's transport ecosystem. Bicing recently surpassed 100 million total rides, making it one of the most successful public bike-sharing programs globally. Barcelona is becoming a fascinating mobility case study: shared scooters were banned, private dockless bike-sharing is being phased out, while the city continues expanding the public Bicing network. A clear signal that some cities are prioritizing station-based and publicly managed micromobility over free-floating models.

The success of Bicing also reflects a broader trend in Spain, where public bike-sharing systems continue receiving strong institutional support.
BikeMi (Milan)
BikeMi in Milan offers a slightly different model. Rather than focusing on rapid expansion, the system grew steadily through dense station placement, strong commuter adoption, and integration with public transport. Now BikeMi combines traditional bicycles and e-bikes, providing a reliable transport option for both residents and visitors. Its success highlights an important lesson for operators: long-term utilisation often matters more than rapid fleet growth.

Although Vélib', Bicing, and BikeMi differ in scale and geography, they share several common characteristics. All three prioritise station density, integration with city transport networks, and predictable rider experiences.
Electric bikes are changing the economics
One of the biggest developments in station-based bike sharing over the past few years has been the rapid growth of electric fleets. Public bike-sharing fleets are now approximately 48% electrified. More importantly for operators, electric bikes consistently generate more trips than traditional bicycles. Public systems average around 2.7 trips per vehicle per day, while some electric bike fleets achieve up to 4.6 trips per vehicle per day.
Higher utilisation means more revenue per vehicle, a faster return on investment, lower idle fleet costs, and stronger demand throughout the day. Electric bikes also make bike sharing accessible to a broader audience. Longer distances become practical, hills become less of a barrier, and riders who would not normally choose a bicycle are often willing to use an e-bike instead. This is one reason many newer station-based systems are launching with mixed fleets or even fully electric fleets from day one.
Why cities are backing station-based systems again
Across Europe, municipalities are placing greater emphasis on organised mobility systems that can be integrated into existing transport networks. The European Shared Mobility Index highlights several examples, including public support programs for bike-sharing subscriptions in Spain, continued investment in Barcelona's Bicing network, and London's decision to renew its Santander Cycles contract through a long-term investment programme.
For cities, the appeal is relatively clear. Station-based systems provide predictable parking, reduce street clutter, simplify accessibility planning, and make it easier to integrate bike sharing with buses, trains, and metro systems. As regulations become stricter and public space becomes more valuable, these advantages are becoming increasingly important.
Managing a growing station network
As fleets grow, operators need visibility into station occupancy, vehicle availability, charging status, maintenance workflows, payments, rider activity, and customer support. Managing these processes manually quickly becomes difficult, especially when systems expand across multiple districts or cities.
Many operators use platforms such as ATOM Mobility's bike-sharing software to manage stations, vehicles, rider applications, payments, maintenance, and operational workflows through a single system rather than relying on multiple disconnected tools. The largest station-based programs did not become successful simply because they deployed more bikes. They built operational processes capable of supporting growth over many years.
The growth of systems like Vélib', Bicing, and BikeMi suggests that station-based bike sharing has found its place in modern cities long-term. The focus now is less on expansion alone and more on operating reliable, efficient networks that riders can depend on every da
Check out the full 2025 European Shared Mobility Index here: https://fluctuo.com/reports
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🛴 🚲 At ATOM Connect 2026 in Riga, operators, technology providers, and industry experts came together to discuss where the market is heading and what will define successful operators in the coming years. The discussions covered everything from fleet economics and regulation to AI, insurance, MaaS, and operator growth stories.
Shared mobility continues to evolve quickly. At ATOM Connect 2026 in Riga, operators, technology providers, and industry experts came together to discuss where the market is heading and what will define successful operators in the coming years. The discussions covered everything from fleet economics and regulation to AI, insurance, MaaS, and operator growth stories.
One thing became increasingly clear throughout the event: The industry is entering a different phase. Growth is still happening, but the rules for winning are changing.
🚲 E-bikes are becoming the core shared mobility asset
For years, shared e-scooters dominated headlines and rapid expansion stories. Now the conversation is gradually shifting.
Research presented by Frost & Sullivan suggests that e-bikes are increasingly becoming the preferred shared micromobility mode in many markets because of stronger unit economics, lighter regulatory friction, and changing rider behavior.
Some numbers presented:
- Average lifetime gross profit per shared scooter: ~$2,073
- Average lifetime gross profit per shared e-bike: ~$4,336
- Average scooter lifespan: ~3 years
- Average e-bike lifespan: ~4 years
Despite higher vehicle costs, e-bikes generate stronger long-term economics. We also saw examples from operators:
- Forest increased its e-bike fleet by 34%, while more cities increasingly support bike-focused mobility systems.
The interesting part is that e-bikes are gradually shifting from “fun transportation” toward everyday commuting infrastructure.
📈 Growth continues while fleet size remains relatively stable
One surprising trend discussed during the event was that the European shared micromobility market continues growing despite relatively stable fleet sizes.
Normally, growth comes from deploying more vehicles. Now something different appears to be happening:
- Better utilization
- Increased rider adoption
- Improved retention
- Subscription models
This is an important shift because it suggests the market is becoming more efficient. Instead of flooding cities with additional vehicles, operators are increasingly focused on generating more value from existing fleets.
💰 Subscriptions are becoming increasingly important
Historically, shared mobility relied heavily on per-ride revenue. That model is also changing.
Frost & Sullivan highlighted subscriptions as one of the strongest trends for 2026, with subscription-heavy models showing positive profitability dynamics. This aligns with what many operators shared during discussions. Subscriptions bring several advantages:
- Higher retention
- Predictable recurring revenue
- Lower customer acquisition pressure
- Better ride frequency
The industry may gradually move toward a model that looks more like SaaS and memberships rather than only pay-per-use transportation.
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🤖 AI is moving from experiments to core operations
AI was one of the strongest themes throughout the event. Only a few years ago, AI in mobility often meant pilots and interesting demos. Now operators increasingly use it for daily operations. Examples discussed included:
- Demand forecasting
- Rebalancing optimization
- Predictive maintenance
- Safety monitoring
- Fraud detection
- Dynamic insurance pricing
- Battery optimization
Frost & Sullivan identified AI-powered demand anticipation as one of the highest-impact trends for operators in 2026.
Yuri Narozniak from datafolio also shared examples where AI predicts high-risk insurance zones and dynamically adjusts risk models based on ride behavior. Datafolio additionally introduced integrated rider insurance options, with approximately 25% long-term rider adoption.
🌍 Regulation is increasingly determining market strategy
Regulation has become one of the biggest variables affecting operator success. Different cities continue taking very different approaches. Examples discussed included:
Positive developments:
- UK extending e-scooter trials until 2028
- Netherlands approving road-legal e-scooters
- Oslo doubling scooter capacity
Restrictions:
− Prague banning shared scooters
− Italy tightening compliance requirements
Cities want fewer operators, stronger compliance, and more accountability.
Winning a market increasingly depends on safety records, operational quality, data transparency, compliance history rather than simply deploying larger fleets.

📱 MaaS continues connecting fragmented mobility services
Raymon Pouwels shared the growth story behind umob and the continued expansion of Mobility-as-a-Service. The long-term vision remains simple: One interface, multiple transportation services.
Users increasingly expect transportation to behave similarly to digital services: Open one app -> See all options -> Choose what works best.
The market continues moving toward stronger integration between operators and MaaS platforms.
🏆 What separates operators who will win in 2026?
One slide from Frost & Sullivan summarized it particularly well:
"The operators still standing in 2026 didn't win on product - they won on discipline, selectivity, and city relationships."
Looking across both research and operator stories, common patterns repeatedly appeared:
✔ Lean and efficient operations
✔ Strategic market selection
✔ Diversified revenue streams
✔ Strong partnerships
✔ Data-driven decisions
✔ Safety and compliance focus
Thank you again to all speakers, partners, and participants who joined us at ATOM Connect 2026 and contributed to the discussions. We are excited to continue building the future of mobility together.
Want to continue the conversation? 🚀
Our team will be attending Micromobility Europe (June 2-3, Berlin) and we'll have a booth there. If you're attending too, come say hello, grab a coffee, and let's talk mobility ☕


