From vision to reality: building a personalized white label taxi app

From vision to reality: building a personalized white label taxi app

The world of taxi apps is booming, but the idea of building your own from scratch can be daunting.

What if there was a faster, more cost-effective way to launch your ride-hailing service?  

Enter white label taxi apps.

These pre-built solutions provide a shortcut to your business while skipping the lengthy and costly software development process.

In this guide, we'll explore the many advantages of white label taxi apps, from quicker launch times to features that help you attract and retain riders. We'll also guide you through the process of building your vision, from defining your target audience to crafting a unique selling proposition.

Why build a taxi app using white label software?

The answer is simple – white label taxi app solutions help to bridge your business idea with reality. There’s no need to build a taxi app from ground zero, since the solutions are already there – tried, tested and waiting for your branding.  

If you’re still not sure about the benefits of using a white label taxi platform over building your own, consider these advantages:

  1. Faster development and launch time 

White label apps are pre-built, allowing you to launch your service much quicker and skip the lengthy and expensive process of custom development. In addition, such mobility software is continuously updated and developed, complying with the latest regulations and meeting user demands in specific markets. 

  1. Cost-effective solution

Building a custom app requires significant investment. White label solutions like ATOM Mobility offer a cost-effective alternative, allowing you to test and refine your concept without breaking the bank.

Once your app is up and running, white label taxi app platforms help you reduce operational costs by automating tasks and increasing operational efficiency for your taxi business.

  1. Customizable features to match your vision

Don't be fooled by the "white label" – your branding can make your taxi app unique. A white label platform gives you the freedom to completely customize the app's look and feel without worrying about the technical intricacies of the app’s operation. 

How exactly do you personalize your app’s brand identity? It’s simple and fun – start by adding your logo, choosing your color scheme, and creating in-app copy to match your brand’s voice. Think about creating a seamless user experience that reflects your unique concept and resonates with your target audience.

  1. Scalability to accommodate future growth

White label solutions are designed to be scalable, allowing you to easily add features and accommodate a growing user base. If you choose to build your taxi app with ATOM, you get a user-friendly booking and dispatch software and a powerful admin panel to manage drivers, customers and follow the stats. With time, you can quickly expand to other business verticals and create your unique superapp, keeping it all customized for your brand.

  1. Improved customer satisfaction & loyalty

Gone are the days of hailing cabs or waiting on hold. Your white label taxi app should have the option to get a ride in seconds, with features that are meticulously designed to be as intuitive as possible. With just a few taps, customers should be able to create accounts, book rides, and track their driver's arrival in real time. 

When building custom taxi fleet software, this level of convenience and sense of control can take years. White label taxi apps have refined their features to enhance customer satisfaction and build loyalty. Thus you won’t have to lose customers due to technical glitches or slow features.

How to make your white label taxi app stand out?

Before you take the first steps in building your white label taxi app, take a moment to solidify your vision.  What will be special about your app and who will be its target users? This roadmap will guide your decisions and ensure your app caters to a specific need within the market.

Lay out a plan including important aspects of your vision, such as:

Define your target audience 

It sure is tempting to offer your services to all the taxi riders on the market, but in reality, differentiation works much better. We recommend defining a user segment that would be the primary target audience for your taxi app. Will you focus on budget-minded students, busy business travelers, or families with young children? Choose a niche that's large enough to be sustainable, but targeted enough to stand out.

Choose your unique selling proposition (USP) 

Your USP is what will differentiate your app. For example, are you known for eco-friendly vehicles, flat fares, or focusing on specific areas? Maybe you’re a kid and pet-friendly company that offers extras like different-size booster seats and cartoons on board.

Determine key app functionalities and special features

It’s also important to consider what app features are imperative for your business. Which functionalities should definitely be there besides having a rider app, driver app, and admin panel? For example, do you want to offer in-app chat, rider verification options, multiple payment options, etc., or any other special features?

Beyond launch: how to market your app and get loyal customers

Let’s imagine you’ve already launched your white label taxi app by selecting the right platform (like ATOM Mobility), choosing your branding and integrating the desired functionalities. What next?

To ensure long-term success, ongoing marketing and customer acquisition strategies are crucial for the success of your ride-hailing business. 

Here's how to hit the ground running:

Know your riders

Leverage built-in analytics within your taxi fleet software to understand rider behavior and preferences. This allows you to create detailed user personas – representations of your ideal customers. By understanding their needs and habits, you can tailor your marketing efforts for maximum impact.

Targeted acquisition

Armed with your user personas, launch targeted advertising campaigns across relevant channels. Social media platforms, local publications, and strategic partnerships with businesses frequented by your target audience can be effective avenues for reaching potential riders.

Loyalty programs to stay top-of-mind

Entice new customers with attractive introductory offers and discounts. Once you've hooked them, implement loyalty programs that reward repeat rides. This could include points systems for free rides, different memberships with exclusive benefits, or referral programs that incentivize existing riders to spread the word.

Harnessing the power of "deals"

Don't underestimate the power of discount codes and promotions. Strategic use of these tools can attract deal-conscious customers and encourage them to try your service.

Top taxi fleet software, like ATOM Mobility, offers various marketing tools, from loyalty and referral programs to integrated email marketing and push notifications that help stay top of mind and re-activate users.

Bring your dream taxi business to life

The world of taxi apps is brimming with potential, and white label solutions empower you to claim your share. 

If you’re ready to turn your dream into reality, choose trustworthy taxi fleet software like ATOM Mobility to eliminate all technological headaches. Instead, you can focus on marketing and operations and grow your business with unlimited possibilities.

Contact ATOM Mobility today for a free consultation and explore how we can transform your vision into a thriving ride-hailing business.

Interested in launching your own mobility platform?

Click below to learn more or request a demo.

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Cracking the code of car sharing: Best technology for car sharing business
Cracking the code of car sharing: Best technology for car sharing business

🚘💡 What keeps cars in car-sharing businesses connected? From CAN bus and OBD devices to cutting-edge IoT providers like Teltonika, Invers and Geotab, it’s all about the hardware!

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Car sharing is more than just a trend—it’s a game-changer for urban mobility, helping people access vehicles without the headache of owning them. But what makes it all work? Let us introduce the tech behind car sharing and explore how companies like ATOM Mobility make it easier to start and scale your shared mobility business profitably.

The three pillars of car sharing technology

At the heart of every car-sharing operation are three key technologies that connect vehicles to platforms: CAN bus, OBD, and OEM telematics. Here’s what they do and why they matter:

1. CAN Bus: The car’s internal network

The Controller Area Network (CAN) bus acts like a car’s central nervous system, allowing different components to talk to each other. It delivers detailed data—fuel levels, battery status, or even tire pressure—directly to your car-sharing platform. This deep integration also allows remote actions like locking or starting the vehicle.

However, CAN systems require professional installation, which can mean higher upfront costs. For larger operators with fleets that need granular control and detailed diagnostics, it’s a must-have.

2. OBD: Affordable and easy to deploy

On-Board Diagnostics (OBD) devices are the plug-and-play heroes of car sharing. Simply connect them to the car’s diagnostic port, and you’ve got instant access to location, speed, and engine health. They’re affordable, quick to set up, and ideal for small-to-medium operators just getting started.

That said, OBD devices offer less functionality compared to CAN. They’re perfect for a more basic setup but might not suit operators who need advanced data or remote vehicle controls.

3. OEM Telematics: Factory-installed genius

OEM telematics systems come pre-installed in many modern cars. These systems provide seamless connectivity and are highly reliable, enabling features like real-time tracking, diagnostics, and remote locking.

The downside? OEM telematics tie you to the car manufacturer’s system, which can limit customization. If your fleet is from a single brand, this is a fantastic option. For mixed-brand fleets, integrating other devices might make more sense.

The IoT providers helping you succeed

Beyond these three core technologies, IoT providers offer additional tools to supercharge your car-sharing operations. Here are four standout names making waves in the industry:

Teltonika

WEB: https://teltonika-gps.com
Headquartered in Lithuania, Teltonika has been at the forefront of IoT since 1998. With over 1,600 employees, the company specializes in GPS trackers and other connected devices that bring real-time tracking, security, and driver behavior analysis to your fleet. Their scalable solutions are ideal for growing car-sharing businesses.

Geotab

WEB: https://www.geotab.com

Based in Canada, Geotab supports over 2 million vehicles worldwide with its advanced fleet management tools. Their telematics devices don’t just track vehicles—they provide insights into fuel efficiency, maintenance needs, and safety. For operators focused on data-driven optimization, Geotab is a top choice.

INVERS

WEB: https://invers.com/en/solutions/cloudboxx

Germany’s INVERS is a leader in shared mobility tech, offering the CloudBoxx device to connect vehicles with car-sharing platforms. Easy to integrate and reliable, CloudBoxx ensures a smooth experience for operators and users alike. With a strong presence in Europe and North America, INVERS is a trusted name in the industry.

Acacus

WEB: https://www.acacusgroup.com

Operating out of the UAE, Acacus combines IoT and AI to deliver smart mobility solutions. Their tech is widely used in government projects and private fleets, especially in regions embracing smart cities. Acacus brings innovation and reliability to shared mobility operators aiming for cutting-edge solutions.

How ATOM Mobility comes into the picture?

Technology is only as good as the platform that connects it all. That’s where ATOM Mobility shines.

ATOM’s software integrates seamlessly with devices from Teltonika, Geotab, INVERS, and others, making it simple to connect your fleet and manage everything from a single dashboard. No matter the size of your operation, ATOM provides tools for real-time tracking, user management, and secure payments—all with intuitive design and full support.

Whether you’re launching your first car-sharing fleet or expanding across multiple cities, ATOM helps you scale profitably and with confidence. We make the technical stuff easy so you can focus on growing your business.

Why is car sharing the future?

Urban living is changing. People are moving away from car ownership, opting instead for flexible, on-demand solutions like car sharing. It’s convenient, cost-effective, and kinder to the planet.

With tech like CAN, OBD, OEM telematics, and IoT devices driving the industry forward, the potential for shared mobility is enormous. But to succeed, operators need the right tools to manage fleets, optimize performance, and deliver a great user experience.

Join us

Ready to start your car-sharing journey? Book a demo with ATOM Mobility and let’s get moving!

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Fleet management with ATOM Mobility: The future of task automation
Fleet management with ATOM Mobility: The future of task automation

🔧 🚗 Simplify fleet management with automation! ATOM Mobility’s latest Task Automation feature creates maintenance tasks automatically, so you can focus on growth instead of scheduling. From mileage-based services to feedback-triggered check-ups, this tool has your fleet covered.

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Automating fleet management with ATOM Mobility: The future of task automation

Managing a fleet comes with many moving parts—from ensuring vehicles are serviced regularly to addressing feedback and operational needs. ATOM Mobility’s new Task Automation feature optimizes this process by automatically creating tasks based on each vehicle’s real-time parameters, such as mileage, time, user feedback, and ride count. This allows fleet operators to focus on strategic growth while routine maintenance and issue resolution become automated. Here’s how this feature could make fleet operations smoother, efficient, and more scalable for shared mobility and rental businesses.

Task automation for fleet management

ATOM Mobility’s Task Automation feature builds on its ongoing focus to simplify fleet management. This new addition enables operators to automate task creation based on specific vehicle metrics, reducing manual effort and enhancing overall fleet efficiency.

The idea is brilliantly simple: instead of creating tasks manually (which can be tedious and time-consuming), this tool will automatically create tasks for you based on pre-set conditions.

With Task Automation, you can set specific parameters that will trigger task creation, such as mileage, ride count, ratings, or time. Picture this: every 5,000 kilometers driven, the system can automatically create a “Tire Check” task. Or if a specific vehicle receives user ratings below two stars, a “Low user review, check up required” task can be triggered. This approach to task generation not only saves valuable time but also ensures that vehicles receive consistent care based on real usage and performance, not guessing.

How task automation works in a nutshell

Setting up Task Automation in ATOM Mobility’s dashboard is designed to be as seamless as possible. The process essentially boils down to three simple steps:

  1. Log in to the ATOM Mobility platform, and head to the Fleet Maintenance section under “More.”
  2. Create a new automation: Specify the task type (like check-ups or cleaning ro anything else), set priority (low, medium, high), choose the relevant vehicle model, and add an optional description.
  3. Set a trigger parameter and value: Choose the metric that will trigger the task, whether it’s mileage, ride count, user feedback, or time schedule.

Once everything’s set, the system will keep track of these parameters for each vehicle, ensuring that when a trigger is met, a task will be created automatically and added to the dashboard. You’ll have everything you need to keep each vehicle in tip-top shape without manual oversight.

Why task automation is a game-changer for shared mobility operators

It’s no secret that keeping up with fleet maintenance can be a full-time job—and then some. Task Automation is built to give you time back in your day and enhance fleet health without excessive manual work. Here’s how it shines:

  1. Minimizing downtime and maximizing efficiency: With automated tasks created on schedule, you’re reducing the chance of missing maintenance, which can lead to unexpected breakdowns or, worse, unsatisfied customers.
  2. Boosting customer experience: Users expect seamless, safe, and reliable rides. By setting automated checks based on feedback ratings, you can address any hiccups before they escalate, like a regular check-up triggered when user ratings dip, ensuring issues are handled swiftly.
  3. Optimizing resource allocation: Operators save time, money, and stress by allowing ATOM’s platform to handle task creation. Staff can then focus on actual maintenance rather than constant monitoring and task creation, ultimately lowering operational costs.

Examples of task automation in action

To illustrate how powerful Task Automation can be, here are some scenarios where it could make a real difference for fleet operators:

  • Mileage-based maintenance: Automatically set oil changes or tire rotations every 5,000 kilometers. No more sticky notes or vague reminders—once the mileage threshold is hit, the task is created instantly, saving time and maintaining vehicle health.
  • Feedback-based follow-ups: Let’s say you have a popular scooter, but a few users have noted a squeaky brake. Once the feedback drops below a specific rating, an automatic check-up task is created. That way, you don’t have to wait for a cascade of bad reviews before you act.
  • Time-based cleanings: Hygiene is crucial, especially in shared mobility. You could set a task to clean and sanitize vehicles after a set number of hours or rides, ensuring each user gets a fresh experience without needing someone to track hours.

Task automation meets scalability: ideal for growing fleets

For any business with a growing fleet, Task Automation provides a clear advantage. By using parameters to generate tasks, you can scale up without needing additional manpower just to manage scheduling. As your fleet grows, Task Automation scales with you, handling more vehicles and keeping you updated on the health and performance of each.

Think of it as a maintenance manager that grows alongside your fleet without increasing your operational costs. It’s no longer about manually checking every vehicle at every mile marker; it’s about letting the system manage maintenance alerts while you keep your attention on strategic growth.

Dedicated fleet manager app

Getting started with task automation on ATOM Mobility

Setting up Task Automation is straightforward, but don’t hesitate to ask ATOM Mobility’s team for more detailed guidance. Here’s a quick overview to get you started:

  1. Select your trigger: Choose between kilometers, hours, ride count, or ratings, based on what matters most to your fleet.
  2. Define your task requirements: Each task is customizable, so you can specify different needs depending on the type of vehicle or its usage.
  3. Monitor with ease: Once in place, the automation will handle task creation. Just check in via the dashboard to monitor progress and handle any high-priority issues as needed. All the information and tasks are synced between the dashboard and fleet manager app.

ATOM Mobility’s commitment to innovation means we’re constantly updating our features to make fleet management more efficient and automated. Task Automation isn’t just a convenience—it’s an opportunity to elevate how you manage and grow your fleet in a sustainable way. With automation taking care of repetitive tasks, your team can focus on what really matters: delivering an outstanding experience to every rider.

Why now’s the time to automate with ATOM Mobility

The shared mobility industry is moving faster than ever, and staying competitive means embracing tools that make operations smoother and more efficient. ATOM Mobility’s Task Automation feature is a game-changer that brings automation to the forefront, allowing operators to focus on high-impact work while leaving routine tasks to the platform.

Whether you manage a fleet of e-bikes, scooters, or vehicles, automated maintenance can streamline your operations, prevent issues before they arise, and let your team work smarter, not harder. 

Explore more about ATOM Mobility’s fleet management solutions on their blog and discover other products that can help you on your way to creating a micromobility fleet!

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