As you're getting close to launching your vehicle-sharing business, one of the important decisions is what payment gateway to use. Without one, you won't be able to collect payments from users via app. But choosing the right solution might feel daunting since so many options are available.
The good news is – we've got you covered.
In this article, you'll find an overview of what payment gateways are, what payment processing solutions integrate with ATOM Mobility, and the key factors to consider when choosing a payment gateway for your shared mobility venture.
What is a payment gateway?
Simply put, a payment gateway is the “bridge” between the customers' payment method and your bank account. It's the tool that validates your customer's card details or credentials for online payment methods (e.g., digital wallets such as ApplePay) to ensure that funds can be transferred to you, the operator.
For ATOM Mobility users, there's an option to choose between two types of payment gateways:
Hosted, when the client is taken to an external payment page hosted by the payment gateway provider to enter their payment details, such as credit card information or login credentials (e.g., PayPal or local bank integrations). In our case, the payment page opens in-app, meaning that the end customer won't know the payment takes place outside of the app.
Self-hosted/native SDK integration is when the payment gateway system is integrated into the app, allowing the client to complete the payment without leaving the site.
Most businesses nowadays use such hosted and integrated payment solutions – those are quick and easy to set up, and the solution provider takes responsibility for transaction validation and security.
How do hosted and integrated payment gateways work?
Your business most likely has a bank account used to manage the company's cash flow. It's, for example, where you make and receive payments for invoices issued.
Now, to start accepting payments at scale, you need to set up a payment gateway that will allow you to automate the process of collecting payments. It's impossible to manually prepare and send an invoice to every customer for every ride – those could be thousands of invoices a day for relatively small amounts.
Payment gateways link your bank account with the customer's chosen payment method that they'll be asked to add when downloading your app. From then on, whenever clients use your shared mobility solution, your payment gateway will collect the money, then transfer it to your bank account within few days.
For their service, payment gateway service providers charge a processing fee, which can be either a specific amount or a percentage of the transaction value. The fees vary depending on the service provider, the type of card the client has added, and more.
For example, Stripe’s regualar fee is 1.5% + €0.25 for European cards. For a €4 transaction, they'd charge 1.5% of €4 + €0.25. That's a €0.265 commission in total.
As you estimate your business' expenses and potential profits, such processing fees must be carefully considered. In the shared mobility industry, such microcharges can quickly add up and “eat” as much as 6.6% of your revenue (see the Stripe example above).
Payment gateway providers that integrate with ATOM Mobility
The ATOM Mobility platform integrates with a number of payment gateway solutions, which will allow you to collect payments wherever your business is based. Once you've chosen the one that's right for your business and set up the account, you can connect it to your ATOM Mobility account.
But first things first – here are the many options available to you:
Stripe is one of the most popular payment processing solutions worldwide, allowing businesses to accept and manage online payments. It enables businesses to accept credit and debit card payments, digital payments, and more. Stripe also supports Apple Pay, Google Pay, Bancontact, iDEAL and more.
- Supports 135+ currencies
- Easy to set up, with an intuitive user interface
- Supports a wide range of payment methods
- Transparent pricing – flat rate per transaction, no monthly fees
- With the help of ATOM Mobility, you can get a significant discount on transaction fees
- Doesn't operate everywhere in the world
- Fees for international transactions can be higher than competitors'
Payment processing fee (without discounts provided to ATOM Mobility clients):
- 1.5% + €0.25 for European cards
- 2.5% + €0.25 for UK cards
- 3.25% + €0.25 for international cards
Adyen is among the largest companies in the payment processing market. This payment processor supports over 250 payment methods, including Apple Pay, Google Pay, PayPal, and Klarna.
- Supports 187 currencies
- A wide range of payment methods and currencies supported
- No monthly or setup fees
- Transaction fees may be a bit unpredictable, as they vary a lot depending on the payment method
- Adyen requires new merchants to have at least 1 000 000 EUR in annual turnover, so it may be complicated to open an account. ATOM Mobility can assist with special conditions, as our customers have no minimum threshold.
Payment processing fee:
- €0.11 + payment method fee (see here)
Checkout.com allows merchants to accept payments from a variety of payment methods, including credit and debit cards, various alternative payment methods (PayPal, digital wallets), as well as various local payment methods. Checkout.com has great coverage where Adyen or Stripe do not operate.
- Supports transactions in 150+ currencies
- Easy to set up, clean and intuitive interface
- Quick payouts
- The pricing structure is a bit complex & fees may vary depending on transaction volume
- Supports 18 payment methods – less than their competitors
Payment processing fees:
- 0.95% + $0.20 for European cards
- 2.90% + $0.20 for non-European cards
HyperPay provides payment processing solutions for businesses of all sizes and enables operators to accept both card and digital payments. HyperPay covers the MENA area – Middle East North Africa – and integrates with the ATOM Mobility system.
- Easy to set up and integrated with the operator's website or mobile app
- Supports a wide range of payment options – payment cards, digital wallets, MADA, bank transfers
- The pricing structure is a bit complex & fees may vary depending on the payment method and the volume of transactions
- You can't just create an account – you must get in touch with HyperPay to do it
Payment processing fees:
Depends on the currency and payment method; not stated on the website.
A payment processing solution that's available in multiple countries around the world. It offers a range of payment options, including credit and debit cards, e-wallets such as PayPal and Alipay, and more.
- Supports payments in multiple currencies
- Supports a variety of payment options – including AliPay, which is widely popular in China
- Not available in all countries
- Setting up Bambora can be a bit complex for those with limited technical expertise
- $49 set-up fee
Payment processing fees:
Fixed fee ($0.10-$0.30) + percentage fee (1.7%-3.9%)
Regional payment solutions
ATOM Mobility integrates with several regional payment gateways, which is helpful for businesses focusing on specific markets. Providing users with an option to pay for your services in their local currency and with a payment method they're familiar with, helps ensure customer satisfaction and loyalty.
A payment gateway for businesses in Latin America. Processing fees depend on the country and payment method but typically are between 2.5% and 5% per transaction.
A payment gateway for businesses in Africa. Transaction fees depend on the payment method and the volume of transactions – usually between 2.9% and 3.8% per transaction.
A payment system is primarily available in Ukraine and other countries in Eastern Europe. Payment processing fee – 1.5% per transaction.
A payment processing platform that's primarily available to businesses based in Ukraine. Fees for card transactions range from 1.5% to 3%.
A payment solution for businesses in the Baltic region of Europe. It allows users to make a payment by simply entering their phone numbers. Payment transaction fees start at 1.3% or min. €0.10.
A payment gateway that provides online payment solutions for businesses in Azerbaijan. The fee for card transactions is 5%.
Local bank integrations
Another option is to offer your clients to pay through their local bank integration. Since people tend to prefer payment solutions they are familiar with, offering your clients the option to pay through their local bank integration may help you convince new users to give your ride-sharing service a try.
A bank integration primarily for businesses operating in Azerbaijan, Bulgaria and Albania. Fees for card transactions typically range from 0.7% to 1.5%.
A bank integration primarily for businesses operating in Ukraine. Fees for card transactions typically range from 1.5% to 2.5%
A bank integration for businesses primarily operating across the Caribbean and Central America. Fees for card transactions vary – contact the bank for more information.
Currently, the ATOM team is working on 3 new payment integrations so our clients have more options and can find the most suitable solution for them. If you have a preference regarding the payment gateway, you can talk to our team, and we will plan the integration process together.
Key factors to consider when choosing a payment gateway
As you see, there are dozens of payment gateway solutions available. But which one is the one and only for your business?
Before you make your decision, here are six crucial things to consider:
- Stability and SLA - how secure and stable the solution is. This should be the first criterion, as cooperating with an unstable solution will lead to losses. Do other similar businesses use them? Do they have case studies? Does their support answer within a reasonable time?
- Costs and fees – what will it cost you to set the solution up? How big are the transaction fees? Are there any additional monthly fees? Try to estimate the volume and value of your monthly transactions – for many payment gateway solution providers, the fees depend on these factors.
- Payment methods supported – people are different, and so are their preferences regarding online payments. Some prefer to pay with digital wallets, while others only trust banks and their integrations. The more payment methods you'll be able to offer, the larger audience you'll be able to attract.
- Regions operating in – does the chosen payment gateway even work in your region? Also, if you're aiming to build a global ride-sharing business, you may want to select a payment gateway with a worldwide presence.
- Holding time – how long can the funds be cleared and transferred to your bank account take? For most payment gateways, it's usually 3-7 days. Generally, the sooner you receive your money, the easier it will be for you to manage your business.
- Currencies supported – check whether your payment gateway supports payments in different currencies. People want to pay in their local currency, so you want to ensure they have such an option.
- Security – as a rule of thumb, you want your payment gateway to be level-1 PCI DSS compliant and have fraud detection features.
To sum up
Choosing the most appropriate and cost-efficient payment gateway may feel daunting at first, but the secret to making this process easier is just knowing exactly what you want and need.
Where is your business going to operate?
How big is your target market?
How much can you make in your first year in business? Be realistic.
Where do you see your venture in 3-5 years?
By answering these questions, you'll have a clearer picture of what you need from your payment gateway solution provider.
Click below to learn more or request a demo.
Is it a good time to start a car-sharing business? Absolutely.
The car-sharing market is booming – it's estimated to grow 20% every year and reach a $20 billion market value by 2032. That's nearly a sevenfold increase from 2022's $2.9 billion valuation.
Despite app-based vehicle sharing being a relatively new entrant in the mobility ecosystem, it has exploded in popularity. People have been quick to pick up on its convenience and ease of use, especially in urban centers where maintaining a private vehicle grows increasingly costly and bothersome.
This spells an opportunity for entrepreneurs keen to answer real mobility demand.
But what is car-sharing and how does it work? What does the business model look like? And what are the first steps for getting started?
Find the answers below.
What is car-sharing and how does it work?
Car-sharing is an app-based mobility service that allows individuals to rent vehicles on a short-term basis. With this service, users gain access to a fleet of vehicles which are typically stationed throughout a city, ensuring that there's always a car conveniently nearby.
The user's journey and benefits of car-sharing
Through an app on their smartphone, users can locate, book, and unlock the closest available vehicle, as well as pay for their journey automatically by adding payment details, thus providing a seamless experience and quick access to a car. Other common benefits for users include not having to worry about fuel or insurance, as those are included in the price.
Cities often encourage the use of shared mobility since it helps decongest streets, free up parking, and minimize the environmental impact of private vehicles on the city. Accordingly, public-private partnerships are common, conferring further benefits for users of this type of shared mobility: free parking, free use of bus lanes, and more.
How does car-sharing work: the business perspective
On the business side of things, the operator is responsible for ensuring that maintenance and logistical tasks for their fleet are taken care of.
This includes regular maintenance tasks, such as vehicle check-ups, repairs, fuel fill-ups, and cleaning. Also, if you have a free-floating model (where users can leave their cars anywhere), the operator should regularly relocate cars to optimal locations for continued user convenience and reliability.
Beyond deploying and maintaining their fleet, operators also oversee the smooth functioning of their mobility app, as well as take care of user verification, namely, ensuring that the people signing up are who they say they are and have valid driver licenses. Of course, like any other business, customer support and other responsibilities tied to running the operation are a given.
The car-sharing business model
So far, we have listed a lot of expenses – maintenance, management, insurance, IT. Add to this salaries, operational overheads, and buying or renting the fleet itself. How do businesses recoup all these expenses and turn a profit?
Note: Since car-sharing businesses operate at scale, they should aim to negotiate lower rates with service providers.
Car-sharing businesses make use of several revenue sources. First and foremost, customers are charged for the time/distance use of the car. Additionally, branding and cross-promotion partnerships (e.g. advertising on the car or the app) are often used to secure additional revenue. It may also be sensible to create membership or loyalty programs to ensure recurring revenue, by offering subscribers added benefits, such as access to premium cars or longer reservation times.
The aim is to have your cars on the road as much as possible, so enterprises typically focus on maximizing vehicle usage and revenue per vehicle. Finding success is about finding balance in a constantly changing landscape – having too few cars may lead to overbooking and dissatisfaction with lack of availability, whereas having too many will lead to inefficient use of resources.
How to start a car-sharing business
As with any business, launching a car-sharing project requires research, investment, development, and strategy. Let's take a look at each in turn.
1. Market research
When exploring opportunities for starting a car-sharing business, numerous factors must be considered.
Audience and demand
Understanding the demographics, preferences, and behaviors of your potential users is crucial. As is determining the level of demand. Some questions you should answer include:
- Who is my target audience – urban commuters, occasional travelers?
- What are their demographics? How should you communicate with them?
- What segment offers the most promise – B2C, B2B?
Identifying who's already operating in your area and why (or why not) can help you get a better grasp of what works and what doesn't. Some questions you should answer include:
- Who are my competitors – other car/ride-sharing businesses, public transportation?
- How can I differentiate my business from others?
- Has any previous similar business failed in this area – why?
Legal and logistical considerations
Determining whether there are any legal/practical barriers to launching your operations is a smart thing to do before you invest too much time and money into your project. Consider:
- What are the legal requirements for operating this type of business in your area?
- How will you handle insurance and liability issues for your fleet?
- How and where will you run your day-to-day operations? If you're thinking about going electric – does the area have the necessary infrastructure?
While answering these questions isn't necessarily a prerequisite for launching your business, dealing with them early on can save you a lot of headaches down the road.
How much capital do you need to launch a car-sharing business?
It depends most on whether you're planning to rent or buy vehicles for your fleet. While renting is more accessible in the short term, it will take a sizable bite out of your profit. Owning your vehicles is typically the preferred option, as this offers price stability, long-term cost efficiency, freedom of operations, and other benefits.
To get a ballpark estimate for the starting investment, you should add up the total price of cars (EUR 12,000-20,000 per vehicle), insurance, car-sharing software procurement and maintenance, as well as expected operational overhead for getting started. It may also be wise to put aside some funds for unexpected expenses such as repairs.
3. Development and launch strategy
Securing the vehicles and necessary permits can take a while, and you should account for this. During this time, you should put your plans into practice. Establish maintenance protocols and logistical plans for efficient fleet management. Implement user verification processes and responsive customer support for a secure and positive user experience.
As to the IT infrastructure, you can save a lot of resources by choosing a white-label IT solution to power your app and dramatically accelerate your time-to-market. Platforms like ATOM Mobility can equip your business with the app you need – all you have to do is customize it.
Speaking of customization, don't forget about branding. Create a compelling brand identity and plan for targeted launch and marketing campaigns to generate awareness the moment your business is ready for its first customers.
Your car-sharing business journey starts here
Now you know how to start a business in this industry – entering this thriving market demands a blend of user-centric strategies and astute business decisions. But the key to success is reliable partners that can guide you in the right direction.
Get in touch with ATOM Mobility to discover how you can power your new enterprise the smart way.
The shared mobility industry has experienced significant growth and transformation in 2023, with various segments such as ride-sharing, vehicle rental, and micro-mobility witnessing substantial changes.
From the rise of ride-hailing services to the increasing popularity of shared vehicles, the industry's landscape is evolving rapidly. This article presents 32 key statistics from 2023 that provide valuable insights into the current state and future prospects of the shared mobility sector, offering a comprehensive overview for industry stakeholders and observers.
General – Shared mobility industry
The global shared mobility market is expanding rapidly, projecting a substantial increase in revenues and ridership. By 2030, it is poised to double its share of urban transport journeys from 2023. Additionally, the number of individuals earning from shared mobility services is forecasted to rise notably.
In Europe, shared vehicle services demonstrate considerable growth, with an increase in multi-mobility users. At the same time, European cities are the strictest shared micromobility regulators, limiting the number of operators and implementing various rules.
- The shared mobility market worldwide revenue was projected to reach US$1.43T in 2023. Statista
- Shared mobility is expected to make up 7% of all urban transport journeys globally by 2030, up from 3% in 2023. Shared Mobility's Global Impact
- The global shared mobility market size is expected to grow at a CAGR of 41.65% from 2023 until 2030. Shared Mobility Market Analysis Report
- More than nine million people were estimated to earn an income from shared mobility services in 2023, and the number is forecasted to grow to 16M by 2030. Shared Mobility's Global Impact
- In the shared vehicles market, the number of users is expected to amount to 5.09B users by 2027. Statista
- The average revenue per user (ARPU) was expected to amount to US$180.90 in 2023. Statista
- In global comparison, most revenue from shared mobility is generated in China (US$358B in 2023). Statista
- Africa has the strongest income growth from shared mobility services: jobs are expected to increase by 113% from 2023 to 2030. Shared Mobility's Global Impact
- Ride-hailing drivers typically earn above the minimum wage in Europe (+37% in Berlin and +91% in Tallinn) and above the wages for jobs with comparable skill levels in Africa (up to +130% in South Africa and Nigeria). Shared Mobility's Global Impact
Europe & UK
- There is a significant growth in the use of shared vehicle services, with a 221% increase recorded. Free Now report
- The number of multi-mobility users has also grown by 27%. Free Now report
- Comparing Q3 2022 and Q3 2023, shared mobility ridership is up 1%, and fleets are down 2%, meaning Total Vehicle Distance (TVD) slightly improved across the board. Q3 2023 European Shared Mobility Index
- Out of 32 European authorities that regulate shared micromobility operations, more than two-thirds have implemented rules on geofencing (26), parking (25), removal or repositioning of vehicles (25), fleet size limits (24), and fleet rebalancing and redistribution (22). POLIS report on How European Cities are regulating Shared Micromobility
- Around half of the European authorities limit the number of operators, demand insurance, set speed limits, specify conditions for vehicles and their maintenance, and have instructions for the end of operations. POLIS report on How European Cities are regulating Shared Micromobility
- Juniper Research has ranked Berlin as the leading smart city in Europe in 2023 thanks to its mobility-as-a-service (MaaS) app Jelbi, which incorporates public and private transport. Other cities in the European top five are London, Barcelona, Rome and Madrid. Cities Today
Shared car ridership has increased significantly, with notable upward trends in Q3 2023. The global ride-hailing market is also projected to witness substantial growth, with increased user numbers and an uptick in popularity over taxis in the United States. In Europe, German cities, led by Berlin, continue to dominate in total shared car ridership.
- Shared car ridership has grown by 22% from Q3 2022 to Q3 2023. Q3 2023 European Shared Mobility Index
- The car-sharing market size was worth USD 2.9B in 2022 and is estimated to showcase around 20% CAGR from 2023 to 2032. Global Market Insights
- The biggest increase of car ridership in Europe in 2023 happened in Riga, thanks to the emergence of Bolt Drive. Antwerp saw the 2nd most growth due to the introduction of Miles Mobility Q3 2023 European Shared Mobility Index
- German cities continue to dominate the rankings for total ridership per city. In Berlin, there are 30% more shared cars on the streets than in 2022. Q3 2023 European Shared Mobility Index
- The ride-hailing market worldwide is projected to grow by 6.97% (2023-2028), resulting in a market volume of US$215.70B in 2028. Statista
- Ride-hailing services were anticipated to hit a record number of users in 2023, with an additional 6.6M users in the US, representing a 10.1% increase and finally recouping its pandemic-era losses. Insider Intelligence
- In the United States, ride-hailing is reported to be used more frequently than taxis, with around a fifth of respondents being occasional users of ride-sharing services. Statista
Electric scooters and mopeds
Electric scooter (e-scooter) ridership has declined, although it remains the predominant shared mobility choice, constituting 42% of total ridership. Moped ridership in Europe has similarly decreased, influenced by exits of key market players.
E-scooters have emerged as an environmentally friendly alternative, with 10% of rides directly replacing car journeys. Citizen referendums in Paris and evolving regulations in Amsterdam reflect the dynamic landscape of the electric scooter and moped market.
- E-scooter ridership has fallen by 14% from Q3 2022 to Q3 2023. That said, scooters are still the most popular shared mobility transport mode, with 42% total ridership. Q3 2023 European Shared Mobility Index
- Moped ridership in Europe has fallen by 28% from Q3 2022 to Q3 2023 due to the departure of some players in key markets. Q3 2023 European Shared Mobility Index
- Electric scooter usage patterns show 10% of rides directly replace car journeys. Shared Mobility's Global Impact
- Thus, e-scooters have contributed to a reduction of up to 120M car-kilometers traveled, helping to reduce car-related emissions by an estimated 30,000 tons of CO2e. Shared Mobility's Global Impact
- On 2 April 2023, Paris held a referendum on shared e-scooters, and 90% of voters gave their vote against renewing the contract of three shared micromobility companies to operate around 5,000 e-scooters each. CNBC
- In Amsterdam, moped ridership has grown by 22% despite new regulations on helmets being brought into effect. Q2 2023 European Shared Mobility Index
The global bike-sharing market shows significant growth. In Europe, station-based bikes have increased in popularity. Dockless bikes experienced an impressive surge as well, following the 2023 scooter ban in Paris. Overall, bike fleets and ridership are expanding across major European cities, contributing to a robust Trips/Vehicle/Day (TVD) ratio.
- The global bike-sharing market is projected to reach US$12.68 billion by 2027, growing at a CAGR of 10.71% from 2023 to 2027. Statista
- Station-based bike ridership in Europe has grown by 11% from Q3 2022 to Q3 2023. Station-based bikes are the second most popular shared mobility transport mode, with 30% total ridership. Q3 2023 European Shared Mobility Index
- After the 2023 scooter ban in Paris, dockless bikes have boomed 144%. Dockless bike ridership more than doubled YoY in September (x2.5) and October 2023 (x2.3). Q3 2023 European Shared Mobility Index
- Fleets and ridership are growing across Europe, especially in cities like Paris, London,Copenhagen and Antwerp. The combined TVD of dockless and station-based bikes is a very healthy 2.9. Q3 2023 European Shared Mobility Index
Rolling into 2024
The shared mobility market continues to expand. With ride-sharing and micro-mobility playing pivotal roles, the future of shared mobility appears promising. The insights gathered from these statistics are crucial for understanding the shared mobility market's trajectory and its implications for the broader transportation ecosystem.
Let's make 2024 a year of shared mobility!