Insights and news from the ATOM Mobility team

At ATOM Mobility, trust has always been one of the foundations of our platform. Every day, mobility operators ranging from small operators to entreprises around the world rely on us to manage their fleets, customer data and day-to-day operations. That's why we're proud to announce that ATOM Mobility has officially achieved both ISO 27001 and ISO 27701 certification.

These internationally recognized standards demonstrate our commitment to protecting information, managing cybersecurity risks, and ensuring privacy is built into every aspect of our platform.

What do these certifications mean?

ISO 27001 is the leading international standard for information security management. It confirms that ATOM Mobility has implemented a comprehensive Information Security Management System (ISMS) with processes designed to identify, assess, and mitigate security risks across the organization.

ISO 27701 extends this framework by focusing specifically on privacy information management. It validates that we have established robust processes for handling personal data responsibly, transparently, and in accordance with internationally recognized privacy practices.

Together, these certifications provide independent verification that security and privacy are embedded into how we build, operate, and continuously improve our software.

Why this matters for our customers

Mobility platforms process sensitive operational and customer information every day, from user accounts and payment data to fleet operations and business analytics. Protecting this information is not just a technical requirement - it's a responsibility. The certification scope covers ATOM Mobility's SaaS platform and the internal processes used to develop, operate, and support it.

For our customers, this provides additional confidence that:

Information security is managed according to internationally recognized best practices.
Customer and personal data are protected through well-defined privacy controls.
Risks are continuously assessed, monitored, and improved.
Security is integrated into our development and operational processes and not added as an afterthought.
Our security and privacy practices are independently audited and continuously improved.

Whether you're launching a new shared mobility service or operating thousands of vehicles across multiple cities, you can rely on ATOM Mobility to support your business with a platform built around security, privacy, and reliability.

More than a certification

Achieving ISO 27001 and ISO 27701 wasn't simply about passing an audit.

It required months of reviewing internal processes, strengthening security controls, documenting procedures, training our team, and ensuring that security and privacy are integrated throughout the organization. While the certifications mark an important milestone, they also represent an ongoing commitment.

Maintaining these standards means continuously evaluating risks, improving processes, and adapting to an evolving cybersecurity landscape. For us, this is not the finish line it's another step in building a platform our customers can trust for years to come.

A special thank you to TestDevLab

This achievement would not have been possible without the expertise and guidance of TestDevLab, who supported us throughout the preparation and certification process.

From helping us assess our existing processes to providing practical recommendations and guiding us through the audit journey, their team played an important role in helping us reach this milestone.

"ATOM Mobility approached certification the right way - not as a compliance exercise, but as a chance to formalise and strengthen how they handle customer data. That mindset is what made the process efficient, and it's what will keep the certification meaningful long after the audit."

"For any SaaS platform handling operational and personal data at scale, security and privacy can't be an afterthought bolted on before a procurement review. ISO 27001 and ISO 27701 give companies a common language for proving that data protection is built into how the business runs - the processes, the controls, the accountability. Increasingly, that's not a competitive advantage; it's the baseline customers and regulators expect."

We're grateful for their professionalism, knowledge, and partnership throughout this project.

Looking ahead

As shared mobility continues to grow, so do expectations around cybersecurity, privacy, and compliance. Operators, cities, enterprise customers, and public authorities all expect technology providers to meet the highest standards when it comes to protecting sensitive information.

Achieving ISO 27001 and ISO 27701 reinforces our commitment to delivering a secure, reliable, and privacy-focused platform for mobility operators worldwide.

We'd like to thank our customers, partners, and team members for their continued trust. We'll keep investing in security, privacy, and operational excellence so you can focus on growing your mobility business with confidence.

Ready to build a secure mobility service?

Whether you're launching a new shared mobility operation or scaling an existing fleet, security and privacy should never be an afterthought. At ATOM Mobility, we're committed to providing a platform that combines enterprise-grade security with the flexibility operators need to grow.

If you'd like to learn more about our platform or see how ATOM Mobility can support your business, book a demo with our team. We'll show you how our software helps operators around the world launch, manage, and scale successful mobility services backed by internationally recognized security and privacy standards.

Lime improved GPS. But parking compliance may need more than that

Lime improved GPS from 12m to ~1.5m accuracy - a big step forward for micromobility. 🚀 But parking compliance isn’t just about knowing where a vehicle is - it’s about proving it’s parked correctly. Real-world pilots (like Prague) show that physical verification (e.g. Bluetooth beacons) can significantly outperform GPS when it comes to actual compliance.

March 25, 2026

Lime just raised the bar for GPS-based parking compliance. But the bigger question is this: when cities want verified parking, is better GPS enough, or do operators need physical proof? That question matters more than ever.

Lime’s new LimeBike rollout in the UK comes with a major location upgrade. Lime says its new bikes can locate themselves to within 1.5 metres, a significant improvement from the roughly 12.3 metres typical in dense urban environments (this means that based on GPS data, a vehicle can be up to 12 meters farther or closer than the reported GPS location. Now this error is just 1.5 meters). That is real progress.

Lime’s upgrade is a meaningful step forward for GPS-based positioning. At the same time, cities are increasingly looking beyond positioning accuracy toward verifiable parking compliance.

Why this matters

Cities are becoming much less tolerant of parking disorder. In Kensington & Chelsea, the council seized 1,000 rental e-bikes by November 2025 and collected more than £81,000 in charges from operators.

That is the real backdrop for every operator today:

stricter enforcement
more political pressure
less room for ambiguity

So yes, better GPS is good news. But it does not automatically mean cities will see parking as “solved.” A vehicle may be near a bay, beside a bay, or slightly outside it. In dense urban areas, that difference matters. Traditional GPS struggles there because of building interference, blocked satellite visibility, and signal reflections.

So the strategic question is no longer:
“Can we improve GPS?”

It is:
“What kind of system gives cities enough confidence to enforce parking rules fairly and consistently?”

What the Prague pilot showed

A European Commission-backed pilot in Prague tested a different approach: Bluetooth-based parking verification.

Across 25 parking locations and 989 parking events, the results were clear:

90.6% success rate for SparkPark (Bluetooth infrastructure)
38.4% success rate for GPS/GNSS positioning
Technology readiness advanced from TRL 6 to 8/9

When the goal is verified parking inside a defined zone, infrastructure-based validation can significantly outperform vehicle-only (GPS) positioning.

GPS improvement vs physical verification

Lime’s move shows how far vehicle-side intelligence is improving. SparkPark points to a different model: verify the parking zone itself.

That distinction matters.

GPS estimates where the vehicle is
Infrastructure confirms whether it is correctly parked

Those are fundamentally different approach.

Why cities may prefer the second path

One of the key findings from the Prague pilot is not just technical - it is institutional. Cities often rely on operator-provided data to assess compliance. That creates a trust gap. What cities increasingly want:

independent verification
reliable compliance data
less reliance on operator-reported positioning

This is why the conversation is shifting from “better accuracy” → “verifiable proof.”

What this means for ATOM Mobility partners

Parking compliance is becoming more important than ever:

permit approvals
permit renewals
daily operational performance

Operators who can demonstrate verifiable compliance may have a clear advantage.

With ATOM Mobility, partners can explore:

integration-ready compliance workflows as ATOM Mobility already implemented bluetooth-based parking verification together with SparkPark
futher support for infrastructure-based validation like SparkPark
10x faster deployment without full fleet replacement

Instead of waiting for hardware cycles, operators can move faster and adapt to changing city expectations.

Lime deserves credit for pushing GPS accuracy forward. It is a meaningful step for the industry. But the Prague pilot highlights something equally important:

Micromobility parking may not be solved by better positioning alone. It may also require verification.

Not:
“Where is the vehicle likely parked?”

But:
“Can this parking event be verified with confidence?”

Final thought?

The future of parking compliance is likely evolving across two complementary paths:

Path 1: improve GPS accuracy
Path 2: implement physical verification

The first makes parking smarter. The second makes it more reliable and verifiable.

And in regulated urban mobility, confidence and trust often matter as much as precision.

Want to explore how ATOM Mobility can support stricter parking compliance workflows and how SparkPark technology works alongside the ATOM Mobility platform? Get in touch with our team to discuss integration options and city-facing parking control setups.

‍

Sources:

Lime GPS upgrade announcement:
https://www.smartcitiesworld.net/micromobility/new-lime-bike-upgrade-to-hit-uk-streets-this-month-12568

West Midlands LimeBike rollout:
https://www.wmca.org.uk/news/new-limebike-to-launch-in-west-midlands/

Kensington & Chelsea enforcement data:
https://www.rbkc.gov.uk/newsroom/1000-e-bikes-seized-borough

Prague SparkPark pilot (EIT Urban Mobility):
https://marketplace.eiturbanmobility.eu/best-practices/high-precision-parking-for-shared-micromobility-in-prague

SparkPark:
https://sparkpark.no

ATOM Connect 2026: Bringing the shared micromobility industry together

The micromobility industry doesn’t need another generic mobility conference. 🚫🎤 It needs real conversations between operators who are actually in the field. ⚙️ That’s exactly what ATOM Connect 2026 is built for. 🎯🤝

February 25, 2026

The shared mobility industry is evolving rapidly. Operators are navigating scaling challenges, regulatory complexity, hardware decisions, fleet optimization, and new integration models, all while aiming for sustainable growth.

That’s exactly why ATOM Mobility is organizing ATOM Connect 2026.

Our previous edition of ATOM Connect brought together professionals from the car sharing and rental industry for focused, high-quality discussions and networking. This year, we are narrowing the focus and dedicating the entire event to one fast-moving segment of the industry: shared micromobility.

ATOM Connect 2026 is designed specifically for operators, partners, and decision-makers working in shared micromobility. It is not a broad mobility conference or a public exhibition. It is a curated space for industry professionals to exchange practical experience, insights, and lessons learned.

On May 14th, 2026 in Riga, we will once again bring the community together, this time with a clear focus on micromobility.

What to expect

This year’s agenda will address the real operational and strategic questions shaping shared micromobility today:

Scaling fleets sustainably
Multi-vehicle operations beyond scooters
Regulatory cooperation and long-term city partnerships
Data-driven fleet optimization
MaaS integration and ecosystem collaboration
Marketing and automation for growth

As usual, we aim to host both local and international operators from smaller, fast-growing fleets to established large-scale players alongside hardware providers and ecosystem partners.

On stage, you’ll hear from leading shared mobility companies - including Segway on hardware partnerships, Umob on MaaS integration, Anadue on data-driven fleet intelligence, Elerent on multi-vehicle operational realities and more insightful discussions.

The goal is simple: meaningful discussions with people who understand the operational realities of the industry.

A curated, industry-focused event

ATOM Connect is free to attend, but participation is industry-focused (each submission is manually reviewed and verified). We are intentionally keeping the audience relevant and aligned to ensure high-quality conversations and valuable networking.

If you work in shared micromobility and would like to join the event, you can find the full agenda and register here:
👉 https://www.atommobility.com/atom-connect-2026

In the coming weeks, we will be revealing more speakers and additional agenda updates. We look forward to bringing the industry together again.

Unmet demand heatmap: Turn missed searches into measurable revenue growth

📉 Every unmet search is lost revenue. The unmet demand heatmap shows where users actively searched for vehicles but none were available - giving operators clear, search-based demand signals to rebalance fleets 🚚, improve conversions 📈, and grow smarter 🧠.

February 17, 2026

Fleet operators don’t lose revenue because of lack of demand - they lose it because demand appears in the wrong place at the wrong time. That’s exactly the problem the Unmet demand heatmap solves.

This new analytics layer from ATOM Mobility shows where users actively searched for vehicles but couldn’t find any within reach. Not guesses. Not assumptions. Real, proven demand currently left on the table.

What is the unmet demand heatmap?

The unmet demand heatmap highlights locations where:

A user opened the app
Actively searched for available vehicles
No vehicle was found within the defined search radius

In other words: high-intent users who wanted to ride, but couldn’t. Unlike generic “app open” data, unmet demand is recorded only when a real vehicle search happens, making this one of the most actionable datasets for operators.

Why unmet demand is more valuable than app opens

Many analytics tools track where users open the app (ATOM Mobility provides this data too). That’s useful - but incomplete. Unmet demand answers a much stronger question:
Where did users try to ride and failed? That difference matters.

Unmet demand data is:

✅ Intent-driven (search-based, not passive)

✅ Directly tied to lost revenue

✅ Immediately actionable for rebalancing and expansion

✅ Credible for discussions with cities and partners

How it works

Here’s how the logic is implemented under the hood:

1. Search-based trigger. Unmet demand is recorded only when a user performs a vehicle search. No search = no data point.

2. Distance threshold. If no vehicle is available within 1,000 meters, unmet demand is logged.

The radius can be customized per operator
Adaptable for dense cities vs. suburban or rural areas

3. Shared + private fleet support. The feature tracks unmet demand for:

Shared fleets
Private / restricted fleets (e.g. corporate, residential, campus)

This gives operators a full picture across all use cases.

4. GPS validation. Data is collected only when:

GPS is enabled
Location data is successfully received

This ensures accuracy and avoids noise.

Smart data optimization (no inflated demand)

To prevent multiple searches from the same user artificially inflating demand, the system applies intelligent filtering:

- After a location is stored, a 30-minute cooldown is activated
- If the same user searches again within 30 minutes And within 100 meters of the previous location → the record is skipped
- After 30 minutes, a new record is stored - even if the location is unchanged

Result: clean, realistic demand signals, not spammy heatmaps.

Why this matters for operators

📈 Increase revenue

Unmet demand shows exactly where vehicles are missing allowing you to:

Rebalance fleets faster
Expand into proven demand zones
Reduce failed searches and lost rides

🚚 Smarter rebalancing

Instead of guessing where to move vehicles, teams can prioritize:

High-intent demand hotspots
Time-based demand patterns
Areas with repeated unmet searches

🏙 Stronger city conversations

Unmet demand heatmaps are powerful evidence for:

Permit negotiations
Zone expansions
Infrastructure requests
Data-backed urban planning discussions

📊 Higher conversion rates

Placing vehicles where users actually search improves:

Search → ride conversion
User satisfaction
Retention over time

Built for real operational use

The new unmet demand heatmap is designed to work alongside other analytics layers, including:

- Popular routes heatmap
- Open app heatmap
- Start & end locations heatmap

Operators can also:

Toggle zone visibility across heatmaps
Adjust time periods (performance-optimized)
Combine insights for strategic fleet planning

From missed demand to competitive advantage

Every unmet search is a signal. Every signal is a potential ride. Every ride is revenue. With the unmet demand heatmap, operators stop guessing and start placing vehicles exactly where demand already exists.

👉 If you want to see how unmet demand can unlock growth for your fleet, book a demo with ATOM Mobility and explore how advanced heatmaps turn data into decisions.

🚀 New feature alert: Web-booker for ride-hailing and taxi operations

🚕 Web-booker is a lightweight ride-hail widget that lets users book rides directly from a website or mobile browser - no app install required. It reduces booking friction, supports hotel and partner demand, and keeps every ride fully synced with the taxi operator’s app and dashboard.

February 9, 2026