The traditional car rental via an app - it's here
April 25, 2022
min. read
Although the younger generation uses mobile technology for everything, most car rentals still operate the same way as they did 20 years ago - there are counters, employees who will issue keys, sign the papers, check the documents, process the payment, and then walk around the car together with the person, who rents in order to make sure they’re on the same page as far as the existing damages go. This process is time-consuming, and when the flight arrives, car rental booths have queues up to the gates.
However, some car rentals have already introduced a fully automated mobile-first experience to get rid of the issues that a traditional approach faces. If you operate a car rental business, you'll discover the solution below.
Would moving online solve the issues?
The previous example explained the pain points of airport car rentals. Most in-city car rentals do not have the kind of rush hours that their airport branches do. Some car rentals have even set up a fully online reservation system that will allow you to book the car, verify your identity, pay in advance, and then wait until an employee brings the car to your doorstep.
However, even in the scenario mentioned above, there are the same people working behind the scenes to make all this happen. The difference is that they are not sitting in the booth and communicating with the customer face-to-face. They are sitting in the office and dealing with all of that remotely. And when the car is delivered, the handoff processes are still in-person.
Is there a better way?
While a fully online experience solves some of the problems that the traditional car rental model faces, is this really the way people want to rent cars? While website designs and user interfaces are improving every day, navigating and booking processes are still often painful experiences for the users.
It takes a lot of resources to build a mobile-friendly browser-based booking system, such as AirBnB or Booking.com. However, if you are using a phone when browsing their site, even they are naturally guiding you to download their app for a better user experience.
The younger generation manages all their day-to-day errands from their phone, so naturally, they would do the same when renting their car. And it would be even better if they don’t have to see another human in the process of getting and returning their car - doesn’t that sound familiar and quite like AirBnB’s standard self-check-in model?
Why not mobile apps?
If apps deliver a better user experience on mobile, then why not allow your customers to rent cars via your mobile app?
Development costs - so far the main obstacle has been the fact that car rental companies do not want to become software developers, and hiring a company to build the apps that actually work would end up being too expensive to deliver ROI in the near future. That’s why it would be easier to stick with the status quo.
Technical limitations - another reason why apps haven’t become a popular medium for car rentals is that apps have technical limitations, and human interaction is still required to issue keys, sign the documents, and make sure the car is in good condition when returned.
We see a huge trend in app usage for on-demand car-sharing, which is a different business model entirely. Since the car-sharing industry is relatively young, the companies are not restricted by the bureaucracy and procedures that traditional car rentals are facing. While car-sharing apps may take the business of short-distance trips away from traditional car rentals, they won’t threaten the bread and butter of long-term rental businesses just yet.
Tech to the rescue
How could a traditional car rental business step into the 21st century and automate the whole rental process without spending a fortune on app development while making sure to still leverage its standard operating procedures and current risk management practices?
With a proper technology suite that doesn’t cost an arm and a leg - https://atommobility.com/products-rent
ATOM Mobility has been offering white-label software solutions for the mobility industry since 2019. With customers in more than 40 countries and 140 cities worldwide, any car rental business will be in good company.
An ideal car rental flow - with ATOM Mobility, a car rental would get its own apps for IOS and Android, where users would go through the following (simplified) journey:
Download the app and register.
Upload a driver’s license that will be verified by artificial intelligence (AI).
Choose dates, location, and the model.
Pay in advance.
Unlock the car with the app.
Enjoy the rental car.
Return and complete a standard walk-around-the-car handoff inspection powered by FocalX that automatically recognizes and reports any scratches.
The whole process is automated, and the information for each rental transaction will be available in the back-end for car rental businesses.
The freedom that this new mobile-first flow provides for both users and rental businesses is a great example of how technology can help to provide a better service. Opening up a new location is as simple as driving the cars to a new parking lot.
If you operate a car rental business, we’d be happy to chat - https://atommobility.com/demo
Interested in launching your own mobility platform?
Click below to learn more or request a demo.
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Micro-mobility market consolidation heats up: ATOM Mobility acquires ScootAPI
In a significant move signaling further consolidation within the micro-mobility software sector, industry leader ATOM Mobility announced its strategic acquisition of ScootAPI. The deal, finalized on June 1, 2025, strengthens ATOM Mobility's dominant position in the B2B SaaS Micro-Mobility market.
June 16, 2025
min. read
In a significant move signaling further consolidation within the micro-mobility software sector, industry leader ATOM Mobility announced its strategic acquisition of ScootAPI.
The deal, finalized on June 1, 2025, strengthens ATOM Mobility's dominant position in the B2B SaaS Micro-Mobility market. This deal also marks a successful and timely exit for ScootAPI founder, George Kachanouski, who is already channeling his entrepreneurial energy into a new AI Venture in stealth mode for now.
For years, both ATOM Mobility and ScootAPI have been key players, providing essential software solutions for micro-mobility operators worldwide. This acquisition sees ATOM Mobility, led by CEO Arturs Burnins, proactively solidifying its market leadership. The move was driven by a strategic imperative to win the top spot in a competitive landscape by integrating ScootAPI’s valuable assets and client base.
About ATOM Mobility:
Founded in 2018 by Arturs Nikiforovs and CEO Arturs Burnins, ATOM Mobility empowers entrepreneurs to launch and scale mobility platforms worldwide, including vehicle sharing (scooters, bikes, mopeds, cars), digital rental, and ride-hailing businesses. With a suite of products including customizable rider apps, comprehensive dashboards, operator apps, and robust analytics, ATOM Mobility supports over 200 projects and 35,000 vehicles, facilitating over 1,000,000 rides monthly. The company is committed to providing reliable, agile, and well-designed technology with a strong focus on customer revenue growth and system stability, aiming to be the leader in B2B SaaS for micro-mobility.
About ScootAPI:
Founded in 2019 by CEO George Kachanouski, ScootAPI established itself as a significant player in the micro-mobility software space. The company delivered a robust white-label SaaS platform that empowered entrepreneurs and operators worldwide, successfully launching more than 50 distinct micro-mobility projects across diverse international markets. ScootAPI was dedicated to fostering 'smart' city transportation, thereby contributing to reduced CO2 emissions and an improved quality of urban life for communities worldwide.
"This is an acceleration moment for ATOM Mobility and the micro-mobility SaaS market as a whole," said Arturs Burnins, CEO of ATOM Mobility. "Acquiring ScootAPI aligns with our strategy to lead the industry and provide the most comprehensive, reliable, and innovative solutions to operators globally. We're excited to welcome ScootAPI’s clients into the ATOM Mobility platform, further accelerating the growth and efficiency of shared mobility worldwide."
For George, this move wasn't initially on his roadmap. He was invested in ScootAPI's growth. However, the recent explosion in AI technology sparked a new, compelling passion. “Selling ScootAPI wasn't something I was planning to do," George admitted. "We had built a good product, and the journey was far from over in my mind. But then the AI revolution really took off, and I found myself completely captivated by the potential of agentic workflows to automate business processes. The idea of building a new company in the AI space, something potentially even bigger and on a brand new frontier, became incredibly exciting."
As the transition moves ahead, George remains confident that ScootAPI's clients are in good hands. “ATOM Mobility has a clear vision and the technical depth to support operators long-term,” he said. “That was important to me. I didn’t want to hand things over to just anyone – I wanted to be sure the people relying on our platform would still be supported and able to grow.”
The integration of ScootAPI into ATOM Mobility promises a smooth transition for clients, who will now benefit from an expanded suite of features and robust support under the ATOM Mobility umbrella, further streamlining operations for micro-mobility entrepreneurs globally.
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Top mobility conferences to attend this year: Must-see events for 2025
🌍 🚗 Want to stay on top of the latest trends in mobility? Check out the must-attend conferences in 2025! From urban transportation to micromobility, these events offer great networking opportunities and valuable insights into the future of mobility. 👉 ATOM Mobility will be at several events, so make sure to stop by our booth and chat with us!
June 5, 2025
min. read
The mobility industry is rapidly evolving, and staying ahead means connecting with the right people, discovering new technologies, and learning from experts. Conferences are a great way to do just that. Whether you’re a policy maker, an entrepreneur, or a fleet manager, the year ahead is packed with events where you can grow your network and gain valuable insights. Here’s a list of some of the top mobility conferences happening this year that are worth attending!
1. Velo-city 2025
The Velo-city conference is a must for anyone involved in urban transportation. With a focus on cycling and sustainable mobility, Velo-city brings together policy makers, city planners, and transportation experts to discuss how cities can become more bike-friendly and sustainable.
This year, ATOM Mobility will have a booth at the event, so if you’re attending, don’t forget to stop by and chat with our team. It’s a great opportunity to explore how new tech can make urban transportation smarter and more efficient.
Where: Gdansk, Poland
When: 10-13 June
Check it out: https://www.velo-city-conference.com
2. Micromobility Europe 2025
If you’re interested in micromobility – whether it’s e-scooters, bikes, or mopeds – Micromobility Europe is the place to be. This conference is the hub for mobility entrepreneurs, vehicle manufacturers, and operators of sharing services. You’ll hear from innovators in the space, explore the latest products, and attend workshops on everything from regulation to scaling your fleet.
At Micromobility Europe, ATOM Mobility will not only have a booth but our CEO will also be on a panel discussion on day two of the event (“Fleet Tech 2.0: The Tools Powering the Next Generation of Operators”). You can check out the full agenda here. We’d love to meet you, so make sure to stop by and say hi.
Where: Brussels, Belgium
When: 17-18 June
Check it out: https://micromobility.io
3. Gurtam Fleet Management Conference 2025
For fleet managers, car-sharing operators, and telematics professionals, the Gurtam Fleet Management Conference is a key event to attend. This conference focuses on optimizing fleet operations, the latest in vehicle tracking, and telematics technologies. ATOM Mobility will be among the visitors, and we’ll also be presenting on stage, where we’ll discuss some of the latest trends in fleet management and the use of AI ("AI-powered mobility: Vision, Precision, Prediction. A Look into How AI Transforms Fleet Parking Compliance, Vehicle Damage Detection, and Demand Forecasting.").
If you’re in the fleet management space, this is a great event to gather insights and share ideas with like-minded professionals.
Where: Vilnius, Lithuania
When: 10-11 September
Check it out: https://conference.gurtam.com
4. IAA Mobility 2025
One of the biggest mobility events in Europe, IAA Mobility gathers everyone from policymakers to automakers to discuss the future of transportation. With a wide range of topics including light electric vehicles (LEVs), micromobility, public transport, and Mobility as a Service (MaaS), this is a great conference for anyone interested in the broader scope of mobility.
Whether you’re looking to explore the latest in automotive technology or learn about policy changes affecting the mobility industry, IAA Mobility is a must-attend event.
Where: Munich, Germany
When: 9-12 September
Check it out: https://www.iaa-mobility.com/en
5. Mobility Live Saudi 2025
If you’re looking to tap into the growing mobility market in Saudi Arabia and MENA, Mobility Live Saudi is one of the largest events focused on urban transportation in the region. The conference brings together policy makers, car rental entrepreneurs, and mobility infrastructure developers to discuss the latest trends and innovations in connected vehicles, MaaS, and micromobility.
It’s an exciting event to explore the unique challenges and opportunities in the Saudi Arabian market, especially in terms of infrastructure and emerging mobility solutions.
Where: Riyadh, Saudi Arabia
When: 9-21 October
Check it out: https://www.terrapinn.com/exhibition/mobility-live-saudi
Why attend these conferences?
Each of these events offers a unique opportunity to connect with people in the mobility ecosystem. Whether you're looking to learn about new technologies, hear from industry experts, or network with potential partners, attending these conferences can help you stay ahead of the curve.
Plus, many of these events offer in-person interaction, which can be crucial for building strong relationships and fostering meaningful collaborations. From policy changes to new tech, these conferences are where you’ll find the insights that can shape the future of mobility.
Visit us at ATOM Mobility’s booths
If you plan on attending any of these conferences, make sure to stop by ATOM Mobility’s booth. We’ll be happy to talk about how we’re making micromobility, corporate car-sharing and mobility more efficient, sustainable, and accessible. Our team is excited to connect with fellow professionals, share insights, and discuss how we can all contribute to the future of mobility.
See you there!
Driver App demo credentials - Email: test@atom.com, Password: driver
