
Climate changes this summer have warned us as never before. Greenhouse gas (GHG) emissions from transportation account for about 29 percent of total U.S. greenhouse gas emissions alone, making it the largest contributor of U.S. GHG emissions. It is not easy to refuse the comfort that car ownership provides. However, nowadays you have the option of sharing cars and only using them when necessary.
At first glance, owning a car looks convenient, and indeed it is in terms of driving. But it also means constant costs and the loss of value of your property - your vehicle. Experts say that a car loses between 15% and 20% of its value each year.
Car owning vs car sharing
What else do car owners pay for? Constant investments have to be made in repairs and maintenance, for example, when washing the car or changing the oil and filling it with gas, or charging in the case of an electric vehicle. In addition, adjustments to the weather conditions are mandatory, for example, changing tires before the winter and summer seasons. The car should have insurance while in traffic and you should also cover parking costs not to mention the fact that you have to have places to park your car that could be easily reached from home, as well as from the office.
You can avoid all those troubles when choosing a ride-sharing option - your car will always be full of gas or charged, clean, and with the equipment that is adjusted to the season. No additional costs - just pay for your ride and leave the car where it is convenient for you. Moreover, if you need a bigger car for the ride with the whole family, you can have it! Just choose a SUV closer to you with the car-sharing option. And pay less for a small car if you are riding alone.
Car sharing is also more convenient than renting a car. Renting invariably means planning, scheduling, and getting to the parking lot for rented cars. Renting sometimes also involves hidden costs. Car-sharing is easier - if the car is not available at the moment at the closest to your location, look around in the app and you will definitely find a spot, where a car is available near you.
Game changer
Nearly 90% of Americans own cars. Unfortunately, this means not only a convenience for car owners but also traffic jams and pollution. And according to The Guardian, this quantity of cars costs the economy $124bn. So car-sharing has been seen as a real game-changer. According to a Berkeley study, one car for sharing can replace 7 to 11 privately owned vehicles. Thus cities can become greener not only in the context of reduced levels of air pollution, but also significantly reduced parking lots. Moreover, this means less wear on roads as fewer cars drives around the streets.
Fine, but what is the real advantage, when there are still a lot of cars on the street? How does this actually help to save the planet? Well, with car-sharing there still will be fewer cars on streets and in traffic. Car-sharing providers are thinking of their business so they will always choose the most fuel-efficient cars. Whenever possible, electric cars are going to be included in their fleet. Electric cars have zero emissions. Also, more small cars are going to be available as people who are driving alone don't need big cars or ones that consume a lot of fuel. This means less air pollution. And the air is also less polluted during the manufacturing process because 1/5 of emissions released in a car’s lifetime come from its production. This amount is even smaller with electric cars as they are smaller themselves so they cause less greenhouse gas emissions in production.
Of course, there are also some downsides to switching to car sharing. For example, manufacturers cannot be happy with smaller demand. A lot of factory workers and their families depend on the demand and income from car production. In addition, fewer public transport users mean less income for public transport companies.
Struggles for car-sharing businesses
There are still quite a lot of struggles for car-sharing business owners. For example, experts emphasize that car sharing is beneficial only in areas with the appropriate population density. In other words, there should be a demand for the service. The biggest challenge of the car-sharing business is to survive in small villages where people usually travel large distances to work and it is more convenient and probably even cheaper for them to have their own cars.
The other issue worth mentioning, which is a challenge faced by big cities is parking lots. There should be enough free spaces in the city to park cars. Especially in high-density areas. If this possibility is not available and users have to travel long distances from the parking lot to the office or house, users will soon lose interest in the service.
What other obstacles should car-sharing business owners consider? Demand for cars via sharing is not constant. There are peak hours that are hard to manage due to the limited amount of vehicles, while users easily get upset if a car is not available when they need it. In addition, people want to use car-sharing across as wide a geographical area as possible. This creates challenges for car-sharing business owners, as there should be enough users all around, who are willing to use the service.
Best car-sharing apps according to Google Play and App Store
● Share Now (car2go & DriveNow)
App Store Rating: 4.8/5
Google Play Rating: 4.4/5
There is no monthly or membership fee - users pay while using the service. Rates depend on vehicle and location and gas is included in the price so there is no need to refuel. There is a 24-hour limit on rental time or the option to select the trip package while indicating the length of the trip. No reservations are required - pick up and drop off the vehicle anywhere within the area of operation.
● Zipcar
App Store Rating: 4.5/5
Google Play Rating: 3.8/5
Zipcar charges $7 per month or a $70 per year membership fee. There is also a one-time $25 application fee. Car sharing service costs $10 per hour or $82 a day. It is possible to rent a car for hours or days however there are a few plans available. Prices vary depending on location. Gas, insurance, and 180 miles are included in the price.
● Getaround
App Store Rating: 4.7/5
Google Play Rating: 3.7/5
This app has a $99 hardware fee. After three months, a $20 per month subscription fee kicks in. Daily rental rates can range from $20 to $80 depending on vehicle quality and insurance is included in the price. A variety of privately-owned cars, vans, and trucks are available. It is possible to rent them by day or hours. Drivers pay for gas and replace what they have used.
● Turo
App Store Rating: 4.8/5
Google Play Rating: 4.9/5
Cars are available on the app anywhere from $20 to $100 depending on vehicle quality and only daily rentals are possible. It has classic and specialty vehicles. Drivers pay for gas and must replace what they have used. Cars can also be delivered to a location if required.
You can take part in the car-sharing business as a user, as well as a car-sharing business owner. If you want to create your own platform, this is what you have to consider and keep in mind.

📆🚗 Managing vehicle availability is now easier than ever. Each rental vehicle can now have its own availability schedule, allowing operators or vehicle owners to define exactly when it can be booked. Keep vehicles available 24/7, create recurring weekly schedules, configure multiple unavailable periods, and make one-time availability changes directly from the calendar - all while preventing conflicts with existing bookings.
Managing vehicle availability has become much more flexible. With the new Vehicle availability calendar, every rental vehicle now has its own availability schedule, allowing operators or vehicle owners to define exactly when a vehicle can be booked.
By default, vehicles remain available 24/7, but operators can switch to a custom schedule and configure recurring unavailable periods or make one-time availability adjustments directly from the calendar.
Key capabilities
📅 24/7 availability by default
Newly added vehicles are automatically available around the clock. No additional setup is required.
🔄 Recurring weekly availability schedules
Configure custom weekly availability for each individual vehicle by defining one or multiple unavailable periods for every day of the week.
Navigation:
Vehicles → Select vehicle → Edit → Set availability
⚙️ Multiple unavailable periods per day
Need to block vehicles for maintenance, charging, cleaning, or personal use? Add as many unavailable time slots as needed for each day.
📆 One-time availability changes
Override the recurring schedule for a specific date without affecting the permanent weekly configuration. Perfect for holidays, temporary maintenance, or special events.
Navigation:
Vehicles → Calendar view → Click any available or unavailable time slot to add or edit
🔴 Visual availability overview
Unavailable periods are highlighted directly in the vehicle calendar, making it easy to identify when a vehicle can or cannot be booked.
🛡️ Booking conflict protection
To prevent scheduling issues, the system validates every availability change. If the selected period overlaps with an existing booking, the update cannot be saved and the operator will receive an error informing them that a booking already exists for that time.

How it works
The feature combines two layers of availability:
- Recurring schedule – the vehicle's permanent weekly availability pattern.
- Calendar exceptions – one-time changes that apply only to a specific date without modifying the recurring schedule.
For example, if a vehicle is normally unavailable every Wednesday from 10:00–12:00, you can temporarily extend, edit or reduce availability for a single Wednesday while leaving all future Wednesdays unchanged.
Why it matters
P2P rental businesses often manage vehicles with different owner preferences and operating hours. This feature gives operators the flexibility to support virtually any availability scenario while keeping bookings accurate and preventing scheduling conflicts.
Whether you're managing a small peer-to-peer fleet or thousands of rental vehicles, the new vehicle availability calendar makes availability management significantly easier and more reliable.

📲 Choosing mobility software is a decision that can shape your business. 🔍 This review takes a deeper look at ATOM Mobility, covering how the platform works, 💰 its pricing model, 🔌 hardware flexibility, 🤝 customer support, and 🚀 the types of operators it's built for.
Choosing mobility software is a long-term decision. Once a platform is integrated into daily operations, replacing it can take months and require significant time and resources. That's why it's worth looking beyond feature lists and understanding how a platform performs in practice.
ATOM Mobility has become the leading white-label mobility platform for operators launching and scaling vehicle-sharing, car rental, and ride-hailing businesses. This review covers how the platform works, how its pricing is structured, what customers say about it, and the types of businesses it's best suited for.
What is ATOM Mobility?
ATOM Mobility is a white-label SaaS platform built specifically for mobility businesses.
Instead of developing software in-house, operators can launch their own branded mobility service using an established platform that already includes the infrastructure needed to run daily operations.
The platform brings together three products:
- Vehicle sharing
- Digital car rental
- Ride-hailing and taxi services
All three run on the same technology, allowing operators to manage multiple mobility services without maintaining separate software platforms.
Pricing: simple and built to scale
ATOM Mobility uses a transparent pricing model based on a one-time implementation fee followed by a subscription that scales with the business. The exact cost depends on the products, integrations, and level of customization required, but customers know what is included from the start, without unexpected licensing costs or hidden platform fees.
Compared to building proprietary software or purchasing enterprise mobility platforms, ATOM Mobility can be up to five times more affordable, depending on the project and deployment requirements.
What's included in the platform?
The rider app is an important part but not the only service on the platform. Customers use the mobile app to register, verify their identity, locate nearby vehicles, unlock them, make payments, purchase subscriptions, and manage bookings.
Operators manage the business through a web dashboard that provides access to fleet monitoring, pricing, reservations, customer management, payments, analytics, maintenance workflows, reporting, promotions, and day-to-day operations.
For fleet management, ATOM Mobility also offers a dedicated Operator app, designed to help teams manage vehicles, tasks, damages, and routes while on the go.
Companies offering ride-hailing services also receive a dedicated driver app, allowing drivers to accept rides, navigate trips, and track their earnings within the same ecosystem.
Altogether, the platform includes more than 300 features and 100+ integrations designed specifically for mobility operators, allowing businesses to launch 8-15 times faster than building comparable software from scratch.
What does hardware-agnostic mean?
One of ATOM Mobility's biggest advantages is its hardware flexibility. The platform works with numerous IoT providers and vehicle manufacturers, meaning operators are not locked into a single hardware supplier.
For example, if a business decides to replace its smart locks or expand its fleet with vehicles from another manufacturer, it doesn't need to replace the software platform as well. This gives operators more flexibility as their business evolves and reduces the risk of becoming dependent on a single hardware vendor. To name just a few, ATOM Mobility already supports integrations with Segway, Teltonika, Acton, Omni, Okai, Fitrider, Freego, Zimo, Marti, Comodule, Hongji, Yadea, NIU, NEXT, Geotab, Acacus, INVERS, Velco, Navee, Vaimoo, Dynasys, 2hire, Sentinel, Linka, and many others.
Customer support
Launching a mobility business often requires close collaboration between the operator and the software provider, particularly during implementation and expansion.
ATOM Mobility provides support through email, WhatsApp, and scheduled calls with a dedicated team that has worked together for several years. Rather than speaking with a different representative every time, customers build relationships with specialists who become familiar with their business and operational goals. For urgent or business-critical matters, customers can also communicate directly with company leadership, including the CEO when needed.
What customers say
ATOM Mobility has received consistently positive reviews on Capterra, where customers frequently highlight both the quality of the platform and the team behind it.
Some of the reviews describe ATOM Mobility as:
"ATOM is an exceptional app developer."
"Clear communication and good service."
"Atom has been a reliable partner to us for 3 seasons now."
"Great Partnership with the ATOM Team."
"Reliable Partner with Great Support and Continuous Improvements."
Across the reviews, the same themes appear repeatedly: responsive communication, long-term partnerships, and continuous product development.
Who is ATOM Mobility best suited for?
ATOM Mobility is designed for companies that want to launch, operate, or scale a mobility business without spending years developing proprietary software. The platform is ideal for entrepreneurs launching their first mobility service, SMEs entering the shared mobility market, established operators expanding into new cities or mobility verticals, and fleet operators managing anywhere from a single vehicle to more than 10,000 vehicles who need a modern, feature-rich platform at a reasonable cost.
Because the platform is white-label, operators keep full control over their branding, pricing strategy, and customer experience while relying on technology that has already been proven across more than 80 different markets.
Who isn't it for?
ATOM Mobility is built specifically for vehicle sharing, car rental, and ride-hailing businesses. Companies such as Uber, Bolt, Lime, and Voi have invested hundreds of millions of dollars and many years into developing proprietary software, creating platforms that are deeply integrated into their operations. While replacing such systems could potentially deliver commercial benefits, the migration effort, operational risk, and loss of flexibility that comes with owning and customizing their own technology make a complete platform switch unlikely. As a result, these companies typically continue investing in their in-house platforms rather than adopting third-party software.
Similarly, companies looking to build software outside the mobility sector or develop entirely different types of platforms may find that ATOM Mobility's feature set is too focused on its core products.
Pros and potential limitations
Like any software platform, ATOM Mobility has strengths as well as situations where another approach may be a better fit.
Pros
- White-label platform covering vehicle sharing, car rental, and ride-hailing.
- More than 300 mobility-focused features.
- 100+ ready-to-use integrations.
- Transparent pricing with no hidden platform fees.
- Hardware-agnostic architecture that supports multiple IoT providers.
- openAPI access.
- ATOM Academy access - educational resources for mobility entrepreneurs.
- Dedicated support team with direct communication channels.
- Proven by operators across multiple markets.
Potential limitations
- Designed specifically for mobility businesses rather than other industries.
- Companies with highly customised proprietary software may not benefit from switching.
- Global operators that have already invested heavily (Uber, Bolt) in their own engineering teams are unlikely to replace their existing platforms.
For startups, SMEs, and growing mobility operators, ATOM Mobility offers a practical alternative to building software in-house. The platform combines three mobility products in a single ecosystem, supports a wide range of hardware providers, and includes the operational tools needed to launch and scale a business. Beyond the technology itself, customers gain access to ATOM Academy - industry expertise, best practices, and educational resources, helping them avoid common mistakes and build a successful mobility business faster.
It isn't intended to replace proprietary platforms developed by companies such as Uber or Bolt, nor is it designed for businesses outside the mobility sector. For operators looking for an established white-label platform backed by long-term customer support and continuous product development, ATOM Mobility is a solution worth considering.


