Insights and news from the ATOM Mobility team

White label vs franchising: Which model is right for your mobility business?

Starting a new mobility business comes with many decisions, but one of the most important is choosing the right model for growth. Whether you're thinking about launching an electric scooter fleet, a ride-hailing app, or car sharing in your city, there are two main paths to consider: joining a franchise or building your own brand using a white label solution.

Both models offer clear benefits – and both have downsides. What works best depends on your goals, experience, and long-term vision.

What is franchising in mobility?

Franchising means joining an existing brand and operating under their name, systems, and technology. For example, a local taxi fleet might become a Bolt ride-hailing partner, gaining access to Bolt's technology, user base, and reputation. Similarly, in the micromobility space, some brands allow local entrepreneurs to launch electric scooter or bike-sharing services as franchisees.

This model is popular because it can significantly reduce the time and effort needed to launch. Instead of developing your own technology, brand, marketing strategy, and operational systems, you get a package, a “ready to use” business, from a brand that already knows the ropes.

Franchising: Pros and cons

The main advantage of franchising is speed and simplicity. You don’t need to build everything from scratch. You operate under a recognized name, which can make marketing easier. Often, you also get operational support and a clear playbook to follow.

But there are also downsides. As a franchisee, you don’t fully control the brand, customers and the technology. You may have limited flexibility to experiment or adapt the service to your local needs. Franchise fees or revenue sharing models can also reduce your profit margin. And if the brand suffers reputational issues elsewhere, it can impact your local business – even if you’re doing everything right.

Real-world examples of successful micromobility franchises:

LEVY, an US-based electric scooter-sharing company, has successfully expanded through a franchise model by partnering with local operators across USA. Entrepreneurs can launch and operate Levy-branded services in their cities, leveraging LEVY’s tested software, hardware, and operational know-how. This model has helped LEVY scale quickly while maintaining a consistent brand and service quality.

Nextbike, based in Germany, is one of the world’s leading public bike-sharing providers. It works with cities and franchise-like partners to operate local services under the Nextbike brand. These partners handle operations on the ground, such as maintenance and customer service, while benefiting from Nextbike’s established platform, brand, and international experience. With a presence in over 300 cities, it’s a clear example of how a micromobility business can scale through distributed partnerships.

What is white label in mobility?

A white label solution allows you to launch your own mobility platform – under your own brand – using someone else's ready-made technology. This means you can create a ride-hailing app, car-sharing service, or scooter fleet that looks and feels 100% yours, but without needing to build the software from scratch.

If you’re not familiar with how white label works, here’s a good explanation.

With white label, you take ownership of your brand and operations, while leveraging reliable, tested software that’s been used in dozens of markets. You’re not just a local operator – you’re the brand owner.

White label: Pros and cons

The biggest benefit of a white label approach is independence. You control the brand, the marketing, pricing, partnerships, everything. You can build a unique business that reflects your vision and local market needs. There’s no revenue sharing or ongoing franchise fees.

However, white label also means more responsibility. You have to manage marketing, customer support, local partnerships, and operations yourself. While the software is provided, the business is yours to run. It requires more involvement but also brings more potential reward.

3 reasons to choose your own white label platform

Complete control over everything: Unlike a franchise, where key decisions are made by its owner, you’re in charge of everything - from choosing the name, branding to allocating budgets and setting up a supply chain.
Flexible operations: There’s no universal solution that works equally well for all entrepreneurs. By starting your own project, you can better adapt to the local market needs, customer requests, and even changes in legislation. To launch a new app feature or adjust pricing, you won’t have to go through layers of approvals - you are the only decision-maker.
Faster growth opportunities: For example, by attracting investments, launching crowdfunding, increasing your fleet, making additional investments in advertising, or even launching your own franchise.

Choosing the right model for your mobility business

If you want a fast, low-risk way to enter the market with support and clear systems, franchising may be a good fit – especially if you’re new to mobility or want to test the waters.

If you want to build a long-term business under your own brand, with full control and higher potential margins, white label is likely the better option. It gives you room to grow and adapt without being tied to someone else’s rules.

Many successful businesses start with white label software to speed up their launch, then focus on building a strong local brand and user base. Over time, this approach can offer more strategic freedom and better returns.

You can even build your own franchise using ATOM white label

One advantage of choosing a white label provider like ATOM Mobility is that you’re not just building for yourself. With ATOM’s platform, you can also expand by inviting partners to operate under your brand in other cities or regions.

This means that you can launch as an independent operator and, over time, create your own franchise-style network. ATOM’s software allows you to add partners to your platform, assign them specific territories, limit access to data, and manage operations from one central system. Your partners operate under your brand – and you stay in control of the bigger picture.

This is exactly how several of our clients have grown. They started locally, proved the model, then expanded by partnering with others – all without giving up their brand or independence.

Both franchising and white label are valid ways to launch a mobility business, and both come with clear advantages. But if your goal is long-term brand ownership, flexibility, and the ability to scale on your own terms, white label is often the smarter path.

With ATOM Mobility’s platform, you can launch fast, operate efficiently, and even build your own network of partners under your brand – creating a franchise model that works for you.

Opportunity for local shared mobility solutions as Bird and Micromobility.com struggle to turn a profit

Shared micromobility giants Bird and Micromobility.com face challenges in achieving profitability and are exiting markets. This presents an opportunity for local entrepreneurs to step in and fill the void.

May 30, 2023

Shared mobility companies Bird and Micromobility.com (formerly Helbiz) stormed onto the scene by introducing innovative and convenient transportation solutions, capturing the attention of urban dwellers worldwide.

However, as the micromobility industry enters a more mature phase, companies like Bird and Micromobility.com continue to grapple with obstacles when it comes to attaining financial stability. This has prompted them to reassess their excessively ambitious expansion strategies.

What factors contribute to these challenges, and what implications does this hold for the industry as a whole? Could local micromobility ventures provide a superior solution to meet the increasing demand for these services? Let's delve further into the financial predicament of Bird and Micromobility.com to gain a better understanding.

Bird: downsizing and struggles in the stock market

Established in 2017, Bird is a micromobility company that provides electric transportation solutions in the USA and Europe. Their range of shared vehicles includes e-scooters and e-bikes. The company also sells vehicles to distributors, retailers, and direct customers. With its headquarters located in Miami, Florida, Bird currently employs 425 individuals and operates in 105 cities.

Recently, Bird's first-quarter 2023 financials revealed challenges in maintaining ridership and revenue. Despite implementing cost-cutting measures, the company's performance failed to convince investors of its ability to achieve profitability – the company's stock plummeted nearly 19% after announcing its first-quarter earnings.

In 2022, Bird faced a challenging year. The company announced plans to completely exit Germany, Sweden, and Norway, as well as wind down operations in numerous other markets, primarily small to mid-sized, across the U.S., Europe, the Middle East, and Africa. They also reduced their staff by 23%.

Despite a positive revenue increase of 12.06% in 2022, the company faced substantial losses totaling $358.74 million, marking a significant 66.9% increase compared to 2021. The challenges continued in 2023 as Bird witnessed a decline in rides and deployed vehicles. With a net loss of $44.3 million recorded at the end of Q1 2023, it’s likely that the company will continue to downsize its operations.

Micromobility.com: similar woes despite the acquisition of Wheels and rebranding

Founded in 2015 and headquartered in New York, Micromobility.com delivers micromobility services in Italy, the United States, and Singapore (43 cities in total), which include e-scooters, e-bicycles, and e-mopeds. It also operates Helbiz Kitchen, a delivery-only ghost kitchen restaurant, and the Helbiz Live streaming platform. The company currently employs 284 people.

In 2023, the company, formerly known as Helbiz, underwent a rebranding and transformed into Micromobility.com Inc. This rebranding coincided with the plans to launch retail stores across the United States.

In 2022, Micromobility.com successfully completed its acquisition of Wheels, a shared micromobility operator, along with promises to its investors that the merger would lead to a doubling of annual revenue and facilitate the path to profitability. The company set its sights on capitalizing on Wheels' extensive user base of 5 million riders and venturing into untapped markets.

Despite these hopes, Micromobility.com experienced less than stellar financial results in 2022. The company achieved a revenue of $15.54 million, indicating a 21.07% growth compared to the previous year's $12.83 million. However, the company also incurred losses amounting to -$82.07 million, reflecting a 13.3% increase compared to 2021.

In 2023, Micromobility.com announced a reverse stock split to meet Nasdaq Capital Market's minimum bid price requirement and make their common stock more attractive to investors. This move didn't come as a surprise, considering that the company received a delisting warning from Nasdaq in 2022. Coupled with its enduring track record of operating losses and negative cash flows over time, the overall outlook of the company's financial performance is rather discouraging.

Why are Bird and Micromobility.com facing financial difficulties and exiting markets?

The difficulties faced by Bird and Micromobility.com can be partly explained by their venture capital-backed business model. They witnessed swift expansion while hemorrhaging substantial amounts of money. And the more they expanded, the more money they bled. Now, it’s unsurprising to witness their heavily subsidized business models shifting their priorities from aggressive growth to mitigating losses and striving for profitability.

In recent years, there has been a surge in the popularity of shared mobility special purpose acquisition companies (SPAC). These companies are created solely for the purpose of raising capital through an initial public offering and have no commercial operations of their own. The ultimate goal of a SPAC is to acquire or merge with an existing company.

Financial struggles have become a common theme among shared mobility SPACs This can be attributed to the rush of companies going public without first establishing a sustainable business model – and Bird and Micromobility.com are no exception to this trend. The challenges faced by these companies emphasize the significance of building a strong and viable foundation prior to entering the public market.

The relentless pursuit of expansion has proven to be an ineffective strategy. For instance, some experts suggest that Bird's decision to outsource its operations to franchises made it harder to persuade cities and secure contracts. Their emphasis on breadth rather than depth resulted in a lack of understanding regarding local communities and the nuances of local legislation. As a result, major players like Bird and Micromobility.com have been withdrawing their fleets from “less profitable” cities.

The soaring shared micromobility market: a golden opportunity for local entrepreneurs

According to a McKinsey study, the shared micromobility market has the potential to reach a staggering $50 billion to $90 billion by 2030, with an estimated annual growth rate of approximately 40% between 2019 and 2030. By 2030, shared micromobility could constitute around 10% of the overall shared mobility market.

In this context, the recent financial challenges faced by Bird and Micromobility.com should not be seen as indicative of a bleak future for the entire industry. Instead, these setbacks highlight the inherent unsustainability of aggressive and expansive business models within the shared micromobility landscape.

Local operators with smaller ground teams enjoy a notable edge over companies like Bird and Micromobility.com. By focusing on underserved markets and having an intimate understanding of their communities, these operators can deliver superior service while maintaining lower costs and stable profit margins.

Returning to Bird's Q1 2023 financial report, they also reported 0.9 rides per deployed vehicle per day. Now, let's compare this figure to other operators. We conducted a survey involving two EU-based operators that make use of Atom Mobility:

Operator 1: With a fleet of 4,000+ vehicles across over 10 cities, they recorded an average ride per vehicle of 0.9 in Q1 2023
Operator 2: Operating in a single city with a fleet of 200 vehicles, they achieved an average ride per vehicle of 2.7 in Q1 2023

As fleet sizes increase, the average ride per vehicle tends to decrease, as seen with Operator 1 and Bird. However, the figure from Operator 2 highlights the potential for local operators to thrive in underserved cities that larger shared mobility companies may neglect.

We have seen examples of this – Go Green City, a Swiss electric moped-sharing company, presently provides its services in Zurich and Basel. Their small, tightly-knit team prioritizes local knowledge, enabling them to operate with enhanced flexibility and agility – a level of service that larger companies like Bird or Micromobility.com will find challenging to match. Overall, more than 100 projects have successfully launched their shared mobility ventures with Atom Mobility's assistance, operating in over 140 cities across the globe.

As the desire for shared micromobility services grows – with a focus on community safety and the ethical integration of these modes of transportation into the overall urban transit system – it seems that local operators have a distinct edge over large multinationals.

Uber's inspirational journey – and what we can learn from it

Back in 2010, a company named Uber made waves in San Francisco by changing the way people hailed cabs. Today, the company has expanded rapidly across the globe. Over the years, Uber's valuation has skyrocketed, and it has evolved from a ride-sharing service to a massive enterprise that competes in the food delivery and car rental markets.

May 11, 2023

The evolution of Uber from a small startup to a giant is a remarkable story of visionary business practices that revolutionized an entire industry. Let's take a closer look at how Uber achieved its success.

What if you could hire a ride with just your phone?

Garret Camp, one of Uber's co-founders, had a firsthand experience of the issues with conventional taxi services in San Francisco, where he often struggled to find a reliable ride.

For decades, San Francisco had a limited number of taxi licenses. Demand for taxis exceeded the supply, resulting in poor service and long waits. Despite this, the taxi drivers and fleets in San Francisco vehemently opposed any attempts to increase the number of permits, as they were determined to keep competition at a minimum.

Camp came up with the idea of creating an on-demand car service that passengers could track via their phones. Considering San Francisco's notoriously unreliable taxi services, Camp's idea made perfect sense as it provided a solution to increase the number of available rides and inform customers of the expected wait time.

Camp saw the new iPhone app store as a way to make it a reality. With the phone's accelerometer, he could charge passengers by the minute or the mile, similar to a taximeter. Collaborating with fellow entrepreneur Travis Kalanick, they cemented an innovative notion: What if clients could effortlessly summon a ride by means of their smartphones?

Uber officially launched in San Francisco in 2010. The app was an instant hit due to its ease of use: customers could order a ride, pinpoint their location with GPS, and have the fare automatically charged to their account.

The rise of the world's most valuable startup: key milestones

Uber's valuation skyrocketed to $51 billion after funding rounds in 2015, making it the world's most valuable startup at that time. Below are some other significant milestones in the company's history:

2010: Uber received its first major funding of $1.3 million
2011: Uber launched in New York and France. The company also closed another funding round that year, which valued the company at $60 million.
2012: Uber expanded to 20 locations worldwide.
2013: Uber continued to grow rapidly, expanding to more than 40 new locations around the world.
2015: The company secured additional funding from investors, such as Microsoft and Bennett Coleman & Co, which boosted its valuation beyond $51 billion.
2016: The company raised an additional $3.5 billion from Saudi Arabia's sovereign wealth fund to further fuel its expansion.
2019: Uber went public through an initial public offering (IPO) with a market value of $75.46 billion, making it one of the biggest IPOs in history. The company raised an additional $8.1 billion through the IPO.

Uber's strategic approach to expanding globally and constantly improving user experiences offers valuable lessons for any tech-driven business. To understand more about the software that powers such services, learn more about our ride-hailing solutions.

What contributed to Uber's success?

Although Uber's success can be attributed in part to its founder's innovative idea, there are other important factors that have played a role in the company's accomplishments. Without proper strategy and execution, the company wouldn't have achieved such heights.

Light asset base

Uber owes much of its rapid growth to its asset-light business model, which allowed it to expand into numerous markets with ease. Although sales teams and translation work were necessary to enter new markets, the software – their app – was the main asset they offered. With drivers bringing their own vehicles and riders using their own smartphones, Uber didn't have to make significant capital investments to operate in these markets.

Moreover, Uber's technology platform is estimated to have cost less than $2 million to develop, a relatively small investment compared to the company's current valuation. By focusing on building a simple and user-friendly app, Uber was able to create a scalable platform that could efficiently serve the needs of riders and drivers alike.

For ATOM Mobility clients, the app is already there – and it's highly customizable to make sure it fits your business and target market. So, you won't need to invest months and millions of dollars to make your own from scrat

Emphasis on customer acquisition

Uber's revenue model seems to be based on customer habits rather than brand loyalty. While it's true that many people use Uber regularly, the company's marketing tools rely more on discounts and surge pricing than on building a traditional brand image.

Uber's use of surge pricing is a good example. By adjusting prices during periods of high demand, the company can maximize its margins while still undercutting its rivals when demand is low.

Despite the absence of a traditional brand loyalty program, Uber has managed to establish a foothold in many markets around the world. Its simple and efficient app, combined with its competitive prices and constant promotions, has helped it become a go-to choice for many consumers.

As an ATOM Mobility user, you can, too, adjust your pricing and/or offer discounts to your end users. Thanks to the built-in functionalities, it can be done in a matter of seconds.

Solving a real-world problem

Uber's success can be credited to its ability to solve a genuine issue that existed in the transportation industry. In the past, finding a taxi in some areas was a daunting task, and conventional taxi services were frequently unreliable and inconvenient.

One of Uber's co-founders, Garret Camp, was intimately familiar with these difficulties because of his experience with San Francisco's transportation system. Consequently, he knew exactly what he wanted as a customer – a dependable way to hire a ride anytime and anywhere in the city without the hassle of cash and making calls. Uber's rapid growth can be attributed to the fact that it provided a solution to a real-world problem for a large number of its customers.

Now, ask yourself – what's the one thing that annoys you the most when it comes to transportation system in your neighborhood, city, or country? If it's a problem for you, it might be a problem for others as well. And perhaps, it can be solved with a shared mobility solution.

Constant innovation: additional transportation services

Uber didn't rest on its laurels after the success of its ride-sharing service. At an early stage, the company recognized the potential to provide additional transportation-related services. In fact, Uber's food delivery business is the company's biggest source of revenue, while the rides business generates the most profit.

The company has explored other business areas, such as:

Uber Eats became a standalone app in 2016, offering food delivery from restaurants to users' doorsteps. It has since expanded to over 6,000 cities in 45 countries.
Uber Rent, launched in 2017, allows users to rent vehicles and electric bikes/scooters directly from the main app.
Uber Freight's digital marketplace connects shippers with carriers, allowing them to find and book loads with real-time tracking of shipments.

Uber’s success is largely due to its innovative use of technology to reshape urban mobility. For those interested in the technical side of ride-hailing services, you can learn more about how state-of-the-art software is crucial to these operations.

Lesson learned? Even if you've already built a successful venture, keep looking for new business opportunities. Have a scooter-sharing business? Maybe you can add other vehicles to your offering or launch a ride-hailing solution in partnership with your local taxi drivers, just like Uber. You got the idea.

Uber's turbulent journey to the top

Uber's journey has been far from smooth sailing. The company has faced numerous controversies, both internally and with authorities in different countries. Maintaining team morale and momentum whilst attempting to take on an entrenched industry is no easy feat, as Uber's experience has demonstrated.

Nevertheless, at its core, Uber's story is an inspirational one. The company's impact has been significant and transformative, and it serves as an iconic story of pioneering attitude and determination for aspiring entrepreneurs seeking to solve transportation problems. As co-founder Kalanick succinctly said, "I want to push a button and get a ride." And that's precisely the service they created.

And that’s precisely a service you can offer to your local community with ATOM Mobility’s software.

P.S. For more inspiration, take a look at Uber's very first presentation - https://www.slideshare.net/kambosu/uber-pitch-deck

6 clever shared mobility marketing campaigns we love

Thirty years ago, the car was king. A lot has changed since then, and people increasingly see the value in environmentally friendlier micro-mobility transit options. All you have to do is follow the money – by 2030, according to McKinsey, the shared mobility sector will have generated $1 trillion in spending.

April 19, 2023

All this means that micro-mobility is a serious business, and like all serious businesses, they have to think about marketing themselves. We've pulled together some of the most creative, fun, and effective shared mobility marketing campaigns out there. See what companies are doing, how they're addressing their audiences, and get inspired for your own campaigns.

Lime - break up with your ride

Mobility vehicles: electric scooters, e-bikes, e-mopeds

Campaign geography: US, UK, Germany

About the campaign:

Lime, a micromobility company present in 150 cities in 30 countries, launched their “Break up with your ride” campaign in the summer of 2022, offering car owners incentives up to $3,500 in value to stop using their cars for a certain amount of time and choose shared mobility options instead.

They highlighted several of the downsides of using cars – ranging from environmental factors to sitting in traffic – to convince the drivers of a need for a break. The subtext, while not explicitly states, was that shared mobility is better for the environment and also eliminates many headaches associated with car ownership.

Lime timed the campaign to coincide with Earth Day, and drivers were able to pledge a certain amount of time that they would go car-free. Participants were able to win Lime merch, gift cards, an electric bike, and Lime rides up to $3,500 in value.

Why we love it:

Many shared mobility users are already carless. That's why shared vehicles are an attractive service – it helps them get around. What makes this campaign particularly effective is that they're going after a new segment – car owners. By tying it to Earth Day and positioning the “breakup” as an environmental act of kindness, they're able to tap into car owners' altruism and concern for the environment, rather than trying to sell them on shared mobility. Thus, the use of Lime's e-vehicles is seen as simply a nice side effect – a win-win for both.

Fun fact:

This campaign has proven to be so successful, that we’re seeing the same concept applied by other micromobility services like Bolt’s “Break up to break free” campaign.

Bolt - the first scooter for cats

Mobility vehicles: e-scooters, ride-hailing, car sharing

Campaign geography: global

About the campaign:

The branding team at Bolt, the Estonian-based micromobility service, saw a recurring trend – of street cats enjoying relaxing on their scooters' base (many photos being shared by Bolt users), which is black and warms up under the sun. They jumped on the observation, and put together a cardboard scratching post that looks just like a bolt scooter, complete with scratch pads and comfy cushions for optimal feline lounging.

The process was documented and shared on social channels – ranging from a series of photos on Linkedin to a video on TikTok. The posts have generated considerable engagement, the Linkedin post has over 2,000 responses and the TikTok has over 291,000 views – currently their most viewed video on their platform (the average views being around 5-6k). Their post includes a post scriptum message and link to a local Estonian animal shelter with cats looking for new homes.

Why we love it:

It's just a bit of good fun! Who doesn't love a wholesome campaign that has no explicit sales or profit motives, and with fun photos of cats, no less.

This is a masterful use of client-generated content (the cat photos), and the fun of going the extra mile, constructing a cat scratching post. The inclusion of a CTA (call to action) to support the local animal shelter gives the fun post a deeper, socially responsible message, and by repurposing the content for various social platforms they're able to spread their message to their users and demonstrate their brand values as well.

Uber - Keep Ukraine Moving

Mobility vehicles: ride-hailing

Campaign geography: global

About the campaign:

In response to Russia's invasion of Ukraine, a country in which Uber was present, Ukrainian Uber drivers started to use the app to help evacuate citizens in need. Uber stepped up to support these initiatives – opening up the platform for global donations to buy much-needed ambulances, and Uber itself committed to match donations up to $1M.

Within the scope of the campaign, Ukrainian filmmaker Oleg Tomin documented some of the drivers making the perilous journeys to evacuate stranded Ukrainians, and published the series on Youtube.

The results of the campaign include over 100,000 trips and $5M in donations from global Uber users. Uber is involved in transporting key support personnel and transporting, evacuating, and conserving artwork and archives.

Why we love it:

While micromobility businesses are just that – businesses – Uber demonstrated leadership in a time of crisis, mobilizing their resources in order to support Ukrainians in times of need and generating support using their global platform.

Transportation is undeniably a part of critical infrastructure, and Uber was able to play a major role in making sure that their systems, which were already in place could be made use of. While the campaign was not profit-driven, it showed the brand's humanity, a value that likely won't be forgotten by many who have been impacted by the war in Ukraine.

Turo - Find your drive

Mobility vehicles: car sharing

Geography: USA, UK, Australia

About the campaign:

Turo's “Find Your Drive” campaign highlights the unique pairing between person and car, matching a car's colour and “vibe” with a correspondingly dressed individual. The subtext communicates that your choice of vehicle is a direct embodiment of a person's style. Turo, which lets users choose from various vehicles (including fun, funky, and exclusive models), is saying that there is something that will suit everyone.

Why we love it:

The campaign is clever in its simplicity – no massive production budgets were required to convey the main message, which in this case is that whatever your personality and preference, there will be a car for hire that you’ll love.

These images could be repurposed for a variety of platforms, ranging from billboards to online content. The diversity in people photographed ensured that the campaign spoke to a diverse array of people, thus accessing a wider audience.

**Lime - sh*tty scooters**

Mobility vehicles: electric scooters, e-bikes, e-mopeds

Campaign geography: London, Paris

About the campaign:

While electric scooter use is on the rise, they remain a point of contention in some cities more than in others. To address this concern, Lime created a series of print adverts showcasing some of the main negative opinions regarding electric scooters, with some of the posters reading “Sh*tty scooters!”, “Scooters really p*ss me off” and “These scooters are such a f*cking pain”.

The goal was to show the community that they were listening and that they were doing something to discourage bad behaviour, while also hoping to educate the public, their users, on respectful scooter use in the city.

Why we love it:

This campaign is eye-catching and makes waves thanks to its shock-value. More than that, it is also a simple yet highly effective way to address the concerns of society-at-large, while also subconsciously teaching their riders about scooter etiquette.

Felyx mopeds – #felyxgreenfavorites and #felyxhotspots

Mobility vehicles: e-mopeds

Campaign geography: Rotterdam

About the campaign:

Felyx, an e-moped sharing platform present in The Netherlands and Belgium, launched a social media campaign making use of hashtags to showcase the places you can go with Felyx mopeds. Two hashtag campaigns have been launched, one being #FelyxGreenFavorites, the other #Felyxhotspots.

They hosted photoshoots to create a series of images demonstrating interesting destinations within a moped’s ride, as well as different ways to live a greener lifestyle by using Felyx mopeds – from enjoying nature to visiting plant shops.

Why we love it:

The social campaign simultaneously gives people ideas as to how to use the mopeds, and by combining it with environmental messages, they increase eco-conscious individuals’ likelihood of remembering to choose Felyx over other mobility options. By providing a variety of destinations, they’re able to get their users’ creative juices flowing, and thus boosting demand for their services. What’s more is that this is an incredibly simple campaign to execute, and provides social media content – something your brand requires anyway.

Shared mobility marketing campaigns can be as unique as your brand

These examples show us that there are no rules when it comes to shared mobility marketing campaigns. Simple is often impactful, and the campaigns don't always have to be profit-driven. You can use your campaigns to promote your brand values and personality, thus attracting clients that are on the same wavelength. In the end, they'll become your most loyal customers.

How to choose the best payment gateway for your mobility business?

As you're getting close to launching your vehicle-sharing business, one of the important decisions is what payment gateway to use. Without one, you won't be able to collect payments from users via app. But choosing the right solution might feel daunting since so many options are available.

April 4, 2023