Nuevo producto, nuevas oportunidades de negocio: suscripciones flexibles

Nuevo producto, nuevas oportunidades de negocio: suscripciones flexibles

Siguiendo la tendencia mundial de empresas basadas en suscripciones y la popularidad de las suscripciones en el espacio de la micromovilidad, ATOM Mobility presenta un nuevo producto: las suscripciones. El verano pasado Lime amplió su servicio de suscripción de scooters LimePass incluirá pases diarios y mensuales. Un pase mensual con cinco viajes al día costaría alrededor de 16,99 dólares y 10 viajes al día, 29,99 dólares. Fue solo el principio de una tendencia, ya que otros operadores como Voi y Helbiz también lanzaron su oferta de suscripción y, en algunos países, este tipo de ofertas están ganando terreno.

La oferta de suscripciones no se detiene ahí, ya que los alquileres de coches por suscripción están ganando cada vez más popularidad. Empresas como Audi (Audi Select), Lexus (Lexus Complete Subscription), Porsche (Drive) y Sixt (Sixt +) ofrecen acceso a los vehículos mediante una suscripción mensual. Esta tendencia abre un mercado completamente nuevo para nuevas empresas como Pedir prestado y Girar. Estas compañías ofrecen flexibilidad a la hora de elegir el automóvil por una tarifa mensual fija sin compromisos a largo plazo.

Tras este cambio tecnológico en el mercado, ATOM Mobility se complace en apoyar a diferentes tipos de empresas, sin importar si una suscripción es solo una característica interesante en su negocio de vehículos compartidos o si todo el modelo de negocio depende únicamente de las suscripciones.

Ahora puedes ofrecer acceso ilimitado a los vehículos que los usuarios pueden alquilar mediante suscripciones. Los tipos de suscripción más populares incluyen pases diarios, semanales y mensuales. Establece límites diarios, como los desbloqueos, los minutos de viaje, los minutos de pausa y la distancia de viaje, que están incluidos en las suscripciones. ¡Fija un precio atractivo y observa cómo tus usuarios se benefician de esta oferta! Puedes crear varios tipos de suscripciones, lanzarlas en cualquier momento y ver las estadísticas sobre las compras y el uso de las suscripciones, todo desde un solo lugar: el panel de control de ATOM.

En primer lugar, ATOM Mobility lanzó la función de suscripciones en diciembre de 2020, añadiendo mejoras significativas en enero y febrero, y tiene previsto añadir aún más funciones a este producto en el futuro.

¿Le interesa obtener más información sobre nuestra oferta de suscripción? Póngase en contacto con nuestro equipo de ventas.

Acerca de ATOM Mobility

ATOM Mobility proporciona tecnología de marca blanca confiable y comprobada que ayuda a las empresas a lanzar y escalar plataformas de movilidad compartida. Ahora prestamos servicios a clientes en más de 20 países de todo el mundo.

¿Está interesado en lanzar su propia plataforma de movilidad?

Haga clic a continuación para obtener más información o solicitar una demostración.

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ATOM Connect 2026: Bringing the shared micromobility industry together
ATOM Connect 2026: Bringing the shared micromobility industry together

The micromobility industry doesn’t need another generic mobility conference. 🚫🎤 It needs real conversations between operators who are actually in the field. ⚙️ That’s exactly what ATOM Connect 2026 is built for. 🎯🤝

Leer publicación

The shared mobility industry is evolving rapidly. Operators are navigating scaling challenges, regulatory complexity, hardware decisions, fleet optimization, and new integration models, all while aiming for sustainable growth.

That’s exactly why ATOM Mobility is organizing ATOM Connect 2026.

Our previous edition of ATOM Connect brought together professionals from the car sharing and rental industry for focused, high-quality discussions and networking. This year, we are narrowing the focus and dedicating the entire event to one fast-moving segment of the industry: shared micromobility.

ATOM Connect 2026 is designed specifically for operators, partners, and decision-makers working in shared micromobility. It is not a broad mobility conference or a public exhibition. It is a curated space for industry professionals to exchange practical experience, insights, and lessons learned.

On May 14th, 2026 in Riga, we will once again bring the community together, this time with a clear focus on micromobility.

What to expect

This year’s agenda will address the real operational and strategic questions shaping shared micromobility today:

  • Scaling fleets sustainably
  • Multi-vehicle operations beyond scooters
  • Regulatory cooperation and long-term city partnerships
  • Data-driven fleet optimization
  • MaaS integration and ecosystem collaboration
  • Marketing and automation for growth

As usual, we aim to host both local and international operators from smaller, fast-growing fleets to established large-scale players alongside hardware providers and ecosystem partners.

On stage, you’ll hear from leading shared mobility companies - including Segway on hardware partnerships, Umob on MaaS integration, Anadue on data-driven fleet intelligence, Elerent on multi-vehicle operational realities and more insightful discussions.

The goal is simple: meaningful discussions with people who understand the operational realities of the industry.

A curated, industry-focused event

ATOM Connect is free to attend, but participation is industry-focused (each submission is manually reviewed and verified). We are intentionally keeping the audience relevant and aligned to ensure high-quality conversations and valuable networking.

If you work in shared micromobility and would like to join the event, you can find the full agenda and register here:
👉 https://www.atommobility.com/atom-connect-2026

In the coming weeks, we will be revealing more speakers and additional agenda updates. We look forward to bringing the industry together again.

Blog
🚀 New feature alert: Web-booker for ride-hailing and taxi operations
🚀 New feature alert: Web-booker for ride-hailing and taxi operations

🚕 Web-booker is a lightweight ride-hail widget that lets users book rides directly from a website or mobile browser - no app install required. It reduces booking friction, supports hotel and partner demand, and keeps every ride fully synced with the taxi operator’s app and dashboard.

Leer publicación

What if ordering a taxi was as easy as booking a room or clicking “Reserve table” on a website?

Meet Web-booker - a lightweight ride-hail booking widget that lets users request a cab directly from a website, without installing or opening the mobile app.
Perfect for hotels, business centers, event venues, airports, and corporate partners.

👉 Live demo: https://app.atommobility.com/taxi-widget

What is Web-booker?

Web-booker is a browser-based ride-hail widget that operators can embed or link to from any website.
The booking happens on the web, but the ride is fully synchronized with the mobile app and operator dashboard.

How it works (simple by design)


No redirects. No app-store friction. No lost users.

  • Client places a button or link on their website
  • Clicking it opens a new window with the ride-hail widget
  • The widget is branded, localized, and connected directly to the operator’s system
  • Booking instantly appears in the dashboard and mobile app
Key capabilities operators care about
🎨 Branded & consistent
  • Widget color automatically matches the client’s app branding
  • Feels like a natural extension of the operator’s ecosystem
  • Fully responsive and optimized for mobile browsers, so users can book a ride directly from their phone without installing the app
📱 App growth built in
  • QR code and App Store / Google Play links shown directly in the widget
  • Smooth upgrade path from web → app
⏱️ Booking flexibility
  • Users can request a ride immediately or schedule a ride for a future date and time
  • Works the same way across web, mobile browser, and app
  • Scheduled bookings are fully synchronized with the operator dashboard and mobile app
🔄 Fully synced ecosystem
  • Country code auto-selected based on user location
  • Book via web → see the ride in the app (same user credentials)
  • Dashboard receives booking data instantly
  • Every booking is tagged with Source:
    - App
    - Web (dashboard bookings)
    - Booker (website widget)
    - API
🔐 Clean & secure session handling
  • User is logged out automatically when leaving the page
  • No persistent browser sessions
💵 Payments logic
  • New users: cash only
  • Existing users: can choose saved payment methods
  • If cash is not enabled → clear message prompts booking via the app

This keeps fraud low while preserving conversion.

✅ Default rollout
  • Enabled by default for all ride-hail merchants
  • No extra setup required
  • Operators decide where and how to use it (hotel partners, landing pages, QR posters, etc.)
Why this matters in practice

Web-booker addresses one of the most common friction points in ride-hailing: users who need a ride now but are not willing to download an app first. By allowing bookings directly from a website, operators can capture high-intent demand at the exact moment it occurs - whether that is on a hotel website, an event page, or a partner landing page.

At the same time, Web-booker makes partnerships with hotels and venues significantly easier. Instead of complex integrations or manual ordering flows, partners can simply place a button or link and immediately enable ride ordering for their guests. Importantly, this approach does not block long-term app growth. The booking flow still promotes the mobile app through QR codes and store links, allowing operators to convert web users into app users over time - without forcing the install upfront.

Web-booker is not designed to replace the mobile app. It extends the acquisition funnel by adding a low-friction entry point, while keeping all bookings fully synchronized with the operator’s app and dashboard.

👉 Try the demo
https://app.atommobility.com/taxi-widget

Want to explore a ride-hail or taxi solution for your business - or migrate to a more flexible platform? Visit: https://www.atommobility.com/products/ride-hailing

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