New feature that will boost your fleet uptime and client satisfaction – vehicle damage management
March 9, 2024
min. read
Is there anything more frustrating for a mobility user than needing quick access to a vehicle and having none available nearby?
Yes – finding a vehicle on the app, making your way to it, and discovering that it's broken.
Vehicle damage comes in all shapes and sizes from broken scooter kickstands and headlights to damaged moped QR codes and car engine issues. Even minor damage to a vehicle can severely affect its usability, putting it out of order until a ground operations team catches and resolves the issue.
Worst of all, it's often the customer who first encounters the problem and does so during one of the most sensitive parts of the user journey, namely, when they have an acute need for transportation.
As a result, unresolved maintenance issues are not only directly hurting your bottom line by taking one of your vehicles off the road, but they may severely negatively impact client satisfaction, too.
That's why the ATOM Mobility team has added a new solution to the vehicle-sharing and rental modules – vehicle damage management.
Let's take a closer look at this new feature, explore why it's important, as well as understand how it works from both the user and operator perspectives.
Vehicle damage reporting – a better experience for everyone
In the simplest terms, the new feature allows users to easily report any vehicle issues through the app – and for your operations team to effectively respond to and manage the reports. This helps your mobility business in several ways.
ATOM Mobility's vehicle damage reporting feature:
- Increases the speed at which you receive information about necessary repairs for your fleet,
- Enables you to respond to this information in an organized manner, as it streamlines operator tasks through the Dashboard and Service app,
- Equips users with a clear communication channel for reporting issues.
In unison, these help you ensure maximum uptime for your fleet, as well as offer various other benefits. These include:
- Identifying issues that routine maintenance might miss, e.g. a trunk stuck shut,
- Resolving customer anxieties by letting them report problems, e.g. people might be hesitant to use a damaged vehicle in case they get blamed for the issues,
- Giving you better control over the customer experience, e.g. turning a negative encounter with your brand into a positive one through communication,
- Easily tracking maintenance history for your fleet, e.g. discovering which vehicles fail often and require replacement.
Simply put, this new feature is a positive for everyone involved. All you need to do is set it up – let's find out how.
How does vehicle damage reporting work?
On the surface, it's simple – the customer reports some damage and you fix it. But underneath the hood, it's … still simple. Here's how the new functionality works from the perspective of your customers and your operators.
For your customers
In the user app, anyone can report an issue by clicking the “Report” button found on the vehicle card. For the Sharing module, it's located in the “More” menu, whereas for the rental module, the “Report” button is visible directly on the vehicle card.
After pressing the button, your customers will be able to indicate the faulty part, include a more detailed description in the comment field, as well as add up to three images of the issue in question.
The tags that the user sees can be customized in the Dashboard
Your customer can complete the damage report process quickly and painlessly and it wraps up with a friendly thank you message that lets them know that your team is ready to resolve the issue. The system will highlight previously approved damages for user convenience.
For your operators
Once a user submits a report, it will appear in your Dashboard. You can find “Damage reports” under “More” in your left menu.
Here the operator can verify, approve, and/or modify the reports. Once a report is checked, the operator can approve the report and then it gets passed onto the maintenance crew and their Service app. The admin can also add damages manually via the dashboard, for example if they notice any additional issues in the user pictures.
In the Service app, the approved reports appear as a task. When your team is done with repairs or maintenance, they can mark damages as fixed by clicking "Mark as done".
A highly useful feature is the ability to track damage reports and fixes, as well as who fixed them and how quickly – all of this data can be easily exported. This allows you to gain a broader understanding of the health of your fleet and its individual vehicles and make data-based decisions, e.g. about which vehicles to choose/avoid when growing your fleet.
ATOM Mobility – future-proof your mobility business
ATOM Mobility is a mobility superapp that equips mobility businesses with a robust solution for all their tech needs – from a modern user app to a functional platform for fleet management and more. This allows you to launch and scale your mobility business incredibly quickly, no matter the vehicle type.
More than that, a chief reason why many mobility entrepreneurs choose ATOM Mobility for the long term is that they benefit from the on-going improvements to the app – like the feature discussed in this article. Alongside our own continuous developments of the app, our team frequently receives requests for various custom additional features, and when we see broader applicability, we also make it available to our other clients.
But don't take our word for it – hear it from our clients in our latest case study.
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Blog
Why taxi companies fail in 2026 (spoiler: It’s marketing)
Most taxi companies don’t fail because of tech - they fail because no one knows they exist 👀 In today’s market, competing with Uber isn’t about features, it’s about demand. 📈 No brand, random marketing, “Later” mindset results in low utilization & slow growth. In this article, we break down the most common mistakes - and how to build a marketing system that actually drives rides 🚀
April 13, 2026
min. read
Most taxi and ride-hailing companies don’t fail because of bad technology. They fail because no one knows they exist. In a market shaped by players like Uber, demand is no longer something that “just happens.” It’s engineered. Built. Optimized. Repeated.
Yet many operators still treat marketing as something secondary - something to figure out after the launch, after the fleet is ready, after drivers are onboarded. By then, it’s already too late.
A common pattern we see is this: a company launches with a functional product, maybe even a solid operational setup, but without a clear brand or acquisition strategy. A few campaigns are tested, some budget is spent across different channels, but nothing is consistent. There is no clear positioning, no defined audience, and no system to measure what actually works.
The result is predictable. Growth is slow, utilization stays low, and pressure starts to build. At that point, marketing becomes reactive - driven by urgency rather than strategy. Discounts increase, experiments multiply, and costs rise faster than revenue.
This is where many businesses lose control of their unit economics.
Why bad marketing happens
Poor marketing rarely comes from a lack of effort. It usually comes from wrong priorities. Many operators believe they have more urgent problems to solve - fleet, drivers, operations - and that marketing can wait. It feels logical in the short term, but in reality it’s a short-sighted decision that creates much bigger problems later.
Another common issue is lack of direction. Marketing activities exist, but they are scattered and unstructured. There is no clear target audience, no defined positioning, and no consistent brand language. Without that foundation, even well-funded campaigns struggle to deliver results.
This is where the gap between smaller operators and companies like Uber becomes obvious. The difference is not just budget - it’s clarity. They know exactly who they target, how they communicate, and how they measure success.
Without that clarity, marketing becomes noise. And noise doesn’t convert.
When marketing is treated as optional
In early stages, many companies treat marketing as a “nice to have.” Budgets are allocated to everything else first, and whatever remains is used for promotion - if anything is left at all. The assumption is simple: launch first, invest in marketing later.
The same thinking often leads to another mistake - launching with a weak or non-existent brand. A generic app, no clear identity, no differentiation. It may save money initially, but it creates a much bigger problem: people don’t remember you, and you can’t build demand around something that has no identity.
At some point, reality catches up. Growth is slower than expected, revenues don’t match projections, and pressure builds. That’s when companies switch into reactive mode. Marketing becomes urgent instead of strategic. Discounts increase. Random campaigns are launched. Budgets are spent faster, but results don’t improve. Panic replaces planning - and panic-driven marketing almost never works.
How to build a marketing system that actually works
Forget random marketing. It doesn’t scale. If you want predictable growth, start here:
- Map all key marketing activities needed to generate demand (which 2-3 channels you will use to attract users?)
- Define your target audience and core differentiation (how you are different from others?)
- Set a realistic marketing budget upfront
- Work with professionals who understand mobility (execution matters)
- Focus on a few channels that actually convert
- Track core KPIs: installs → first ride → retention
- Continuously adjust based on real data, not assumptions
The earlier you build this system, the faster you reach profitability.
How ATOM Mobility helps operators grow
At ATOM Mobility, we’ve seen this dynamic across hundreds of mobility businesses globally. The difference between those who scale and those who stall rarely comes down to technology alone. Execution is what separates them.
That’s also why we expanded beyond software and, together with industry experts, launched a dedicated marketing service to support operators directly.
We help mobility businesses go from zero to scalable demand - covering go-to-market strategy, branding, performance marketing, app store optimization, and continuous growth management, all tailored specifically for ride-hailing and taxi operators.
👉 Learn more and see how we can support your growth:
https://www.atommobility.com/marketing-agency
Blog
ATOM Mobility API: Build your own mobility experience on top of a proven platform
⚡ Launch faster and integrate anywhere with ATOM Mobility API. Build your own mobility experience without rebuilding the backend. Learn how ATOM Mobility API lets you integrate, customize, and scale faster.
April 2, 2026
min. read
Shared mobility is moving beyond standalone apps. Operators today are expected to integrate into existing ecosystems - from hotel and airport platforms to corporate travel tools and MaaS apps. Building all of that from scratch is slow, expensive, and hard to scale.
That’s why ATOM Mobility offers a fully developed OpenAPI - allowing you to build your own mobility experience on top of a proven backend.
From app to platform
Most mobility solutions are still built as closed systems. That creates friction: integrations take time, custom features require heavy development, and expanding into new channels becomes complicated.
An API-first approach changes this.
Instead of rebuilding core functionality, operators can use ATOM Mobility as the underlying system and build their own layer on top. Booking flows, payments, vehicle control, and operational logic are already there - accessible via API.
What this enables in practice
With API access, mobility can be embedded directly where users already are.
- A ride can be booked from a hotel website. A car can be unlocked through a partner app. A custom frontend can be built for a specific market without touching the backend.
- At the same time, operators can connect their own tools: from internal dashboards to finance and reporting systems (for example, Power BI) creating a more automated and scalable operation.
The result is not just a mobility app, but a flexible system that can adapt to different markets, partners, and use cases.
What you can manage with ATOM Mobility API
🚗 Booking & ride management - search vehicles, reserve and unlock, start and end trips, manage ride status.
💳 Payments & users - create and manage users, handle payments and pricing, access booking history.
🛴 Fleet & operations - vehicle status and location, zones and restrictions, pricing configuration.
🔌 Integrations - connect third-party apps, sync with external systems, automate workflows and more...
Few use cases we already see
1. Embedded mobility in partner platforms
Booking directly from (no app download needed):
- hotel websites
- airport kiosks
- corporate travel portals
- MAAS apps (such as Umob)
2. Custom frontends and apps
Operators build:
- branded web apps
- niche UX flows
- country-specific experiences
All powered by ATOM Mobility backend.
3. IoT and hardware integrations
- sync vehicle data
- control locking/unlocking
4. Automation & internal tools
- reporting dashboards
- finance automation
- customer communication flows
Instead of spending months building core systems, operators can use ATOM API and focus on what actually drives growth - distribution and partnerships.
Interested to learn more or try it out?
Learn more:
https://www.atommobility.com/api
Explore the API:
https://app.rideatom.com/api/docs
Driver App demo credentials - Email: test@atom.com, Password: driver
