Insights and news from the ATOM Mobility team

What began as a local partnership with Bird in 2020 has since grown into a fully independent scooter-sharing business with operations in Aruba and Costa Rica – and soon, mopeds in Spain. At the heart of this shift is e-moob’s decision to take full control of its fleet, its brand, and its technology. That control, Santos says, came with switching to ATOM Mobility.

Launch date: 2020 (with Bird), independent launch with ATOM Mobility in December 2024
‍Country: Aruba and Costa Rica
‍App Store: 4.9 / 5 ⭐
‍Google Play: 4.8 / 5 ⭐
‍Fleet: 150+ scooters in Aruba, smaller fleet in Costa Rica
‍Web page: https://e-moob.com
App Store: https://apps.apple.com/us/app/e-moob/id6642640340
Google Play: https://play.google.com/store/apps/details?id=e.moob.app

In a market as compact and tourism-driven as Aruba, micromobility is a unique challenge. There’s limited space, high operational costs, and intense competition for visitor attention. But for Luis Santos, co-founder of e-moob, it was also the perfect opportunity.

Starting in a market built for tourism

e-moob launched in Aruba, where the economy relies heavily on tourism - over 3 million visitors per year. Almost all of e-moob’s users are tourists, with 99% of rides coming from short-term visitors. The island’s layout and mild weather make it ideal for short scooter trips along the coastline, especially in popular resort areas.

“Aruba is a super small market, and it can get flooded quickly,” says Santos. “We learned from experience that we can’t go beyond 1,000 scooters here. So when we wanted to grow, we had to expand outside the island.”

That led to e-moob’s second market: Tamarindo, Costa Rica – another sunny, coastal town with a young, active tourist crowd. The business model remains the same: light, flexible mobility for short-distance use, tailored to tourism patterns.

Long setup, fast scale

Launching operations in Aruba wasn’t quick. “Before we even started, it took almost a year to get everything ready – registering the company, getting licenses, even just opening a bank account,” Santos explains.

The technical launch also had its challenges. When e-moob moved to its own brand using ATOM Mobility in December 2024, there were initial issues with starting rides due to firmware and hardware compatibility. “Some scooters couldn’t be unlocked properly, and we had a few tough days. But the team at ATOM Mobility helped fix it quickly, and within a week we had everything working smoothly.”

Before launching under the name e-moob, the team operated using their own brand called Evikes on the Bird platform. “That’s how Bird was working with partners back then,” says Santos. “It was our brand, but the operations were fully integrated with Bird’s system.” This setup helped them gain visibility among tourists – especially American visitors who already had the Bird app – but also came with limitations.

Switching to ATOM Mobility: Gaining control

Before launching under their own name, e-moob operated under Bird’s platform. While that brought initial visibility and trust – especially from American tourists who already had the Bird app installed – it came with limitations. All changes, pricing, or refunds had to go through Bird’s team. When parts or new scooters were needed, delays became a serious problem.

Eventually, the lack of flexibility pushed e-moob to go independent.

With ATOM Mobility, Santos and his team gained full control. “Now I can change prices, send bonuses, and refund directly. We also choose and buy our own units from Okai, instead of waiting for Bird. We manage customer service in-house. It’s been a major change.”

The result? e-moob is now operating at nearly the same revenue level with their new ATOM-powered fleet of 160 scooters as they were with their much larger Bird fleet of around 300 to 400 units. “We make almost the same amount of money with half the scooters,” says Santos. “That was an unexpected success.”

Adapting to the local market

Electricity prices in Aruba are high – around 2.5 times higher than in Miami – which directly impacts scooter charging costs. This shaped e-moob’s pricing strategy. Rides cost about $0.56 per minute and $1.07 to unlock, including the local 7% tax. These prices are slightly higher than in mainland U.S. markets but necessary to maintain profitability.

As for user features, subscriptions and loyalty programs haven’t played a big role yet. “Most of our users are tourists – they come, ride, and leave. There’s no long-term user behavior,” Santos explains.

Running the business day-to-day

Santos still handles customer support personally and uses ATOM’s admin tools daily to manage refunds, view ride history, and track issues. “We get very few support emails – maybe 10 to 15 a month, even with thousands of rides. Most issues come from signal delays when the scooters are in sleep mode.”

While e-moob doesn’t rely heavily on heatmaps or demand analytics (the team already knows exactly where to place the scooters in such a small market), the monthly dashboards and ride data remain useful for tracking performance.

Santos is also looking forward to using upcoming feature that allows tagging locations on the map – restaurants, hotels, or partner businesses – to increase visibility and engagement.

Challenges and strategic pivots

One of the biggest challenges came when Bird stopped supplying new hardware. “Our competitors arrived, and we needed new scooters, but Bird couldn’t deliver. We waited over a year, and that’s when we realized we had to build our own brand.”

Buying directly from Okai and using ATOM Mobility gave e-moob independence. It also opened the door to support multiple vehicle types. That’s essential for their next move: launching moped (Vespa-style) sharing in Spain.

“We’re already negotiating with suppliers,” says Santos. “We’re aiming to start next summer in Spain – our first European market. It’s a big step, especially since mopeds are a new category for us. New parts, new maintenance, new challenges. But we’re ready.”

Looking ahead: Europe and beyond

The moped launch in Spain isn’t just about growth. It’s a way to move into more scalable, tourism-driven markets. Aruba has reached its limit, and Costa Rica has proven slow to scale due to logistics and local bureaucracy. Europe offers a more mature market – and new opportunities.

e-moob is also in discussions with local delivery apps for third-party integrations. While current scooter zones are too limited to justify monthly fees, mopeds will expand the service range and open new B2B possibilities.

Santos is also exploring the potential of building stronger local loyalty by partnering with businesses and hotels. It’s a small use case, but one that could help bridge the gap between tourism and local use.

From hobby to ecosystem

Surprisingly, e-moob is a side business for Santos. His main company provides IT infrastructure for hotels and casinos, while he also manages a real estate firm and a smart home business in the U.S.

That existing network actually helped launch e-moob. “We started by placing scooters in private buildings developed by people I already worked with. Public spaces weren’t available at first, so private locations made it possible,” he recalls. “Now, we even have scooter parking inside the Ritz-Carlton and St. Regis hotels.”

Community, growth, and the power of being present

Santos regularly attends industry events like the Micromobility Conference. “It’s small, but valuable,” he says. “Meeting partners in person helps us move deals forward. Last year we made great connections. This year we’re closing our first moped deal because of those conversations.”

For Santos, success is not about buzzwords or fast scaling. It’s about growing smart, solving real problems, and building sustainable operations. “We’re proud of how far we’ve come. We’ve grown the fleet, expanded the business, and made something that works.”

Advice for new operators?

“Get full control from day one. Don’t depend on someone else’s rules,” Santos says. “The more control you have – over the operations, the pricing, the support – the better you can react to what your market really needs.”

With its strong base in Aruba, growing operations in Costa Rica, and exciting plans for Europe, e-moob is not just a scooter company – it’s a case study in smart, independent micromobility growth.

Fleet management with ATOM Mobility: The future of task automation

🔧 🚗 Simplify fleet management with automation! ATOM Mobility’s latest Task Automation feature creates maintenance tasks automatically, so you can focus on growth instead of scheduling. From mileage-based services to feedback-triggered check-ups, this tool has your fleet covered.

November 11, 2024

‍Automating fleet management with ATOM Mobility: The future of task automation

Managing a fleet comes with many moving parts—from ensuring vehicles are serviced regularly to addressing feedback and operational needs. ATOM Mobility’s new Task Automation feature optimizes this process by automatically creating tasks based on each vehicle’s real-time parameters, such as mileage, time, user feedback, and ride count. This allows fleet operators to focus on strategic growth while routine maintenance and issue resolution become automated. Here’s how this feature could make fleet operations smoother, efficient, and more scalable for shared mobility and rental businesses.

Task automation for fleet management

ATOM Mobility’s Task Automation feature builds on its ongoing focus to simplify fleet management. This new addition enables operators to automate task creation based on specific vehicle metrics, reducing manual effort and enhancing overall fleet efficiency.

The idea is brilliantly simple: instead of creating tasks manually (which can be tedious and time-consuming), this tool will automatically create tasks for you based on pre-set conditions.

With Task Automation, you can set specific parameters that will trigger task creation, such as mileage, ride count, ratings, or time. Picture this: every 5,000 kilometers driven, the system can automatically create a “Tire Check” task. Or if a specific vehicle receives user ratings below two stars, a “Low user review, check up required” task can be triggered. This approach to task generation not only saves valuable time but also ensures that vehicles receive consistent care based on real usage and performance, not guessing.

How task automation works in a nutshell

Setting up Task Automation in ATOM Mobility’s dashboard is designed to be as seamless as possible. The process essentially boils down to three simple steps:

Log in to the ATOM Mobility platform, and head to the Fleet Maintenance section under “More.”
Create a new automation: Specify the task type (like check-ups or cleaning ro anything else), set priority (low, medium, high), choose the relevant vehicle model, and add an optional description.
Set a trigger parameter and value: Choose the metric that will trigger the task, whether it’s mileage, ride count, user feedback, or time schedule.

Once everything’s set, the system will keep track of these parameters for each vehicle, ensuring that when a trigger is met, a task will be created automatically and added to the dashboard. You’ll have everything you need to keep each vehicle in tip-top shape without manual oversight.

Why task automation is a game-changer for shared mobility operators

It’s no secret that keeping up with fleet maintenance can be a full-time job—and then some. Task Automation is built to give you time back in your day and enhance fleet health without excessive manual work. Here’s how it shines:

Minimizing downtime and maximizing efficiency: With automated tasks created on schedule, you’re reducing the chance of missing maintenance, which can lead to unexpected breakdowns or, worse, unsatisfied customers.
Boosting customer experience: Users expect seamless, safe, and reliable rides. By setting automated checks based on feedback ratings, you can address any hiccups before they escalate, like a regular check-up triggered when user ratings dip, ensuring issues are handled swiftly.
Optimizing resource allocation: Operators save time, money, and stress by allowing ATOM’s platform to handle task creation. Staff can then focus on actual maintenance rather than constant monitoring and task creation, ultimately lowering operational costs.

Examples of task automation in action

To illustrate how powerful Task Automation can be, here are some scenarios where it could make a real difference for fleet operators:

Mileage-based maintenance: Automatically set oil changes or tire rotations every 5,000 kilometers. No more sticky notes or vague reminders—once the mileage threshold is hit, the task is created instantly, saving time and maintaining vehicle health.
Feedback-based follow-ups: Let’s say you have a popular scooter, but a few users have noted a squeaky brake. Once the feedback drops below a specific rating, an automatic check-up task is created. That way, you don’t have to wait for a cascade of bad reviews before you act.
Time-based cleanings: Hygiene is crucial, especially in shared mobility. You could set a task to clean and sanitize vehicles after a set number of hours or rides, ensuring each user gets a fresh experience without needing someone to track hours.

Task automation meets scalability: ideal for growing fleets

For any business with a growing fleet, Task Automation provides a clear advantage. By using parameters to generate tasks, you can scale up without needing additional manpower just to manage scheduling. As your fleet grows, Task Automation scales with you, handling more vehicles and keeping you updated on the health and performance of each.

Think of it as a maintenance manager that grows alongside your fleet without increasing your operational costs. It’s no longer about manually checking every vehicle at every mile marker; it’s about letting the system manage maintenance alerts while you keep your attention on strategic growth.

Getting started with task automation on ATOM Mobility

Setting up Task Automation is straightforward, but don’t hesitate to ask ATOM Mobility’s team for more detailed guidance. Here’s a quick overview to get you started:

Select your trigger: Choose between kilometers, hours, ride count, or ratings, based on what matters most to your fleet.
Define your task requirements: Each task is customizable, so you can specify different needs depending on the type of vehicle or its usage.
Monitor with ease: Once in place, the automation will handle task creation. Just check in via the dashboard to monitor progress and handle any high-priority issues as needed. All the information and tasks are synced between the dashboard and fleet manager app.

ATOM Mobility’s commitment to innovation means we’re constantly updating our features to make fleet management more efficient and automated. Task Automation isn’t just a convenience—it’s an opportunity to elevate how you manage and grow your fleet in a sustainable way. With automation taking care of repetitive tasks, your team can focus on what really matters: delivering an outstanding experience to every rider.

Why now’s the time to automate with ATOM Mobility

The shared mobility industry is moving faster than ever, and staying competitive means embracing tools that make operations smoother and more efficient. ATOM Mobility’s Task Automation feature is a game-changer that brings automation to the forefront, allowing operators to focus on high-impact work while leaving routine tasks to the platform.

Whether you manage a fleet of e-bikes, scooters, or vehicles, automated maintenance can streamline your operations, prevent issues before they arise, and let your team work smarter, not harder.

Explore more about ATOM Mobility’s fleet management solutions on their blog and discover other products that can help you on your way to creating a micromobility fleet!

Explore the future of mobility: must-attend events in Q4 2024

🚀 Ready to explore the future of travel and mobility? Here are the top 2024 (Q4) events for business owners and those looking to enter the mobility space! Don’t miss these opportunities to connect, learn, and meet ATOM Mobility team💡

October 14, 2024

ATOM Mobility will be attending three major events that focus on micro-mobility, car rental and taxi industry. We’re looking forward to making new connections, meeting potential partners, and showing how our platform can revolutionize shared mobility. Here’s where we’ll be and why you should join us!

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World Travel Market (WTM) London 2024

When: November 5-7, 2024
Where: London, UK‍
Website: World Travel Market London

WTM London is one of the biggest events in the travel and tourism industry, but it’s not just for travel enthusiasts! There’s a growing focus on sustainable urban mobility, making it an exciting event for businesses in the micro-mobility and vehicle-sharing space.

With industry leaders from all over the world, this is a fantastic chance to network and learn about how mobility is becoming a key part of travel experiences.

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EU Taximesse 2024

When: November 8-9, 2024
Where: Cologne, Germany
Website: EU Taximess

The EU Taximesse is Europe’s top event for taxi and ride-hailing services, but it's not just about taxis anymore. This event is also a great place to explore new mobility technologies, including vehicle-sharing and fleet management solutions. If you’re working in or alongside these industries, this is the event to check out.

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Micromobility America 2024

When: November 14-15, 2024
Where: Costa Mesa, California, USA‍
Website: Micromobility America

If you’re into micro-mobility, is the event to be at! Taking place in California, this event brings together industry leaders, startups, and city planners to discuss the latest trends in urban transportation. From e-scooters to e-bikes, it's a hub for everything micro-mobility. We’re excited to be attending this event to explore how cities can build smarter, greener transport solutions. Whether you're a startup, an investor, or a city planner, we'd love to connect and discuss how we can collaborate to transform urban mobility.

Why are these events a must, if you’re working in the field?

Connect with industry leaders: These events are the perfect place to meet key players in the mobility industry. Let’s chat and see how we can work together to drive innovation in micro-mobility and vehicle-sharing.

Discover the latest trends: Stay ahead of the curve by learning about the newest technologies and business models shaping the future of transportation.‍

Grow your business: Whether you’re a startup looking for partners or an established company aiming to expand, these events offer incredible opportunities for collaboration.

Shall we meet?

Are you planning to attend any of these events? Reach out to us – we can’t wait to connect!

Don’t miss out on these amazing mobility events in the last quarter of 2024! Whether you're in Cologne, London, or California, these events offer an unbeatable chance to learn, network, and explore the future of urban transportation.

Unlocking new revenue streams: B2B partnership ideas in shared mobility

🚀 Want to boost your fleet’s profit? By teaming up with other businesses and trying new B2B ideas, you can generate more revenue and streamline your operations. Explore some interesting B2B revenue-generating ideas!

October 7, 2024

In the ever-evolving shared mobility industry, diversifying revenue streams is essential for long-term stability and growth. At ATOM Mobility, we are committed to equipping operators with a robust SaaS platform that not only keeps your business running efficiently but also adapts to new challenges. By exploring B2B opportunities within the shared mobility space, you can expand your use-case and tap into new revenue possibilities. Harness the power of our SaaS platform alongside your innovative ideas to unlock fresh opportunities and foster sustainable growth.

Are you ready to supercharge your fleet revenue? The traditional routes are great, but sometimes it’s time to think outside the box—or rather, outside the vehicle. Let’s explore how expanding your use-case to B2B can drive revenue within the shared mobility sector.‍

‍What is B2B in Mobility?

Shared mobility often conjures images of B2C operations where individuals rent or share vehicles, B2B mobility represents a different approach. In this model, services are specifically designed for use by members of corporations, organizations or communities (business-to-business).

For instance, a hotel might offer scooters for guests to explore the area, or a company could provide employees with discounted access to shared vehicles for business trips or commuting. These examples highlight B2B mobility, where a shared mobility operator partners with a business or organization. This collaboration not only generates financial benefits for both parties but also helps companies reduce their carbon footprint and creates new revenue streams for mobility operators.

Here are some creative ideas to enhance your fleet revenue through innovative B2B partnerships and new opportunities:

Franchising

In shared mobility, a common franchising approach involves operators partnering with other mobility providers, allowing them to operate under your brand and software. In this model, the franchisor provides a comprehensive operating system, including its brand, products, services, and operational framework. This offers a turnkey solution for managing a shared mobility business. Franchisees receive extensive support, such as site selection, development guidance, operational manuals, training, marketing strategies, and ongoing business advisory services.

Leverage ATOM Mobility's dashboard subaccount system to grant Franchisees access restricted to their specific operations and the fleet you assign, enabling your partners to efficiently manage vehicle sharing or digital rental operations under your brand.

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Explore corporate fleet solutions

Many businesses are on the lookout for reliable, scalable fleet solutions for their corporate needs. By positioning your fleet as an ideal solution for corporate transportation, you can open up new revenue streams. For example, you can partner with a larger company and allow their employees to use your fleet at a special price during working days. At the same time, the company can assign different mobility budgets to various employee groups to use in your app. In such cases, the company, your partner, will cover the rides of their employees at specially agreed rates.

Check out our corporate account management for more insights on how to get started. Businesses often need transportation solutions for employee commutes, client visits, and even business trips. Tap into this need, and you’ll see your fleet revenue soar.

There are two core cooperation models with larger companies:

- Allowing their employees to use publicly available vehicles at specific times via your app, with all rides covered by the company.

- Dedicating, and potentially branding, a portion of your fleet for a specific company, making it available exclusively to them and their employees. In this model, you provide the support, software, and maintenance, ensuring that this fleet is accessible only to that company.

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‍Join forces with local hotspots

By teaming up with local cafés, retail stores, or entertainment venues, you can offer special promotions to their customers. It’s a win-win! Local businesses get more foot traffic, and you get a steady stream of new riders or renters. This works very well in micro-mobility.

For example, you could offer a discount on vehicle rentals to patrons of a local restaurant or provide shuttle services for events at a nearby theater. Plus, it’s a great way to make your fleet a local celebrity!

Dive into delivery and logistics sector

With the explosion of e-commerce, there’s a significant opportunity in the delivery and logistics sector. You can partner with online retailers or local businesses in need of delivery services, offering either a full-service solution, including delivery, or simply leasing vehicles to them.

By providing dedicated delivery solutions or offering special rates for bulk deliveries, you can tap into a lucrative market and scale from there. Your fleet can become the preferred delivery solution for online shops and local stores, increasing your revenue while keeping your vehicles in constant use.

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Create exclusive tourist packages

Tourism is another goldmine for fleet revenue. Collaborate with travel agencies, hotels, or tourist attractions to offer exclusive transportation packages. Imagine a package deal where tourists get a ride to all the must-see spots in town with a single booking. It’s convenient for tourists and profitable for you!

For inspiration on how to cater to tourist destinations, check out our Vehicle Fleet Owners’ Guide to Tourist Destinations.

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Leverage event partnerships

Events, from corporate conferences to local festivals, are perfect opportunities for fleet revenue growth. Partner with event organizers to provide shuttle services, VIP transport, or event-specific rentals.

You could also offer branded vehicles as part of the event experience. Imagine your fleet driving event-goers around town, all while being seen by thousands of potential new customers.

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Offer vehicle subscription services

Subscription services are on the rise. Why not offer a vehicle subscription model where businesses can subscribe to access a variety of vehicles based on their needs? This model can provide steady, predictable revenue and attract customers who prefer flexibility over long-term commitments.

ATOM Mobility’s private fleet options can easily be adapted to fit a subscription model. Learn more about our private fleet solutions to see how this could work for you.

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To ensure your new B2B offering is successful, follow this easy five-step process for each new B2B revenue direction you want to test:

- Identify partners: Research and reach out to businesses that could benefit from your B2B offering. At this stage, presentations and text will be sufficient, and the main goal is to collect feedback and gauge interest.

- Customize services: Based on the feedback collected, tailor your offerings to meet each partner's specific needs and address their pain points for better value. This is a good time to sign an agreement with them.

- Set up the platform: Ensure your technology and fleet are ready for B2B. Partner with experts like ATOM Mobility for seamless technical support and easy onboarding.

- Run a pilot: Test your approach with small-scale pilots to gather feedback, assess the financial model, and improve your solution.

- Scale up: Once pilots succeed, expand to new partners and regions using the insights gained.

Ready to boost your revenue?

There’s a whole world of opportunities out there to enhance your shared fleet revenue through creative partnerships and innovative B2B solutions. At ATOM Mobility, we’re here to help you explore these exciting possibilities and take your fleet to the next level.

Ready to get started? Join ATOM Mobility today and discover how you can create a fleet that’s not just functional but also profitable. Let’s drive innovation and success together!

Fleet replacement: The key to keeping your business on the road

🚗🔄 Keeping your business on the road means knowing when to replace your fleet. A smart fleet replacement strategy can prevent costly disruptions and optimize vehicle lifecycle. Discover how real-time fleet management can help you make informed decisions.

September 10, 2024