How does Vianova use MDS to help operators collaborate with municipalities?
October 25, 2021
min. read
With the increasing demand for different mobility solutions and their increasing availability, municipalities are the first institutions to benefit from all these new ideas and service providers. Mobility Data Specification (MDS) is a digital tool created for their convenience. It helps municipalities to improve their management of public transportation. This tool is used by ATOM Mobility and many large micro-mobility operators to share ride and vehicle data. This time though the story is about Vianova, a company that goes a step further. This platform aggregates data from many operators and makes them available to municipalities in a visualized form that is easy to understand.
Every municipality should create the right mobility mix for its city. Usually, this is in order to rapidly replace individual cars. Interest from micro-mobility service providers is being regulated by cities with permits, tenders, and continually changing regulations, because, in relation to available parking places and safety, municipalities need to manage public spaces. However, fear of the potential mess resulting from free-floating micro-mobility still exists. What is the right number of vehicles that a city can afford to have? Operators are not interested in short-term collaborations, so what can they expect in the long term? They should plan their business ahead and they can even bring more added value to the city, for example, if they know that they can rely on integrating new means of transportation.
Towards better communication
Vianova is the leading mobility intelligence platform in Europe. The company provides mobility intelligence and mobility management tools to both cities and operators. It is possible for municipalities to see aggregated data from different mobility operators on dashboards so they can understand the utilization of services set up according to regulations. In addition, this data can be easily shared with operators and supervise fleet deployment in the city. “We've seen that this transparency and trust facilitates more direct communication that leads to better collaboration between operators and cities striving to deploy micro-mobility,” says Thibault Castagne, Co-Founder & CEO of Vianova.
Based on the data available, municipalities can plan new infrastructure deployments, draw up the right policies, and integrate micro-mobility into the overall mobility mix. This all can be done with the help of the appropriate analytics. “It is important to understand when, where and what vehicles are located to set up geofencing and mobility hubs, etc. Moreover, those in charge should make sure that everything works properly. In regard to safety - is the infrastructure set up in the right manner? Is there a need for new cycling lanes or speed limits? The mix of sustainability and mobility is really about understanding how these new services can be integrated into the city’s overall multimodal transport system and this is accomplished by understanding origin and destinations, interconnection with public transport, and so on. It can be achieved by sharing data,” says Thibault.
Creating regulations on the spot
The Vianova dashboard is available in a web app so it can be used on any web browser. Anyone with access can see the city view with all providers aggregated on one dashboard. If required, operators can even be contacted via the dashboard. City operators can keep track of violations. It is also possible to see fleet availability and vehicle rotation by district, sub-district, and even keep track of fleet size per provider.
“One very interesting feature is creating regulations,” explains Thibault. “It is possible to create new regulations straight on the map, for example, additional no-go zones. City representatives just have to click “plus” and indicate “I want to create a low-speed zone”. It will be possible to draw a particular zone that will be directly shared with operators. They will then receive an API. Through this API they will be able to continuously receive the city’s new regulations in a digital, machine-readable format that is easy to integrate with fleet management software.” In addition, full analytics reports are available detailing the number of trips per provider, the fleet size per provider, the device rotation and fleet availability, etc.
Operators can see their own mobility insights as well as regulations. They can obtain information about trips, helping them to identify what the most popular origins and most popular destinations are. Moreover, this data is even available for the last six months.
Here are a couple of examples of how cities took the insights provided by Vianova and turned them into very successful infrastructure changes. In Brussels, the city government uses trip telemetry to understand which routes are used by e-scooters and e-bikes the most all around the city. The new cycling lanes that were built after the investigation resulted in a five-fold increase in micro-mobility trips. A similar project that involved planning and management was implemented in Stockholm. New parking racks were built using data that helped to plan the installation, management, and availability.
Equal rights for everyone
However, even with the best data available for all parties, the question arises - is the competition between big micro-mobility players in the market like Void, Lion Bird, Spin, and small service providers fair? Is it even possible for smaller companies to enter the market? Thibault thinks that this is the toughest part of the discussion for municipalities. However, for small market players, it is not that complicated: “The truth is that the difference is not that big. I think that small operators should also show their track record or previous use cases of fleet operations, as well as demonstrate good collaboration with cities. This can provide these companies with the mandate to take part in this micro-mobility service competition. Furthermore, I think that smaller operators could be a better partner for the city because they turn out to be more focused on delivering the right service for that specific city.”
Vianova is a great partner for both operators and cities. The platform offers valuable insights that cities can then use to make their surroundings more sustainable and green by welcoming micro-mobility in a controlled manner.
Interested to learn more about MDS or Vianova? Reach out to our sales team: https://atommobility.com/demo
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Blog
Unmet demand heatmap: Turn missed searches into measurable revenue growth
📉 Every unmet search is lost revenue. The unmet demand heatmap shows where users actively searched for vehicles but none were available - giving operators clear, search-based demand signals to rebalance fleets 🚚, improve conversions 📈, and grow smarter 🧠.
February 17, 2026
min. read
Fleet operators don’t lose revenue because of lack of demand - they lose it because demand appears in the wrong place at the wrong time. That’s exactly the problem the Unmet demand heatmap solves.
This new analytics layer from ATOM Mobility shows where users actively searched for vehicles but couldn’t find any within reach. Not guesses. Not assumptions. Real, proven demand currently left on the table.
What is the unmet demand heatmap?
The unmet demand heatmap highlights locations where:
- A user opened the app
- Actively searched for available vehicles
- No vehicle was found within the defined search radius
In other words: high-intent users who wanted to ride, but couldn’t. Unlike generic “app open” data, unmet demand is recorded only when a real vehicle search happens, making this one of the most actionable datasets for operators.
Why unmet demand is more valuable than app opens
Many analytics tools track where users open the app (ATOM Mobility provides this data too). That’s useful - but incomplete. Unmet demand answers a much stronger question:
Where did users try to ride and failed? That difference matters.
Unmet demand data is:
✅ Intent-driven (search-based, not passive)
✅ Directly tied to lost revenue
✅ Immediately actionable for rebalancing and expansion
✅ Credible for discussions with cities and partners
How it works
Here’s how the logic is implemented under the hood:
1. Search-based trigger. Unmet demand is recorded only when a user performs a vehicle search. No search = no data point.
2. Distance threshold. If no vehicle is available within 1,000 meters, unmet demand is logged.
- The radius can be customized per operator
- Adaptable for dense cities vs. suburban or rural areas
3. Shared + private fleet support. The feature tracks unmet demand for:
- Shared fleets
- Private / restricted fleets (e.g. corporate, residential, campus)
This gives operators a full picture across all use cases.
4. GPS validation. Data is collected only when:
- GPS is enabled
- Location data is successfully received
This ensures accuracy and avoids noise.
Smart data optimization (no inflated demand)
To prevent multiple searches from the same user artificially inflating demand, the system applies intelligent filtering:
- After a location is stored, a 30-minute cooldown is activated
- If the same user searches again within 30 minutes And within 100 meters of the previous location → the record is skipped
- After 30 minutes, a new record is stored - even if the location is unchanged
Result: clean, realistic demand signals, not spammy heatmaps.
Why this matters for operators
📈 Increase revenue
Unmet demand shows exactly where vehicles are missing allowing you to:
- Rebalance fleets faster
- Expand into proven demand zones
- Reduce failed searches and lost rides
🚚 Smarter rebalancing
Instead of guessing where to move vehicles, teams can prioritize:
- High-intent demand hotspots
- Time-based demand patterns
- Areas with repeated unmet searches
🏙 Stronger city conversations
Unmet demand heatmaps are powerful evidence for:
- Permit negotiations
- Zone expansions
- Infrastructure requests
- Data-backed urban planning discussions
📊 Higher conversion rates
Placing vehicles where users actually search improves:
- Search → ride conversion
- User satisfaction
- Retention over time
Built for real operational use
The new unmet demand heatmap is designed to work alongside other analytics layers, including:
- Popular routes heatmap
- Open app heatmap
- Start & end locations heatmap
Operators can also:
- Toggle zone visibility across heatmaps
- Adjust time periods (performance-optimized)
- Combine insights for strategic fleet planning
From missed demand to competitive advantage
Every unmet search is a signal. Every signal is a potential ride. Every ride is revenue. With the unmet demand heatmap, operators stop guessing and start placing vehicles exactly where demand already exists.
👉 If you want to see how unmet demand can unlock growth for your fleet, book a demo with ATOM Mobility and explore how advanced heatmaps turn data into decisions.
Blog
🚀 New feature alert: Web-booker for ride-hailing and taxi operations
🚕 Web-booker is a lightweight ride-hail widget that lets users book rides directly from a website or mobile browser - no app install required. It reduces booking friction, supports hotel and partner demand, and keeps every ride fully synced with the taxi operator’s app and dashboard.
February 9, 2026
min. read
What if ordering a taxi was as easy as booking a room or clicking “Reserve table” on a website?
Meet Web-booker - a lightweight ride-hail booking widget that lets users request a cab directly from a website, without installing or opening the mobile app.
Perfect for hotels, business centers, event venues, airports, and corporate partners.
👉 Live demo: https://app.atommobility.com/taxi-widget
What is Web-booker?
Web-booker is a browser-based ride-hail widget that operators can embed or link to from any website.
The booking happens on the web, but the ride is fully synchronized with the mobile app and operator dashboard.
How it works (simple by design)
No redirects. No app-store friction. No lost users.
- Client places a button or link on their website
- Clicking it opens a new window with the ride-hail widget
- The widget is branded, localized, and connected directly to the operator’s system
- Booking instantly appears in the dashboard and mobile app
Key capabilities operators care about
🎨 Branded & consistent
- Widget color automatically matches the client’s app branding
- Feels like a natural extension of the operator’s ecosystem
- Fully responsive and optimized for mobile browsers, so users can book a ride directly from their phone without installing the app
📱 App growth built in
- QR code and App Store / Google Play links shown directly in the widget
- Smooth upgrade path from web → app
⏱️ Booking flexibility
- Users can request a ride immediately or schedule a ride for a future date and time
- Works the same way across web, mobile browser, and app
- Scheduled bookings are fully synchronized with the operator dashboard and mobile app
🔄 Fully synced ecosystem
- Country code auto-selected based on user location
- Book via web → see the ride in the app (same user credentials)
- Dashboard receives booking data instantly
- Every booking is tagged with Source:
- App
- Web (dashboard bookings)
- Booker (website widget)
- API
🔐 Clean & secure session handling
- User is logged out automatically when leaving the page
- No persistent browser sessions
💵 Payments logic
- New users: cash only
- Existing users: can choose saved payment methods
- If cash is not enabled → clear message prompts booking via the app
This keeps fraud low while preserving conversion.
✅ Default rollout
- Enabled by default for all ride-hail merchants
- No extra setup required
- Operators decide where and how to use it (hotel partners, landing pages, QR posters, etc.)
Why this matters in practice
Web-booker addresses one of the most common friction points in ride-hailing: users who need a ride now but are not willing to download an app first. By allowing bookings directly from a website, operators can capture high-intent demand at the exact moment it occurs - whether that is on a hotel website, an event page, or a partner landing page.
At the same time, Web-booker makes partnerships with hotels and venues significantly easier. Instead of complex integrations or manual ordering flows, partners can simply place a button or link and immediately enable ride ordering for their guests. Importantly, this approach does not block long-term app growth. The booking flow still promotes the mobile app through QR codes and store links, allowing operators to convert web users into app users over time - without forcing the install upfront.
Web-booker is not designed to replace the mobile app. It extends the acquisition funnel by adding a low-friction entry point, while keeping all bookings fully synchronized with the operator’s app and dashboard.
👉 Try the demo
https://app.atommobility.com/taxi-widget
Want to explore a ride-hail or taxi solution for your business - or migrate to a more flexible platform? Visit: https://www.atommobility.com/products/ride-hailing
Driver App demo credentials - Email: test@atom.com, Password: driver
