Unlocking new revenue streams: B2B partnership ideas in shared mobility
October 7, 2024
min. read
In the ever-evolving shared mobility industry, diversifying revenue streams is essential for long-term stability and growth. At ATOM Mobility, we are committed to equipping operators with a robust SaaS platform that not only keeps your business running efficiently but also adapts to new challenges. By exploring B2B opportunities within the shared mobility space, you can expand your use-case and tap into new revenue possibilities. Harness the power of our SaaS platform alongside your innovative ideas to unlock fresh opportunities and foster sustainable growth.
Are you ready to supercharge your fleet revenue? The traditional routes are great, but sometimes it’s time to think outside the box—or rather, outside the vehicle. Let’s explore how expanding your use-case to B2B can drive revenue within the shared mobility sector.
What is B2B in Mobility?
Shared mobility often conjures images of B2C operations where individuals rent or share vehicles, B2B mobility represents a different approach. In this model, services are specifically designed for use by members of corporations, organizations or communities (business-to-business).
For instance, a hotel might offer scooters for guests to explore the area, or a company could provide employees with discounted access to shared vehicles for business trips or commuting. These examples highlight B2B mobility, where a shared mobility operator partners with a business or organization. This collaboration not only generates financial benefits for both parties but also helps companies reduce their carbon footprint and creates new revenue streams for mobility operators.
Here are some creative ideas to enhance your fleet revenue through innovative B2B partnerships and new opportunities:
Franchising
In shared mobility, a common franchising approach involves operators partnering with other mobility providers, allowing them to operate under your brand and software. In this model, the franchisor provides a comprehensive operating system, including its brand, products, services, and operational framework. This offers a turnkey solution for managing a shared mobility business. Franchisees receive extensive support, such as site selection, development guidance, operational manuals, training, marketing strategies, and ongoing business advisory services.
Leverage ATOM Mobility's dashboard subaccount system to grant Franchisees access restricted to their specific operations and the fleet you assign, enabling your partners to efficiently manage vehicle sharing or digital rental operations under your brand.
Explore corporate fleet solutions
Many businesses are on the lookout for reliable, scalable fleet solutions for their corporate needs. By positioning your fleet as an ideal solution for corporate transportation, you can open up new revenue streams. For example, you can partner with a larger company and allow their employees to use your fleet at a special price during working days. At the same time, the company can assign different mobility budgets to various employee groups to use in your app. In such cases, the company, your partner, will cover the rides of their employees at specially agreed rates.
Check out our corporate account management for more insights on how to get started. Businesses often need transportation solutions for employee commutes, client visits, and even business trips. Tap into this need, and you’ll see your fleet revenue soar.
There are two core cooperation models with larger companies:
- Allowing their employees to use publicly available vehicles at specific times via your app, with all rides covered by the company.
- Dedicating, and potentially branding, a portion of your fleet for a specific company, making it available exclusively to them and their employees. In this model, you provide the support, software, and maintenance, ensuring that this fleet is accessible only to that company.
Join forces with local hotspots
By teaming up with local cafés, retail stores, or entertainment venues, you can offer special promotions to their customers. It’s a win-win! Local businesses get more foot traffic, and you get a steady stream of new riders or renters. This works very well in micro-mobility.
For example, you could offer a discount on vehicle rentals to patrons of a local restaurant or provide shuttle services for events at a nearby theater. Plus, it’s a great way to make your fleet a local celebrity!
Dive into delivery and logistics sector
With the explosion of e-commerce, there’s a significant opportunity in the delivery and logistics sector. You can partner with online retailers or local businesses in need of delivery services, offering either a full-service solution, including delivery, or simply leasing vehicles to them.
By providing dedicated delivery solutions or offering special rates for bulk deliveries, you can tap into a lucrative market and scale from there. Your fleet can become the preferred delivery solution for online shops and local stores, increasing your revenue while keeping your vehicles in constant use.
Create exclusive tourist packages
Tourism is another goldmine for fleet revenue. Collaborate with travel agencies, hotels, or tourist attractions to offer exclusive transportation packages. Imagine a package deal where tourists get a ride to all the must-see spots in town with a single booking. It’s convenient for tourists and profitable for you!
For inspiration on how to cater to tourist destinations, check out our Vehicle Fleet Owners’ Guide to Tourist Destinations.
Leverage event partnerships
Events, from corporate conferences to local festivals, are perfect opportunities for fleet revenue growth. Partner with event organizers to provide shuttle services, VIP transport, or event-specific rentals.
You could also offer branded vehicles as part of the event experience. Imagine your fleet driving event-goers around town, all while being seen by thousands of potential new customers.
Offer vehicle subscription services
Subscription services are on the rise. Why not offer a vehicle subscription model where businesses can subscribe to access a variety of vehicles based on their needs? This model can provide steady, predictable revenue and attract customers who prefer flexibility over long-term commitments.
ATOM Mobility’s private fleet options can easily be adapted to fit a subscription model. Learn more about our private fleet solutions to see how this could work for you.
To ensure your new B2B offering is successful, follow this easy five-step process for each new B2B revenue direction you want to test:
- Identify partners: Research and reach out to businesses that could benefit from your B2B offering. At this stage, presentations and text will be sufficient, and the main goal is to collect feedback and gauge interest.
- Customize services: Based on the feedback collected, tailor your offerings to meet each partner's specific needs and address their pain points for better value. This is a good time to sign an agreement with them.
- Set up the platform: Ensure your technology and fleet are ready for B2B. Partner with experts like ATOM Mobility for seamless technical support and easy onboarding.
- Run a pilot: Test your approach with small-scale pilots to gather feedback, assess the financial model, and improve your solution.
- Scale up: Once pilots succeed, expand to new partners and regions using the insights gained.
Ready to boost your revenue?
There’s a whole world of opportunities out there to enhance your shared fleet revenue through creative partnerships and innovative B2B solutions. At ATOM Mobility, we’re here to help you explore these exciting possibilities and take your fleet to the next level.
Ready to get started? Join ATOM Mobility today and discover how you can create a fleet that’s not just functional but also profitable. Let’s drive innovation and success together!
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How to launch a scooter sharing business in 2026: A step-by-step guide
🛴 Launching a scooter-sharing business takes much more than buying scooters and publishing an app. Choosing the right city, selecting reliable hardware, planning operations, and investing in software that can scale all play a major role in building a successful mobility business. This guide walks you through every stage of the process, from market research and business model selection to fleet management, customer acquisition, and how operators can launch in as little as 20 days.
August 6, 2026
min. read
Launching a scooter-sharing business no longer requires millions in funding or a team of software engineers. What once took large mobility companies years to build can now be launched in a matter of weeks. The challenge has shifted from technology to execution. Today's operators compete on reliability, operational efficiency, and the ability to work with cities rather than around them.
The opportunity, however, remains strong. According to the 2025 European Shared Mobility Index, Europe recorded more than 640 million shared mobility trips in 2024, with scooters remaining one of the largest mobility segments. For entrepreneurs looking to enter the market, the biggest advantage is that they no longer have to build everything from scratch. Proven business models, mature hardware, and established software platforms have made launching a scooter-sharing service much more accessible than it was just a few years ago.
Here's what to consider before launching your first fleet.
Step 1: Choose the right city
The success of a scooter-sharing business often depends more on the city than on the scooters themselves. Before investing in vehicles, take time to understand the local market. Does the city issue permits for scooter-sharing operators? Are there already established competitors? Is the population dense enough to support frequent short trips? Well-developed cycling infrastructure and strong public transport networks can also work in your favour by creating first and last mile travel opportunities. Competition isn't necessarily a bad sign. If multiple operators are already active, it usually means there is proven demand. The challenge is understanding whether there's room for another service and how your business can differentiate itself.
Step 2: Build a business model that fits your market
One of the first decisions is choosing how riders will use your service. Some operators choose a free-floating model, where scooters can be picked up and parked anywhere within a designated service area. Others prefer station-based systems that require trips to start and end at fixed locations. Free-floating fleets offer greater flexibility for users, while station-based systems usually provide more predictable operations, simpler charging logistics, and fewer parking issues.
Pricing deserves just as much attention. Many operators combine an unlock fee with per-minute pricing, while others introduce subscriptions, ride bundles, or daily passes for frequent users. It's also worth defining your target utilisation rate before purchasing vehicles. A fleet of 200 scooters averaging five trips per day is generally a healthier business than a fleet of 500 scooters averaging only one or two.
Step 3: Choose hardware that will last
Buying scooters is only one part of the investment. Operators should look beyond purchase price and evaluate durability, battery capacity, weather resistance, maintenance requirements, spare part availability, and the total cost of ownership over several years.
The hardware inside each scooter is equally important. GPS tracking, remote locking, battery monitoring, vehicle diagnostics, and theft protection all depend on reliable IoT connectivity. Many newer operators also choose swappable battery systems because they reduce downtime and allow batteries to be replaced on the street instead of transporting scooters back to a warehouse for charging.
Choosing hardware that integrates smoothly with your software platform will make expansion much easier later on.
Step 4: Select software that can grow with your business
The customer usually sees only the mobile app, but software runs almost every part of a scooter-sharing business. Beyond booking and payments, operators need tools for fleet management, pricing, subscriptions, maintenance scheduling, customer support, analytics, reporting, and day-to-day administration. As fleets grow, managing these processes manually quickly becomes unrealistic. When comparing software providers, look beyond the list of features. Consider how well the platform integrates with your hardware, whether new vehicle types can be added later, and how much of the daily operational work can be automated, what other operators are saying about the software.
Platforms such as ATOM Mobility's vehicle-sharing software bring rider apps, fleet management, payments, maintenance workflows, and analytics together in one system, allowing operators to manage the business without relying on multiple disconnected tools.
Step 5: Think about your first riders before launch day
Successful operators usually spend weeks preparing their first marketing campaigns before the fleet goes live. Referral programmes can encourage existing users to invite friends, while partnerships with universities, hotels, offices, residential developments, and local businesses help introduce the service to potential riders. Introductory discounts often work well during launch, but long-term success depends on giving people a reason to keep coming back after the promotion ends.
Step 6: Prepare your operations before the first ride
Many mobility businesses don't struggle because demand is low – they struggle because operations become difficult to manage as the fleet grows. Before launch, operators should already have clear procedures covering:
- vehicle inspections
- charging and battery swaps
- maintenance and repairs
- fleet balancing
- customer support
- incident reporting
It is also worth deciding when operational action should be triggered. For example, at what battery level should a scooter be collected? How many inactive hours should pass before a vehicle is relocated? When should damaged scooters automatically be removed from service? Answering these questions early helps create consistent operations as the business grows.
How long does it actually take to launch?
Building custom mobility software from scratch can easily take 6-12 months or more, particularly when mobile apps, payments, IoT integrations, and fleet management systems all need to be developed from 0. Custom mobility software also costs 10 times more and may not be delivered in time.
Using a white-label platform shortens that process considerably. With ATOM Mobility's vehicle-sharing platform, operators can often launch in as little as 20 days, depending on branding, hardware integrations, payment setup, and operational readiness. That allows founders to spend less time developing software and more time preparing the business itself.
Launching a scooter-sharing business has never been easier from a technical perspective, but long-term success still depends on execution. Choosing the right city, investing in reliable hardware, selecting software that can grow with the business, and establishing strong operational processes all have a much bigger impact than simply deploying more scooters. The operators that build those foundations early are usually the ones best positioned to scale in the years that follow.
Want to learn more?
For entrepreneurs who want to dive deeper, ATOM Academy (https://www.atommobility.com/academy) is a free online learning platform created by mobility industry experts. It includes practical video courses covering topics such as:
- How to launch a shared mobility business
- Fleet operations and maintenance best practices
- Pricing and business models
- Marketing, support and customer acquisition
- Mobility software tutorials and platform walkthroughs
- Industry trends and expert insights
Whether you're preparing to launch your first fleet or looking to optimise an existing operation, the Academy provides practical guidance based on real-world experience from hundreds of mobility projects worldwide.
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New feature alert: Vehicle availability calendar for P2P rentals
📆🚗 Managing vehicle availability is now easier than ever. Each rental vehicle can now have its own availability schedule, allowing operators or vehicle owners to define exactly when it can be booked. Keep vehicles available 24/7, create recurring weekly schedules, configure multiple unavailable periods, and make one-time availability changes directly from the calendar - all while preventing conflicts with existing bookings.
August 4, 2026
min. read
Managing vehicle availability has become much more flexible. With the new Vehicle availability calendar, every rental vehicle now has its own availability schedule, allowing operators or vehicle owners to define exactly when a vehicle can be booked.
By default, vehicles remain available 24/7, but operators can switch to a custom schedule and configure recurring unavailable periods or make one-time availability adjustments directly from the calendar.
Key capabilities
📅 24/7 availability by default
Newly added vehicles are automatically available around the clock. No additional setup is required.
🔄 Recurring weekly availability schedules
Configure custom weekly availability for each individual vehicle by defining one or multiple unavailable periods for every day of the week.
Navigation:
Vehicles → Select vehicle → Edit → Set availability
⚙️ Multiple unavailable periods per day
Need to block vehicles for maintenance, charging, cleaning, or personal use? Add as many unavailable time slots as needed for each day.
📆 One-time availability changes
Override the recurring schedule for a specific date without affecting the permanent weekly configuration. Perfect for holidays, temporary maintenance, or special events.
Navigation:
Vehicles → Calendar view → Click any available or unavailable time slot to add or edit
🔴 Visual availability overview
Unavailable periods are highlighted directly in the vehicle calendar, making it easy to identify when a vehicle can or cannot be booked.
🛡️ Booking conflict protection
To prevent scheduling issues, the system validates every availability change. If the selected period overlaps with an existing booking, the update cannot be saved and the operator will receive an error informing them that a booking already exists for that time.
How it works
The feature combines two layers of availability:
- Recurring schedule – the vehicle's permanent weekly availability pattern.
- Calendar exceptions – one-time changes that apply only to a specific date without modifying the recurring schedule.
For example, if a vehicle is normally unavailable every Wednesday from 10:00–12:00, you can temporarily extend, edit or reduce availability for a single Wednesday while leaving all future Wednesdays unchanged.
Why it matters
P2P rental businesses often manage vehicles with different owner preferences and operating hours. This feature gives operators the flexibility to support virtually any availability scenario while keeping bookings accurate and preventing scheduling conflicts.
Whether you're managing a small peer-to-peer fleet or thousands of rental vehicles, the new vehicle availability calendar makes availability management significantly easier and more reliable.
Driver App demo credentials - Email: test@atom.com, Password: driver
