New customer segment for vehicle fleet owners - tourist destinations
May 20, 2022
min. read
The traveling industry is starting to recover from the pandemic. There are more and more tourists appearing and hotels are considering new services to attract them. It is an easy task with ATOM - the hotel can offer different vehicle sharing services for the convenience of their clients as well as for additional income.
This is also an additional opportunity for fleet owners to set up financially beneficial partnerships with the hotel owners. Fleet representatives can reach out to hotels and offer to have vehicles available for their guests and earn money on that as well.
WIN-WIN-WIN situation for all
Why should hotels be interested in this setup? Well, this is their opportunity to earn a percentage from the monthly revenue created by their customers. Offering vehicles for its guests is only a natural next step for providing an even better guest experience. The fleet owner and hotel can sign an agreement and divide the profit between themselves. Moreover, the hotel will have its own dashboard on ATOM platform so it is easy to follow the usage of the fleet that is allocated to the hotel. And it is possible to offer multiple vehicle types - vehicle sharing is not restricted to only bikes in the ATOM app.
Vehicles for both short-term and long-term rental
Hotels have all sorts of guests with various agendas for their trips. As a fleet owner, you can help hotels provide a comprehensive set of mobility solutions that would match all the different needs. For a tourist looking to explore a city or attend a meeting nearby, a daily bike or scooter rental would work great. For tourists interested in exploring the surroundings of the city over the weekend, a 2-3 day car rental would fit the bill nicely. With ATOM software, customers can pre-book the chosen vehicle even before the arrival if the plans are known. If the plans are made on the go, they could grab the suitable vehicle with an on-demand model without the hassle of pre-booking. The best part for the hotel is the fact that its employees do not have to engage with customers regarding vehicle rentals. The rental process is fully automated via the app.
Private branding
In bigger cities, it is worth it for fleet owners to even consider closer cooperation with larger hotel chains. It is easy with ATOM to create a separate app for the particular hotel chain that is branded accordingly. In this case, it is even worth considering branding the part of the fleet that is allocated to the hotel. If the hotel chain is active in several cities where the vehicle sharing company operates as well, then it gives even bigger options for successful collaboration. ATOM doesn't market its software directly to hotels. This opportunity is open for ATOM customers, so they are able to form strong partnerships and even built their whole business model based on this approach, as many of our customers have chosen to do.
And if you are a fleet owner you don't have to stop there. Remember that also resorts and commercially managed "villa villages", or large building complexes (both corporate and private end-users) would like to use vehicle sharing services. Also, employers with a large number of employees are usually thinking about how to make their movement throughout the city more efficient. Vehicle sharing service is one of the best solutions. Employers could even consider using branded fleets to provide the opportunity to move around the city or corporate property.
With the help of ATOM Software and private fleet functionality, our customers have the ability to truly transform their local mobility landscape into a more sustainable one. Be creative!
Interested in launching your own mobility platform?
Click below to learn more or request a demo.
Blog
ATOM Connect 2026: Bringing the shared micromobility industry together
The micromobility industry doesn’t need another generic mobility conference. 🚫🎤 It needs real conversations between operators who are actually in the field. ⚙️ That’s exactly what ATOM Connect 2026 is built for. 🎯🤝
February 25, 2026
min. read
The shared mobility industry is evolving rapidly. Operators are navigating scaling challenges, regulatory complexity, hardware decisions, fleet optimization, and new integration models, all while aiming for sustainable growth.
That’s exactly why ATOM Mobility is organizing ATOM Connect 2026.
Our previous edition of ATOM Connect brought together professionals from the car sharing and rental industry for focused, high-quality discussions and networking. This year, we are narrowing the focus and dedicating the entire event to one fast-moving segment of the industry: shared micromobility.
ATOM Connect 2026 is designed specifically for operators, partners, and decision-makers working in shared micromobility. It is not a broad mobility conference or a public exhibition. It is a curated space for industry professionals to exchange practical experience, insights, and lessons learned.
On May 14th, 2026 in Riga, we will once again bring the community together, this time with a clear focus on micromobility.
What to expect
This year’s agenda will address the real operational and strategic questions shaping shared micromobility today:
- Scaling fleets sustainably
- Multi-vehicle operations beyond scooters
- Regulatory cooperation and long-term city partnerships
- Data-driven fleet optimization
- MaaS integration and ecosystem collaboration
- Marketing and automation for growth
As usual, we aim to host both local and international operators from smaller, fast-growing fleets to established large-scale players alongside hardware providers and ecosystem partners.
On stage, you’ll hear from leading shared mobility companies - including Segway on hardware partnerships, Umob on MaaS integration, Anadue on data-driven fleet intelligence, Elerent on multi-vehicle operational realities and more insightful discussions.
The goal is simple: meaningful discussions with people who understand the operational realities of the industry.
A curated, industry-focused event
ATOM Connect is free to attend, but participation is industry-focused (each submission is manually reviewed and verified). We are intentionally keeping the audience relevant and aligned to ensure high-quality conversations and valuable networking.
If you work in shared micromobility and would like to join the event, you can find the full agenda and register here:
👉 https://www.atommobility.com/atom-connect-2026
In the coming weeks, we will be revealing more speakers and additional agenda updates. We look forward to bringing the industry together again.
Blog
Unmet demand heatmap: Turn missed searches into measurable revenue growth
📉 Every unmet search is lost revenue. The unmet demand heatmap shows where users actively searched for vehicles but none were available - giving operators clear, search-based demand signals to rebalance fleets 🚚, improve conversions 📈, and grow smarter 🧠.
February 17, 2026
min. read
Fleet operators don’t lose revenue because of lack of demand - they lose it because demand appears in the wrong place at the wrong time. That’s exactly the problem the Unmet demand heatmap solves.
This new analytics layer from ATOM Mobility shows where users actively searched for vehicles but couldn’t find any within reach. Not guesses. Not assumptions. Real, proven demand currently left on the table.
What is the unmet demand heatmap?
The unmet demand heatmap highlights locations where:
- A user opened the app
- Actively searched for available vehicles
- No vehicle was found within the defined search radius
In other words: high-intent users who wanted to ride, but couldn’t. Unlike generic “app open” data, unmet demand is recorded only when a real vehicle search happens, making this one of the most actionable datasets for operators.
Why unmet demand is more valuable than app opens
Many analytics tools track where users open the app (ATOM Mobility provides this data too). That’s useful - but incomplete. Unmet demand answers a much stronger question:
Where did users try to ride and failed? That difference matters.
Unmet demand data is:
✅ Intent-driven (search-based, not passive)
✅ Directly tied to lost revenue
✅ Immediately actionable for rebalancing and expansion
✅ Credible for discussions with cities and partners
How it works
Here’s how the logic is implemented under the hood:
1. Search-based trigger. Unmet demand is recorded only when a user performs a vehicle search. No search = no data point.
2. Distance threshold. If no vehicle is available within 1,000 meters, unmet demand is logged.
- The radius can be customized per operator
- Adaptable for dense cities vs. suburban or rural areas
3. Shared + private fleet support. The feature tracks unmet demand for:
- Shared fleets
- Private / restricted fleets (e.g. corporate, residential, campus)
This gives operators a full picture across all use cases.
4. GPS validation. Data is collected only when:
- GPS is enabled
- Location data is successfully received
This ensures accuracy and avoids noise.
Smart data optimization (no inflated demand)
To prevent multiple searches from the same user artificially inflating demand, the system applies intelligent filtering:
- After a location is stored, a 30-minute cooldown is activated
- If the same user searches again within 30 minutes And within 100 meters of the previous location → the record is skipped
- After 30 minutes, a new record is stored - even if the location is unchanged
Result: clean, realistic demand signals, not spammy heatmaps.
Why this matters for operators
📈 Increase revenue
Unmet demand shows exactly where vehicles are missing allowing you to:
- Rebalance fleets faster
- Expand into proven demand zones
- Reduce failed searches and lost rides
🚚 Smarter rebalancing
Instead of guessing where to move vehicles, teams can prioritize:
- High-intent demand hotspots
- Time-based demand patterns
- Areas with repeated unmet searches
🏙 Stronger city conversations
Unmet demand heatmaps are powerful evidence for:
- Permit negotiations
- Zone expansions
- Infrastructure requests
- Data-backed urban planning discussions
📊 Higher conversion rates
Placing vehicles where users actually search improves:
- Search → ride conversion
- User satisfaction
- Retention over time
Built for real operational use
The new unmet demand heatmap is designed to work alongside other analytics layers, including:
- Popular routes heatmap
- Open app heatmap
- Start & end locations heatmap
Operators can also:
- Toggle zone visibility across heatmaps
- Adjust time periods (performance-optimized)
- Combine insights for strategic fleet planning
From missed demand to competitive advantage
Every unmet search is a signal. Every signal is a potential ride. Every ride is revenue. With the unmet demand heatmap, operators stop guessing and start placing vehicles exactly where demand already exists.
👉 If you want to see how unmet demand can unlock growth for your fleet, book a demo with ATOM Mobility and explore how advanced heatmaps turn data into decisions.
Driver App demo credentials - Email: test@atom.com, Password: driver
