The 7 benefits of launching a shared mobility business in a small town
July 31, 2023
min. read
Whether we're talking car sharing, mopeds, or scooters, shared mobility is usually associated with large, buzzing cities. More potential customers, longer distances to travel, and higher demand for transportation services – these often seem like key business factors for aspiring mobility entrepreneurs.
But large cities present hurdles, too. From intense competition to higher operating expenses, establishing yourself in a major urban center is a costly uphill battle that's becoming more difficult by the day.
In response, mobility entrepreneurs are increasingly eyeing small towns for their operations.
Launching a shared mobility business in a small town comes with a distinct set of advantages that may be particularly suited for those taking their first steps in the industry. While industry veterans are also exploring opportunities to expand their operations beyond the big cities, smaller towns might not meet their desired level of profitability and hence are typically overlooked.
In what follows, we'll detail seven important benefits of launching a shared mobility business in a small town and take a quick look at what such an operation could look like.
7 reasons to launch a shared mobility business in a small town
Unless you're working with massive capital and are willing to go to war with several other operators, a small town can be the perfect place to begin your shared mobility business journey. Especially if you yourself come from that or a nearby town.
1. Meet real needs
One of the most significant advantages of operating in a small town is the ability to meet genuine transportation needs. Local entrepreneurs, themselves part of the community, possess an intimate understanding of the unique requirements and behaviors of their fellow residents.
Accordingly, it can be very rewarding both financially and socially to provide a mobility solution that tackles specific issues, and no large competition can do it as quickly or efficiently as a local entrepreneur.
2. Better collaboration with authorities and residents
Working with local authorities in small towns is often a more streamlined and collaborative process. This makes obtaining permits and navigating regulations considerably easier compared to larger cities.
The smaller scale and close-knit nature of these communities allow entrepreneurs and city officials to establish closer working relationships, fostering open communication, and a joint vision in developing mobility solutions that are best suited for the town.
3. More effective marketing
Marketing and advertising efforts in small towns can be significantly simplified and more effective. Sometimes marketing might even be unnecessary. Local entrepreneurs have the advantage of leveraging community events, traditions, and personal connections to create impactful marketing campaigns that resonate deeply with the residents.
This localized approach not only enhances brand visibility but also establishes a sense of familiarity and trust among potential customers – elements that outside brands may find very difficult to replicate.
4. Little-to-no competition
One of the most enticing aspects of launching a shared mobility business in a small town is the lack of competition from major players. Major companies may overlook these areas due to perceived limited profitability potential, leaving the market wide open for local entrepreneurs to establish themselves as the primary mobility service provider.
With little or no competition to contend with, entrepreneurs can seize the opportunity to capture a significant market share and build a loyal customer base from the outset.
5. Faster service adoption
A major challenge when launching in a big city is slow adoption. Travelers have lots of options to choose from and they typically already have mobile apps for the most popular service providers. As a result, this can make them hesitant to download another app or to change their habits.
In smaller cities, this is a non-issue. Word of mouth travels fast and it's much easier to get noticed when you have little-to-no competition. Ultimately, this helps your mobility business start generating more revenue faster.
6. Easier B2B or B2G partnerships
The local nature of small towns enhances the potential for fruitful partnerships and collaborations. As a local business, shared mobility entrepreneurs are more likely to garner the interest and support of other organizations in the vicinity. Building partnerships becomes more accessible, as there is a shared understanding of the community's needs and a mutual interest in driving positive change.
For instance, establishing collaborations with local businesses to offer corporate fleet services or working in conjunction with the local government to provide special discounts for specific groups of citizens can create mutually beneficial arrangements. These partnerships not only expand the business' customer base but also strengthen its reputation.
7. Simpler and more effective ground operations
Small towns, by their very nature, offer a significant advantage in terms of simplified and efficient ground operations for shared mobility businesses. With smaller geographical areas and populations, the logistical challenges associated with tasks such as vehicle collection, relocation, and maintenance are greatly minimized.
The compact size of small towns often results in lower operational costs, enabling entrepreneurs to maintain a lean and cost-effective operation, while keeping customer satisfaction high.
A typical small town operation
The needs of a city with a population of 20-30k people can be effectively met with a reasonable fleet size of 80-150 scooters, which is an optimal starting size for scooter-sharing businesses. As mentioned, such a fleet is also easy to maintain and keeps ongoing operational costs low.
Small cities are often surrounded by other nearby smaller 5-10k people towns, which offer expansion opportunities without dramatically increasing servicing and maintenance costs and efforts. This allows the fleet to be managed by a single employee on the ground, while keeping the central ~20k population city as an operational hub.
From our own 100+ operators, we see that small town operators with no other competition are earning more money per vehicle than their counterparts in bigger cities – a very important metric, particularly in the early stages of building a shared mobility business.
Best =/= biggest
When you hear “burgers” you think “McDonalds”. But when you hear “best burgers in town” you probably think of some local burger joint that you would choose over McDonalds every day of the week.
It's a similar story with shared mobility businesses – most entrepreneurs aspire to be Uber or Bolt, to take over the big cities, and to become a dominant name in the industry. But the reality is that you can find great business success by shining locally.
If you're interested in starting your own shared mobility venture, join our ATOM Academy to learn more and see if it's the right car sharing or scooter sharing software for you.
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From phone tap to smooth ride: the tech stack behind modern shared mobility
🛴📡 That smooth ride you just took? It was powered by a whole ecosystem of hardware and software you never saw. From IoT modules in the vehicle to real-time dashboards and rider apps, shared mobility relies on a solid tech stack to stay online, secure, and profitable.
December 2, 2025
min. read
You open an app, spot a scooter on the map, and within seconds it unlocks with a click. You ride off, expecting the battery to be charged, the brakes to work, and the whole process to feel effortless. From the very first ride, shared mobility set the standard: vehicles should always be nearby, ready to go, and the whole experience should feel seamless. What most riders never think about, though, is the complex mix of hardware and software working in the background to make every smooth ride possible.
Why the tech matters
Technology is the baseline for the shared mobility business model. Every ride depends on it. Vehicles need IoT hardware to lock, unlock, and report their status. Connectivity has to be stable so operators always know where assets are and what condition they’re in.
IoT, or the Internet of Things, is the technology that connects physical devices – like scooters, bikes, or cars – to the internet. Each vehicle contains a small embedded device (the IoT module) that sends and receives data through mobile networks. This connection allows operators to remotely control key functions such as locking, unlocking, location tracking, and firmware updates. In short, IoT is what makes a vehicle “smart” and manageable at scale.
On the software side, riders expect apps that feel instant and intuitive, while operators rely on dashboards for fleet health, pricing, and support. Add in the realities of theft, battery swaps, downtime, and local regulations, and the stakes become clear. Without a reliable tech stack, even small failures – a scooter that won’t unlock or a payment that stalls – can quickly break user trust and hurt the business.
Where it began
Over the years, several manufacturers have entered the shared mobility IoT space, offering different hardware configurations, network technologies, and integrations. Companies like Teltonika (Lithuania), Comodule (Estonia), Invers (Germany), OMNI (China) and others produce modules compatible with various vehicle types and connectivity standards. Each provider focuses on specific strengths – some prioritize energy efficiency or compact design, others emphasize global coverage or advanced diagnostics. Choosing between them depends on the type of vehicles, operational scale, and software ecosystem an operator plans to use.
Our partner, Comodule was already developing IoT for micromobility when the Corona pandemic hit. Overnight, cities shifted and everyone needed their own safe, private way to move around. Shared scooters and bikes suddenly went from being a niche service to an essential part of urban transport, and the demand for IoT skyrocketed. For IoT manufacturers, it meant long days in development and manufacturing, pushing hard to deliver reliable devices at scale for brands like Uber, Lime, and Hive.
That sharp rise in demand forced them to grow quickly and gave valuable experience in building technology that could perform under real pressure. Fleets that trusted Comodule devices had a backbone they could rely on: vehicles that could be located, unlocked, secured, and managed internationally. Just as important, the IoT had to integrate seamlessly with software systems (like ATOM Mobility). That’s why building robust API and SDK tools became critical – enabling operators to connect hardware to their platforms, control fleets in real time, and access the information needed to keep moving.
IoT as the brain of the vehicle
Inside every connected scooter or bike sits a IoT module, the “brain” that links the vehicle to the cloud. It connects through cellular networks, constantly sending data about location, speed, and battery status. When a rider taps “unlock” in the app, that command travels through the cloud to the module, which triggers the electronic lock and wakes up the vehicle. The same connection allows operators to set geofenced no-parking zones, push over-the-air updates, or activate a sound alarm if the scooter is being tampered with. Battery sensors inside the module report charging cycles and health, so operators know exactly when a pack needs to be swapped or replaced.
All of this data is streamed in real time to the fleet management system, giving providers the ability to monitor hundreds or even thousands of vehicles simultaneously. For operators, these capabilities mean higher uptime, faster theft recovery, and precise control over the entire fleet – the difference between running a struggling operation and a profitable one.
Selecting the right IoT hardware is a long-term decision that affects the entire fleet’s performance. Operators should evaluate network compatibility (2G/4G/5G/eSIM) and regional coverage, integration options such as open APIs and SDKs, and reliability under different weather conditions. Battery efficiency, after-sales support, firmware update policies, and compliance with standards like CE or FCC also matter. In short, IoT isn’t just a component – it’s the operational backbone of any shared mobility business.
Rising expectations in the market
As shared mobility matured, the bar kept getting higher. New scooter generations came with swappable batteries, sturdier frames, and better onboard electronics. Riders got used to apps that respond instantly, process payments in seconds, and show vehicle availability with pinpoint accuracy.
At the same time, competition rose, not only from global players but also from smaller, local operators launching fleets in their own cities. For these companies, reliable hardware was no longer enough. They needed the software layer that connects everything: smooth rider apps, powerful operator dashboards, and analytics to make smarter decisions. Yet many lacked the time and resources to build software on their own.
Software as the missing piece
As fleets grew and competition intensified, operators realized they did not have time or funds to develop their own software layer. They needed a market-ready platform that ties everything together – apps that riders enjoy using and dashboards that give operators full control of their business. That’s where solutions like ATOM Mobility come in.
Platform connects directly with IoT through APIs and SDKs, so every unlock command, error code, or battery update flows instantly between the rider’s app and the operator’s dashboard. Almost any company can launch a fleet with this stack – from large-scale operators to small, local newcomers.
The power of integration
When hardware and software work seamlessly, the rider experience feels effortless. A simple tap in the app sends a command through the cloud to IoT, which unlocks the vehicle and streams live data back in milliseconds. The operator instantly sees the vehicle’s status in the dashboard: battery level, GPS position, and any error codes.
If the scooter leaves a geofenced area, the system reacts automatically. If maintenance is needed, the alert is flagged before it becomes a breakdown. By combining the hardware with software, fleet providers get one complete ecosystem – a stack built to keep vehicles online and users satisfied.
From seamless rides to smarter cities
From a rider’s perspective, shared mobility should always “just work.” That won’t change. But the technology stack behind it is becoming more sophisticated every year. Stricter regulations demand safer and more transparent services, while cities are pushing for integration into broader Mobility-as-a-Service platforms. IoT and software together provide the data and control that operators need, not only to stay compliant but also to improve fleet efficiency and sustainability and to provide insights for city planning.
For users, that sophistication will translate into something simple: services that are more reliable, safer for everyone on the road, and smarter – with data from real-world usage helping to shape better vehicles, better infrastructure, and better cities in the future.
Blog
Digitalising the car rental industry – why it’s happening and what comes next
🚗 The car rental industry is finally catching up with modern mobility. From Norway to Mexico, users are skipping the desk and unlocking their rental cars with just a tap on their phone. Paper contracts, front desks, and "similar model" surprises are being replaced by fast, app-based experiences. Operators like Hyre, Sixt, and Avis are proving that going digital boosts revenue and improves customer satisfaction.
November 6, 2025
min. read
The car rental industry is finally going digital. Not with just a website and an app, but with a real transformation of how rentals work – from booking to unlocking the vehicle. Customers no longer want paper contracts, counters, or “similar model” surprises. They want convenience, predictability, and self-service.
That’s exactly what happened at Norway’s largest airports, where traditional rental giant Europcar lost its presence to Hyre – a local operator offering a mobile-first, fully digital blend of car rental and sharing. But it’s not just new players like Hyre pushing this shift. Established giants like Sixt and Avis are rapidly digitalising their rental flow as well – rolling out features like app-based bookings, mobile ID verification, and keyless access across key markets.
At ATOM Mobility, we’ve helped operators move toward this digital future for over seven years. The goal is simple: modernise outdated processes, improve the user experience, and create more profitable operations. And right now, the timing for this shift couldn’t be better.
From counters to apps: Why the rental experience is changing
Customer expectations have changed. Today’s users – especially younger ones and business travellers – are used to seamless, mobile-first journeys. They don’t want to queue at a desk, hand over their ID, wait for paperwork, or discover they’re getting a different car than they booked. And in many cases, they simply won’t accept it.
Hyre’s model responds to this new demand:
- A 100% digital rental experience, available via app, website, or walk-up self-service kiosk
- Real-time vehicle selection – you see and book the actual car you’ll drive
- Instant access via smartphone, no human interaction required
And the results are impressive:
- In 2019, Hyre made €1.1M in revenue with a €1.7M loss. In 2020 – €4.6M revenue, €0.2M profit
- By 2024, they reached ~€34M revenue and finally turned a solid profit
- They now operate 2,500+ vehicles, across 100+ models
- Average revenue per vehicle is ~€37/day (over €1,100/month) – around 50% higher than some other regional competitors
This shift is not just a trend in Norway. It’s a glimpse of where the car rental market is heading across Europe and beyond.
What users gain from a digital rental experience
The benefits for customers are obvious – and powerful:
- No waiting at the counter
Skip the lines, avoid awkward conversations, and get on the road faster. Operators like Sixt now offer full online check-in and mobile app flows that replace the desk altogether. - Car you booked = car you get
No more vague “or similar” surprises. Apps like Hyre and Sixt let you choose the actual vehicle, right before your trip. - No paperwork, no friction
Everything is handled in-app: driver’s license verification, payment, pickup, and return. - Unlock with your phone
Smartphone access makes key handover unnecessary. Some services also offer remote unlock support if something goes wrong. - On-demand rentals
Rent a car for an hour, a day, or a week – flexible durations are easier to offer with digital flows.
This is what the modern traveller wants: clarity, control, and speed.
Why operators are embracing digitalisation
While the user benefits are clear, the real business case lies in how much better digitalisation makes operations:
- Reduced staffing costs
With no need for front desk staff at every location, operators save significantly – especially at airports and peak-time zones. - Higher fleet utilisation
Real-time data enables better fleet distribution, faster turnover between rentals, and reduced downtime. - Better user data and insights
A mobile-first journey provides valuable usage data: when people rent, where, how long, and what kind of car. This helps with pricing, loyalty, and upselling. - Fewer manual errors and disputes
Digital contracts, ID checks, and timestamps reduce risk and improve accountability. - New revenue models
Digitalisation opens the door for hybrid models – like Sixt Share – where rental and car sharing meet. One fleet, multiple use cases.
Real examples: Hyre, Sixt, Avis, and Beyond
- Hyre (Norway): A leader in mobile-first car rental and sharing. Took over Europcar’s prime airport locations in 2024. Profitable, scalable, and 100% digital.
- Sixt: Offers online check-in, vehicle pre-selection, and app-based car access in key cities. Its Sixt Share product blends traditional rental and flexible car sharing in a single app. Sixt also lets customers select their exact car model up to 30 minutes before pickup.
- Avis Budget Group: Investing heavily in digital transformation – using AWS to build connected vehicle platforms and real-time user tracking. In Mexico, Avis even launched biometric identity verification, allowing renters to skip counters using facial recognition.
These companies understand that digitalisation isn’t about offering an app – it’s about rebuilding the rental experience around the user. And it's paying off.
What this means for operators (and how ATOM Mobility can help)
If you’re running a rental operation and still relying on paperwork, front desks, or disconnected tools, now’s the time to evolve.
Here’s how you can modernise your operations with help from ATOM Mobility:
- Replace paper with digital onboarding
Use in-app license scanning, facial verification, and automated approval flows. - Enable keyless vehicle access
Let users unlock the vehicle via app, securely and reliably. - Offer flexible rental durations
Go beyond daily rates – allow hourly, weekend, or hybrid rental periods. - Use data to guide pricing and availability
Monitor usage patterns and demand in real time. Adjust pricing zones dynamically. - Launch new revenue streams
With digital infrastructure in place, testing car sharing or subscriptions becomes much easier. - Cut costs and increase vehicle ROI
More bookings per vehicle, lower overhead, and happier customers – all enabled by a modern backend.
ATOM Mobility provides all the building blocks to power this shift. Whether you’re a traditional rental company l
ooking to go mobile-first, or a new operator exploring flexible mobility, we’ve built the tech to get you there.
The rental counter is going away
Car rental is becoming more like e-commerce: fast, digital, and customer-led. The counter, the queue, the paperwork – these are all parts of an older model that no longer meets expectations. The future lies in seamless, app-based access that lets users pick the car they want, when they want it.
The Hyre example shows what’s possible with the right model. Sixt and Avis show how even large incumbents are adapting. If you’re an operator – big or small – the time to start this shift is now.
And if you’re looking for a trusted partner to support you on that journey, ATOM Mobility digital rental software is ready. We help rental and car sharing businesses launch, scale, and thrive – with the tech that powers modern mobility.
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