How much capital do you need to start your own shared mobility business?

As shared mobility continues to experience rapid growth – projected to generate up to $1 trillion in consumer spending by 2030 – it's no wonder that entrepreneurs are drawn to explore opportunities in this thriving market.

However, despite the optimistic market outlook, the shared mobility industry doesn't provide a magic shortcut to massive and instant returns on investment – despite what some players in the industry might claim. In this blog post, we'll offer a realistic and experienced-based assessment of the investment needed to get a shared mobility venture off the ground.

We will explore how much capital you need to kickstart your own shared mobility business. With experience in supporting over 100 entrepreneurs worldwide, ATOM Mobility is in a good position to understand the financial details.

We'll discuss the essential expenses involved, including vehicles, software, insurance, and operational costs – the aim is to help you make informed decisions and kickstart your entrepreneurial journey with confidence.

Vehicle costs: how much will you pay?

The most significant cost in starting a shared mobility business comes from getting the vehicles.

Here's what you can expect to pay for a single vehicle:

  • Scooters: 750-1000 EUR
  • E-bikes: 1300-2500 EUR
  • Mopeds: 2000-4000 EUR 
  • Cars: 12000-20000 EUR

Considering the higher costs associated with vehicles like mopeds and cars, leasing is also a viable option. However, securing leasing partnerships is more challenging for operators without an established business.

The choice of vehicles will ultimately depend on your business model – whether you want to provide affordable or high-end options. For instance, if you opt for top-of-the-line scooters from brands like Segway and Äike, expect to pay over 1000 EUR per vehicle. On the flip side, you can find scooters as low as 400 EUR on the Chinese market, but such a price tag comes with its own set of risks. 

Optimal starting fleet size for scooter-sharing businesses

Assuming you've made your decision on the model and brand, the next question is: how many vehicles should you buy? What's the ideal fleet size to start with?

We will focus on scooters – with their affordable price tag, they have become a favored choice for those looking to venture into the shared mobility industry.

Based on what we've seen, operators kickstart their ventures with fleets of different sizes. Some start with a humble fleet of 20 scooters in their first season and then steadily grow to over 100 vehicles in the following seasons, even diversifying into cars and other modes of transportation. 

However, starting with a larger fleet offers distinct advantages. Having a bigger fleet means more people will notice your brand, leading to faster adoption of shared mobility within the local community. In other words – a larger fleet speeds up the process of making shared mobility a part of people's everyday commuting routines. 

Another crucial point is that operating costs remain relatively consistent for a fleet of up to 200 vehicles. Beyond that, you'll likely need to expand your team, acquire more vans, secure a larger warehouse, and hire an additional technician. But, if you're starting out small, 20 vehicles instead of 100-200 won't lead to significant cost savings in operating expenses. Therefore, it's more cost-effective to begin with a larger number of vehicles from the outset.

Maintenance and insurance

Maintenance costs are also an important consideration. On average, around 10-15% of your fleet will require ongoing maintenance, depending on the brand and model of the vehicles. With a smaller fleet of 20 scooters, it's statistically likely that 2-3 units will be undergoing repairs at any given time. In case your fleet experiences a series of unfortunate incidents, this percentage can quickly escalate, leading to a decrease in the number of scooters generating revenue.

Securing third-party public liability insurance for smaller fleets, which is required by law to protect pedestrians and riders in the event of accidents, can be a challenging task. No matter the fleet size, operators are required to pay an annual premium. This means that smaller fleets, like those with only 20 scooters, could end up paying the same premium as fleets with 150 scooters. For a smaller business, this expense can be quite prohibitive and difficult to manage. Thus, insurance costs are another reason to consider starting with a bigger fleet.

On average, the insurance costs around 8 EUR per scooter per month (paid annually) for fleets ranging from 100 to 200 scooters. These costs may vary depending on the specific coverage requirements set by local authorities.

Aim for 100 scooters – or 50 if you're low on cash

If we take into account brand visibility, maintenance, and insurance, it’s advisable for new operators to aim for a fleet size of at least 50 scooters. It’s a budget-friendly choice, especially in a location with strong market demand. A fleet of this size can also serve as a market test run. 

However, for a more robust start, an ideal fleet size would be 100 scooters. As we mentioned earlier, the operating costs for both 50 and 100 vehicles would be more or less the same. However, opting for 100 vehicles instead of 50 would result in double the revenue. This boost in revenue would make it easier to sustain and expand the business. Having more vehicles would also contribute to better brand visibility in the long run.

Shared mobility software costs and considerations

Once you've got the fleet sorted, the next step is to get your hands on some software. 

When it comes to shaping your brand identity, the software you use is just as crucial as the vehicles you offer. Having a top-notch fleet is great, but it won't make a difference if you neglect the software side of your shared mobility service. You want users to easily find, book, and pay for your rides without any trouble.

When it comes to white-label software pricing, it usually involves a one-time setup fee plus a monthly subscription fee based on the number of vehicles – or a dynamic pricing model per usage. 

The setup fees for white-label software are typically between 4-10k EUR, depending on the provider and features. The monthly fees will vary based on fleet size or usage. 

ATOM Mobility white-label software offers a wide choice of setup options, catering to fleets of all sizes, starting from the smallest and going all the way up to 5k+ vehicles. There is also a special plan for those who want to dip their toes in the water with 20 or fewer vehicles, which doesn’t require a setup fee. It's a great way to test the market and get started without breaking the bank.

Starting your shared mobility venture with 70k

Now that we've got the basics covered, let's crunch some numbers and calculate the amount of money you'll need to kickstart your scooter-sharing business.

Taking into account the costs of vehicles, software, insurance, and other expenses, we're looking at 70,000 EUR

Here's what you'll need to kickstart your business and keep it running for at least one season: 

  • 40k for buying 50 scooters
  • 10k to procure and maintain software for the season
  • 7-10k for insurance coverage
  • 5k for a warehouse
  • 5k for renting a van

On top of that, you need to consider the ongoing operating costs, which will fluctuate based on the size of your fleet. If you have a fleet of 50-150 scooters, it can be efficiently managed by two owners – or one owner and a couple of part-time employees. The expense of charging the vehicles will depend on the local prices in your area.

So, with around 70k in your pocket, you'll have a decent budget to make things happen in the first year. You can prove your concept, test the market, and learn the ropes along the way. And once you've got a solid foundation, scaling up in the second year becomes a lot easier. Investors will feel more confident jumping on board when they see that your business model is actually viable.

Of course, the 70k figure is not set in stone. The actual expenses will vary based on your location and your willingness to take on additional risks. We've had operators who achieved success with just half that budget – but their journey was certainly more nerve-wracking as a result.

With our suggested budget, you'll also have some breathing space for trial and error as you kick off your venture. This kind of money allows for a smoother and less stressful launch – also increasing the chances of steady growth in the next season.

If you're interested in starting your own shared mobility venture, join our ATOM Academy for FREE to learn more and see if it's the right business for you.

If you'd like to explore the software costs in detail, schedule a demo with our team today.

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Everything you need to know before starting your car-sharing business
Everything you need to know before starting your car-sharing business

What is car-sharing & how does it work? What's the car-sharing business model? How to launch a car-sharing business? Find out here.

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Is it a good time to start a car-sharing business? Absolutely. 

The car-sharing market is booming – it's estimated to grow 20% every year and reach a $20 billion market value by 2032. That's nearly a sevenfold increase from 2022's $2.9 billion valuation. 

Despite app-based vehicle sharing being a relatively new entrant in the mobility ecosystem, it has exploded in popularity. People have been quick to pick up on its convenience and ease of use, especially in urban centers where maintaining a private vehicle grows increasingly costly and bothersome. 

This spells an opportunity for entrepreneurs keen to answer real mobility demand. 

But what is car-sharing and how does it work? What does the business model look like? And what are the first steps for getting started?
Find the answers below. 

What is car-sharing and how does it work?

Car-sharing is an app-based mobility service that allows individuals to rent vehicles on a short-term basis. With this service, users gain access to a fleet of vehicles which are typically stationed throughout a city, ensuring that there's always a car conveniently nearby.

The user's journey and benefits of car-sharing

Through an app on their smartphone, users can locate, book, and unlock the closest available vehicle, as well as pay for their journey automatically by adding payment details, thus providing a seamless experience and quick access to a car. Other common benefits for users include not having to worry about fuel or insurance, as those are included in the price. 

Cities often encourage the use of shared mobility since it helps decongest streets, free up parking, and minimize the environmental impact of private vehicles on the city. Accordingly, public-private partnerships are common, conferring further benefits for users of this type of shared mobility: free parking, free use of bus lanes, and more. 

How does car-sharing work: the business perspective

On the business side of things, the operator is responsible for ensuring that maintenance and logistical tasks for their fleet are taken care of. 

This includes regular maintenance tasks, such as vehicle check-ups, repairs, fuel fill-ups, and cleaning. Also, if you have a free-floating model (where users can leave their cars anywhere), the operator should regularly relocate cars to optimal locations for continued user convenience and reliability.

Beyond deploying and maintaining their fleet, operators also oversee the smooth functioning of their mobility app, as well as take care of user verification, namely, ensuring that the people signing up are who they say they are and have valid driver licenses. Of course, like any other business, customer support and other responsibilities tied to running the operation are a given.

The car-sharing business model

So far, we have listed a lot of expenses – maintenance, management, insurance, IT. Add to this salaries, operational overheads, and buying or renting the fleet itself. How do businesses recoup all these expenses and turn a profit? 

Note: Since car-sharing businesses operate at scale, they should aim to negotiate lower rates with service providers.

Car-sharing businesses make use of several revenue sources. First and foremost, customers are charged for the time/distance use of the car. Additionally, branding and cross-promotion partnerships (e.g. advertising on the car or the app) are often used to secure additional revenue. It may also be sensible to create membership or loyalty programs to ensure recurring revenue, by offering subscribers added benefits, such as access to premium cars or longer reservation times. 

The aim is to have your cars on the road as much as possible, so enterprises typically focus on maximizing vehicle usage and revenue per vehicle. Finding success is about finding balance in a constantly changing landscape – having too few cars may lead to overbooking and dissatisfaction with lack of availability, whereas having too many will lead to inefficient use of resources. 

How to start a car-sharing business

As with any business, launching a car-sharing project requires research, investment, development, and strategy. Let's take a look at each in turn. 

1. Market research

When exploring opportunities for starting a car-sharing business, numerous factors must be considered.

Audience and demand 

Understanding the demographics, preferences, and behaviors of your potential users is crucial. As is determining the level of demand. Some questions you should answer include:

  • Who is my target audience – urban commuters, occasional travelers?
  • What are their demographics? How should you communicate with them?
  • What segment offers the most promise – B2C, B2B?

Competition

Identifying who's already operating in your area and why (or why not) can help you get a better grasp of what works and what doesn't. Some questions you should answer include:

  • Who are my competitors – other car/ride-sharing businesses, public transportation?
  • How can I differentiate my business from others?
  • Has any previous similar business failed in this area – why? 

Legal and logistical considerations

Determining whether there are any legal/practical barriers to launching your operations is a smart thing to do before you invest too much time and money into your project. Consider:

  • What are the legal requirements for operating this type of business in your area?
  • How will you handle insurance and liability issues for your fleet?
  • How and where will you run your day-to-day operations? If you're thinking about going electric – does the area have the necessary infrastructure?

While answering these questions isn't necessarily a prerequisite for launching your business, dealing with them early on can save you a lot of headaches down the road. 

2. Investment

How much capital do you need to launch a car-sharing business? 

It depends most on whether you're planning to rent or buy vehicles for your fleet. While renting is more accessible in the short term, it will take a sizable bite out of your profit. Owning your vehicles is typically the preferred option, as this offers price stability, long-term cost efficiency, freedom of operations, and other benefits. 

To get a ballpark estimate for the starting investment, you should add up the total price of cars (EUR 12,000-20,000 per vehicle), insurance, car-sharing software procurement and maintenance, as well as expected operational overhead for getting started. It may also be wise to put aside some funds for unexpected expenses such as repairs.

3. Development and launch strategy

Securing the vehicles and necessary permits can take a while, and you should account for this. During this time, you should put your plans into practice. Establish maintenance protocols and logistical plans for efficient fleet management. Implement user verification processes and responsive customer support for a secure and positive user experience. 

As to the IT infrastructure, you can save a lot of resources by choosing a white-label IT solution to power your app and dramatically accelerate your time-to-market. Platforms like ATOM Mobility can equip your business with the app you need – all you have to do is customize it

Speaking of customization, don't forget about branding. Create a compelling brand identity and plan for targeted launch and marketing campaigns to generate awareness the moment your business is ready for its first customers. 

Your car-sharing business journey starts here

Now you know how to start a business in this industry – entering this thriving market demands a blend of user-centric strategies and astute business decisions. But the key to success is reliable partners that can guide you in the right direction. 

Get in touch with ATOM Mobility to discover how you can power your new enterprise the smart way.

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32 shared mobility stats from 2023 you should know in 2024
32 shared mobility stats from 2023 you should know in 2024

From the rise of ride-hailing services to the increasing popularity of shared vehicles, the industry's landscape is evolving rapidly. This article presents 32 key statistics from 2023 that provide valuable insights into the current state and future prospects of the shared mobility sector, offering a comprehensive overview for industry stakeholders and observers.

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The shared mobility industry has experienced significant growth and transformation in 2023, with various segments such as ride-sharing, vehicle rental, and micro-mobility witnessing substantial changes.

From the rise of ride-hailing services to the increasing popularity of shared vehicles, the industry's landscape is evolving rapidly. This article presents 32 key statistics from 2023 that provide valuable insights into the current state and future prospects of the shared mobility sector, offering a comprehensive overview for industry stakeholders and observers.

General – Shared mobility industry

The global shared mobility market is expanding rapidly, projecting a substantial increase in revenues and ridership. By 2030, it is poised to double its share of urban transport journeys from 2023. Additionally, the number of individuals earning from shared mobility services is forecasted to rise notably. 

In Europe, shared vehicle services demonstrate considerable growth, with an increase in multi-mobility users. At the same time, European cities are the strictest shared micromobility regulators, limiting the number of operators and implementing various rules.

Global

  1. The shared mobility market worldwide revenue was projected to reach US$1.43T in 2023. Statista
  1. Shared mobility is expected to make up 7% of all urban transport journeys globally by 2030, up from 3% in 2023. Shared Mobility's Global Impact
  1. The global shared mobility market size is expected to grow at a CAGR of 41.65% from 2023 until 2030. Shared Mobility Market Analysis Report
  1. More than nine million people were estimated to earn an income from shared mobility services in 2023, and the number is forecasted to grow to 16M by 2030. Shared Mobility's Global Impact
  1. In the shared vehicles market, the number of users is expected to amount to 5.09B users by 2027. Statista
  1. The average revenue per user (ARPU) was expected to amount to US$180.90 in 2023. Statista
  1. In global comparison, most revenue from shared mobility is generated in China (US$358B in 2023). Statista
  1. Africa has the strongest income growth from shared mobility services: jobs are expected to increase by 113% from 2023 to 2030. Shared Mobility's Global Impact
  1. Ride-hailing drivers typically earn above the minimum wage in Europe (+37% in Berlin and +91% in Tallinn) and above the wages for jobs with comparable skill levels in Africa (up to +130% in South Africa and Nigeria). Shared Mobility's Global Impact

Europe & UK

  1. There is a significant growth in the use of shared vehicle services, with a 221% increase recorded. Free Now report
  1. The number of multi-mobility users has also grown by 27%. Free Now report
  1. Comparing Q3 2022 and Q3 2023, shared mobility ridership is up 1%, and fleets are down 2%, meaning Total Vehicle Distance (TVD) slightly improved across the board. Q3 2023 European Shared Mobility Index
  1. Out of 32 European authorities that regulate shared micromobility operations, more than two-thirds have implemented rules on geofencing (26), parking (25), removal or repositioning of vehicles (25), fleet size limits (24), and fleet rebalancing and redistribution (22). POLIS report on How European Cities are regulating Shared Micromobility
  1. Around half of the European authorities limit the number of operators, demand insurance, set speed limits, specify conditions for vehicles and their maintenance, and have instructions for the end of operations. POLIS report on How European Cities are regulating Shared Micromobility 
  1. Juniper Research has ranked Berlin as the leading smart city in Europe in 2023 thanks to its mobility-as-a-service (MaaS) app Jelbi, which incorporates public and private transport. Other cities in the European top five are London, Barcelona, Rome and Madrid. Cities Today

Cars

Shared car ridership has increased significantly, with notable upward trends in Q3 2023. The global ride-hailing market is also projected to witness substantial growth, with increased user numbers and an uptick in popularity over taxis in the United States. In Europe, German cities, led by Berlin, continue to dominate in total shared car ridership. 

  1. Shared car ridership has grown by 22% from Q3 2022 to Q3 2023. Q3 2023 European Shared Mobility Index
  1. The car-sharing market size was worth USD 2.9B in 2022 and is estimated to showcase around 20% CAGR from 2023 to 2032. Global Market Insights
  1. The biggest increase of car ridership in Europe in 2023 happened in Riga, thanks to the emergence of Bolt Drive. Antwerp saw the 2nd most growth due to the introduction of Miles Mobility Q3 2023 European Shared Mobility Index
  1. German cities continue to dominate the rankings for total ridership per city. In Berlin, there are 30% more shared cars on the streets than in 2022. Q3 2023 European Shared Mobility Index
  1. The ride-hailing market worldwide is projected to grow by 6.97% (2023-2028), resulting in a market volume of US$215.70B in 2028. Statista
  1. Ride-hailing services were anticipated to hit a record number of users in 2023, with an additional 6.6M users in the US, representing a 10.1% increase and finally recouping its pandemic-era losses. Insider Intelligence
  1. In the United States, ride-hailing is reported to be used more frequently than taxis, with around a fifth of respondents being occasional users of ride-sharing services. Statista

Electric scooters and mopeds

Electric scooter (e-scooter) ridership has declined, although it remains the predominant shared mobility choice, constituting 42% of total ridership. Moped ridership in Europe has similarly decreased, influenced by exits of key market players. 

E-scooters have emerged as an environmentally friendly alternative, with 10% of rides directly replacing car journeys. Citizen referendums in Paris and evolving regulations in Amsterdam reflect the dynamic landscape of the electric scooter and moped market.

  1. E-scooter ridership has fallen by 14% from Q3 2022 to Q3 2023. That said, scooters are still the most popular shared mobility transport mode, with 42% total ridership. Q3 2023 European Shared Mobility Index
  1. Moped ridership in Europe has fallen by 28% from Q3 2022 to Q3 2023 due to the departure of some players in key markets. Q3 2023 European Shared Mobility Index
  1. Electric scooter usage patterns show 10% of rides directly replace car journeys. Shared Mobility's Global Impact
  1. Thus, e-scooters have contributed to a reduction of up to 120M car-kilometers traveled, helping to reduce car-related emissions by an estimated 30,000 tons of CO2e. Shared Mobility's Global Impact
  1. On 2 April 2023, Paris held a referendum on shared e-scooters, and 90% of voters gave their vote against renewing the contract of three shared micromobility companies to operate around 5,000 e-scooters each. CNBC
  1. In Amsterdam, moped ridership has grown by 22% despite new regulations on helmets being brought into effect. Q2 2023 European Shared Mobility Index

Bikes

The global bike-sharing market shows significant growth. In Europe, station-based bikes have increased in popularity. Dockless bikes experienced an impressive surge as well, following the 2023 scooter ban in Paris. Overall, bike fleets and ridership are expanding across major European cities, contributing to a robust Trips/Vehicle/Day (TVD) ratio.

  1. The global bike-sharing market is projected to reach US$12.68 billion by 2027, growing at a CAGR of 10.71% from 2023 to 2027. Statista
  1. Station-based bike ridership in Europe has grown by 11% from Q3 2022 to Q3 2023. Station-based bikes are the second most popular shared mobility transport mode, with 30% total ridership. Q3 2023 European Shared Mobility Index
  1. After the 2023 scooter ban in Paris, dockless bikes have boomed 144%. Dockless bike ridership more than doubled YoY in September (x2.5) and October 2023 (x2.3).  Q3 2023 European Shared Mobility Index
  1. Fleets and ridership are growing across Europe, especially in cities like Paris, London,Copenhagen and Antwerp. The combined TVD of dockless and station-based bikes is a very healthy 2.9. Q3 2023 European Shared Mobility Index

Rolling into 2024

The shared mobility market continues to expand. With ride-sharing and micro-mobility playing pivotal roles, the future of shared mobility appears promising. The insights gathered from these statistics are crucial for understanding the shared mobility market's trajectory and its implications for the broader transportation ecosystem.

Let's make 2024 a year of shared mobility!

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