ATOM Mobility Hub venture-building program selects 12 promising teams

ATOM Mobility Hub venture-building program selects 12 promising teams

Back in August, together with innovation management company Helve, we launched the open call for ATOM Mobility Lab, a FREE venture-building / accelerator program helping ambitious entrepreneurs to build mobility companies from ZERO in just 9 weeks. Along with October, comes the beginning of our 9-week program. Out of more than 100 applications, we have selected 12 teams from 11 countries developing various shared mobility, ride-hailing, and on-demand services. It's about time you meet them!

Aver Mobility (Bulgaria) 🇧🇬

The utilitarian approach to shared mobility.

Aver Mobility is a car sharing company that’s involved in solving urban mobility challenges. Their mission is widening the adoption of shared mobility with greener means of transportation in Eastern Europe without requiring anyone to step out of their cars. As we all know the personal car is an irreplaceable limb for the average Eastern European. Aver Mobility knows that they couldn't influence that. They don’t want to do so, either. They want to step on that assumption but make it greener. The company will launch with a 100% EV fleet in Sofia (Bulgaria) and plans on replicating the same utilitarian approach while exporting the operational model in the rest of Eastern Europe.

ChargeM (Germany) 🇩🇪

All-inclusive Shared Micro-Mobility System for A2A models

ChargeM provides an end-to-end solution for you guests, employees, and tenants: E-Scooter, wireless charging station, app, labeling, and operations. The company allows locations to passively provide an extra mobility solution to profit from every ride.The system comes with a wireless charging infrastructure for shared e-scooters to significantly reduce costs for collecting/ swapping and recharging of the vehicles. Their automated charging solution will allow providers to reach profitability sooner and make micromobility more sustainable - ecologically, economically, and socially. 

Dodai (Ethiopia) 🇪🇹

Affordable mobility ownership in Ethiopia

Dodai is an asset financing platform that offers underbanked customers access to life-enhancing products, and services. The company provides affordable mobility ownership for Ethiopian gig workers who intend to increase their earnings and comfort through the financing of electric two wheelers.

Drop (Romania) 🇷🇴

Electric last-mile deliveries

Drop is a one-stop-shop solution, which not only offers delivery as a solution, but covers a large range of other services such as rider supply management, operational lease and rental options for EVs and LEVs, micro fulfillment as a service, and OOH delivery.

EcoTaxi (Estonia) 🇪🇪

Safe, inclusive, and sustainable mobility

EcoTaxi is the first inclusive and sustainable logistics company in the Baltics that intends to solve emission problems by providing a platform for sustainable vehicles only. Their platform will actively reduce male to female assault by onboarding more female drivers and make accessibility easier for differently-abled persons. ExoTaxi's customers are people who care about the planet and are interested in using sustainable methods to get to wherever they need to go.

Greenclick (US) 🇺🇸

Disrupting over-the-counter desks with technology

Greenclick is scaling the on-site car rental market at hotels where >1% in the US offers car rental services out of 70k hotels. They're carving out a new car rental market by solving congestion, long lines and waiting at airports, and serving guests when all rental locations close, disrupting over-the-counter desks with technology. With their vertical, they're accelerating the adoption of electric vehicles and providing a broad consumer market with their first test drive of an electric car.

JETT (France) 🇫🇷

Rental subscription service without commitment

JETT is an e-moped rental subscription service without commitment. An easy and flexible, weekly or monthly, plan with no hidden or sign-up fees! They handle everything: insurance, maintenance, helmet, and even delivery to your doorstep! You just have to enjoy your own JETT!

MaaS in Tourism (Greece) 🇬🇷

Mobility app for tourists and citizens to use at their destination

MaaS in Tourism company’s app will integrate all the means of transport that are available in the tourist destination that will be developed with the main goal to minimize the use of cars with carbon emissions. They also want to promote the use of public transport combined with other eco-friendly mobility choices such as electric scooters or bikes. This will be a g2c/b2c product and the target group will be mostly municipalities in Greece that are tourist destinations and offer a variety of means of transport and services around mobility. The company wants to make the citizens love their city more and the tourists to enjoy their vacation in a more sustainable and fun way.

MobiEV (Egypt) 🇪🇬

Bringing micro-mobility and convenience to Egypt

MobiEV is on a mission to bring EV Micro-mobility to the Egyptian market of 100 million residents and 13 million annual tourists. Their aim is to pair convenience and pleasure into the service by strategically placing EVs servicing commercial and tourist hotspots. MobiEV will leverage technology, competitive energy prices, and 350 days of sunshine to provide sustainable shared mobility to their customers.

SHRINK Scooters (UK) 🇬🇧

The UK’s first student-run socially conscious scooter sharing platform

SHRINK Scooters are the UK’s first student-run socially conscious scooter sharing platform integrating students living in the peripherals of Durham city into university life. The company plans to involve a fleet of 30-40 scooters to begin with and are currently exchanging discourse with the University and, with the support of numerous consultants, are preparing to tackle the challenge of obtaining a license form the Council.

Sun Spirit (Latvia) 🇱🇻

Bringing sustainable water traffic to RigaSun Spirit believes that Riga has a resource that has not been properly used - the river Daugava. They want to build green, energy-powered, odorless, noiseless, modern, and sustainable traffic within the river and make it enjoyable for city residents and guests. Book on-the-go and hop-on or off whenever you want.

Swap-City (Latvia) 🇱🇻

Compact car-sharing at the lowest prices

Swap-City is a service based in Riga that specializes in electric car sharing, using only unique compact cars with swappable batteries. This makes these cars always available, never out of power. Most exterior and interior spare parts are made by a 3D printer. Light and small two-seater cars that can travel a distance of up to 150km. They bring the most compact cars, at the lowest prices!

During the next 2 months, these 12 teams will work closely together with our lead mentors Johanna Braun and Mario Gamper to successfully launch their businesses at the end of the program. The program will conclude with a demo day on December 1 (16:00 CET), during which, the teams will present their progress and business plans to a panel of jurors to battle for prizes in the value of up to 30k EUR provided by ATOM Mobility, Funderbeam, KNOT, ACTON, Fluctuo, Sumsum, and movmi.

Interested in launching your own mobility platform?

Click below to learn more or request a demo.

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ATOM Connect 2026: Bringing the shared micromobility industry together
ATOM Connect 2026: Bringing the shared micromobility industry together

The micromobility industry doesn’t need another generic mobility conference. 🚫🎤 It needs real conversations between operators who are actually in the field. ⚙️ That’s exactly what ATOM Connect 2026 is built for. 🎯🤝

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The shared mobility industry is evolving rapidly. Operators are navigating scaling challenges, regulatory complexity, hardware decisions, fleet optimization, and new integration models, all while aiming for sustainable growth.

That’s exactly why ATOM Mobility is organizing ATOM Connect 2026.

Our previous edition of ATOM Connect brought together professionals from the car sharing and rental industry for focused, high-quality discussions and networking. This year, we are narrowing the focus and dedicating the entire event to one fast-moving segment of the industry: shared micromobility.

ATOM Connect 2026 is designed specifically for operators, partners, and decision-makers working in shared micromobility. It is not a broad mobility conference or a public exhibition. It is a curated space for industry professionals to exchange practical experience, insights, and lessons learned.

On May 14th, 2026 in Riga, we will once again bring the community together, this time with a clear focus on micromobility.

What to expect

This year’s agenda will address the real operational and strategic questions shaping shared micromobility today:

  • Scaling fleets sustainably
  • Multi-vehicle operations beyond scooters
  • Regulatory cooperation and long-term city partnerships
  • Data-driven fleet optimization
  • MaaS integration and ecosystem collaboration
  • Marketing and automation for growth

As usual, we aim to host both local and international operators from smaller, fast-growing fleets to established large-scale players alongside hardware providers and ecosystem partners.

On stage, you’ll hear from leading shared mobility companies - including Segway on hardware partnerships, Umob on MaaS integration, Anadue on data-driven fleet intelligence, Elerent on multi-vehicle operational realities and more insightful discussions.

The goal is simple: meaningful discussions with people who understand the operational realities of the industry.

A curated, industry-focused event

ATOM Connect is free to attend, but participation is industry-focused (each submission is manually reviewed and verified). We are intentionally keeping the audience relevant and aligned to ensure high-quality conversations and valuable networking.

If you work in shared micromobility and would like to join the event, you can find the full agenda and register here:
👉 https://www.atommobility.com/atom-connect-2026

In the coming weeks, we will be revealing more speakers and additional agenda updates. We look forward to bringing the industry together again.

Blog
Unmet demand heatmap: Turn missed searches into measurable revenue growth
Unmet demand heatmap: Turn missed searches into measurable revenue growth

📉 Every unmet search is lost revenue. The unmet demand heatmap shows where users actively searched for vehicles but none were available - giving operators clear, search-based demand signals to rebalance fleets 🚚, improve conversions 📈, and grow smarter 🧠.

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Fleet operators don’t lose revenue because of lack of demand - they lose it because demand appears in the wrong place at the wrong time. That’s exactly the problem the Unmet demand heatmap solves.

This new analytics layer from ATOM Mobility shows where users actively searched for vehicles but couldn’t find any within reach. Not guesses. Not assumptions. Real, proven demand currently left on the table.

What is the unmet demand heatmap?

The unmet demand heatmap highlights locations where:

  • A user opened the app
  • Actively searched for available vehicles
  • No vehicle was found within the defined search radius

In other words: high-intent users who wanted to ride, but couldn’t. Unlike generic “app open” data, unmet demand is recorded only when a real vehicle search happens, making this one of the most actionable datasets for operators.

Why unmet demand is more valuable than app opens

Many analytics tools track where users open the app (ATOM Mobility provides this data too). That’s useful - but incomplete. Unmet demand answers a much stronger question:
Where did users try to ride and failed?
That difference matters.

Unmet demand data is:

✅ Intent-driven (search-based, not passive)

✅ Directly tied to lost revenue

✅ Immediately actionable for rebalancing and expansion

✅ Credible for discussions with cities and partners

How it works

Here’s how the logic is implemented under the hood:

1. Search-based trigger. Unmet demand is recorded only when a user performs a vehicle search. No search = no data point.

2. Distance threshold. If no vehicle is available within 1,000 meters, unmet demand is logged.

  • The radius can be customized per operator
  • Adaptable for dense cities vs. suburban or rural areas

3. Shared + private fleet support. The feature tracks unmet demand for:

  • Shared fleets
  • Private / restricted fleets (e.g. corporate, residential, campus)

This gives operators a full picture across all use cases.

4. GPS validation. Data is collected only when:

  • GPS is enabled
  • Location data is successfully received

This ensures accuracy and avoids noise.

Smart data optimization (no inflated demand)

To prevent multiple searches from the same user artificially inflating demand, the system applies intelligent filtering:

- After a location is stored, a 30-minute cooldown is activated
- If the same user searches again within 30 minutes And within 100 meters of the previous location → the record is skipped
- After 30 minutes, a new record is stored - even if the location is unchanged

Result: clean, realistic demand signals, not spammy heatmaps.

Why this matters for operators
📈 Increase revenue

Unmet demand shows exactly where vehicles are missing allowing you to:

  • Rebalance fleets faster
  • Expand into proven demand zones
  • Reduce failed searches and lost rides

🚚 Smarter rebalancing

Instead of guessing where to move vehicles, teams can prioritize:

  • High-intent demand hotspots
  • Time-based demand patterns
  • Areas with repeated unmet searches

🏙 Stronger city conversations

Unmet demand heatmaps are powerful evidence for:

  • Permit negotiations
  • Zone expansions
  • Infrastructure requests
  • Data-backed urban planning discussions

📊 Higher conversion rates

Placing vehicles where users actually search improves:

  • Search → ride conversion
  • User satisfaction
  • Retention over time
Built for real operational use

The new unmet demand heatmap is designed to work alongside other analytics layers, including:

- Popular routes heatmap
- Open app heatmap
- Start & end locations heatmap

Operators can also:

  • Toggle zone visibility across heatmaps
  • Adjust time periods (performance-optimized)
  • Combine insights for strategic fleet planning
From missed demand to competitive advantage

Every unmet search is a signal. Every signal is a potential ride. Every ride is revenue. With the unmet demand heatmap, operators stop guessing and start placing vehicles exactly where demand already exists.

👉 If you want to see how unmet demand can unlock growth for your fleet, book a demo with ATOM Mobility and explore how advanced heatmaps turn data into decisions.

Launch your mobility platform in 20 days!

Multi-vehicle. Scalable. Proven.