Organize your fleet like a pro: ATOM Mobility launches Task manager feature
July 23, 2024
min. read
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If you’re managing a fleet, you know that keeping track of all the moving parts can feel like holding a dozen plates spinning at once. That's why ATOM Mobility's latest feature is about to become your new best friend: say hello to the Task Manager for fleet operators!
We are listening to our clients
The new Task Manager feature is based on direct feedback from our Sharing and Rental clients. They needed a more efficient way to organize their on-site teams and manage tasks. We heard their requests loud and clear and have developed a tool that streamlines operations and reduces headaches.
So, what exactly is the Task Manager?
Instead of drowning in a sea of sticky notes and spreadsheets, you now have a sleek, intuitive Task Manager that allows you to:
- Create tasks for your operational team directly from the dashboard.
- Link each task to a specific vehicle, so there's no confusion about what needs to be done where.
- Indicate the type of task, be it maintenance, cleaning, charging, or a simple check-up.
- Set start and end dates for each task, ensuring timely execution.
- Assign a priority level (high, medium, or low) to help your team focus on what’s most important.
- Monitor task completion in real-time, knowing exactly who’s working on what and whether they’re on track.
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Why it is a game changer
Let’s break down the main benefits:
- Centralized management
- All your fleet and operational tasks are managed from one dashboard. No more switching between apps, tabs, or physical notes. It’s like having a Swiss Army knife for fleet management.
- Enhanced team coordination
- By assigning tasks with clear details and deadlines, your team knows exactly what’s expected. It’s goodbye to miscommunication and hello to efficiency.
- Real-time monitoring
- Keep tabs on who’s doing what and when it’s being done. It’s like having eyes on the ground without needing to be everywhere at once.
- Improved client satisfaction
- With more organized and efficient operations, your fleet’s uptime increases, and client satisfaction soars. Happy clients mean repeat business and great reviews.
- Customizable prioritization
- Not all tasks are created equal. With the ability to set priority levels, you ensure that the most critical tasks get the attention they deserve.
A real-world scenario
Let’s see how this might look in real life. Imagine you’re managing a fleet of cars. One of your team members noticed that a tire is flat Using the Task Manager, they can quickly create a task, link it to the specific car, set a high priority (because nobody likes a flat tire), and assign it to the team member responsible for maintenance.
You can then monitor this task from the dashboard, ensuring it’s completed on time. The result? A happy customer who didn’t have to deal with a flat tire and a team that knows exactly what’s expected of them.
Ready to get started?
Excited to try out the Task Manager for yourself? Head over to your ATOM Mobility dashboard and start exploring this game-changing feature. It’s designed to be intuitive and user-friendly so you can hit the ground running.
At ATOM Mobility, we’re committed to making fleet management as smooth and efficient as possible. The new Task Manager is just one of the many ways we’re helping you stay ahead of the game. By centralizing task creation, assignment, and monitoring, we give you the tools to operate like a well-oiled machine.
So, put on your superhero cape (or just your favorite work shirt), and let the Task Manager take your fleet operations to the next level.
Interested in launching your own mobility platform?
Click below to learn more or request a demo.
Blog
Bid your price: ATOM Mobility launches rider-controlled pricing feature
💸 ATOM Mobility launches “Offer your price” - a rider-controlled pricing feature. Riders can suggest higher or lower fares within pre-set limits. Boosts demand & helps stand out in competitive ride-hail markets 🚖🌍
August 4, 2025
min. read
The ride-hailing market is always changing. From Latin America to Eastern Europe, platforms like inDrive have popularized a new norm: letting riders suggest what they want to pay. Now, in response to this growing global trend, ATOM Mobility is proud to introduce: Offer your price – a fully configurable pricing feature built right into your rider app.
💡How It works
Available on all ride-hail projects, this feature lets riders propose a price – higher or lower than the default fare – within operator-set limits. Drivers can then accept or decline based on the offer.
Here’s how it reshapes the experience:
In the Rider app:
- A new "Offer your price" button appears when selecting a vehicle class.
- Riders can slide or tap “+/-” buttons to adjust price:
- e.g. +30% to get a faster ride 🟢
- or -10% to save on a flexible trip 🔵
- For scheduled rides, this feature is disabled to keep things predictable.
Smart logic behind the slider:
Your admin dashboard defines the limits – say, up to +500% from regular price and down to -30% – and the app calculates step sizes automatically:
- +500% limit → 1 step = 5%
- +100% limit → 1 step = 1%
- +200% limit → 1 step = 2%
Slider position adapts dynamically, depending on your defined range. And yes – the button color and style can be customized to match your brand 🎨.
On the operator dashboard:
You’ll find complete control and clarity:
- Enable/disable the feature per vehicle class
- Set custom % limits for price increase/decrease
- Price card, exports and ride activity logs are all updated with the adjusted ride price
- New ride status - Ride requested (adjusted ride price) for transparency in reporting
What drivers see:
In the driver app:
- Price offers are marked clearly (e.g. 🔻 "Discount requested" or 🔺 "Extra fee offered");
- Final earnings are adjusted accordingly and logged in driver stats.
Who's already doing this – and winning?
Real-world companies are already proving that rider-defined pricing works:
🚘 inDrive (LATAM, Africa, Asia)
Now one of the top global ride-hailing players outside the U.S. (over 200M downloads, active in 700+ cities across 45+ countries), inDrive built its brand around rider-negotiated pricing. It helps them stand out in price-sensitive markets and win over both drivers and passengers with more transparent pricing dynamics.
🚖 Comin (France)
A local success story, Comin has embraced flexible rider pricing to gain traction in several French cities (onboarded 6,000+ drivers). The feature gives them an edge against larger platforms, offering more freedom for users and better utilization for drivers.
These examples show that letting riders bid their price isn’t just a gimmick – it’s a growth strategy.
From our previosu blog “How to Find Your Niche in the Ride-Hail Market”, we saw how localisation and user control drive loyalty and conversion.
This new pricing flexibility supports:
- Emerging markets with income-sensitive riders
- Driver shortages, where riders can tip in real-time
- Brand positioning, letting you stand apart from competition
🚀 Ready to lead the market?
This is just one of the 300+ features available in ATOM’s white-label ride-hailing platform.
Let’s talk about how to launch or upgrade your app with “Offer your price”, advanced pricing logic, and more tools to dominate your niche.
👉 Contact our team and explore how to become the market leader: www.atommobility.com
Blog
Is car sharing profitable in 2025?
🚗💡 Is car sharing still a profitable business in 2025? Short answer – yes, if done right. From rising fleet costs to smarter user behavior and green transport trends, the shared mobility game is changing fast. Learn what makes a car sharing business work today – and why some succeed while others shut down. 👉 Real stories, data-backed tips, and practical advice for operators and mobility founders.
July 23, 2025
min. read
In 2024, the global car-sharing market was valued at approximately €8.9 billion, with Europe accounting for over 50.2% of that total. Analysts forecast it will grow at a CAGR of 11.8% between 2025 and 2033, reaching roughly €24.4 billion by 2033. This blend of urbanization, environmental regulation and a growing preference for flexible mobility continues to create fertile ground for operators - yet not every service finds a clear path to profitability.
Success hinges on your location, business model, fleet, operations and local market dynamics. There are strong success stories, but also many high-profile failures. Here’s a closer look at what really affects profitability in today’s car-sharing market - and what you can learn from real-world cases.
What makes a car-sharing business profitable?
Profitability in car sharing boils down to securing enough paid usage while keeping costs under control. Every unused hour or unnecessary expense erodes margins.
Key factors:
- Fleet utilization – the most important metric. Cars need to be in use several hours each day to cover fixed costs.
- Operational efficiency – cleaning, charging, relocation, maintenance and insurance add up quickly.
- Fleet acquisition – leasing usually optimizes cash flow and scalability, but still carries fixed monthly expenses.
- Pricing and competition – too low cuts margins; too high drives away users. Finding the right balance is essential.
- Tech stack – a robust platform automates operations, improves customer experience and reduces support costs.
The operators who win are those who combine solid daily usage with lean operations.
❌ PANEK S.A. suspends its car-sharing service to focus on rental
29 March 2025 marked the end of Panek’s car-sharing experiment. Despite peaking at 2 700–3 000 vehicles, Panek never turned a profit in over seven years.
About Panek
- Launch: Car sharing added in 2017 by Maciej Panek, entirely internally funded (no VC)
- Fleet mix: City cars, hybrids, EVs, cargo vans and vintage models
- 2023 acquisition: Regional Rent (+ 45% fleet), making Panek Poland’s largest integrated rental/operator
2024 performance
- Revenue split: Car sharing ≈ 20 % of total. Traditional rental 80 %
- Utilization: 0.7–1.0 rides/car/day
- Maintenance & overhead: Up to €690/car-month
- Profitability: Negative since inception
Why it failed
- Under-utilization: < 1 ride/day vs. ~ 2-4 rides/day needed to cover fixed costs
- Price wars: Fierce competition in Warsaw eroded margins and drove up customer-acquisition costs
- High OPEX: Parking, maintenance, insurance and vandalism pushed costs > €690 per car each month
- Tech drag: Two-year outsourced app development cycle meant poor UX and slow feature delivery
- No public support: Missed out on parking incentives or EV subsidies
Faced with persistent losses, Panek’s leadership refocused on profitable core segments: daily/weekly rentals, corporate leasing and Fleet-as-a-Service.
🚗 WiBLE Spain finds its profitable lane in Madrid
WiBLE (50/50 joint venture between Kia Europe and Repsol) launched in 2018 and has just closed its second consecutive year with positive EBITDA.
- Fleet: 600+ plug-in hybrids (Kia Niro, XCeed, Ceed Tourer)
- 2024 revenue: €6.93 million (+ 5% vs. 2023)
- Usage: ~1 500 trips/day ⇒ 2.5 rides/car/day
- Diversification: Monthly rentals (€599+) now 5% of revenue
- Market share: ~19% of Madrid’s car-sharing market
Key enablers:
- Higher utilization – rides up 15% YoY, driving a 10% lift in core revenue
- Fleet scale efficiencies – added 150 vehicles in 2 years, lowering per-unit costs
- Service diversification – multi-day and monthly rental options opened new revenue streams
After five years of absorbing fixed-cost drag and depreciation, WiBLE now leverages Madrid’s regulatory environment (low-emission zones, parking benefits) and delivers lean, tech-driven operations.
🚗 SOCAR South Korea: scale + longer rentals
SOCAR (backed by SoftBank, SK Inc. and Lotte Group) operates 20 000 vehicles, generates nearly €300 million in annual turnover and has 20% of South Koreans signed up.
- Model: Station-based, pay-per-minute with average rental duration of a whoping 12 hrs
- Segmentation trick: Aging cars shift from on-demand sharing to long-term monthly rentals (10% of revenue), extending resale life with minimal depreciation impact
By pairing massive scale with savvy car lifecycle management, extra-long rental duration, SOCAR converts high utilization into robust profitability.
🚗 Carguru (Latvia)
30 August 2024: Carguru (est. 2017) acquired EV-focused OX Drive (est. 2021), adding 200+ Tesla to the fleet.
- Growth: From just 30 cars and total budget below 500 000 EUR (2017) to over 1 000 cars (mid-2025) via leasing and strategic partnerships
- 2023 turnover: €4 million; 435 000 trips (+35.9 %); 7 million km driven; profit €375 600
Outcome: A combined ICE, hybrid and EV fleet—backed by local expertise and strategic acquisitions - has driven strong growth and high utilization.
🎯 Core suggestions for aspiring operators
- Target 2–4 rides/day per vehicle
- Leverage dynamic/off-peak pricing, B2B partnerships (hotels, offices) and event tie-ins.
- Contain OPEX via automation
- Use predictive maintenance, remote diagnostics and gig-economy cleaning/relocation.
- Secure municipal support early
- Negotiate parking incentives, EV charging access and low-emission zone permits.
- Choose your tech wisely
- Build an in-house development team for full control with higher costs, or adopt a proven white-label platform for speed to market, stability and lower costs.
- Validate unit economics before scaling
- Prove break-even utilization in one zone before expanding to others.
With clear benchmarks and smart execution - drawing on lessons from Panek, WiBLE, SOCAR and Carguru - car sharing can still be a highly profitable component of a modern mobility portfolio.
If you’re planning to start or improve your service, ATOM Mobility is ready to help. We’ve built the platform and supported dozens of teams worldwide - reach out, and we’ll share what we’ve learned.
Image credit: https://kursors.lv/2018/03/13/carguru-palielina-autoparku-un-paplasina-darbibas-zonas-mikrorajonos
Driver App demo credentials - Email: test@atom.com, Password: driver
