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White label vs franchising: Which model is right for your mobility business?
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White label vs franchising: Which model is right for your mobility business?

🛵 Thinking about launching a mobility business? One key decision can shape your entire growth path: go with a franchise or build your own brand with a white label solution. 🔍 This guide breaks down the pros and cons of each model – and shows how you can even grow your own partner network under your brand with ATOM Mobility’s white label platform.

White label vs franchising: Which model is right for your mobility business?

Starting a new mobility business comes with many decisions, but one of the most important is choosing the right model for growth. Whether you're thinking about launching an electric scooter fleet, a ride-hailing app, or car sharing in your city, there are two main paths to consider: joining a franchise or building your own brand using a white label solution.

Both models offer clear benefits – and both have downsides. What works best depends on your goals, experience, and long-term vision.

What is franchising in mobility?

Franchising means joining an existing brand and operating under their name, systems, and technology. For example, a local taxi fleet might become a Bolt ride-hailing partner, gaining access to Bolt's technology, user base, and reputation. Similarly, in the micromobility space, some brands allow local entrepreneurs to launch electric scooter or bike-sharing services as franchisees.

This model is popular because it can significantly reduce the time and effort needed to launch. Instead of developing your own technology, brand, marketing strategy, and operational systems, you get a package, a “ready to use” business, from a brand that already knows the ropes.

Franchising: Pros and cons

The main advantage of franchising is speed and simplicity. You don’t need to build everything from scratch. You operate under a recognized name, which can make marketing easier. Often, you also get operational support and a clear playbook to follow.

But there are also downsides. As a franchisee, you don’t fully control the brand, customers and the technology. You may have limited flexibility to experiment or adapt the service to your local needs. Franchise fees or revenue sharing models can also reduce your profit margin. And if the brand suffers reputational issues elsewhere, it can impact your local business – even if you’re doing everything right.

Real-world examples of successful micromobility franchises:

LEVY, an US-based electric scooter-sharing company, has successfully expanded through a franchise model by partnering with local operators across USA. Entrepreneurs can launch and operate Levy-branded services in their cities, leveraging LEVY’s tested software, hardware, and operational know-how. This model has helped LEVY scale quickly while maintaining a consistent brand and service quality.

Nextbike, based in Germany, is one of the world’s leading public bike-sharing providers. It works with cities and franchise-like partners to operate local services under the Nextbike brand. These partners handle operations on the ground, such as maintenance and customer service, while benefiting from Nextbike’s established platform, brand, and international experience. With a presence in over 300 cities, it’s a clear example of how a micromobility business can scale through distributed partnerships.

What is white label in mobility?

A white label solution allows you to launch your own mobility platform – under your own brand – using someone else's ready-made technology. This means you can create a ride-hailing app, car-sharing service, or scooter fleet that looks and feels 100% yours, but without needing to build the software from scratch.

If you’re not familiar with how white label works, here’s a good explanation.

With white label, you take ownership of your brand and operations, while leveraging reliable, tested software that’s been used in dozens of markets. You’re not just a local operator – you’re the brand owner.

White label: Pros and cons

The biggest benefit of a white label approach is independence. You control the brand, the marketing, pricing, partnerships, everything. You can build a unique business that reflects your vision and local market needs. There’s no revenue sharing or ongoing franchise fees.

However, white label also means more responsibility. You have to manage marketing, customer support, local partnerships, and operations yourself. While the software is provided, the business is yours to run. It requires more involvement but also brings more potential reward.

3 reasons to choose your own white label platform

  • Complete control over everything: Unlike a franchise, where key decisions are made by its owner, you’re in charge of everything - from choosing the name, branding to allocating budgets and setting up a supply chain.
  • Flexible operations: There’s no universal solution that works equally well for all entrepreneurs. By starting your own project, you can better adapt to the local market needs, customer requests, and even changes in legislation. To launch a new app feature or adjust pricing, you won’t have to go through layers of approvals - you are the only decision-maker.
  • Faster growth opportunities: For example, by attracting investments, launching crowdfunding, increasing your fleet, making additional investments in advertising, or even launching your own franchise.

Choosing the right model for your mobility business

If you want a fast, low-risk way to enter the market with support and clear systems, franchising may be a good fit – especially if you’re new to mobility or want to test the waters.

If you want to build a long-term business under your own brand, with full control and higher potential margins, white label is likely the better option. It gives you room to grow and adapt without being tied to someone else’s rules.

Many successful businesses start with white label software to speed up their launch, then focus on building a strong local brand and user base. Over time, this approach can offer more strategic freedom and better returns.

You can even build your own franchise using ATOM white label

One advantage of choosing a white label provider like ATOM Mobility is that you’re not just building for yourself. With ATOM’s platform, you can also expand by inviting partners to operate under your brand in other cities or regions.

This means that you can launch as an independent operator and, over time, create your own franchise-style network. ATOM’s software allows you to add partners to your platform, assign them specific territories, limit access to data, and manage operations from one central system. Your partners operate under your brand – and you stay in control of the bigger picture.

This is exactly how several of our clients have grown. They started locally, proved the model, then expanded by partnering with others – all without giving up their brand or independence.

Both franchising and white label are valid ways to launch a mobility business, and both come with clear advantages. But if your goal is long-term brand ownership, flexibility, and the ability to scale on your own terms, white label is often the smarter path.

With ATOM Mobility’s platform, you can launch fast, operate efficiently, and even build your own network of partners under your brand – creating a franchise model that works for you.

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Blog
Who does carsharing better – OEMs or start-ups?Who does carsharing better – OEMs or start-ups?
Who does carsharing better – OEMs or start-ups?

🚗📉 Why do big car brands struggle in carsharing while independent startups thrive? OEMs like Volvo and SEAT have shut down, but new players like Kia are stepping in with smarter strategies. Meanwhile, independent operators like GreenMobility are scaling fast. 🔍 What’s the secret to success in carsharing? It’s all about adaptability, cost control, and tech partnerships.

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Who does carsharing better – OEMs or start-ups?

The carsharing industry is at a crossroads. Once hailed as the future of urban mobility, it has seen a mix of success and failure, with some players thriving and others closing shop. So we ask: why do some carsharing ventures fail while others continue to grow? And more importantly, what does it take to run a sustainable and profitable carsharing business in today’s competitive landscape?

Recent developments have been telling. Two OEM-backed carsharing ventures have recently shut down, while independent operators continue to expand, and a new entrant – Kia – has just launched its own service. This article takes you into the challenges, key success factors, and the evolving role of technology in the industry.

OEMs vs. startups: What's the difference?

Before diving into specific cases, it’s important to clarify what OEMs (Original Equipment Manufacturers) are and how they differ from startups. OEMs are traditional car manufacturers – companies like Kia, Volvo, or Ford – that primarily produce and sell vehicles under their brand names. Some OEMs have expanded into mobility services, including carsharing, but often struggle because their main focus remains on car sales.

In contrast, startups and independent operators like GreenMobility are built from the ground up as mobility service providers. They don’t manufacture cars but instead focus entirely on the carsharing experience, optimizing operations, technology, and customer service. This difference in core focus often determines success or failure in the carsharing industry.

OEM carsharing ventures

Automakers have long recognized the potential of carsharing as a way to diversify revenue streams, enhance brand loyalty, and explore new mobility business models. However, history has shown that simply putting cars on the streets and creating an app isn’t enough to make carsharing work.

Several OEM-backed carsharing services have struggled to maintain profitability. Volvo’s Volvo On Demand recently announced its closure as part of a broader strategy to optimize costs. Similarly, SEAT ceased operations at the end of 2024 due to declining demand and rising operational costs (€31 million total losses, with €11 million lost in 2023 alone, against a turnover of €16 million).

The challenges OEMs face in carsharing stem from several factors:

  • High operational costs: Fleet management, maintenance, insurance, and parking fees add up quickly.
  • Consumer behavior: Unlike leasing, carsharing requires a behavioral shift from users, who must plan trips around vehicle availability.
  • Integration challenges: Traditional automakers are structured around car sales, not service-based mobility solutions. This makes it difficult to operate carsharing efficiently.

However, these closures don’t necessarily mean that carsharing itself is an unsustainable model. Instead, they highlight the need for a different approach – one that independent players are executing more effectively.

New entrants and independent operators

While OEM carsharing ventures struggle, independent operators like GreenMobility are experiencing growth. Unlike traditional automakers, these companies are built from the ground up as mobility service providers, allowing them to operate more efficiently.

GreenMobility’s growth can be attributed to:

  • A laser focus on carsharing: Unlike OEMs, which juggle multiple business lines, independent companies dedicate their entire strategy to optimizing the carsharing experience.
  • Smart cost control: Leveraging technology for fleet management and maintenance allows them to run lean operations.
  • Strategic market selection: Choosing the right cities with high demand and favorable regulatory environments plays a huge role in their success.

By leveraging a digital-first approach, these companies are able to optimize vehicle utilization, reduce operational costs, and offer a seamless user experience—something OEMs often struggle to achieve.

Does KIA’s entry in carsharing bring new hopes?

Amidst the shifting landscape, Kia has entered the carsharing market with its new service, Hyr & Dela. Unlike previous OEM carsharing attempts, Kia's model focuses on businesses rather than individual consumers. This service allows companies to rent vehicles on a monthly basis and share them among employees, partners, or customers via a digital platform.

Why does this approach make sense?

  • Higher vehicle utilization: By targeting businesses, Kia ensures that its vehicles are in use more frequently than traditional consumer-focused carsharing models.
  • Fleet management efficiency: A B2B-focused model allows for easier scheduling, tracking, and maintenance planning.
  • Electric vehicle (EV) adoption: Kia’s service aligns with the growing trend of businesses adopting EVs for sustainability goals.

If executed well, Kia’s corporate-focused carsharing model could prove to be a sustainable business approach, avoiding many of the pitfalls that plagued previous OEM carsharing attempts.

5 lessons we have learned from this

So, what can current and future carsharing ventures learn from these experiences?

1. Adaptability is key

Rigid business models and a lack of flexibility are major roadblocks to success. Carsharing services need to be highly adaptable, leveraging data to adjust pricing, fleet locations, and service offerings dynamically.

2. Cost management determines longevity

Carsharing is a capital-intensive business. Operators need to optimize fleet efficiency, reduce downtime, and control maintenance and insurance costs. This is where independent operators often outperform OEMs, as they are more agile in managing expenses.

3. Technology is a game-changer

A carsharing platform is only as good as its technology. Companies partnering with mobility tech providers like ATOM Mobility can benefit from advanced booking systems, automated fleet management, and data-driven decision-making—key elements for a seamless and cost-effective service.

4. Market selection matters

Choosing the right city or region for carsharing is crucial. Factors like public transportation integration, parking regulations, and urban population density can make or break a carsharing business.

5. OEMs need a service-oriented mindset

Carsharing is not just about providing access to vehicles—it’s about service excellence, convenience, and user experience. For OEMs to succeed, they need to rethink their approach and adopt a more customer-centric mindset.

The future of carsharing

The carsharing industry is at an inflection point. While some OEM-backed services have faced hurdles, independent operators like GreenMobility and strategic initiatives like Kia’s Hyr & Dela show that success is still possible with the right approach. The key lies in adaptability, cost control, technology integration, and market focus.

As the industry continues to evolve, Kia’s entry into corporate carsharing is an exciting development. With a smart strategy and strong execution, they have the potential to carve out a successful niche in the market.

We’ll be keeping an eye on Kia’s progress and, in the meantime, wishing them the best of luck in their new venture. Let’s hope they are here to stay!

Case study
Driving change with Fair: How a small platform is redefining the taxi industry in SwedenDriving change with Fair: How a small platform is redefining the taxi industry in Sweden
The origins of Fair: A movement born from protests
Driving change with Fair: How a small platform is redefining the taxi industry in Sweden

Through collaboration with ATOM Mobility, Fair has been able to focus on what matters most – supporting drivers and redefining fairness – while leveraging ATOM Mobility’s expertise to handle the technical complexities of running a ride-hailing service.

The story of the ride-hailing service Fair, which focuses on driver empowerment, begins with a series of driver-led protests in Sweden a few years ago. Fast forward to now, the company operates in several cities and hundreds of drivers.

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The ride-hailing industry has revolutionized urban mobility, but not without its challenges. While consumers enjoy affordable rides and seamless booking experiences, drivers often shoulder the challenges of the trade-off. In Sweden, where the cost of living is high, many drivers working for major ride-hailing platforms like Uber and Bolt have faced increasingly difficult conditions, from lower earnings per trip to rigid and punitive policies. We got in touch with Samual Nygren, Co-Founder of Fair, to discuss how a driver-first ride-hailing platform has emerged as a beacon of change.

Launch date: June 2023

Country: Sweden

App downloads: More than 20 000

App rating: 4.9/5

Web page: https://fairtaxi.se

App Store: https://apps.apple.com/se/app/fair-taxi/id6450279161

Google Play: https://play.google.com/store/apps/details?id=fair.app

The origins of Fair: A movement born from protests
Fair’s story begins with a series of driver-led protests in Sweden a few years ago. Disillusioned by shrinking incomes and unfair practices, drivers took to the streets of Stockholm, blocking traffic with their cars and holding up signs to demand change. Among them was a group seeking to create a nonprofit organization to advocate for better conditions. The founders of Fair became involved through a personal connection, seeing the drivers' struggles firsthand and recognizing an opportunity to support their cause.
Initially approached to help develop a website for the organization, Fair’s founders quickly saw an opportunity to go beyond advocacy and create something actionable: a competitive, driver-focused ride-hailing service. This marked the birth of Fair, a platform designed not just to offer rides but to redefine what fairness looks like in the gig economy.

Samual Nygren, Co-Founder of Fair

A fairer model: Drivers in the driver’s seat
At its core, Fair operates on the principle of empowerment. Unlike traditional platforms where drivers often feel like disposable assets, Fair positions drivers as majority stakeholders in the company. This means they have a say in how the platform operates and directly benefit from its success. Key features of Fair’s model include:
- Lower platform fees: By keeping fees as low as possible, Fair ensures drivers retain a larger share of their earnings.
- Generous terms: Unlike major platforms where declining too many ride requests can result in penalties or even bans, Fair’s policies are designed to accommodate the realities of drivers’ lives.
- Nonprofit principles: Fair’s nonprofit orientation underscores its commitment to prioritizing drivers over profits.
This model has resonated deeply with drivers in Stockholm, where Fair first launched. With the success of its pilot, the company is now expanding into smaller cities across Sweden, taking its mission of fairness to a broader audience.

Beyond rides: Advocating for labor rights
Fair’s mission extends beyond providing a ride-hailing service. It aims to shine a spotlight on the working conditions that gig economy workers face – not just in ride-hailing but also in food delivery and other sectors. Historically, Sweden has been a stronghold for labor rights and fair pay, but the gig economy’s precarious working conditions have exposed gaps in this framework.
By raising awareness and leading by example, Fair seeks to spark a broader conversation about fairness in the gig economy. Its success could pave the way for similar initiatives in other industries and countries.

Partnering with ATOM Mobility: A platform built for change
Fair’s innovative approach is supported by its partnership with ATOM Mobility, a technology platform that powers mobility businesses around the globe. Through this collaboration, Fair has been able to focus on what matters most – supporting drivers and redefining fairness – while leveraging ATOM Mobility’s expertise to handle the technical complexities of running a ride-hailing service.
ATOM Mobility provides the infrastructure that allows Fair to offer seamless booking experiences for users and operational efficiency for drivers. This partnership ensures that Fair’s resources are directed toward growth and advocacy, rather than reinventing the wheel technologically. By working together, Fair and ATOM Mobility demonstrate how technology and purpose-driven businesses can create lasting impact in the gig economy.

Looking ahead: Building a fairer future
While Fair is still growing, its impact is already evident. By putting drivers first and demonstrating that fairness and profitability can coexist, Fair is challenging the status quo of the gig economy. The platform’s expansion into smaller cities and its growing driver community are testaments to the demand for a more equitable alternative.
As Fair continues to scale, it stands as a powerful example of how even small players can drive meaningful change. With its driver-first principles and commitment to fairness, Fair isn’t just a ride-hailing platform – it’s a movement.

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How to find your niche in the competitive ride-hail market: real-world examples of businesses that resonateHow to find your niche in the competitive ride-hail market: real-world examples of businesses that resonate
How to find your niche in the competitive ride-hail market: real-world examples of businesses that resonate

💡Want to break into the ride-hail market but don know what’s your angle and how to make yourself visible in an already packed field? Check out how InDrive, BLACWOLF, and COMIN found their unique angles to thrive in a competitive space! 🚗

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The ride-hail market is crowded, fiercely competitive, and often dominated by household names like Uber and Bolt. But don’t let the giants fool you into thinking there’s no place for you. With some creative thinking and a unique angle, you can get on the road quite quickly. The secret? Finding the one thing that sets you apart from others. Let’s explore how some notable players (both veterans and newcomers) have done just that.

InDrive: A pioneer in price negotiation

🔹 Over 200M downloads, active in 700+ cities across 45+ countries
🔹 Unique feature: Set your price - Riders offer a fare, and drivers can accept or negotiate!
🔹 Drivers pay no commission, just a small monthly subscription, giving them better earnings.
🔹 Unique market entry: Initially free usage for drivers (no commission, no subscription).

Before we discuss the latest players, let’s revisit InDrive, a company that entered the market years ago with an approach that sounds almost too simple to work – offer your price.

The idea is straightforward. Instead of accepting a fixed fare, riders suggest how much they’re willing to pay. Drivers, in turn, can accept, counter, or reject the offer. It’s a dynamic that mirrors haggling at a bazaar but digitized for the modern commuter.

This model resonated. Riders felt empowered, and drivers appreciated the flexibility, especially in sensitive markets where fair pricing is a concern. InDrive rapidly scaled across emerging markets like Latin America, Russia, and Southeast Asia, regions where affordability and negotiation are cultural norms.

The takeaway here? InDrive’s “offer your price” model wasn’t just a fun gimmick, but a solution tailored to specific markets and demographics, offering fair rides to anyone who needs it. If you’re entering the ride-hail space, ask yourself: what unique cultural or social nuance can you leverage to disrupt the market in the region?

BLACWOLF: The armed and ready approach 

🔹 Unique feature: Focus on rider security with armed & trained drivers 🛡️
🔹 Launched in Atlanta (2023), now expanding across Arizona, Florida, Georgia, Tennessee, and soon Houston, Austin, and Dallas!
🔹 Over 300K downloads in just 1.5 years.

Now, let’s fast-forward to the present and head to the U.S., where BLACWOLF has entered the scene (launched in Atlanta, 2023), now expanding across Arizona, Florida, Georgia, Tennessee, and soon Houston, Austin, and Dallaswith an eyebrow-raising twist: drivers who carry firearms.

BLACWOLF was launched in response to concerns over driver and passenger safety. Their USP (unique selling proposition) is ensuring peace of mind through armed drivers. As their slogan says, “We didn't reinvent ride-hailing; we just made it safer.” 

As controversial as it sounds, it’s resonating in specific markets like Houston, where personal security is a priority for many.

This approach has gained traction, especially among passengers who prioritize safety or feel underserved by existing ride-hail platforms. Of course, it’s not without its challenges. Regulatory hurdles and liability concerns spring to mind; however, BLACWOLF is scaling rapidly, proving that a polarizing angle can still be a winning one.

Don’t shy away from bold ideas that cater to real pain points. Whether it’s safety, convenience, or cost, identifying an underserved need can help you stand out in a crowded market.

COMIN: France’s bid-for-ride disruptor

🔹 Unique features: Offering a fair 10% commission and Set your price feature (similar to inDrive).
🔹 Quickly onboarded 6,000 drivers, capturing 15% of the market in record time.

Over in Europe, a fresh player called COMIN is shaking things up in France. This newcomer has onboarded 6,000 drivers, taking 15% of the French market almost overnight, a feat that’s turning heads across the industry.

COMIN’s secret sauce? A bidding system that allows passengers to submit offers for rides, giving drivers the choice to accept or negotiate. Yes, it’s like InDrive, but with a hyper-local twist tailored to France’s market dynamics.

To fuel their growth, they’ve also raised €300,000 in seed funding from Station F, Europe’s largest startup incubator. By focusing on one market and perfecting their model, COMIN has avoided doing too much at once—proof that a focused approach often trumps trying to be everything to everyone.

For aspiring ride-hail entrepreneurs, COMIN serves as a case study in starting small but thinking big. Specializing in one region or demographic before expanding can help you gain traction and refine your offering.

The ride-hail market may look like a fortress, but even the strongest walls have cracks. With creativity, boldness, and the right platform to support your vision, there’s no reason you can’t break through and thrive. Are you ready? 

How ATOM Mobility can help

So, you’ve got your groundbreaking idea. What’s next? To turn your vision into a reality, you’ll need a robust platform to build on—and that’s where ATOM Mobility comes in.

ATOM provides a ready-made platform for entrepreneurs looking to launch ride-hailing or mobility services. With customizable tools, seamless integrations, and scalable tech, ATOM lets you focus on your unique value proposition while we handle the backend.

Ready to make your mark in the ride-hail world? Join ATOM Mobility today and start your journey!

Blog
Cracking the code of car sharing: Best technology for car sharing businessCracking the code of car sharing: Best technology for car sharing business
Cracking the code of car sharing: Best technology for car sharing business

🚘💡 What keeps cars in car-sharing businesses connected? From CAN bus and OBD devices to cutting-edge IoT providers like Teltonika, Invers and Geotab, it’s all about the hardware!

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Car sharing is more than just a trend—it’s a game-changer for urban mobility, helping people access vehicles without the headache of owning them. But what makes it all work? Let us introduce the tech behind car sharing and explore how companies like ATOM Mobility make it easier to start and scale your shared mobility business profitably.

The three pillars of car sharing technology

At the heart of every car-sharing operation are three key technologies that connect vehicles to platforms: CAN bus, OBD, and OEM telematics. Here’s what they do and why they matter:

1. CAN Bus: The car’s internal network

The Controller Area Network (CAN) bus acts like a car’s central nervous system, allowing different components to talk to each other. It delivers detailed data—fuel levels, battery status, or even tire pressure—directly to your car-sharing platform. This deep integration also allows remote actions like locking or starting the vehicle.

However, CAN systems require professional installation, which can mean higher upfront costs. For larger operators with fleets that need granular control and detailed diagnostics, it’s a must-have.

2. OBD: Affordable and easy to deploy

On-Board Diagnostics (OBD) devices are the plug-and-play heroes of car sharing. Simply connect them to the car’s diagnostic port, and you’ve got instant access to location, speed, and engine health. They’re affordable, quick to set up, and ideal for small-to-medium operators just getting started.

That said, OBD devices offer less functionality compared to CAN. They’re perfect for a more basic setup but might not suit operators who need advanced data or remote vehicle controls.

3. OEM Telematics: Factory-installed genius

OEM telematics systems come pre-installed in many modern cars. These systems provide seamless connectivity and are highly reliable, enabling features like real-time tracking, diagnostics, and remote locking.

The downside? OEM telematics tie you to the car manufacturer’s system, which can limit customization. If your fleet is from a single brand, this is a fantastic option. For mixed-brand fleets, integrating other devices might make more sense.

The IoT providers helping you succeed

Beyond these three core technologies, IoT providers offer additional tools to supercharge your car-sharing operations. Here are four standout names making waves in the industry:

Teltonika

WEB: https://teltonika-gps.com
Headquartered in Lithuania, Teltonika has been at the forefront of IoT since 1998. With over 1,600 employees, the company specializes in GPS trackers and other connected devices that bring real-time tracking, security, and driver behavior analysis to your fleet. Their scalable solutions are ideal for growing car-sharing businesses.

Geotab

WEB: https://www.geotab.com

Based in Canada, Geotab supports over 2 million vehicles worldwide with its advanced fleet management tools. Their telematics devices don’t just track vehicles—they provide insights into fuel efficiency, maintenance needs, and safety. For operators focused on data-driven optimization, Geotab is a top choice.

INVERS

WEB: https://invers.com/en/solutions/cloudboxx

Germany’s INVERS is a leader in shared mobility tech, offering the CloudBoxx device to connect vehicles with car-sharing platforms. Easy to integrate and reliable, CloudBoxx ensures a smooth experience for operators and users alike. With a strong presence in Europe and North America, INVERS is a trusted name in the industry.

Acacus

WEB: https://www.acacusgroup.com

Operating out of the UAE, Acacus combines IoT and AI to deliver smart mobility solutions. Their tech is widely used in government projects and private fleets, especially in regions embracing smart cities. Acacus brings innovation and reliability to shared mobility operators aiming for cutting-edge solutions.

How ATOM Mobility comes into the picture?

Technology is only as good as the platform that connects it all. That’s where ATOM Mobility shines.

ATOM’s software integrates seamlessly with devices from Teltonika, Geotab, INVERS, and others, making it simple to connect your fleet and manage everything from a single dashboard. No matter the size of your operation, ATOM provides tools for real-time tracking, user management, and secure payments—all with intuitive design and full support.

Whether you’re launching your first car-sharing fleet or expanding across multiple cities, ATOM helps you scale profitably and with confidence. We make the technical stuff easy so you can focus on growing your business.

Why is car sharing the future?

Urban living is changing. People are moving away from car ownership, opting instead for flexible, on-demand solutions like car sharing. It’s convenient, cost-effective, and kinder to the planet.

With tech like CAN, OBD, OEM telematics, and IoT devices driving the industry forward, the potential for shared mobility is enormous. But to succeed, operators need the right tools to manage fleets, optimize performance, and deliver a great user experience.

Join us

Ready to start your car-sharing journey? Book a demo with ATOM Mobility and let’s get moving!

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