How to choose the best payment gateway for your mobility business?
April 4, 2023
min. read
As you're getting close to launching your vehicle-sharing business, one of the important decisions is what payment gateway to use. Without one, you won't be able to collect payments from users via app. But choosing the right solution might feel daunting since so many options are available.
The good news is – we've got you covered.
In this article, you'll find an overview of what payment gateways are, what payment processing solutions integrate with ATOM Mobility, and the key factors to consider when choosing a payment gateway for your shared mobility venture.
What is a payment gateway?
Simply put, a payment gateway is the “bridge” between the customers' payment method and your bank account. It's the tool that validates your customer's card details or credentials for online payment methods (e.g., digital wallets such as ApplePay) to ensure that funds can be transferred to you, the operator.
For ATOM Mobility users, there's an option to choose between two types of payment gateways:
Hosted, when the client is taken to an external payment page hosted by the payment gateway provider to enter their payment details, such as credit card information or login credentials (e.g., PayPal or local bank integrations). In our case, the payment page opens in-app, meaning that the end customer won't know the payment takes place outside of the app.
Self-hosted/native SDK integration is when the payment gateway system is integrated into the app, allowing the client to complete the payment without leaving the site.
Most businesses nowadays use such hosted and integrated payment solutions – those are quick and easy to set up, and the solution provider takes responsibility for transaction validation and security.
How do hosted and integrated payment gateways work?
Your business most likely has a bank account used to manage the company's cash flow. It's, for example, where you make and receive payments for invoices issued.
Now, to start accepting payments at scale, you need to set up a payment gateway that will allow you to automate the process of collecting payments. It's impossible to manually prepare and send an invoice to every customer for every ride – those could be thousands of invoices a day for relatively small amounts.
Payment gateways link your bank account with the customer's chosen payment method that they'll be asked to add when downloading your app. From then on, whenever clients use your shared mobility solution, your payment gateway will collect the money, then transfer it to your bank account within few days.
For their service, payment gateway service providers charge a processing fee, which can be either a specific amount or a percentage of the transaction value. The fees vary depending on the service provider, the type of card the client has added, and more.
For example, Stripe’s regualar fee is 1.5% + €0.25 for European cards. For a €4 transaction, they'd charge 1.5% of €4 + €0.25. That's a €0.265 commission in total.
As you estimate your business' expenses and potential profits, such processing fees must be carefully considered. In the shared mobility industry, such microcharges can quickly add up and “eat” as much as 6.6% of your revenue (see the Stripe example above).
Payment gateway providers that integrate with ATOM Mobility
The ATOM Mobility platform integrates with a number of payment gateway solutions, which will allow you to collect payments wherever your business is based. Once you've chosen the one that's right for your business and set up the account, you can connect it to your ATOM Mobility account.
But first things first – here are the many options available to you:
Stripe
Stripe is one of the most popular payment processing solutions worldwide, allowing businesses to accept and manage online payments. It enables businesses to accept credit and debit card payments, digital payments, and more. Stripe also supports Apple Pay, Google Pay, Bancontact, iDEAL and more.
Pros
- Supports 135+ currencies
- Easy to set up, with an intuitive user interface
- Supports a wide range of payment methods
- Transparent pricing – flat rate per transaction, no monthly fees
- With the help of ATOM Mobility, you can get a significant discount on transaction fees
Cons
- Doesn't operate everywhere in the world
- Fees for international transactions can be higher than competitors'
Payment processing fee (without discounts provided to ATOM Mobility clients):
- 1.5% + €0.25 for European cards
- 2.5% + €0.25 for UK cards
- 3.25% + €0.25 for international cards
Adyen
Adyen is among the largest companies in the payment processing market. This payment processor supports over 250 payment methods, including Apple Pay, Google Pay, PayPal, and Klarna.
Pros:
- Supports 187 currencies
- A wide range of payment methods and currencies supported
- No monthly or setup fees
Cons:
- Transaction fees may be a bit unpredictable, as they vary a lot depending on the payment method
- Adyen requires new merchants to have at least 1 000 000 EUR in annual turnover, so it may be complicated to open an account. ATOM Mobility can assist with special conditions, as our customers have no minimum threshold.
Payment processing fee:
- €0.11 + payment method fee (see here)
Checkout.com
Checkout.com allows merchants to accept payments from a variety of payment methods, including credit and debit cards, various alternative payment methods (PayPal, digital wallets), as well as various local payment methods. Checkout.com has great coverage where Adyen or Stripe do not operate.
Pros
- Supports transactions in 150+ currencies
- Easy to set up, clean and intuitive interface
- Quick payouts
Cons
- The pricing structure is a bit complex & fees may vary depending on transaction volume
- Supports 18 payment methods – less than their competitors
Payment processing fees:
- 0.95% + $0.20 for European cards
- 2.90% + $0.20 for non-European cards
HyperPay
HyperPay provides payment processing solutions for businesses of all sizes and enables operators to accept both card and digital payments. HyperPay covers the MENA area – Middle East North Africa – and integrates with the ATOM Mobility system.
Pros
- Easy to set up and integrated with the operator's website or mobile app
- Supports a wide range of payment options – payment cards, digital wallets, MADA, bank transfers
Cons
- The pricing structure is a bit complex & fees may vary depending on the payment method and the volume of transactions
- You can't just create an account – you must get in touch with HyperPay to do it
Payment processing fees:
Depends on the currency and payment method; not stated on the website.
Bambora
A payment processing solution that's available in multiple countries around the world. It offers a range of payment options, including credit and debit cards, e-wallets such as PayPal and Alipay, and more.
Pros
- Supports payments in multiple currencies
- Supports a variety of payment options – including AliPay, which is widely popular in China
Cons:
- Not available in all countries
- Setting up Bambora can be a bit complex for those with limited technical expertise
- $49 set-up fee
Payment processing fees:
Fixed fee ($0.10-$0.30) + percentage fee (1.7%-3.9%)
Regional payment solutions
ATOM Mobility integrates with several regional payment gateways, which is helpful for businesses focusing on specific markets. Providing users with an option to pay for your services in their local currency and with a payment method they're familiar with, helps ensure customer satisfaction and loyalty.
A payment gateway for businesses in Latin America. Processing fees depend on the country and payment method but typically are between 2.5% and 5% per transaction.
A payment gateway for businesses in Africa. Transaction fees depend on the payment method and the volume of transactions – usually between 2.9% and 3.8% per transaction.
A payment system is primarily available in Ukraine and other countries in Eastern Europe. Payment processing fee – 1.5% per transaction.
A payment processing platform that's primarily available to businesses based in Ukraine. Fees for card transactions range from 1.5% to 3%.
A payment solution for businesses in the Baltic region of Europe. It allows users to make a payment by simply entering their phone numbers. Payment transaction fees start at 1.3% or min. €0.10.
A payment gateway that provides online payment solutions for businesses in Azerbaijan. The fee for card transactions is 5%.
Local bank integrations
Another option is to offer your clients to pay through their local bank integration. Since people tend to prefer payment solutions they are familiar with, offering your clients the option to pay through their local bank integration may help you convince new users to give your ride-sharing service a try.
A bank integration primarily for businesses operating in Azerbaijan, Bulgaria and Albania. Fees for card transactions typically range from 0.7% to 1.5%.
A bank integration primarily for businesses operating in Ukraine. Fees for card transactions typically range from 1.5% to 2.5%
A bank integration for businesses primarily operating across the Caribbean and Central America. Fees for card transactions vary – contact the bank for more information.
New integrations
Currently, the ATOM team is working on 3 new payment integrations so our clients have more options and can find the most suitable solution for them. If you have a preference regarding the payment gateway, you can talk to our team, and we will plan the integration process together.
Key factors to consider when choosing a payment gateway
As you see, there are dozens of payment gateway solutions available. But which one is the one and only for your business?
Before you make your decision, here are six crucial things to consider:
- Stability and SLA - how secure and stable the solution is. This should be the first criterion, as cooperating with an unstable solution will lead to losses. Do other similar businesses use them? Do they have case studies? Does their support answer within a reasonable time?
- Costs and fees – what will it cost you to set the solution up? How big are the transaction fees? Are there any additional monthly fees? Try to estimate the volume and value of your monthly transactions – for many payment gateway solution providers, the fees depend on these factors.
- Payment methods supported – people are different, and so are their preferences regarding online payments. Some prefer to pay with digital wallets, while others only trust banks and their integrations. The more payment methods you'll be able to offer, the larger audience you'll be able to attract.
- Regions operating in – does the chosen payment gateway even work in your region? Also, if you're aiming to build a global ride-sharing business, you may want to select a payment gateway with a worldwide presence.
- Holding time – how long can the funds be cleared and transferred to your bank account take? For most payment gateways, it's usually 3-7 days. Generally, the sooner you receive your money, the easier it will be for you to manage your business.
- Currencies supported – check whether your payment gateway supports payments in different currencies. People want to pay in their local currency, so you want to ensure they have such an option.
- Security – as a rule of thumb, you want your payment gateway to be level-1 PCI DSS compliant and have fraud detection features.
To sum up
Choosing the most appropriate and cost-efficient payment gateway may feel daunting at first, but the secret to making this process easier is just knowing exactly what you want and need.
Where is your business going to operate?
How big is your target market?
How much can you make in your first year in business? Be realistic.
Where do you see your venture in 3-5 years?
By answering these questions, you'll have a clearer picture of what you need from your payment gateway solution provider.
Good luck!
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What makes a strong driver app and why it impacts growth
🚗 A weak driver app slows down operations and pushes drivers to other platforms. In ride-hailing, drivers switch apps fast. If the experience is confusing, slow, or unreliable, they leave. That means fewer completed rides and higher costs for operators. A strong driver app improves navigation, keeps ride flow steady, makes earnings clear, and helps drivers stay longer. This article explains what actually matters in a driver app and how it affects your ability to grow and scale.
April 29, 2026
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In any ride-hailing or mobility business, the driver app is a great tool. However, it is also the main interface drivers use every day to accept rides, navigate, track earnings, and communicate with the platform. If the experience is slow, confusing, or unreliable, drivers leave. If and when that happens, operations suffer immediately.
This is why driver experience has become an important factor in platform performance. According to industry insights, driver churn remains one of the biggest challenges in ride-hailing, with platforms needing to continuously recruit and onboard new drivers to maintain supply. The 2025 Gig Driver Report found that 68% of gig drivers use two or more platforms every month, which shows how easily drivers switch between apps when the experience, earnings, or payout process feels better elsewhere.
A well-built driver app does more than support operations. It improves efficiency, increases completed trips, and helps build long-term driver loyalty.
The driver app is the core of daily operations
Drivers rely on the app for almost everything during a shift. It needs to work reliably in real conditions, including high demand, long hours, and unstable connections.
A modern driver app should allow drivers to:
- Accept and manage ride requests
- Navigate easily using popular apps such Waze or Google maps
- Track earnings in real time
- Easily understand interfacen and buttons
- Control availability and working hours
Solutions like the ATOM Mobility driver app bring all of this into one system, reducing friction and making daily work simpler for drivers. When everything works in one place, drivers spend less time solving issues and more time completing trips.
Navigation and dispatch directly affect earnings
Accurate navigation and smart ride assignment are two of the biggest factors affecting driver productivity.
Drivers need to:
- Find pickup points quickly
- Follow efficient routes
- Avoid unnecessary idle time
Even small improvements in routing and dispatch can make a difference. Better routing reduces wasted time and fuel use, which improves both driver earnings and operational efficiency across the platform.
At the same time, automated dispatch ensures drivers receive rides consistently. Features like back-to-back trip assignments reduce downtime and keep drivers active throughout their shift.
Payments and transparency build trust
Drivers want clarity when it comes to earnings. If payouts are delayed or unclear, trust drops quickly.
A good driver app should show:
- Earnings pe each trip
- Daily, weekly and monthly totals
Clear earnings tracking reduces disputes and gives drivers confidence in the platform. It also simplifies operations for companies managing large fleets.
Driver experience and retention are directly connected
Driver experience is closely linked to retention. Small issues like unclear earnings, poor navigation, bad UI or inconsistent ride flow can push drivers to another platform.
This is why long-term retention strategies matter, especially in competitive markets where drivers have multiple options, as explained in how to retain drivers on your ride-hailing platform long term.
Platforms that invest in driver experience early reduce churn and avoid constant recruitment costs.
The driver app is part of a larger platform
The driver app does not exist on its own. It is part of a broader system that includes rider apps, dispatch tools, analytics, and payment systems.
Most operators today do not build these systems from scratch. Instead, they launch using ready-made platforms where all components are connected, including the driver app, as explained in this guide on building a personalized white-label taxi app.
This approach allows companies to launch faster and scale without rebuilding core infrastructure.
Driver experience should match your business model
Not all ride-hailing platforms are the same. Some focus on premium services, others on affordability, and others on specific local markets.
The driver app needs to support that positioning. Features, pricing logic, and workflows should reflect the type of service being offered, which is explored further in this article on finding your niche in the ride-hailing market.
When the product and the business model align, both drivers and passengers have a clearer experience.
Continuous improvement matters
Driver expectations continue to evolve. Features that were once optional are now standard.
Platforms that continue to improve their tools and workflows stay competitive longer. Many of these improvements come from real operational challenges, as seen in recent updates highlighted in ATOM Mobility’s latest platform features.
Small improvements in daily workflows can have a large impact when applied across hundreds or thousands of drivers.
The driver app is one of the most important parts of any mobility platform. It affects how drivers work, how much they earn, and whether they stay.
A reliable and well-designed app improves daily operations, reduces friction, and helps platforms scale more efficiently. It also builds long-term driver trust, which is one of the hardest things to maintain in a competitive market.
As mobility businesses continue to grow, the quality of the driver app will remain one of the key factors that determines whether a platform can scale successfully or struggles with constant churn.
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Why taxi companies fail in 2026 (spoiler: It’s marketing)
Most taxi companies don’t fail because of tech - they fail because no one knows they exist 👀 In today’s market, competing with Uber isn’t about features, it’s about demand. 📈 No brand, random marketing, “Later” mindset results in low utilization & slow growth. In this article, we break down the most common mistakes - and how to build a marketing system that actually drives rides 🚀
April 13, 2026
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Most taxi and ride-hailing companies don’t fail because of bad technology. They fail because no one knows they exist. In a market shaped by players like Uber, demand is no longer something that “just happens.” It’s engineered. Built. Optimized. Repeated.
Yet many operators still treat marketing as something secondary - something to figure out after the launch, after the fleet is ready, after drivers are onboarded. By then, it’s already too late.
A common pattern we see is this: a company launches with a functional product, maybe even a solid operational setup, but without a clear brand or acquisition strategy. A few campaigns are tested, some budget is spent across different channels, but nothing is consistent. There is no clear positioning, no defined audience, and no system to measure what actually works.
The result is predictable. Growth is slow, utilization stays low, and pressure starts to build. At that point, marketing becomes reactive - driven by urgency rather than strategy. Discounts increase, experiments multiply, and costs rise faster than revenue.
This is where many businesses lose control of their unit economics.
Why bad marketing happens
Poor marketing rarely comes from a lack of effort. It usually comes from wrong priorities. Many operators believe they have more urgent problems to solve - fleet, drivers, operations - and that marketing can wait. It feels logical in the short term, but in reality it’s a short-sighted decision that creates much bigger problems later.
Another common issue is lack of direction. Marketing activities exist, but they are scattered and unstructured. There is no clear target audience, no defined positioning, and no consistent brand language. Without that foundation, even well-funded campaigns struggle to deliver results.
This is where the gap between smaller operators and companies like Uber becomes obvious. The difference is not just budget - it’s clarity. They know exactly who they target, how they communicate, and how they measure success.
Without that clarity, marketing becomes noise. And noise doesn’t convert.
When marketing is treated as optional
In early stages, many companies treat marketing as a “nice to have.” Budgets are allocated to everything else first, and whatever remains is used for promotion - if anything is left at all. The assumption is simple: launch first, invest in marketing later.
The same thinking often leads to another mistake - launching with a weak or non-existent brand. A generic app, no clear identity, no differentiation. It may save money initially, but it creates a much bigger problem: people don’t remember you, and you can’t build demand around something that has no identity.
At some point, reality catches up. Growth is slower than expected, revenues don’t match projections, and pressure builds. That’s when companies switch into reactive mode. Marketing becomes urgent instead of strategic. Discounts increase. Random campaigns are launched. Budgets are spent faster, but results don’t improve. Panic replaces planning - and panic-driven marketing almost never works.
How to build a marketing system that actually works
Forget random marketing. It doesn’t scale. If you want predictable growth, start here:
- Map all key marketing activities needed to generate demand (which 2-3 channels you will use to attract users?)
- Define your target audience and core differentiation (how you are different from others?)
- Set a realistic marketing budget upfront
- Work with professionals who understand mobility (execution matters)
- Focus on a few channels that actually convert
- Track core KPIs: installs → first ride → retention
- Continuously adjust based on real data, not assumptions
The earlier you build this system, the faster you reach profitability.
How ATOM Mobility helps operators grow
At ATOM Mobility, we’ve seen this dynamic across hundreds of mobility businesses globally. The difference between those who scale and those who stall rarely comes down to technology alone. Execution is what separates them.
That’s also why we expanded beyond software and, together with industry experts, launched a dedicated marketing service to support operators directly.
We help mobility businesses go from zero to scalable demand - covering go-to-market strategy, branding, performance marketing, app store optimization, and continuous growth management, all tailored specifically for ride-hailing and taxi operators.
👉 Learn more and see how we can support your growth:
https://www.atommobility.com/marketing-agency
Driver App demo credentials - Email: test@atom.com, Password: driver
