Shared mobility insights: utilisation data, vehicle types and popularity, trip length and more

What happens when professionals from Europe’s car sharing and car rental industries gather under one roof? You get a day filled with fresh ideas, insightful discussions, and valuable connections that help shape the future of mobility. That’s what awaits at ATOM Connect 2025 - a dedicated industry event hosted by ATOM Mobility in partnership with INVERS.

This year’s gathering takes place on October 30, 2025, in Riga, Latvia, at the panoramic top floor of the AC Hotel by Marriott. With views stretching across Riga’s historic Art Nouveau district, the setting offers an inspiring backdrop for meaningful conversations about the next steps in shared mobility.

Date & Time: October 30, 2025, from 15:00 onwards
Location: AC Hotel by Marriott, Riga (top floor with panoramic views)
Hosts: ATOM Mobility & INVERS
Format: Expert talks, interactive Q&A, networking sessions, and evening drinks
Topics covered:
‍- Market insights from INVERS
- Scaling car sharing businesses
- Digital transformation in rentals
- Corporate mobility opportunities
- Eastern Europe’s shared mobility landscape

Why Attend ATOM Connect 2025?

Learn from industry experts
‍The agenda is designed to address today’s most relevant mobility challenges. Expect data-driven insights from INVERS, practical strategies for scaling car sharing operations, discussions on digital rental solutions and corporate mobility, plus a closer look at the unique opportunities and challenges in Eastern Europe.

The event will also be joined by BYD, one of the world’s fastest-growing electric vehicle makers, who will showcase their innovative, affordable EVs at our event.

‍
Build valuable connections
‍ATOM Connect 2025 is a focused gathering that brings together operators, rental businesses, and mobility experts from across Europe. With a mix of talks, networking breaks, and an evening reception, the event offers the perfect setting to exchange experiences, discuss challenges, and explore future partnerships.

Join the Conversation

‍If you’re active in car sharing or rental industry and want to stay ahead in a rapidly evolving market, ATOM Connect 2025 is a must-attend event. Together with INVERS, we’re creating a space where the European shared mobility community can connect, learn, and look toward the future.

👉 Save the date and request your spot today*: https://www.atommobility.com/atom-connect-2025
‍

_{*Please note: ATOM Connect 2025 is intended for shared car mobility and car rental industry professionals. Registration requests will be reviewed before confirmation.}

ATOM Mobility is introducing a new way for users to start their rental journey: the Web-booker widget 🗓️

With this tool, users can book a car (or other vehicle) directly from merchant's website without first downloading the rider app. It creates a smoother entry point for new users while keeping the app central for payments, ID verification, and ride management.

How it works

✅ A dedicated booking link for every merchant
✅ Customers choose area, vehicle, and rental period → confirm booking in seconds
✅ Widget syncs bookings into system automatically
✅ After booking, a QR code + App Store / Google Play links are shown so users can continue in the app
✅ In the mobile app, users finalize payment and ID/driver’s license verification before starting the trip

🎨 The widget matches app’s primary color for a seamless, branded look.
📊 Every booking now shows its Source – App, Web-booker, Dashboard, or API.

👉 Demo it here: app.atommobility.com/rental-widget

Why it matters

Many successful digital rental and mobility platforms combine web and app booking flows to maximize conversion.

Take Turo for example:

• Customers browsing online can instantly reserve a car on turo.com.
• But to unlock the car, upload their driver’s license, and manage the trip, they switch to the dedicated mobile app.
• This dual flow lowers friction for new users while keeping security and payments centralized in the app.

New ATOM Web-booker works the same way - creating an easy on-ramp from website, while letting the app handle verification and payments.

This feature also aligns with the broader industry evolution we covered in Traditional Car Rental vs Peer-to-Peer Car Sharing vs On-demand Car Sharing artticle. As booking models diversify, offering multiple access points - web + app + api – is becoming a standard expectation from customers.

Market context

The global car-sharing market (including peer-to-peer sharing) is projected to reach USD 28.7 billion by 2030, growing from USD 11.5 billion in 2025 at 20% annual growth rate, with digital-first players outpacing traditional operators. One of the biggest success drivers? Reducing onboarding friction and providing automated processes.

• Majority of new customers discover rental brands online before downloading an app.
• Peer-to-peer platforms like Turo and Getaround already leverage web-based flows to capture demand at the discovery stage.
• Traditional operators are also moving to hybrid web+app models to compete with on-demand mobility startups.

The message is clear: giving customers multiple, seamless entry points directly impacts conversion and utilization.

Enabled by default

The Web-booker is enabled by default for all ATOM Mobility digital rental merchants for free. Just place the booking button on your website, and your customers are ready to go.

📩 Want to see how the Web-booker can boost your conversion and simplify rentals? Get in touch with our team and let’s set it up for you.