ATOM Academy: Learn from experts & launch your shared mobility business
August 9, 2023
min. read
To all shared mobility enthusiasts, now is the time to take action. Are you still pondering if starting a vehicle-sharing business is the right move? Do you see a cap on the market but are not sure how to take advantage of it?
Good news, now for FREE to get started: ATOM Academy is your gateway to success in the shared mobility industry.
Designed to empower entrepreneurs just like you, this comprehensive online course provides practical knowledge, strategies, and insights to help you launch and scale your own mobility business. ATOM Academy is divided into three core learning modules: Getting Started, Launch and Operate, and Optimize and Grow. Let's dive into each module and discover what you'll learn on your journey to mobility entrepreneurship.
Module 1: Getting Started - Explore the Possibilities
In the Getting Started module, you'll get a taste of the shared mobility business without any financial commitment. This section offers free access to explore and understand if the shared mobility industry aligns with your aspirations. Dive into 10+ lessons covering essential topics such as:
- Business models with ATOM: Understand the various business models available with ATOM software and how they align with your goals.
- Pricing strategies and revenue generation: Learn effective pricing models, promotional tactics, and revenue-generating opportunities.
- Market research and competition analysis: Acquire insights into market possibilities and conduct competitive research to make informed decisions.
- Financial planning essentials: Develop an understanding of budgeting, revenue forecasting, and managing expenses for a financially sound business.
- Overview of hardware requirements: Familiarize yourself with vehicles, IoTs, docks, locks, and associated costs, helping you make the right choices for your fleet.
- Funding options overview: Explore different funding sources, and understand what investors are looking for.
- And many more topics…
Module 2: Launch and Operate - Set Your Business in Motion
Once you've completed the Getting Started module and decided to take the next steps on your shared mobility journey, the Launch and Operate module (locked behind a paywall) will guide you through the essential steps to kick-start your business. This module, in 6 lessons, covers the critical aspects such as:
- Preparing for a successful launch: Gain insights from an experienced shared mobility operator who had an incredibly successful launch.
- Influencer marketing strategies: Harness the power of influencer marketing to create buzz and drive customer acquisition during your launch phase.
- Introduction to ATOM Mobility's dashboard: Get acquainted with the core functionalities of ATOM Mobility's dashboard and app, empowering you to manage your operations efficiently.
- Customer support and engagement: Learn best practices for automated customer support, customer service, and managing app reviews to enhance customer satisfaction.
- And more…
Module 3: Optimize and Grow - Scale Your Business
Once your shared mobility business is up and running, it's time to optimize and grow. The Optimize and Grow module equips you with the knowledge, tools, and strategies to expand your business and increase its profitability. Some of the topics covered include:
- Business models and fleet utilization: Explore advanced business models, including subscriptions, partnerships, and private fleets, to maximize utilization and revenue.
- Advanced software usage: Dive deeper into ATOM Mobility's software, gaining insights into its more advanced features and functionality.
- Key metrics for success: Learn about vital key performance indicators (KPIs) in the sharing business and industry benchmarks to monitor and improve your business performance.
- Expanding with aggregator apps: Discover how to leverage aggregator apps and local entrepreneurs to grow your brand presence and expand to new locations.
- Automating customer support: Streamline your operations by automating customer support using the latest technologies and best practices.
- Optimize your fleet and ground operations: Discover possibilities to maximize profit through the optimal management of fleet, workforce, and customers.
Sign Up For Free, Already Today
Don't miss this opportunity to accelerate your entrepreneurial journey and unlock new possibilities with ATOM Academy. Only with the help of entrepreneurs like you, we are able to make a global impact to encourage a much-needed behavior shift around mobility. We’ve helped to launch more than 100 shared mobility operations in more than 140 cities worldwide.
Join the ATOM Academy today and become the next success story: https://www.atommobility.com/academy
Interested in launching your own mobility platform?
Click below to learn more or request a demo.
Blog
ATOM Connect 2026: Bringing the shared micromobility industry together
The micromobility industry doesn’t need another generic mobility conference. 🚫🎤 It needs real conversations between operators who are actually in the field. ⚙️ That’s exactly what ATOM Connect 2026 is built for. 🎯🤝
February 25, 2026
min. read
The shared mobility industry is evolving rapidly. Operators are navigating scaling challenges, regulatory complexity, hardware decisions, fleet optimization, and new integration models, all while aiming for sustainable growth.
That’s exactly why ATOM Mobility is organizing ATOM Connect 2026.
Our previous edition of ATOM Connect brought together professionals from the car sharing and rental industry for focused, high-quality discussions and networking. This year, we are narrowing the focus and dedicating the entire event to one fast-moving segment of the industry: shared micromobility.
ATOM Connect 2026 is designed specifically for operators, partners, and decision-makers working in shared micromobility. It is not a broad mobility conference or a public exhibition. It is a curated space for industry professionals to exchange practical experience, insights, and lessons learned.
On May 14th, 2026 in Riga, we will once again bring the community together, this time with a clear focus on micromobility.
What to expect
This year’s agenda will address the real operational and strategic questions shaping shared micromobility today:
- Scaling fleets sustainably
- Multi-vehicle operations beyond scooters
- Regulatory cooperation and long-term city partnerships
- Data-driven fleet optimization
- MaaS integration and ecosystem collaboration
- Marketing and automation for growth
As usual, we aim to host both local and international operators from smaller, fast-growing fleets to established large-scale players alongside hardware providers and ecosystem partners.
On stage, you’ll hear from leading shared mobility companies - including Segway on hardware partnerships, Umob on MaaS integration, Anadue on data-driven fleet intelligence, Elerent on multi-vehicle operational realities and more insightful discussions.
The goal is simple: meaningful discussions with people who understand the operational realities of the industry.
A curated, industry-focused event
ATOM Connect is free to attend, but participation is industry-focused (each submission is manually reviewed and verified). We are intentionally keeping the audience relevant and aligned to ensure high-quality conversations and valuable networking.
If you work in shared micromobility and would like to join the event, you can find the full agenda and register here:
👉 https://www.atommobility.com/atom-connect-2026
In the coming weeks, we will be revealing more speakers and additional agenda updates. We look forward to bringing the industry together again.
Blog
Unmet demand heatmap: Turn missed searches into measurable revenue growth
📉 Every unmet search is lost revenue. The unmet demand heatmap shows where users actively searched for vehicles but none were available - giving operators clear, search-based demand signals to rebalance fleets 🚚, improve conversions 📈, and grow smarter 🧠.
February 17, 2026
min. read
Fleet operators don’t lose revenue because of lack of demand - they lose it because demand appears in the wrong place at the wrong time. That’s exactly the problem the Unmet demand heatmap solves.
This new analytics layer from ATOM Mobility shows where users actively searched for vehicles but couldn’t find any within reach. Not guesses. Not assumptions. Real, proven demand currently left on the table.
What is the unmet demand heatmap?
The unmet demand heatmap highlights locations where:
- A user opened the app
- Actively searched for available vehicles
- No vehicle was found within the defined search radius
In other words: high-intent users who wanted to ride, but couldn’t. Unlike generic “app open” data, unmet demand is recorded only when a real vehicle search happens, making this one of the most actionable datasets for operators.
Why unmet demand is more valuable than app opens
Many analytics tools track where users open the app (ATOM Mobility provides this data too). That’s useful - but incomplete. Unmet demand answers a much stronger question:
Where did users try to ride and failed? That difference matters.
Unmet demand data is:
✅ Intent-driven (search-based, not passive)
✅ Directly tied to lost revenue
✅ Immediately actionable for rebalancing and expansion
✅ Credible for discussions with cities and partners
How it works
Here’s how the logic is implemented under the hood:
1. Search-based trigger. Unmet demand is recorded only when a user performs a vehicle search. No search = no data point.
2. Distance threshold. If no vehicle is available within 1,000 meters, unmet demand is logged.
- The radius can be customized per operator
- Adaptable for dense cities vs. suburban or rural areas
3. Shared + private fleet support. The feature tracks unmet demand for:
- Shared fleets
- Private / restricted fleets (e.g. corporate, residential, campus)
This gives operators a full picture across all use cases.
4. GPS validation. Data is collected only when:
- GPS is enabled
- Location data is successfully received
This ensures accuracy and avoids noise.
Smart data optimization (no inflated demand)
To prevent multiple searches from the same user artificially inflating demand, the system applies intelligent filtering:
- After a location is stored, a 30-minute cooldown is activated
- If the same user searches again within 30 minutes And within 100 meters of the previous location → the record is skipped
- After 30 minutes, a new record is stored - even if the location is unchanged
Result: clean, realistic demand signals, not spammy heatmaps.
Why this matters for operators
📈 Increase revenue
Unmet demand shows exactly where vehicles are missing allowing you to:
- Rebalance fleets faster
- Expand into proven demand zones
- Reduce failed searches and lost rides
🚚 Smarter rebalancing
Instead of guessing where to move vehicles, teams can prioritize:
- High-intent demand hotspots
- Time-based demand patterns
- Areas with repeated unmet searches
🏙 Stronger city conversations
Unmet demand heatmaps are powerful evidence for:
- Permit negotiations
- Zone expansions
- Infrastructure requests
- Data-backed urban planning discussions
📊 Higher conversion rates
Placing vehicles where users actually search improves:
- Search → ride conversion
- User satisfaction
- Retention over time
Built for real operational use
The new unmet demand heatmap is designed to work alongside other analytics layers, including:
- Popular routes heatmap
- Open app heatmap
- Start & end locations heatmap
Operators can also:
- Toggle zone visibility across heatmaps
- Adjust time periods (performance-optimized)
- Combine insights for strategic fleet planning
From missed demand to competitive advantage
Every unmet search is a signal. Every signal is a potential ride. Every ride is revenue. With the unmet demand heatmap, operators stop guessing and start placing vehicles exactly where demand already exists.
👉 If you want to see how unmet demand can unlock growth for your fleet, book a demo with ATOM Mobility and explore how advanced heatmaps turn data into decisions.
Driver App demo credentials - Email: test@atom.com, Password: driver
