Customizing the ATOM Mobility app – what are your options?

One of the main advantages of using the ATOM Mobility software for your business are the generous customization options. You can tailor ATOM's robust solution to your brand's needs and requirements, allowing it to express your identity loud and clear. 

But, for mobility services, it's not just about company branding – it's also about adapting to the environment in which your service operates. The appearance, atmosphere, payment types, and incentives offered should be specifically tailored to align with the preferences and demands of the particular market.

Customization is crucial for business success, as it allows you to become recognizable and memorable and win the hearts of locals. So, how can you do that with the ATOM Mobility app? Is branding the only thing you can customize? Read on to find out!

Creating an app that speaks for you

ATOM Mobility makes app customization incredibly simple and efficient via a powerful operator's (that's you!) dashboard. Besides customization and setting configuration, the dashboard allows you to manage your fleet, team, and customer demands all in one place. You can track your vehicles in real-time, check out customer heat maps and analytics, and more.

But when it comes to the customization of your customer or rider app, here's an overview of all the things you can do to create a unique mobility solution.

Branding

Customizing the ATOM Mobility app starts with the obvious – adding your branding via the dashboard. That includes:

• Adding your logo
• Adding your specific color scheme
• Adding your splash screen – the first graphical notification a user receives when opening any app
• Tailoring icons – for example, how the vehicles will appear on the app's map

User tutorials

Adding customized user tutorials to your app will make life notably easier for users and your customer support as well. Users will have basic FAQs covered, and your customer support will have more time to deal with complex issues. 

You can add boiled-down user tutorials on anything, and they'll appear in a special tutorials section on your app. Here's a list of commonly chosen user tutorials to inspire you:

• How to unlock the vehicle and start the ride
• How to end the ride and park the vehicle
• How to know where you can park the vehicle
• How to understand the app's color scheme of the parking zones
• What are the good practices for riding
• What are the main safety rules of the ride
  

Moreover, you can tailor user tutorials by adding images, short videos, and custom descriptions. You can also split each tutorial into several steps to make the information easier to digest. 

Pricing and special offers

The ATOM Mobility customer app offers a wide range of options for user pricing, allowing you to choose the best packages for your clientele. 

With the ATOM Mobility app, you can bill your users in three ways:

• Direct payments via the user's payment card
• Digital wallet-based payments
• A hybrid of the two
  

Regarding the digital wallet, the top-up process is also customizable. You can pick the top-up amounts, set several top-up levels, or add an auto top-up option – i.e., if a user's digital wallet reaches X amount of money, it gets automatically topped up by Y amount. Moreover, you can set a minimum balance requirement for the digital wallet to avoid debtors.

Additionally, there are several options for calculating the ride's fee. You can:

• Set the pricing per minute, hour, or day
• Add a ride unlock fee – a certain amount charged when the user unlocks the vehicle
• Add mileage-based pricing
• Set a price for when the ride is paused, and more
  

What's also convenient – the ATOM Mobility app offers the option to add pre-paid subscription packages. There are daily, weekly, or monthly passes available, and you can assign a wide array of credits and deals to each package. For example, any of the app operator's vehicles available for use within the 30-day pass, ten vehicle unlocks + X ride minutes + Y pause minutes available within the daily pass, and more.

Another option available when customizing your app's pricing is setting discounts for vehicles that haven't been used for a certain number of hours. That way, you can promote a more even use of your vehicles. 

Parking zones

With ATOM Mobility, you can also customize the vehicle parking zones. This allows you to easily divide your city into areas that are yay or nay for vehicle parking – they'll appear green or red on the app.

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Moreover, you can create the so-called bonus zones – if a vehicle is parked there, a user receives an X% discount on their ride. Adding bonus parking zones helps to incentivize vehicle parking in the “hotspots” of the city – beneficial from the business perspective.

Additionally, you can add paid parking zones where parking isn't forbidden, but the users are charged a certain amount if they park there. Again, this allows you to regulate where your vehicles are parked to get that business ball rolling. 

It's also possible to add speed limit zones to your solution to help the users follow the maximum allowed speed in the pedestrian zones. While speed limit compliance should come without saying, we all know that speeding occasionally happens, causing unnecessary traffic accident risks.

Customer support – just the way you want it

Excellent and convenient customer support is the next crucial thing for any well-functioning mobility app. With ATOM Mobility, you can add several customer support options to the app's section: 

• A shortcut to the user tutorials section
• Embedded FAQ section from your business website
• Email communication – pop-up windows shortcutting to email
• Direct calls communication – pop-up windows shortcutting to, e.g., Whatsapp calls, Messenger calls, regular phone calls
• Live chat option with the native Intercom integration

Automated invoices with a twist

A useful feature offered by the ATOM Mobility software is automated invoices. Whenever users finish their ride, they receive an invoice in their inbox, with no manual work from your side. 

What is more, the invoices can be customized as well. You can add your branding – logo, color scheme – and tailor the invoice fields, adding the country's VAT, tax reporting requirements, and more.

Referral programs

It's no secret that referral programs can bring in new customers, increase customer loyalty, improve customer satisfaction, lower customer acquisition costs, and more. ATOM Mobility offers adding a referral program to your unique app so you can nab these and other benefits.

You can set up a promo code that your users can distribute to their friends, who will receive a bonus or a discount for their first ride. The promo code distributors will also receive a bonus in their digital wallet or a discount for their next ride after the newcomer completes their first ride. 

An extra module or two

With ATOM Mobility, you don't have to stick to one type of mobility service. You can – and you should – expand your business to other verticals whenever you see the possibility. 

That's why ATOM Mobility offers the option to place three business modules on your platform – vehicle sharing, ride-hailing, and digital rental. Expand your services, and become the go-to mobility platform of your city in no time.  

Building your mobility business with ATOM Mobility

Now that you know the main customization options that the ATOM Mobility app offers, your next step is to dive into crafting your personalized mobility solution. It won't take you heaps of time – we can launch your personalized software suite in as little as 20 days. Plus, 98% of the app customizations can be done via your app operator dashboard.

Our core, your values, and the best mobility solution for your city is born!