Improving your vehicle-sharing operations with ATOM's unique features

Improving your vehicle-sharing operations with ATOM's unique features

Are you thinking about launching a vehicle-sharing business, or perhaps you're already in the game? No matter where you are in your business journey, it's vital to understand that in this industry, software can be a game-changer when it comes to your success.

An easy-to-use and intuitive platform with a comprehensive set of features can draw in customers and keep them coming back. For operators, it's about extracting valuable insights from the software to better run their business. 

The good news is that ATOM Mobility has a range of fantastic features that can take your vehicle-sharing venture to the next level. In this blog post, we'll dive into these features and discover how they can improve your business. 

Let's get started!

Corporate integration: promoting sustainability together

With ATOM, vehicle-sharing companies can extend their services to other businesses through corporate accounts and corporate invoicing. This feature facilitates a unique and mutually beneficial partnership between vehicle-sharing providers and companies interested in their services.

Imagine, for instance, a forward-thinking bank that aims to foster a greener and more sustainable approach to mobility for its employees. Instead of every employee relying on their individual cars or traditional transportation methods, the bank decides to collaborate with a vehicle-sharing operator. This collaboration involves setting up a corporate account within ATOM's platform.

In this scenario, the employees gain access to a fleet of shared vehicles registered under this corporate account. These vehicles can include cars, bicycles, scooters, or any mode of transportation available in the vehicle-sharing network. The management can also decide and set up limitations for the usage, for example, set a limitation of a maximum of 200 EUR/month per employee to cover expenses for transportation or allow to use corporate payment method only during weekdays.

This feature creates a win-win scenario, where businesses can promote sustainable practices among their employees – while vehicle-sharing operators gain a reliable source of revenue through corporate partnerships.

Loyalty module: the key to improved user satisfaction and retention


ATOM Mobility's loyalty module adds a fun dimension to its customizable white-label platform. This gamification integration enhances the overall user experience and allows operators to stand out from the competition. 

So, what makes gamification such a great feature?

It makes apps more enjoyable by adding game-like elements, boosting user satisfaction. Popular apps like Duolingo, Fitbit, and Headspace have successfully employed gamification to engage users. ATOM Mobility led the white-label shared mobility industry by introducing this feature for the first time in the summer of 2023. Broadly speaking, gamification provides:

  • Enhanced user engagement: Challenges, rewards, and interactive elements motivate users to actively participate, increasing app usage.
  • Improved user retention: Gamified elements foster a sense of progression, enticing users to return for more.
  • Data insights: Gamification provides valuable data on user behavior, enabling personalization and higher engagement.

With the loyalty module, operators gain access to a special dashboard to create challenges. These can be personalized with titles, points-based goals, duration, and enticing rewards like ride discounts. Multi-level challenges add excitement, keeping users engaged.

Operators can customize the module by adjusting points, point calculation logic, challenge length, and more. When users complete challenges, they receive rewards. Data insights help operators gauge the engagement and effectiveness of their efforts. 

ATOM's clients have noticed a boost in customer engagement and more rides as soon as they started using the loyalty module. You, just like other operators, can also enjoy these benefits by choosing ATOM.

Adding flavor with group discounts and bonus zones

ATOM also offers two unique features that offer advantages to both customers and operators: group discounts and bonus zones.

Group discounts

ATOM Mobility's platform allows operators to implement group discounts. Whether targeting students, businesses, or other specific groups, operators can create custom discount levels. In the backend, they can easily manage group memberships. 

It's straightforward – when group members log in, they see discounted rates tailored to their group. This feature not only attracts a wider audience but also fosters loyalty among targeted groups, making it an attractive proposition for various demographics.

Bonus zones

To promote high-demand areas and incentivize riders, ATOM Mobility has introduced the concept of bonus zones. These zones encourage users to end their rides in specific popular locations. When users comply, they receive bonuses. 

The innovative aspect is that the bonus is applied before the ride is charged, meaning users get an immediate discount. For instance, if a user's ride costs 4 EUR and a 10% bonus is set, they'll be charged only 3.60 EUR, with 0.40 EUR deducted as a bonus. Users can also use accumulated bonuses to pay for rides in full, making it a compelling way to encourage repeat business and reward user loyalty.

Add-ons: an opportunity to upsell insurance

Add-ons available through the ATOM dashboard are a versatile tool designed to provide riders with various services, including insurance, donations, participation in lotteries, or any other service that aligns with your offerings.

Here's how it works:

Before starting a ride, app users can activate the add-ons you've created, which will be billed on top of your standard ride fees. The pricing structure for add-ons comprises a fixed fee, a time-based fee, and a distance-based fee, and operators can adjust and mix these elements as they see fit.

Add-ons in the ATOM Mobility platform offer benefits to both users and operators. From a user perspective, they provide customization, value, and control, allowing riders to tailor their experience and choose services like insurance or donations based on their preferences. 

For operators, add-ons can create new revenue streams and differentiate services. They also provide valuable data insights into user behavior and preferences, enabling data-driven decisions and the potential for partnerships with third-party service providers, such as insurance companies. 

Dynamic pricing

Now you can ensure that the pricing of your services automatically adjusts based on times of the day and days of the week - this feature lets you automate price adjustments by setting time-sensitive multiplicators that will increase or decrease the pricing of your service, for example, twice the normal price for weekend evenings or a 30% discount early Tuesday and Wednesday mornings.

How does it work?
The system will take the standard price for the Vehicle model (vehicle-sharing module) or Vehicle class (ride-hail module) and multiply it by the multiplicator set in Dynamic pricing if the ride is started/requested within specified times and days.

Stand out from the competition with ATOM Mobility

As more consumers opt for sustainable transportation, the vehicle-sharing industry is set to see increased demand in the years ahead. This growing demand will bring more operators into the field, intensifying competition. 

One way to distinguish yourself is by delivering an exceptional user experience through software. Alongside the unique features we've explored, ATOM Mobility also provides all the core features you would expect, including a customizable rider app, a feature-rich operator dashboard, AI-powered vehicle analysis, and robust data and analytics tools to support informed business decisions.

Don't miss the chance to captivate your users and stand out in the shared mobility industry!

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Setting the standard in shared mobility: ATOM Mobility achieves ISO 27001 and ISO 27701 certifications
Setting the standard in shared mobility: ATOM Mobility achieves ISO 27001 and ISO 27701 certifications

🔒 We're proud to announce that ATOM Mobility is now officially certified to ISO/IEC 27001 and ISO/IEC 27701, reinforcing our commitment to the highest standards of information security and privacy. Learn what these internationally recognized certifications mean, why they matter for mobility operators, and how they help protect your business and customer data.

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At ATOM Mobility, trust has always been one of the foundations of our platform. Every day, mobility operators ranging from small operators to entreprises around the world rely on us to manage their fleets, customer data and day-to-day operations. That's why we're proud to announce that ATOM Mobility has officially achieved both ISO 27001 and ISO 27701 certification.

These internationally recognized standards demonstrate our commitment to protecting information, managing cybersecurity risks, and ensuring privacy is built into every aspect of our platform.

What do these certifications mean?

ISO 27001 is the leading international standard for information security management. It confirms that ATOM Mobility has implemented a comprehensive Information Security Management System (ISMS) with processes designed to identify, assess, and mitigate security risks across the organization.

ISO 27701 extends this framework by focusing specifically on privacy information management. It validates that we have established robust processes for handling personal data responsibly, transparently, and in accordance with internationally recognized privacy practices.

Together, these certifications provide independent verification that security and privacy are embedded into how we build, operate, and continuously improve our software.

Why this matters for our customers

Mobility platforms process sensitive operational and customer information every day, from user accounts and payment data to fleet operations and business analytics. Protecting this information is not just a technical requirement - it's a responsibility. The certification scope covers ATOM Mobility's SaaS platform and the internal processes used to develop, operate, and support it.

For our customers, this provides additional confidence that:

  • Information security is managed according to internationally recognized best practices.
  • Customer and personal data are protected through well-defined privacy controls.
  • Risks are continuously assessed, monitored, and improved.
  • Security is integrated into our development and operational processes and not added as an afterthought.
  • Our security and privacy practices are independently audited and continuously improved.

Whether you're launching a new shared mobility service or operating thousands of vehicles across multiple cities, you can rely on ATOM Mobility to support your business with a platform built around security, privacy, and reliability.

More than a certification

Achieving ISO 27001 and ISO 27701 wasn't simply about passing an audit.

It required months of reviewing internal processes, strengthening security controls, documenting procedures, training our team, and ensuring that security and privacy are integrated throughout the organization. While the certifications mark an important milestone, they also represent an ongoing commitment.

Maintaining these standards means continuously evaluating risks, improving processes, and adapting to an evolving cybersecurity landscape. For us, this is not the finish line it's another step in building a platform our customers can trust for years to come.

A special thank you to TestDevLab

This achievement would not have been possible without the expertise and guidance of TestDevLab, who supported us throughout the preparation and certification process.

From helping us assess our existing processes to providing practical recommendations and guiding us through the audit journey, their team played an important role in helping us reach this milestone.

"ATOM Mobility approached certification the right way - not as a compliance exercise, but as a chance to formalise and strengthen how they handle customer data. That mindset is what made the process efficient, and it's what will keep the certification meaningful long after the audit."

"For any SaaS platform handling operational and personal data at scale, security and privacy can't be an afterthought bolted on before a procurement review. ISO 27001 and ISO 27701 give companies a common language for proving that data protection is built into how the business runs - the processes, the controls, the accountability. Increasingly, that's not a competitive advantage; it's the baseline customers and regulators expect."

We're grateful for their professionalism, knowledge, and partnership throughout this project.

Looking ahead

As shared mobility continues to grow, so do expectations around cybersecurity, privacy, and compliance. Operators, cities, enterprise customers, and public authorities all expect technology providers to meet the highest standards when it comes to protecting sensitive information.

Achieving ISO 27001 and ISO 27701 reinforces our commitment to delivering a secure, reliable, and privacy-focused platform for mobility operators worldwide.

We'd like to thank our customers, partners, and team members for their continued trust. We'll keep investing in security, privacy, and operational excellence so you can focus on growing your mobility business with confidence.

Ready to build a secure mobility service?

Whether you're launching a new shared mobility operation or scaling an existing fleet, security and privacy should never be an afterthought. At ATOM Mobility, we're committed to providing a platform that combines enterprise-grade security with the flexibility operators need to grow.

If you'd like to learn more about our platform or see how ATOM Mobility can support your business, book a demo with our team. We'll show you how our software helps operators around the world launch, manage, and scale successful mobility services backed by internationally recognized security and privacy standards.

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How to launch a scooter sharing business in 2026: A step-by-step guide
How to launch a scooter sharing business in 2026: A step-by-step guide

🛴 Launching a scooter-sharing business takes much more than buying scooters and publishing an app. Choosing the right city, selecting reliable hardware, planning operations, and investing in software that can scale all play a major role in building a successful mobility business. This guide walks you through every stage of the process, from market research and business model selection to fleet management, customer acquisition, and how operators can launch in as little as 20 days.

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Launching a scooter-sharing business no longer requires millions in funding or a team of software engineers. What once took large mobility companies years to build can now be launched in a matter of weeks. The challenge has shifted from technology to execution. Today's operators compete on reliability, operational efficiency, and the ability to work with cities rather than around them.

The opportunity, however, remains strong. According to the 2025 European Shared Mobility Index, Europe recorded more than 640 million shared mobility trips in 2024, with scooters remaining one of the largest mobility segments. For entrepreneurs looking to enter the market, the biggest advantage is that they no longer have to build everything from scratch. Proven business models, mature hardware, and established software platforms have made launching a scooter-sharing service much more accessible than it was just a few years ago.

Here's what to consider before launching your first fleet.

Step 1: Choose the right city

The success of a scooter-sharing business often depends more on the city than on the scooters themselves. Before investing in vehicles, take time to understand the local market. Does the city issue permits for scooter-sharing operators? Are there already established competitors? Is the population dense enough to support frequent short trips? Well-developed cycling infrastructure and strong public transport networks can also work in your favour by creating first and last mile travel opportunities. Competition isn't necessarily a bad sign. If multiple operators are already active, it usually means there is proven demand. The challenge is understanding whether there's room for another service and how your business can differentiate itself.

Step 2: Build a business model that fits your market

One of the first decisions is choosing how riders will use your service. Some operators choose a free-floating model, where scooters can be picked up and parked anywhere within a designated service area. Others prefer station-based systems that require trips to start and end at fixed locations. Free-floating fleets offer greater flexibility for users, while station-based systems usually provide more predictable operations, simpler charging logistics, and fewer parking issues.

Pricing deserves just as much attention. Many operators combine an unlock fee with per-minute pricing, while others introduce subscriptions, ride bundles, or daily passes for frequent users. It's also worth defining your target utilisation rate before purchasing vehicles. A fleet of 200 scooters averaging five trips per day is generally a healthier business than a fleet of 500 scooters averaging only one or two.

Step 3: Choose hardware that will last

Buying scooters is only one part of the investment. Operators should look beyond purchase price and evaluate durability, battery capacity, weather resistance, maintenance requirements, spare part availability, and the total cost of ownership over several years.

The hardware inside each scooter is equally important. GPS tracking, remote locking, battery monitoring, vehicle diagnostics, and theft protection all depend on reliable IoT connectivity. Many newer operators also choose swappable battery systems because they reduce downtime and allow batteries to be replaced on the street instead of transporting scooters back to a warehouse for charging.

Choosing hardware that integrates smoothly with your software platform will make expansion much easier later on.

Step 4: Select software that can grow with your business

The customer usually sees only the mobile app, but software runs almost every part of a scooter-sharing business. Beyond booking and payments, operators need tools for fleet management, pricing, subscriptions, maintenance scheduling, customer support, analytics, reporting, and day-to-day administration. As fleets grow, managing these processes manually quickly becomes unrealistic. When comparing software providers, look beyond the list of features. Consider how well the platform integrates with your hardware, whether new vehicle types can be added later, and how much of the daily operational work can be automated, what other operators are saying about the software.

Platforms such as ATOM Mobility's vehicle-sharing software bring rider apps, fleet management, payments, maintenance workflows, and analytics together in one system, allowing operators to manage the business without relying on multiple disconnected tools.

Step 5: Think about your first riders before launch day

Successful operators usually spend weeks preparing their first marketing campaigns before the fleet goes live. Referral programmes can encourage existing users to invite friends, while partnerships with universities, hotels, offices, residential developments, and local businesses help introduce the service to potential riders. Introductory discounts often work well during launch, but long-term success depends on giving people a reason to keep coming back after the promotion ends.

Step 6: Prepare your operations before the first ride

Many mobility businesses don't struggle because demand is low – they struggle because operations become difficult to manage as the fleet grows. Before launch, operators should already have clear procedures covering:

  • vehicle inspections
  • charging and battery swaps
  • maintenance and repairs
  • fleet balancing
  • customer support
  • incident reporting

It is also worth deciding when operational action should be triggered. For example, at what battery level should a scooter be collected? How many inactive hours should pass before a vehicle is relocated? When should damaged scooters automatically be removed from service? Answering these questions early helps create consistent operations as the business grows.

How long does it actually take to launch?

Building custom mobility software from scratch can easily take 6-12 months or more, particularly when mobile apps, payments, IoT integrations, and fleet management systems all need to be developed from 0. Custom mobility software also costs 10 times more and may not be delivered in time.

Using a white-label platform shortens that process considerably. With ATOM Mobility's vehicle-sharing platform, operators can often launch in as little as 20 days, depending on branding, hardware integrations, payment setup, and operational readiness. That allows founders to spend less time developing software and more time preparing the business itself.

Launching a scooter-sharing business has never been easier from a technical perspective, but long-term success still depends on execution. Choosing the right city, investing in reliable hardware, selecting software that can grow with the business, and establishing strong operational processes all have a much bigger impact than simply deploying more scooters. The operators that build those foundations early are usually the ones best positioned to scale in the years that follow.

Want to learn more?

For entrepreneurs who want to dive deeper, ATOM Academy (https://www.atommobility.com/academy) is a free online learning platform created by mobility industry experts. It includes practical video courses covering topics such as:

  • How to launch a shared mobility business
  • Fleet operations and maintenance best practices
  • Pricing and business models
  • Marketing, support and customer acquisition
  • Mobility software tutorials and platform walkthroughs
  • Industry trends and expert insights

Whether you're preparing to launch your first fleet or looking to optimise an existing operation, the Academy provides practical guidance based on real-world experience from hundreds of mobility projects worldwide.

Launch your mobility platform in 20 days!

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