Top 10 ATOM Mobility features released in 2025 - and how they help companies build more profitable operations
December 10, 2025
min. read
2025 has been a defining year for shared mobility, digital rentals, and ride-hailing. Competition is stronger, operational costs are rising, and users expect instant, reliable digital experiences. Operators who succeed are the ones who automate more, reduce friction, and stay flexible with hardware, payments, and integrations.
This year, ATOM Mobility shipped a series of features designed to help operators achieve exactly that:
grow revenue, reduce costs, improve fleet quality, and scale into new markets with less complexity.
Here are the 10 most impactful (out of more than 70) features ATOM Mobility released in 2025, and why they matter.
1. OpenAPI (supported by all 3 modules - vehicle sharing, digital rental and ride-hail)
The launch of ATOM’s OpenAPI marks a major step forward for operators seeking greater flexibility, automation, and integration possibilities.
What it is
A fully documented API layer allowing operators and partners to build custom flows, integrations, booking systems, analytics dashboards, or MaaS connections on top of ATOM Mobility.
Who it helps
All verticals: micromobility, car-sharing, moped sharing, rentals, ride-hail, and enterprise partners.
How it works
OpenAPI enables third-party developers to build on top of the ATOM Mobility infrastructure, allowing seamless integrations with external apps, internal tools, and automated workflows. With OpenAPI, operators can extend their service in almost any direction: a partner app (like FreeNow or Uber) can show your vehicles, unlock them, and process payments on your behalf; or internal systems can trigger automated actions - such as sending a survey email after every completed ride. The possibilities are nearly unlimited, giving operators full flexibility to innovate and scale however they choose.
Why it matters
- Enables deeper integrations with partners and local platforms
- Supports custom business logic and automations
- Makes it easier to enter new markets with local-specific requirements
- Opens the door to MaaS distribution and enterprise collaborations
2. Sign-In with Apple & Google - A smoother first-time user experience (all modules)
Across mobility, the registration flow is often the first point of friction. ATOM Mobility introduced modern authentication options to simplify onboarding.
What it is
One-tap sign-in using Apple ID or Google Account instead of relying solely on SMS verification.
Who it helps
All operators - especially those targeting tourists, or markets with unreliable SMS delivery.
How it works
When creating a new account or logging in, users can choose to log in/register using Apple ID or Google Account - this will allow account creation in just 2 taps.
Why it matters
- Faster user onboarding experience -> happier rider -> more frequent rides
- Fewer SMS-related issues (and lower SMS related costs) and failed verifications
- Reduced support load from login problems
3. Multipurpose side menu button (all modules)
What it is
A customizable slot in the app menu where operators can add up to five external links - websites, ecommerce pages, tour pages, extra FAQ pages, social media, partner offers, etc.
How it works
- Enable in Settings → System preferences → External links
- Add titles + URLs
- Links automaticaly appear in the app under “More”
Value for operators
- A space where you can display any information you consider important for the user
- Supports cross-promotion and partnership campaigns
- Allows communication updates without app releases
- Creates additional monetisation opportunities, such as launching your own e-commerce or merchandise shop
4. Pre-ride questionnaire (all modules)
What it is
A form that users must complete before starting a ride - ideal for compliance, reporting, invoicing, or gathering important data.
Who it helps
Operators needing regulatory data, reporting, consent collection, or structured user feedback.
How it works
Create a question (or several) in “Customer form” -> Group questions into a pre-ride form -> Assign a form to specific vehicle models/classes.
Once completed, the customer must answer predefined questions before starting the ride. Their responses appear in both customer and ride exports. For example, you can ask for a personal ID code, legal address, or any other required information.
Value for operators
- Helps meet regulatory or municipal requirements
- Ensures correct invoicing details
- Provides a structured way to capture essential user data
5. Driver revenue auto-distribution (Stripe & Adyen, ride-hail)
What it is
Automatic payout splitting: driver earnings go to the driver’s payout account, and platform commission goes to the operator - all processed automatically after each ride.
Who it helps
Ride-hail operators using Stripe or Adyen.
How it works
- Operator has a Stripe/Adyen merchant account
- Drivers onboard as payout recipients
- After completed rides, payouts split automatically
- Supports mixed payment methods (cash and non-cash)
Value for operators
- Reduces manual payout work
- Minimises accounting errors
- Improves driver experience through transparency and instant pay out
- Makes scaling easier when the driver base grow
6. Set a manual vehicle location (vehicle sharing & digital rental)
What it is
A tool to override or manually set a vehicle’s GPS position when IoT data is unavailable (no IoT placed on the vehicle at all) or inaccurate.
Who it helps
Operators with underground parking, poor GPS coverage, or long-term rentals without IoT can use this setup. A typical scenario is long-term bike rental without IoT: the user completes ID verification, payment, and booking in the app, then sees the vehicle assigned to a predefined location (station) where it is picked up and later returned. This serves as a workaround for vehicles that do not support IoT or where adding IoT device is too costly.
How it works
Edit vehicle → update “Location” field. The system assumes this as the correct coordinate. Works for individual vehicles or via mass import.
Value for operators
- Avoids user frustration when vehicles appear in the wrong location
- Supports business modesl with fleets operating without IoT devices
7. Offer your price - rider-controlled pricing (ride-hailing)
What it is
A flexible pricing feature that lets passengers propose their own fare - higher or lower than the system-calculated price, within limits set by the operator. Drivers see the offer instantly and can choose to accept or reject it.
Who it helps
Ride-hailing operators in competitive, price-sensitive, or highly dynamic markets where price shifts demand quickly.
How it works
When requesting a ride, the user selects “Offer your price”. A slider or +/– buttons allow them to adjust the fare within operator-defined boundaries. If the user lowers the price, the app explains that the offer may reduce the chance of driver acceptance.
Drivers see a clear banner showing whether the rider is offering more or less than the standard fare. Drivers can accept or decline based on their preference.
Operators can enable or disable the feature per vehicle class.
Why it matters
- Creates a clear differentiator in markets dominated by fixed-fare competitors
- Helps convert riders who compare multiple apps before booking
- Gives drivers more control over their earnings and decisions, improving transparency and satisfaction
- Supports better ride matching during off-peak hours or less profitable routes
- Allows operators to experiment with more flexible pricing strategies without changing their core fare model
8. Web-booker for digital rental - frictionless bookings directly from your website (digital rental)
What it is
A lightweight, embeddable booking widget that lets customers reserve a rental vehicle directly from your website - without installing the mobile app first. It’s designed to capture spontaneous bookings, convert website visitors, and unify online and in-app rental experiences.
Who it helps
Car, moped, and bike rental operators, as well as hospitality and tourism partners such as hotels, resorts, coworking spaces, real-estate developers, and travel service providers.
How it works
Every operator receives a branded rental URL: merchantname.atommobility.com/rent
Users select their area, vehicle type, and rental period directly in the widget. Once confirmed and the account created, the booking syncs automatically into the ATOM Mobility dashboard. Customers see a confirmation screen with a QR code to open the booking in the mobile app. Payment, ID verification, and vehicle unlock actions are completed in the ATOM Mobility-powered app before the trip begins.
The widget automatically adapts to the operator’s brand color for a visually seamless integration. In the dashboard, each booking displays its source: App, Web, or Booker - helping operators track where rentals originate.
Why it matters
- Converts first-time users browsing your website into paying customers - without forcing an app install
- Enables plug-and-play rental flows for partners such as hotels, rental desks, cafés, coworking spaces, or tourist spots
- Supports QR-based rental journeys from physical locations
- Reduces friction for users who want a fast, simple booking experience
- Helps operators expand distribution with minimal effort, unlocking new sales channels
- Unifies online and mobile rental flows under a single backend and operational system
Demo: https://app.atommobility.com/rental-widget
9. Vehicle status change automation (vehicle sharing & digital rental)
What it is
Bad user experiences often happen when several riders encounter the same faulty vehicle. ATOM Mobility now prevents this automatically. Automation rules detect problematic vehicles and instantly set them to “Needs investigation,” hiding them from the user app so the operator can inspect the vehicle before the next rider can take it.
Who it helps
Sharing and rental operators managing medium or large fleets.
How it works
System monitors low ratings, repeated short rides, and user reports. When triggered, it:
- creates a maintenance task
- switches vehicle status
- hides the vehicle from users
Why it matters
- Prevents recurring complaints from the same issue
- Reduces refunds and reputational damage
- Helps maintain a healthier, more reliable fleet
- Automates routine operational checks
10. New integrations (10) - a broader ecosystem for hardware, payments & compliance (all modules)
What was added
2025 brought a wave of new integrations that give operators more flexibility in choosing hardware, payments, charging, and regulatory tools. What was added:
- Ridemovi IoT
- Wave payment gateway
- Linka smart lock support
- 2Hire IoT
- Kuhmute charging stations
- Eskiz.uz OTP service
- Atmos payment gateway
- Chiron API (regulatory)
- Fitrider charging station
- Azericard payment gateway
Why it matters
- Easier entry into markets with local payment or OTP requirements
- More hardware options for scooters, bikes, e-bikes, and cars
- Better compatibility with charging infrastructure
- Reduced integration time when expanding
- Support for regulatory compliance where required
These ten features represent only a small selection of what we delivered this year. In total, our team shipped more than 70 new features, dozens of integrations, and countless small improvements that quietly make the platform faster, more stable, and more enjoyable for operators and end-users every single day. Behind each release is a team focused on one idea: helping entrepreneurs build stronger, more efficient, and more profitable mobility businesses.
And we’re just getting started.
Our 2026 tech pipeline is already packed with ambitious and exciting solutions - from deeper AI-powered automation to smarter fleet intelligence and new tools that will change how operators run mobility services. We're looking forward to pushing the industry even further together.
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ATOM Connect 2026: The state of shared micromobility - key trends shaping the Industry
🛴 🚲 At ATOM Connect 2026 in Riga, operators, technology providers, and industry experts came together to discuss where the market is heading and what will define successful operators in the coming years. The discussions covered everything from fleet economics and regulation to AI, insurance, MaaS, and operator growth stories.
May 19, 2026
min. read
Shared mobility continues to evolve quickly. At ATOM Connect 2026 in Riga, operators, technology providers, and industry experts came together to discuss where the market is heading and what will define successful operators in the coming years. The discussions covered everything from fleet economics and regulation to AI, insurance, MaaS, and operator growth stories.
One thing became increasingly clear throughout the event: The industry is entering a different phase. Growth is still happening, but the rules for winning are changing.
🚲 E-bikes are becoming the core shared mobility asset
For years, shared e-scooters dominated headlines and rapid expansion stories. Now the conversation is gradually shifting.
Research presented by Frost & Sullivan suggests that e-bikes are increasingly becoming the preferred shared micromobility mode in many markets because of stronger unit economics, lighter regulatory friction, and changing rider behavior.
Some numbers presented:
- Average lifetime gross profit per shared scooter: ~$2,073
- Average lifetime gross profit per shared e-bike: ~$4,336
- Average scooter lifespan: ~3 years
- Average e-bike lifespan: ~4 years
Despite higher vehicle costs, e-bikes generate stronger long-term economics. We also saw examples from operators:
- Forest increased its e-bike fleet by 34%, while more cities increasingly support bike-focused mobility systems.
The interesting part is that e-bikes are gradually shifting from “fun transportation” toward everyday commuting infrastructure.
📈 Growth continues while fleet size remains relatively stable
One surprising trend discussed during the event was that the European shared micromobility market continues growing despite relatively stable fleet sizes.
Normally, growth comes from deploying more vehicles. Now something different appears to be happening:
- Better utilization
- Increased rider adoption
- Improved retention
- Subscription models
This is an important shift because it suggests the market is becoming more efficient. Instead of flooding cities with additional vehicles, operators are increasingly focused on generating more value from existing fleets.
💰 Subscriptions are becoming increasingly important
Historically, shared mobility relied heavily on per-ride revenue. That model is also changing.
Frost & Sullivan highlighted subscriptions as one of the strongest trends for 2026, with subscription-heavy models showing positive profitability dynamics. This aligns with what many operators shared during discussions. Subscriptions bring several advantages:
- Higher retention
- Predictable recurring revenue
- Lower customer acquisition pressure
- Better ride frequency
The industry may gradually move toward a model that looks more like SaaS and memberships rather than only pay-per-use transportation.
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🤖 AI is moving from experiments to core operations
AI was one of the strongest themes throughout the event. Only a few years ago, AI in mobility often meant pilots and interesting demos. Now operators increasingly use it for daily operations. Examples discussed included:
- Demand forecasting
- Rebalancing optimization
- Predictive maintenance
- Safety monitoring
- Fraud detection
- Dynamic insurance pricing
- Battery optimization
Frost & Sullivan identified AI-powered demand anticipation as one of the highest-impact trends for operators in 2026.
Yuri Narozniak from datafolio also shared examples where AI predicts high-risk insurance zones and dynamically adjusts risk models based on ride behavior. Datafolio additionally introduced integrated rider insurance options, with approximately 25% long-term rider adoption.
🌍 Regulation is increasingly determining market strategy
Regulation has become one of the biggest variables affecting operator success. Different cities continue taking very different approaches. Examples discussed included:
Positive developments:
- UK extending e-scooter trials until 2028
- Netherlands approving road-legal e-scooters
- Oslo doubling scooter capacity
Restrictions:
− Prague banning shared scooters
− Italy tightening compliance requirements
Cities want fewer operators, stronger compliance, and more accountability.
Winning a market increasingly depends on safety records, operational quality, data transparency, compliance history rather than simply deploying larger fleets.
📱 MaaS continues connecting fragmented mobility services
Raymon Pouwels shared the growth story behind umob and the continued expansion of Mobility-as-a-Service. The long-term vision remains simple: One interface, multiple transportation services.
Users increasingly expect transportation to behave similarly to digital services: Open one app -> See all options -> Choose what works best.
The market continues moving toward stronger integration between operators and MaaS platforms.
🏆 What separates operators who will win in 2026?
One slide from Frost & Sullivan summarized it particularly well:
"The operators still standing in 2026 didn't win on product - they won on discipline, selectivity, and city relationships."
Looking across both research and operator stories, common patterns repeatedly appeared:
✔ Lean and efficient operations
✔ Strategic market selection
✔ Diversified revenue streams
✔ Strong partnerships
✔ Data-driven decisions
✔ Safety and compliance focus
Thank you again to all speakers, partners, and participants who joined us at ATOM Connect 2026 and contributed to the discussions. We are excited to continue building the future of mobility together.
Want to continue the conversation? 🚀
Our team will be attending Micromobility Europe (June 2-3, Berlin) and we'll have a booth there. If you're attending too, come say hello, grab a coffee, and let's talk mobility ☕
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What makes a strong driver app and why it impacts growth
🚗 A weak driver app slows down operations and pushes drivers to other platforms. In ride-hailing, drivers switch apps fast. If the experience is confusing, slow, or unreliable, they leave. That means fewer completed rides and higher costs for operators. A strong driver app improves navigation, keeps ride flow steady, makes earnings clear, and helps drivers stay longer. This article explains what actually matters in a driver app and how it affects your ability to grow and scale.
April 29, 2026
min. read
In any ride-hailing or mobility business, the driver app is a great tool. However, it is also the main interface drivers use every day to accept rides, navigate, track earnings, and communicate with the platform. If the experience is slow, confusing, or unreliable, drivers leave. If and when that happens, operations suffer immediately.
This is why driver experience has become an important factor in platform performance. According to industry insights, driver churn remains one of the biggest challenges in ride-hailing, with platforms needing to continuously recruit and onboard new drivers to maintain supply. The 2025 Gig Driver Report found that 68% of gig drivers use two or more platforms every month, which shows how easily drivers switch between apps when the experience, earnings, or payout process feels better elsewhere.
A well-built driver app does more than support operations. It improves efficiency, increases completed trips, and helps build long-term driver loyalty.
The driver app is the core of daily operations
Drivers rely on the app for almost everything during a shift. It needs to work reliably in real conditions, including high demand, long hours, and unstable connections.
A modern driver app should allow drivers to:
- Accept and manage ride requests
- Navigate easily using popular apps such Waze or Google maps
- Track earnings in real time
- Easily understand interfacen and buttons
- Control availability and working hours
Solutions like the ATOM Mobility driver app bring all of this into one system, reducing friction and making daily work simpler for drivers. When everything works in one place, drivers spend less time solving issues and more time completing trips.
Navigation and dispatch directly affect earnings
Accurate navigation and smart ride assignment are two of the biggest factors affecting driver productivity.
Drivers need to:
- Find pickup points quickly
- Follow efficient routes
- Avoid unnecessary idle time
Even small improvements in routing and dispatch can make a difference. Better routing reduces wasted time and fuel use, which improves both driver earnings and operational efficiency across the platform.
At the same time, automated dispatch ensures drivers receive rides consistently. Features like back-to-back trip assignments reduce downtime and keep drivers active throughout their shift.
Payments and transparency build trust
Drivers want clarity when it comes to earnings. If payouts are delayed or unclear, trust drops quickly.
A good driver app should show:
- Earnings pe each trip
- Daily, weekly and monthly totals
Clear earnings tracking reduces disputes and gives drivers confidence in the platform. It also simplifies operations for companies managing large fleets.
Driver experience and retention are directly connected
Driver experience is closely linked to retention. Small issues like unclear earnings, poor navigation, bad UI or inconsistent ride flow can push drivers to another platform.
This is why long-term retention strategies matter, especially in competitive markets where drivers have multiple options, as explained in how to retain drivers on your ride-hailing platform long term.
Platforms that invest in driver experience early reduce churn and avoid constant recruitment costs.
The driver app is part of a larger platform
The driver app does not exist on its own. It is part of a broader system that includes rider apps, dispatch tools, analytics, and payment systems.
Most operators today do not build these systems from scratch. Instead, they launch using ready-made platforms where all components are connected, including the driver app, as explained in this guide on building a personalized white-label taxi app.
This approach allows companies to launch faster and scale without rebuilding core infrastructure.
Driver experience should match your business model
Not all ride-hailing platforms are the same. Some focus on premium services, others on affordability, and others on specific local markets.
The driver app needs to support that positioning. Features, pricing logic, and workflows should reflect the type of service being offered, which is explored further in this article on finding your niche in the ride-hailing market.
When the product and the business model align, both drivers and passengers have a clearer experience.
Continuous improvement matters
Driver expectations continue to evolve. Features that were once optional are now standard.
Platforms that continue to improve their tools and workflows stay competitive longer. Many of these improvements come from real operational challenges, as seen in recent updates highlighted in ATOM Mobility’s latest platform features.
Small improvements in daily workflows can have a large impact when applied across hundreds or thousands of drivers.
The driver app is one of the most important parts of any mobility platform. It affects how drivers work, how much they earn, and whether they stay.
A reliable and well-designed app improves daily operations, reduces friction, and helps platforms scale more efficiently. It also builds long-term driver trust, which is one of the hardest things to maintain in a competitive market.
As mobility businesses continue to grow, the quality of the driver app will remain one of the key factors that determines whether a platform can scale successfully or struggles with constant churn.
Driver App demo credentials - Email: test@atom.com, Password: driver
