How is AI transforming the micromobility industry?
July 2, 2024
min. read
Artificial Intelligence (AI) is revolutionizing various sectors, and micromobility is no exception. By integrating AI into e-scooters, e-bikes, cars and other small vehicles, the industry is becoming smarter, safer, and more efficient. AI’s prowess in data processing, predictive analytics, and machine learning is driving this transformation, making operations more innovative and productive, and setting a bright future for micromobility.
Let's explore how AI is making a significant impact on the micromobility industry through smart parking, dynamic pricing and rebalancing, and damage detection.
From automating routine tasks to providing deep insights through data analysis, AI is reshaping how we navigate urban environments. Its ability to learn from vast amounts of data and make real-time decisions is crucial for developing efficient, sustainable, and user-friendly transportation solutions.
AI in micromobility
Micromobility refers to small, easy-to-maneuver vehicles like e-scooters, e-bikes, and shared bicycles that operate at speeds typically below 25 km/h. The rise of micromobility is driven by the need for convenient, cost-effective, and eco-friendly urban transport. AI helps tackle critical challenges in the micromobility industry, including parking management, pricing strategies, fleet rebalancing, and damage detection. Companies like SWITCH are leading the way by using advanced algorithms to generate synthetic data, predict demand, optimize fleet distribution, and support strategic planning.
3 business problems AI solves
1) Improper parking
Improper parking can clutter sidewalks and create accessibility issues, frustrating many urban dwellers. AI-driven parking analysis provides a practical solution:
- Image Validation: AI modules validate images uploaded by users, ensuring the vehicle is correctly parked. Invalid images require users to retake them.
- Real-Time Monitoring: AI systems analyze live feeds of parking images, allowing operators to quickly address poor parking.
- Behavioral Improvement: Data from AI analysis helps redefine parking zones and penalize repeat offenders, reducing bad parking practices.
- Support Reduction: Accurate parking data significantly decreases the number of support tickets related to parking issues.
Results? Studies show AI parking analysis can drastically improve compliance. For instance, 52% of improperly parked vehicles are correctly re-parked on the second attempt, rising to 82% by the third attempt.
If you're interested in exploring these solutions further, you can read a case study by ATOM Mobility in collaboration with Captur's AI-Powered Photo Verification solution.
2) Dynamic pricing and rebalancing
AI enhances fleet utilization and customer satisfaction through dynamic pricing and rebalancing strategies:
- Predictive Rebalancing: AI predicts where vehicles are needed most, optimizing their distribution across the city, increasing fleet utilization, and ensuring availability.
- Automated Task Management: Ground teams benefit from automated task assignments, streamlining operations and reducing manual workloads.
- Dynamic Pricing: AI adjusts rental costs based on demand, time of day, and location, maximizing revenue and customer retention.
A case study revealed that scooters placed in AI-recommended areas saw a 6% increase in average revenue, and rebalanced vehicles experienced a 10.8% usage increase within 24 hours.
3) Damage detection
Maintaining vehicle condition is crucial for safety and longevity. AI-powered damage detection systems offer a solution:
- 360-Degree Capture: AI guides users through comprehensive vehicle inspections, capturing detailed images from all angles during pick-up and drop-off.
- Damage Detection: AI algorithms detect and assess scratches, dents, and other damages, focusing on types specific to the business’s needs.
- Automated Reporting: The system generates detailed reports on vehicle damage history and rental status, ensuring transparency and facilitating prompt repairs.
Automating damage detection helps operators maintain high safety standards and reduces downtime from manual inspections. Companies such as FocalX streamline the damage detection functionality.
Embracing AI for a smarter future
Integrating AI in micromobility is revolutionizing the industry by enhancing operational efficiency, user experience, and safety. As AI technology continues to evolve, its role in shaping the future of micromobility will grow, driving the industry toward smarter, more sustainable urban transportation solutions.
For micromobility operators, embracing AI technologies is not just an option but a necessity to stay competitive and meet the growing demands of urban commuters. The future of micromobility is intelligent, efficient, and AI-driven.
Join the ATOM Academy
Ready to dive deeper into the world of shared mobility and learn how to use AI to transform your business? Join the ATOM Academy for FREE expert knowledge, practical insights, and innovative strategies that will help you stay ahead in the rapidly evolving micromobility industry. Visit ATOM Mobility to learn more. Let's drive the future of urban transportation together!
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Blog
ATOM Connect 2025: Where Europe’s shared mobility leaders meet
👉 ATOM Connect 2025 is an exclusive shared mobility networking event hosted by ATOM Mobility in collaboration with INVERS. This focused gathering will bring together industry leaders, innovators, and decision-makers from Europe's car-sharing and car-rental sectors to explore the future of shared mobility.
September 16, 2025
min. read
What happens when professionals from Europe’s car sharing and car rental industries gather under one roof? You get a day filled with fresh ideas, insightful discussions, and valuable connections that help shape the future of mobility. That’s what awaits at ATOM Connect 2025 - a dedicated industry event hosted by ATOM Mobility in partnership with INVERS.
This year’s gathering takes place on October 30, 2025, in Riga, Latvia, at the panoramic top floor of the AC Hotel by Marriott. With views stretching across Riga’s historic Art Nouveau district, the setting offers an inspiring backdrop for meaningful conversations about the next steps in shared mobility.
Date & Time: October 30, 2025, from 15:00 onwards
Location: AC Hotel by Marriott, Riga (top floor with panoramic views)
Hosts: ATOM Mobility & INVERS
Format: Expert talks, interactive Q&A, networking sessions, and evening drinks
Topics covered:
- Market insights from INVERS
- Scaling car sharing businesses
- Digital transformation in rentals
- Corporate mobility opportunities
- Eastern Europe’s shared mobility landscape
Why Attend ATOM Connect 2025?
Learn from industry experts
The agenda is designed to address today’s most relevant mobility challenges. Expect data-driven insights from INVERS, practical strategies for scaling car sharing operations, discussions on digital rental solutions and corporate mobility, plus a closer look at the unique opportunities and challenges in Eastern Europe.
The event will also be joined by BYD, one of the world’s fastest-growing electric vehicle makers, who will showcase their innovative, affordable EVs at our event.
Build valuable connections
ATOM Connect 2025 is a focused gathering that brings together operators, rental businesses, and mobility experts from across Europe. With a mix of talks, networking breaks, and an evening reception, the event offers the perfect setting to exchange experiences, discuss challenges, and explore future partnerships.
Join the Conversation
If you’re active in car sharing or rental industry and want to stay ahead in a rapidly evolving market, ATOM Connect 2025 is a must-attend event. Together with INVERS, we’re creating a space where the European shared mobility community can connect, learn, and look toward the future.
👉 Save the date and request your spot today*: https://www.atommobility.com/atom-connect-2025
*Please note: ATOM Connect 2025 is intended for shared car mobility and car rental industry professionals. Registration requests will be reviewed before confirmation.
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Web-booker for Digital Rental: Launching seamless booking from your website
🚗 ATOM Mobility launches a new Web-booker for Digital Rental 🗓️ - letting customers book vehicles directly from the website. Frictionless, branded, and enabled by default for all rental merchants ✅
September 2, 2025
min. read
ATOM Mobility is introducing a new way for users to start their rental journey: the Web-booker widget 🗓️
With this tool, users can book a car (or other vehicle) directly from merchant's website without first downloading the rider app. It creates a smoother entry point for new users while keeping the app central for payments, ID verification, and ride management.
How it works
✅ A dedicated booking link for every merchant
✅ Customers choose area, vehicle, and rental period → confirm booking in seconds
✅ Widget syncs bookings into system automatically
✅ After booking, a QR code + App Store / Google Play links are shown so users can continue in the app
✅ In the mobile app, users finalize payment and ID/driver’s license verification before starting the trip
🎨 The widget matches app’s primary color for a seamless, branded look.
📊 Every booking now shows its Source – App, Web-booker, Dashboard, or API.
👉 Demo it here: app.atommobility.com/rental-widget
Why it matters
Many successful digital rental and mobility platforms combine web and app booking flows to maximize conversion.
Take Turo for example:
- Customers browsing online can instantly reserve a car on turo.com.
- But to unlock the car, upload their driver’s license, and manage the trip, they switch to the dedicated mobile app.
- This dual flow lowers friction for new users while keeping security and payments centralized in the app.
New ATOM Web-booker works the same way - creating an easy on-ramp from website, while letting the app handle verification and payments.
This feature also aligns with the broader industry evolution we covered in Traditional Car Rental vs Peer-to-Peer Car Sharing vs On-demand Car Sharing artticle. As booking models diversify, offering multiple access points - web + app + api – is becoming a standard expectation from customers.
Market context
The global car-sharing market (including peer-to-peer sharing) is projected to reach USD 28.7 billion by 2030, growing from USD 11.5 billion in 2025 at 20% annual growth rate, with digital-first players outpacing traditional operators. One of the biggest success drivers? Reducing onboarding friction and providing automated processes.
- Majority of new customers discover rental brands online before downloading an app.
- Peer-to-peer platforms like Turo and Getaround already leverage web-based flows to capture demand at the discovery stage.
- Traditional operators are also moving to hybrid web+app models to compete with on-demand mobility startups.
The message is clear: giving customers multiple, seamless entry points directly impacts conversion and utilization.
Enabled by default
The Web-booker is enabled by default for all ATOM Mobility digital rental merchants for free. Just place the booking button on your website, and your customers are ready to go.
📩 Want to see how the Web-booker can boost your conversion and simplify rentals? Get in touch with our team and let’s set it up for you.
Driver App demo credentials - Email: test@atom.com, Password: driver
