Customizing the ATOM Mobility app – what are your options?

Customizing the ATOM Mobility app – what are your options?

One of the main advantages of using the ATOM Mobility software for your business are the generous customization options. You can tailor ATOM's robust solution to your brand's needs and requirements, allowing it to express your identity loud and clear. 

But, for mobility services, it's not just about company branding – it's also about adapting to the environment in which your service operates. The appearance, atmosphere, payment types, and incentives offered should be specifically tailored to align with the preferences and demands of the particular market.

Customization is crucial for business success, as it allows you to become recognizable and memorable and win the hearts of locals. So, how can you do that with the ATOM Mobility app? Is branding the only thing you can customize? Read on to find out!

Creating an app that speaks for you

ATOM Mobility makes app customization incredibly simple and efficient via a powerful operator's (that's you!) dashboard. Besides customization and setting configuration, the dashboard allows you to manage your fleet, team, and customer demands all in one place. You can track your vehicles in real-time, check out customer heat maps and analytics, and more.

But when it comes to the customization of your customer or rider app, here's an overview of all the things you can do to create a unique mobility solution.

Branding

Customizing the ATOM Mobility app starts with the obvious – adding your branding via the dashboard. That includes:

  • Adding your logo
  • Adding your specific color scheme
  • Adding your splash screen – the first graphical notification a user receives when opening any app
  • Tailoring icons – for example, how the vehicles will appear on the app's map
An app look

User tutorials

Adding customized user tutorials to your app will make life notably easier for users and your customer support as well. Users will have basic FAQs covered, and your customer support will have more time to deal with complex issues. 

An app tutorial screenshot


You can add boiled-down user tutorials on anything, and they'll appear in a special tutorials section on your app. Here's a list of commonly chosen user tutorials to inspire you:

  • How to unlock the vehicle and start the ride
  • How to end the ride and park the vehicle
  • How to know where you can park the vehicle
  • How to understand the app's color scheme of the parking zones
  • What are the good practices for riding
  • What are the main safety rules of the ride

Moreover, you can tailor user tutorials by adding images, short videos, and custom descriptions. You can also split each tutorial into several steps to make the information easier to digest. 

Pricing and special offers

The ATOM Mobility customer app offers a wide range of options for user pricing, allowing you to choose the best packages for your clientele. 

With the ATOM Mobility app, you can bill your users in three ways:

  • Direct payments via the user's payment card
  • Digital wallet-based payments
  • A hybrid of the two

Regarding the digital wallet, the top-up process is also customizable. You can pick the top-up amounts, set several top-up levels, or add an auto top-up option – i.e., if a user's digital wallet reaches X amount of money, it gets automatically topped up by Y amount. Moreover, you can set a minimum balance requirement for the digital wallet to avoid debtors.

Mobile app visual


Additionally, there are several options for calculating the ride's fee. You can:

  • Set the pricing per minute, hour, or day
  • Add a ride unlock fee – a certain amount charged when the user unlocks the vehicle
  • Add mileage-based pricing
  • Set a price for when the ride is paused, and more

What's also convenient – the ATOM Mobility app offers the option to add pre-paid subscription packages. There are daily, weekly, or monthly passes available, and you can assign a wide array of credits and deals to each package. For example, any of the app operator's vehicles available for use within the 30-day pass, ten vehicle unlocks + X ride minutes + Y pause minutes available within the daily pass, and more.


Mobile app visual


Another option available when customizing your app's pricing is setting discounts for vehicles that haven't been used for a certain number of hours. That way, you can promote a more even use of your vehicles. 

Parking zones

With ATOM Mobility, you can also customize the vehicle parking zones. This allows you to easily divide your city into areas that are yay or nay for vehicle parking – they'll appear green or red on the app.

Mobile app visual

Moreover, you can create the so-called bonus zones – if a vehicle is parked there, a user receives an X% discount on their ride. Adding bonus parking zones helps to incentivize vehicle parking in the “hotspots” of the city – beneficial from the business perspective.

Additionally, you can add paid parking zones where parking isn't forbidden, but the users are charged a certain amount if they park there. Again, this allows you to regulate where your vehicles are parked to get that business ball rolling. 

It's also possible to add speed limit zones to your solution to help the users follow the maximum allowed speed in the pedestrian zones. While speed limit compliance should come without saying, we all know that speeding occasionally happens, causing unnecessary traffic accident risks.

Customer support – just the way you want it

Excellent and convenient customer support is the next crucial thing for any well-functioning mobility app. With ATOM Mobility, you can add several customer support options to the app's section: 

  • A shortcut to the user tutorials section
  • Embedded FAQ section from your business website
  • Email communication – pop-up windows shortcutting to email
  • Direct calls communication – pop-up windows shortcutting to, e.g., Whatsapp calls, Messenger calls, regular phone calls
  • Live chat option with the native Intercom integration
Mobile app visual

Automated invoices with a twist

A useful feature offered by the ATOM Mobility software is automated invoices. Whenever users finish their ride, they receive an invoice in their inbox, with no manual work from your side. 

What is more, the invoices can be customized as well. You can add your branding – logo, color scheme – and tailor the invoice fields, adding the country's VAT, tax reporting requirements, and more.

Mobile app visual


Referral programs

It's no secret that referral programs can bring in new customers, increase customer loyalty, improve customer satisfaction, lower customer acquisition costs, and more. ATOM Mobility offers adding a referral program to your unique app so you can nab these and other benefits.

You can set up a promo code that your users can distribute to their friends, who will receive a bonus or a discount for their first ride. The promo code distributors will also receive a bonus in their digital wallet or a discount for their next ride after the newcomer completes their first ride. 

Mobile app visual

An extra module or two

With ATOM Mobility, you don't have to stick to one type of mobility service. You can – and you should – expand your business to other verticals whenever you see the possibility. 

That's why ATOM Mobility offers the option to place three business modules on your platform – vehicle sharing, ride-hailing, and digital rental. Expand your services, and become the go-to mobility platform of your city in no time.  

Building your mobility business with ATOM Mobility

Now that you know the main customization options that the ATOM Mobility app offers, your next step is to dive into crafting your personalized mobility solution. It won't take you heaps of time – we can launch your personalized software suite in as little as 20 days. Plus, 98% of the app customizations can be done via your app operator dashboard.

Our core, your values, and the best mobility solution for your city is born! 

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Setting the standard in shared mobility: ATOM Mobility achieves ISO 27001 and ISO 27701 certifications
Setting the standard in shared mobility: ATOM Mobility achieves ISO 27001 and ISO 27701 certifications

🔒 We're proud to announce that ATOM Mobility is now officially certified to ISO/IEC 27001 and ISO/IEC 27701, reinforcing our commitment to the highest standards of information security and privacy. Learn what these internationally recognized certifications mean, why they matter for mobility operators, and how they help protect your business and customer data.

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At ATOM Mobility, trust has always been one of the foundations of our platform. Every day, mobility operators ranging from small operators to entreprises around the world rely on us to manage their fleets, customer data and day-to-day operations. That's why we're proud to announce that ATOM Mobility has officially achieved both ISO 27001 and ISO 27701 certification.

These internationally recognized standards demonstrate our commitment to protecting information, managing cybersecurity risks, and ensuring privacy is built into every aspect of our platform.

What do these certifications mean?

ISO 27001 is the leading international standard for information security management. It confirms that ATOM Mobility has implemented a comprehensive Information Security Management System (ISMS) with processes designed to identify, assess, and mitigate security risks across the organization.

ISO 27701 extends this framework by focusing specifically on privacy information management. It validates that we have established robust processes for handling personal data responsibly, transparently, and in accordance with internationally recognized privacy practices.

Together, these certifications provide independent verification that security and privacy are embedded into how we build, operate, and continuously improve our software.

Why this matters for our customers

Mobility platforms process sensitive operational and customer information every day, from user accounts and payment data to fleet operations and business analytics. Protecting this information is not just a technical requirement - it's a responsibility. The certification scope covers ATOM Mobility's SaaS platform and the internal processes used to develop, operate, and support it.

For our customers, this provides additional confidence that:

  • Information security is managed according to internationally recognized best practices.
  • Customer and personal data are protected through well-defined privacy controls.
  • Risks are continuously assessed, monitored, and improved.
  • Security is integrated into our development and operational processes and not added as an afterthought.
  • Our security and privacy practices are independently audited and continuously improved.

Whether you're launching a new shared mobility service or operating thousands of vehicles across multiple cities, you can rely on ATOM Mobility to support your business with a platform built around security, privacy, and reliability.

More than a certification

Achieving ISO 27001 and ISO 27701 wasn't simply about passing an audit.

It required months of reviewing internal processes, strengthening security controls, documenting procedures, training our team, and ensuring that security and privacy are integrated throughout the organization. While the certifications mark an important milestone, they also represent an ongoing commitment.

Maintaining these standards means continuously evaluating risks, improving processes, and adapting to an evolving cybersecurity landscape. For us, this is not the finish line it's another step in building a platform our customers can trust for years to come.

A special thank you to TestDevLab

This achievement would not have been possible without the expertise and guidance of TestDevLab, who supported us throughout the preparation and certification process.

From helping us assess our existing processes to providing practical recommendations and guiding us through the audit journey, their team played an important role in helping us reach this milestone.

"ATOM Mobility approached certification the right way - not as a compliance exercise, but as a chance to formalise and strengthen how they handle customer data. That mindset is what made the process efficient, and it's what will keep the certification meaningful long after the audit."

"For any SaaS platform handling operational and personal data at scale, security and privacy can't be an afterthought bolted on before a procurement review. ISO 27001 and ISO 27701 give companies a common language for proving that data protection is built into how the business runs - the processes, the controls, the accountability. Increasingly, that's not a competitive advantage; it's the baseline customers and regulators expect."

We're grateful for their professionalism, knowledge, and partnership throughout this project.

Looking ahead

As shared mobility continues to grow, so do expectations around cybersecurity, privacy, and compliance. Operators, cities, enterprise customers, and public authorities all expect technology providers to meet the highest standards when it comes to protecting sensitive information.

Achieving ISO 27001 and ISO 27701 reinforces our commitment to delivering a secure, reliable, and privacy-focused platform for mobility operators worldwide.

We'd like to thank our customers, partners, and team members for their continued trust. We'll keep investing in security, privacy, and operational excellence so you can focus on growing your mobility business with confidence.

Ready to build a secure mobility service?

Whether you're launching a new shared mobility operation or scaling an existing fleet, security and privacy should never be an afterthought. At ATOM Mobility, we're committed to providing a platform that combines enterprise-grade security with the flexibility operators need to grow.

If you'd like to learn more about our platform or see how ATOM Mobility can support your business, book a demo with our team. We'll show you how our software helps operators around the world launch, manage, and scale successful mobility services backed by internationally recognized security and privacy standards.

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How to launch a scooter sharing business in 2026: A step-by-step guide
How to launch a scooter sharing business in 2026: A step-by-step guide

🛴 Launching a scooter-sharing business takes much more than buying scooters and publishing an app. Choosing the right city, selecting reliable hardware, planning operations, and investing in software that can scale all play a major role in building a successful mobility business. This guide walks you through every stage of the process, from market research and business model selection to fleet management, customer acquisition, and how operators can launch in as little as 20 days.

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Launching a scooter-sharing business no longer requires millions in funding or a team of software engineers. What once took large mobility companies years to build can now be launched in a matter of weeks. The challenge has shifted from technology to execution. Today's operators compete on reliability, operational efficiency, and the ability to work with cities rather than around them.

The opportunity, however, remains strong. According to the 2025 European Shared Mobility Index, Europe recorded more than 640 million shared mobility trips in 2024, with scooters remaining one of the largest mobility segments. For entrepreneurs looking to enter the market, the biggest advantage is that they no longer have to build everything from scratch. Proven business models, mature hardware, and established software platforms have made launching a scooter-sharing service much more accessible than it was just a few years ago.

Here's what to consider before launching your first fleet.

Step 1: Choose the right city

The success of a scooter-sharing business often depends more on the city than on the scooters themselves. Before investing in vehicles, take time to understand the local market. Does the city issue permits for scooter-sharing operators? Are there already established competitors? Is the population dense enough to support frequent short trips? Well-developed cycling infrastructure and strong public transport networks can also work in your favour by creating first and last mile travel opportunities. Competition isn't necessarily a bad sign. If multiple operators are already active, it usually means there is proven demand. The challenge is understanding whether there's room for another service and how your business can differentiate itself.

Step 2: Build a business model that fits your market

One of the first decisions is choosing how riders will use your service. Some operators choose a free-floating model, where scooters can be picked up and parked anywhere within a designated service area. Others prefer station-based systems that require trips to start and end at fixed locations. Free-floating fleets offer greater flexibility for users, while station-based systems usually provide more predictable operations, simpler charging logistics, and fewer parking issues.

Pricing deserves just as much attention. Many operators combine an unlock fee with per-minute pricing, while others introduce subscriptions, ride bundles, or daily passes for frequent users. It's also worth defining your target utilisation rate before purchasing vehicles. A fleet of 200 scooters averaging five trips per day is generally a healthier business than a fleet of 500 scooters averaging only one or two.

Step 3: Choose hardware that will last

Buying scooters is only one part of the investment. Operators should look beyond purchase price and evaluate durability, battery capacity, weather resistance, maintenance requirements, spare part availability, and the total cost of ownership over several years.

The hardware inside each scooter is equally important. GPS tracking, remote locking, battery monitoring, vehicle diagnostics, and theft protection all depend on reliable IoT connectivity. Many newer operators also choose swappable battery systems because they reduce downtime and allow batteries to be replaced on the street instead of transporting scooters back to a warehouse for charging.

Choosing hardware that integrates smoothly with your software platform will make expansion much easier later on.

Step 4: Select software that can grow with your business

The customer usually sees only the mobile app, but software runs almost every part of a scooter-sharing business. Beyond booking and payments, operators need tools for fleet management, pricing, subscriptions, maintenance scheduling, customer support, analytics, reporting, and day-to-day administration. As fleets grow, managing these processes manually quickly becomes unrealistic. When comparing software providers, look beyond the list of features. Consider how well the platform integrates with your hardware, whether new vehicle types can be added later, and how much of the daily operational work can be automated, what other operators are saying about the software.

Platforms such as ATOM Mobility's vehicle-sharing software bring rider apps, fleet management, payments, maintenance workflows, and analytics together in one system, allowing operators to manage the business without relying on multiple disconnected tools.

Step 5: Think about your first riders before launch day

Successful operators usually spend weeks preparing their first marketing campaigns before the fleet goes live. Referral programmes can encourage existing users to invite friends, while partnerships with universities, hotels, offices, residential developments, and local businesses help introduce the service to potential riders. Introductory discounts often work well during launch, but long-term success depends on giving people a reason to keep coming back after the promotion ends.

Step 6: Prepare your operations before the first ride

Many mobility businesses don't struggle because demand is low – they struggle because operations become difficult to manage as the fleet grows. Before launch, operators should already have clear procedures covering:

  • vehicle inspections
  • charging and battery swaps
  • maintenance and repairs
  • fleet balancing
  • customer support
  • incident reporting

It is also worth deciding when operational action should be triggered. For example, at what battery level should a scooter be collected? How many inactive hours should pass before a vehicle is relocated? When should damaged scooters automatically be removed from service? Answering these questions early helps create consistent operations as the business grows.

How long does it actually take to launch?

Building custom mobility software from scratch can easily take 6-12 months or more, particularly when mobile apps, payments, IoT integrations, and fleet management systems all need to be developed from 0. Custom mobility software also costs 10 times more and may not be delivered in time.

Using a white-label platform shortens that process considerably. With ATOM Mobility's vehicle-sharing platform, operators can often launch in as little as 20 days, depending on branding, hardware integrations, payment setup, and operational readiness. That allows founders to spend less time developing software and more time preparing the business itself.

Launching a scooter-sharing business has never been easier from a technical perspective, but long-term success still depends on execution. Choosing the right city, investing in reliable hardware, selecting software that can grow with the business, and establishing strong operational processes all have a much bigger impact than simply deploying more scooters. The operators that build those foundations early are usually the ones best positioned to scale in the years that follow.

Want to learn more?

For entrepreneurs who want to dive deeper, ATOM Academy (https://www.atommobility.com/academy) is a free online learning platform created by mobility industry experts. It includes practical video courses covering topics such as:

  • How to launch a shared mobility business
  • Fleet operations and maintenance best practices
  • Pricing and business models
  • Marketing, support and customer acquisition
  • Mobility software tutorials and platform walkthroughs
  • Industry trends and expert insights

Whether you're preparing to launch your first fleet or looking to optimise an existing operation, the Academy provides practical guidance based on real-world experience from hundreds of mobility projects worldwide.

Launch your mobility platform in 20 days!

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