
Climate changes this summer have warned us as never before. Greenhouse gas (GHG) emissions from transportation account for about 29 percent of total U.S. greenhouse gas emissions alone, making it the largest contributor of U.S. GHG emissions. It is not easy to refuse the comfort that car ownership provides. However, nowadays you have the option of sharing cars and only using them when necessary.
At first glance, owning a car looks convenient, and indeed it is in terms of driving. But it also means constant costs and the loss of value of your property - your vehicle. Experts say that a car loses between 15% and 20% of its value each year.
Car owning vs car sharing
What else do car owners pay for? Constant investments have to be made in repairs and maintenance, for example, when washing the car or changing the oil and filling it with gas, or charging in the case of an electric vehicle. In addition, adjustments to the weather conditions are mandatory, for example, changing tires before the winter and summer seasons. The car should have insurance while in traffic and you should also cover parking costs not to mention the fact that you have to have places to park your car that could be easily reached from home, as well as from the office.
You can avoid all those troubles when choosing a ride-sharing option - your car will always be full of gas or charged, clean, and with the equipment that is adjusted to the season. No additional costs - just pay for your ride and leave the car where it is convenient for you. Moreover, if you need a bigger car for the ride with the whole family, you can have it! Just choose a SUV closer to you with the car-sharing option. And pay less for a small car if you are riding alone.
Car sharing is also more convenient than renting a car. Renting invariably means planning, scheduling, and getting to the parking lot for rented cars. Renting sometimes also involves hidden costs. Car-sharing is easier - if the car is not available at the moment at the closest to your location, look around in the app and you will definitely find a spot, where a car is available near you.
Game changer
Nearly 90% of Americans own cars. Unfortunately, this means not only a convenience for car owners but also traffic jams and pollution. And according to The Guardian, this quantity of cars costs the economy $124bn. So car-sharing has been seen as a real game-changer. According to a Berkeley study, one car for sharing can replace 7 to 11 privately owned vehicles. Thus cities can become greener not only in the context of reduced levels of air pollution, but also significantly reduced parking lots. Moreover, this means less wear on roads as fewer cars drives around the streets.
Fine, but what is the real advantage, when there are still a lot of cars on the street? How does this actually help to save the planet? Well, with car-sharing there still will be fewer cars on streets and in traffic. Car-sharing providers are thinking of their business so they will always choose the most fuel-efficient cars. Whenever possible, electric cars are going to be included in their fleet. Electric cars have zero emissions. Also, more small cars are going to be available as people who are driving alone don't need big cars or ones that consume a lot of fuel. This means less air pollution. And the air is also less polluted during the manufacturing process because 1/5 of emissions released in a car’s lifetime come from its production. This amount is even smaller with electric cars as they are smaller themselves so they cause less greenhouse gas emissions in production.
Of course, there are also some downsides to switching to car sharing. For example, manufacturers cannot be happy with smaller demand. A lot of factory workers and their families depend on the demand and income from car production. In addition, fewer public transport users mean less income for public transport companies.
Struggles for car-sharing businesses
There are still quite a lot of struggles for car-sharing business owners. For example, experts emphasize that car sharing is beneficial only in areas with the appropriate population density. In other words, there should be a demand for the service. The biggest challenge of the car-sharing business is to survive in small villages where people usually travel large distances to work and it is more convenient and probably even cheaper for them to have their own cars.
The other issue worth mentioning, which is a challenge faced by big cities is parking lots. There should be enough free spaces in the city to park cars. Especially in high-density areas. If this possibility is not available and users have to travel long distances from the parking lot to the office or house, users will soon lose interest in the service.
What other obstacles should car-sharing business owners consider? Demand for cars via sharing is not constant. There are peak hours that are hard to manage due to the limited amount of vehicles, while users easily get upset if a car is not available when they need it. In addition, people want to use car-sharing across as wide a geographical area as possible. This creates challenges for car-sharing business owners, as there should be enough users all around, who are willing to use the service.
Best car-sharing apps according to Google Play and App Store
● Share Now (car2go & DriveNow)
App Store Rating: 4.8/5
Google Play Rating: 4.4/5
There is no monthly or membership fee - users pay while using the service. Rates depend on vehicle and location and gas is included in the price so there is no need to refuel. There is a 24-hour limit on rental time or the option to select the trip package while indicating the length of the trip. No reservations are required - pick up and drop off the vehicle anywhere within the area of operation.
● Zipcar
App Store Rating: 4.5/5
Google Play Rating: 3.8/5
Zipcar charges $7 per month or a $70 per year membership fee. There is also a one-time $25 application fee. Car sharing service costs $10 per hour or $82 a day. It is possible to rent a car for hours or days however there are a few plans available. Prices vary depending on location. Gas, insurance, and 180 miles are included in the price.
● Getaround
App Store Rating: 4.7/5
Google Play Rating: 3.7/5
This app has a $99 hardware fee. After three months, a $20 per month subscription fee kicks in. Daily rental rates can range from $20 to $80 depending on vehicle quality and insurance is included in the price. A variety of privately-owned cars, vans, and trucks are available. It is possible to rent them by day or hours. Drivers pay for gas and replace what they have used.
● Turo
App Store Rating: 4.8/5
Google Play Rating: 4.9/5
Cars are available on the app anywhere from $20 to $100 depending on vehicle quality and only daily rentals are possible. It has classic and specialty vehicles. Drivers pay for gas and must replace what they have used. Cars can also be delivered to a location if required.
You can take part in the car-sharing business as a user, as well as a car-sharing business owner. If you want to create your own platform, this is what you have to consider and keep in mind.

👷📊 ATOM Task Manager now goes beyond task distribution with new Shifts and Operator Performance functionality. Track shift routes, distance, completed tasks, time per task and individual operator performance - giving fleet managers a much clearer picture of field operations and efficiency.
Managing a large shared mobility or rental fleet isn't only about knowing which tasks were completed. It's also about understanding how efficiently field teams are working. We've significantly expanded ATOM Mobility Task Manager with new Shifts and Performance functionality, giving fleet managers much better visibility into operator activity, workload, routes and performance.

👷 Shifts: See the full picture behind every shift
The new Shifts tab gives managers a centralized overview of all operator shifts, including:
- Shift duration and status
- Distance driven during the shift
- Number of tasks completed
- Average time spent per task
Managers can open any individual shift to see the complete operational picture. For every task, you can see the vehicle, task type, planned start and deadline, actual start and completion times, status and total task duration.
Each shift also includes a map showing the operator's complete movement during the shift and where individual tasks were performed. For shifts currently in progress, managers can also see the operator's current location.
This makes it much easier to understand the actual route, workload and decisions behind each shift — and identify opportunities to improve how field teams manage fleet maintenance and operations.
📊 Performance: Compare operator efficiency over time
The new Performance tab aggregates operational results for every operator over a selected period.
Managers can track:
- Tasks completed
- Distance covered
- Total time worked
- Average time per task
- Performance trends over time
Instead of reviewing hundreds of individual tasks, managers can quickly compare operators, identify top performers and spot areas where additional training or operational improvements may be needed.
📱 Improved Operator app workflow
To make performance data accurate and useful, we've also introduced a new shift and task workflow in the ATOM Operator app. Operators now start and end their shifts directly in the app, while individual task start and completion times are recorded automatically.

We've also added:
- Personal performance statistics with date filtering
- Live shift statistics showing time worked, completed tasks and open tasks
- Mandatory shift start before an operator can begin working on tasks
- Automatic return of unfinished tasks to the available task pool when a shift ends
- Multi-task selection, start and completion for faster task management
🚀 From task distribution to field operations intelligence
Together, these updates turn ATOM Task Manager from a task distribution tool into a much more complete field operations performance and optimization system. Operators get a clearer workflow and visibility into their own performance, while managers get the data they need to understand how their field operations actually work and where they can become more efficient.
The new functionality is available for ATOM Mobility's Vehicle sharing and Digital rental modules.
👉 Read more about our latest platform updates:
https://www.atommobility.com/atomupdates

A closed, curated event focused on practical conversations around digital rentals, keyless technology, automated verification, telematics, fleet utilization, and the future of car rental - without generic sales pitches or conference filler. Join operators, technology providers, and industry peers to exchange real-world experience and explore what’s next for car rental.
If you attended our last event, you already know the vibe: ATOM Connect isn’t a crowded trade show or a generic corporate conference.
There are no generic sales pitches, filler keynotes, or surface-level panels. Instead, ATOM Connect brings together a closed, highly curated community of operators, fleet managers, technology partners, and industry leaders to have honest conversations about where the market is moving—and how we’re navigating it together.
Following the positive feedback from our previous summit where leaders and representatives from Bolt, CityBee, ZEUS Mobility, Comodule,Anadue and Datafolio exchanged practical operational insights, we're bringing that same focused format to the car rental sector!
Mark your calendars: On October 8, 2026, ATOM Connect Rental arrives in Riga, Latvia.
🔍 Where Is the Car Rental Market Today and What’s Next?
The car rental industry is in a fascinating place right now. Established rental operators are testing new digital tools, while app-first fleets are adapting to real-world operational complexities. Rather than picking sides, ATOM Connect Rental 2026 is designed as a space to explore how the whole ecosystem is evolving.
Is the market ready for widespread keyless handovers? How are customer expectations around instant digital onboarding shifting? Where do traditional counter operations and app-based experiences meet in practice?
Throughout the day, we’ll dive into technical keynotes, operational workshops, and open panel discussions covering:
- The Reality of Modern Handovers: How fleets are testing paperless workflows, digital contracts, and remote vehicle access without sacrificing operational control or security.
- Telematics & Keyless Tech: A practical look into CAN-bus integrations, immobilizers, and remote diagnostics with technology partners like Invers.
- Digital Identity & Automated Verification: How AI-driven onboarding tools are helping operators streamline risk management, fraud prevention, and driver verification.
- Dynamic Fleet Yield & Subscription Models: Exploring how flexible rental terms, dynamic pricing, and multi-channel distribution help maximize vehicle utilization.
🔒 A Closed Community of Industry Peers (Why Spots Are Capped)
The true highlight of ATOM Connect is who is in the room. Every participant is an active operator, fleet manager, regional franchise representative, or key technology provider. Whether you run a regional rental fleet, manage operations for a franchise, operate a digital vehicle service, or build software/hardware for the industry, this is your chance to swap real stories and test ideas with peers facing the same daily decisions.
📍 Event Details at a Glance
Date: October 8, 2026 (Main Summit & Evening Networking Mixer)
Venue: Top Floor Glass Space, AC Hotel by Marriott Riga (Dzirnavu Street 33, Riga, Latvia)
Format: Tech keynotes, 1 interactive workshop, a grand panel discussion, and an evening networking mixer with drinks & catering.
🎟️ Request Your Invitation
Because space is limited to maintain a focused, high-trust atmosphere, registrations are manually reviewed to ensure a relevant audience for all participants. Join us in Riga to connect, explore where the industry is heading, and help shape what’s coming next.



