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Insights and news from the ATOM Mobility team
We started our blog to share free valuable information about the mobility industry: inspirational stories, financial analysis, marketing ideas, practical tips, new feature announcements and more.
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White label vs franchising: Which model is right for your mobility business?
🛵 Thinking about launching a mobility business? One key decision can shape your entire growth path: go with a franchise or build your own brand with a white label solution. 🔍 This guide breaks down the pros and cons of each model – and shows how you can even grow your own partner network under your brand with ATOM Mobility’s white label platform.
April 25, 2025
-- min. read
White label vs franchising: Which model is right for your mobility business?
Starting a new mobility business comes with many decisions, but one of the most important is choosing the right model for growth. Whether you're thinking about launching an electric scooter fleet, a ride-hailing app, or car sharing in your city, there are two main paths to consider: joining a franchise or building your own brand using a white label solution.
Both models offer clear benefits – and both have downsides. What works best depends on your goals, experience, and long-term vision.
What is franchising in mobility?
Franchising means joining an existing brand and operating under their name, systems, and technology. For example, a local taxi fleet might become a Bolt ride-hailing partner, gaining access to Bolt's technology, user base, and reputation. Similarly, in the micromobility space, some brands allow local entrepreneurs to launch electric scooter or bike-sharing services as franchisees.
This model is popular because it can significantly reduce the time and effort needed to launch. Instead of developing your own technology, brand, marketing strategy, and operational systems, you get a package, a “ready to use” business, from a brand that already knows the ropes.
Franchising: Pros and cons
The main advantage of franchising is speed and simplicity. You don’t need to build everything from scratch. You operate under a recognized name, which can make marketing easier. Often, you also get operational support and a clear playbook to follow.
But there are also downsides. As a franchisee, you don’t fully control the brand, customers and the technology. You may have limited flexibility to experiment or adapt the service to your local needs. Franchise fees or revenue sharing models can also reduce your profit margin. And if the brand suffers reputational issues elsewhere, it can impact your local business – even if you’re doing everything right.
Real-world examples of successful micromobility franchises:
LEVY, an US-based electric scooter-sharing company, has successfully expanded through a franchise model by partnering with local operators across USA. Entrepreneurs can launch and operate Levy-branded services in their cities, leveraging LEVY’s tested software, hardware, and operational know-how. This model has helped LEVY scale quickly while maintaining a consistent brand and service quality.
Nextbike, based in Germany, is one of the world’s leading public bike-sharing providers. It works with cities and franchise-like partners to operate local services under the Nextbike brand. These partners handle operations on the ground, such as maintenance and customer service, while benefiting from Nextbike’s established platform, brand, and international experience. With a presence in over 300 cities, it’s a clear example of how a micromobility business can scale through distributed partnerships.
What is white label in mobility?
A white label solution allows you to launch your own mobility platform – under your own brand – using someone else's ready-made technology. This means you can create a ride-hailing app, car-sharing service, or scooter fleet that looks and feels 100% yours, but without needing to build the software from scratch.
If you’re not familiar with how white label works, here’s a good explanation.
With white label, you take ownership of your brand and operations, while leveraging reliable, tested software that’s been used in dozens of markets. You’re not just a local operator – you’re the brand owner.
White label: Pros and cons
The biggest benefit of a white label approach is independence. You control the brand, the marketing, pricing, partnerships, everything. You can build a unique business that reflects your vision and local market needs. There’s no revenue sharing or ongoing franchise fees.
However, white label also means more responsibility. You have to manage marketing, customer support, local partnerships, and operations yourself. While the software is provided, the business is yours to run. It requires more involvement but also brings more potential reward.
3 reasons to choose your own white label platform
- Complete control over everything: Unlike a franchise, where key decisions are made by its owner, you’re in charge of everything - from choosing the name, branding to allocating budgets and setting up a supply chain.
- Flexible operations: There’s no universal solution that works equally well for all entrepreneurs. By starting your own project, you can better adapt to the local market needs, customer requests, and even changes in legislation. To launch a new app feature or adjust pricing, you won’t have to go through layers of approvals - you are the only decision-maker.
- Faster growth opportunities: For example, by attracting investments, launching crowdfunding, increasing your fleet, making additional investments in advertising, or even launching your own franchise.
Choosing the right model for your mobility business
If you want a fast, low-risk way to enter the market with support and clear systems, franchising may be a good fit – especially if you’re new to mobility or want to test the waters.
If you want to build a long-term business under your own brand, with full control and higher potential margins, white label is likely the better option. It gives you room to grow and adapt without being tied to someone else’s rules.
Many successful businesses start with white label software to speed up their launch, then focus on building a strong local brand and user base. Over time, this approach can offer more strategic freedom and better returns.
You can even build your own franchise using ATOM white label
One advantage of choosing a white label provider like ATOM Mobility is that you’re not just building for yourself. With ATOM’s platform, you can also expand by inviting partners to operate under your brand in other cities or regions.
This means that you can launch as an independent operator and, over time, create your own franchise-style network. ATOM’s software allows you to add partners to your platform, assign them specific territories, limit access to data, and manage operations from one central system. Your partners operate under your brand – and you stay in control of the bigger picture.
This is exactly how several of our clients have grown. They started locally, proved the model, then expanded by partnering with others – all without giving up their brand or independence.
Both franchising and white label are valid ways to launch a mobility business, and both come with clear advantages. But if your goal is long-term brand ownership, flexibility, and the ability to scale on your own terms, white label is often the smarter path.
With ATOM Mobility’s platform, you can launch fast, operate efficiently, and even build your own network of partners under your brand – creating a franchise model that works for you.
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Blog
Differences in car, bike and scooter sharing business models
The mobility industry is growing at a rapid rate, with innovations happening across cars, bikes and scooter sharing alike. This article explores the most recent advancements in the market and how industry leaders are finding new ways to compete. Learn about the different models for Mobility as a Service and what it means for the future of transportation.
February 25, 2020
-- min. read
The mobility industry is growing at a rapid rate, with innovations happening across cars, bikes and scooter sharing alike. This article explores the most recent advancements in the market and how industry leaders are finding new ways to compete. Learn about the different models for Mobility as a Service and what it means for the future of transportation.
Car Sharing Services
According to research by the Internet of Things, the number of carsharing service users across the world is expected to grow from 50.4 million people in 2018 to 227.1 million in 2023. The number of cars used for car sharing services is also forecasted to increase from 332,000 at the end of 2018 to 1.2 million by 2023. The rising demand for these services has driven more companies towards developing methods of sharing that go beyond traditional single use cars.
Image source: Internet of Things
Free Floating
A new model of car sharing that has recently grown in popularity is free floating carsharing, which allows users to pick up a car in one location and return it anywhere within a predefined Home Zone. Challenging the idea of ownership, this service currently has 3 million users worldwide, with over 30 thousand vehicles available across more than 50 cities.
there are currently over 30 thousand vehicles equipped with this service across more than 50 cities worldwide
Dailmer and BMW became a leader in the free floating industry when they merged their two car sharing services, Car2Go and DriveNow, in February 2019 to form SHARE NOW. With over four million members, the free floating car rental service is available in 18 major cities across Europe with a fleet of 20,500 vehicles to choose from. Members register through a mobile app, gaining access to the services for the cost of $0.32 per minute. The company covers the fixed costs of car loans, car insurance and car maintenance so users are able to enjoy the freedom of driving without the responsibility of ownership.
The largest benefit of free float car sharing is the higher demand that can be met on average per ride and car each day. However, this model still includes a lot of operational day-to-day tasks such as maintenance, relocating, fueling/charging that can require a larger team.
Station Based
The traditional model of car sharing services is station based, where users can pick-up vehicles from a fixed rental station after filling out paperwork in person or through a mobile app. After signing an agreement, the renter is able to drive the car wherever they would like. The lease ends once the car is returned to a designated rental station that has been approved by the provider. This model does not provide the same flexibility to users that newer offerings have, however, it remains one of the best ways for providers to track the vehicles without developing complex systems.
Enterprise CarShare is an example of traditional station based car sharing services. Offering users three membership levels to choose from, the pricing varies based on hourly, daily and overnight rates as well as kilometers driven. Depending on the membership, hourly rates are around $8, daily rates $75 and overnight rates start at $29. The vehicles are available for pick-up at designated stations or lots and can be returned at the discretion of the user to any Enterprise location at the end of their trip.
Compared to free float services, station based car sharing has lower operational costs since only a few fixed stations need to be monitored and checked each day. Right now this model is most profitable in the market, once free float operators enter on a wider scale it will be harder to keep up with the high demand.
Peer-to-Peer
Peer-to-peer car sharing services have experienced large growth in the past few years. Research found that by 2017, more than 2.9 million people in North America were using these services renting over 131,336 vehicles. Peer-based car-sharing fleets expanded by 80 percent between 2016 and 2017 and memberships doubled.
The peer-to-peer car sharing model allows users to list their own vehicles on a sharing platform, connecting hosts to guests looking to rent. This style of sharing allows users to set their own rental rates, while giving members who are looking to rent a wider selection of vehicles to choose from.
Turo is a leader in the peer-to-peer sharing industry, serving as a marketplace where guests can book any car they want from hosts across the US, Canada, the UK and Germany. The guests are able to choose from a unique selection of cars within their area, while allowing the hosts an opportunity to earn extra money to offset the costs of ownership. The company currently has over 10 million users, with more than 350,000 vehicles listed for rent.
Image source: cnet
The rates for Turo are charged by the hour and are subject to adjustments made either by the company’s own algorithm or the specific daily rates charged by each host.
In this model, the operator acts as an aggregator without ownership over the vehicles, which makes it easier to scale the business without the need for huge capital investments. However, it becomes more difficult to control the quality of the experience since every car cannot be checked on a regular basis. It is important to establish a strong customer support team to help resolve any issues that occur.
Autonomous
The future of car sharing is focused on eliminating the driver all together. Autonomous vehicles are beginning to make their way into the marketplace, with the hope being that fleets of self-driving cars will be able to pick-up users at any given location and return to the designated charging area all on their own.
A leader in this next step of mobility is Waymo, a company that emerged from Google’s self-driving car project. The company launched their first commercial self-driving-car service in December 2018, in Phoenix. The self-driving cars operate in an approximately 100-square-mile radius, serving the towns of Chandler, Gilbert, Mesa and Tempe. Available to a select few pre-approved riders, the hope is that driverless vehicles will be a main part of transportation in the future. There are currently around 1,500 monthly active users helping with the testing program.
In theory, the economics of this model should be great as there is no driver costs or relocating costs, keeping operational requirements to a minimum. These vehicles will however be heavily regulated, with limited access in the near future.
Bike Sharing Services
The demand for accessible transportation in cities has expanded beyond traditional motor vehicles. Across the world, urban areas are beginning to adapt bike sharing programs that allow citizens to use both standard bicycles and e-bikes as a form of travel. The bikes are usually selected from one docking station, and later returned to another across the city. There is currently believed to be nearly 900 bike-sharing systems available globally, with continuous advancements being made each year.
The bike sharing market is expected to grow from a $2.7 billion dollar industry to $5 billion by 2025, according to a report by Research and Markets. That in mind, bike sharing companies across the world should approach expansion with caution to avoid over extending their services. In 2018, Chinese bike sharing start-up Ofo experienced financial decline due to their costly global expansion that was not supported by commercial success. The company was unable to maintain the accessibility of its competitors who partnered with mobile app providers, offering them a wider reach for their services. Without support from an investment partner, Ofo could no longer sustain the maintenance of its bike sharing fleets, let alone compete in the market.
We believe you can build a successful bike share company once you have the right strategy in place. It is important to be operationally efficient when starting out, initially launching a smaller fleet and growing organically with the demand. If you start by scaling wide without having the matching demand, your resources will be spread too thin. The most successful bike share programs work with the local municipalities and cities to determine revenue streams and find the best options to connect with riders.
Dockless Bike Sharing
The dockless bike sharing model offers users access to bicycles that do not require a docking station. Dockless systems allow the bikes to be located and unlocked through a mobile app then returned to a designated district at a bike rack or along the sidewalk. This model is designed for short term use, ideal when travelling or visiting somewhere as a tourist. Most dockless sharing services offer single rides for $1 or monthly fees for continuous use.
Lime was one of the first companies to offer dockless bike services. Users access the bikes at designated areas through the company’s mobile app, initially they are charged a fixed rate to unlock the vehicle and then per minute for the duration of their trip. The rates and promotions available vary based on location and time. Program packages are also offered for users who wish to make monthly payments or have the services available to their employees on a regular basis.
This model of bike sharing is ideal for users because it is easily accessible and convenient to employ every day. There are high operational costs that come with this type of service, as well as a larger risk for vandalism or damage to the bikes.
Station Based
Traditional bike share programs include docking stations where the bicycles are locked until a user purchases a ride. The user pays at a nearby pay station before unlocking the vehicle for a short term trip, later returning it to any available docking station when finished. There are typically two types of payment options available, a flat membership fee or pass that allows access to the bikes for a certain period of time and then a usage fee that charges for the amount of time you spend riding.
San Francisco is one of the first cities to create a regulatory and permitting framework around the trend of bike-sharing. In December 2019, 4,000 e-bikes were launched as part of the Bay Area bike sharing program, designed to make mobility easily accessible to citizens. The program provides rides with the option to purchase a single ride, starting at $2, through Lyft’s mobile ride-sharing app. There are over 300 docking stations available throughout the city, allowing users to travel across the Bay Area more efficiently.
The Capital Bikeshare, in Washington D.C. has a membership fee of $85 annually offering lower usage charges throughout the year. For the first 30 minutes a ride, members aren’t charged, they then receive a rate of $1.50 for the next 30, $3 for the third and finally an additional $6 for every other 30 minute period. For non-members, the first 30 minutes also has no charge but they experience higher fees for every 30 minutes after that. The higher usage fees are balanced out by lower costs at the start -- a daily Capital Bikeshare pass is only $8 and a monthly pass comes to $28.
Station based bike sharing can help bring a stable ROI for every bike since operational costs are low, and there is a minimal need for maintenance, relocation or charging. As dockless bikes continue to expand in the market, this model risks losing loyal users in the long-run.
Sponsored by Corporate
Some bike share programs operate in partnership with corporations who sponsor the vehicles. Operating like a standard bike share program, these vehicles operate in conjunction with the local municipalities.
In London, the city offers a public bicycle hire scheme funded by Santander UK. With more than 750 docking stations and 11,500 bikes available for hire around the city, users have easy access to the vehicles. The program operates 24 hours a day, year-round with an initial cost of 2 Euros for a daily trip, charging an additional 2 Euros per half hour after the first 30 minutes. Users have the option to hire a bike using their bank card at the docking station, or through the official mobile app.
This model is great for any operator that can find a reliable partner who is interested in establishing this type of deal, however, you still run the risk of losing that partner later on.
Scooter Sharing Services
The fastest growing trend in mobility is the advent of e-scooters. They are inexpensive, accessible through mobile apps similar to bike sharing and available in over 100 cities worldwide. According to the US National Association of City Transportation Officials, riders took 38.5 million trips on shared electric scooters in 2018 compared to the 36.5 million trips on docked bikes. The Boston Consulting Group estimates that the global e-scooter market will grow to US$50 billion by 2025, with approximately 50% of the users being located in Europe and the USA. Micro-mobility is quickly becoming the preferred method for short term travel and companies have already begun to emerge as leaders in the market.
Image source: nacto.org
Station Based
Similar to station based bikes, some e-scooter providers offer docking stations where the scooters can be unlocked through a mobile app and then returned later to any available docking station.
DASH Scooters operates out of Nashville, TN, offering docked e-scooters styled like vespas that can be rented at set rates through their mobile app. Starting at $40 for two hours, the rates increase based on time travelled and day of the week. The brand launched after the emergence of other leaders such as Bird, Lime and Spin, who have set the bar for innovation in e-scooters. Their app allows users to locate nearby docking stations where the scooters can be returned to at the end of a trip.
The best way for operators to get a high return on their business is to have a combination of station based and dockless scooters. This will help maintain growth over time, while keeping up the high demand.
Dockless Scooters
Leaders in the mobility industry have begun to focus on the possibilities of dockless scooters. This model involves e-scooters that do not require a docking stations, but instead can be rented from a designated location and then returned anywhere in another.
Spin operates in 62 cities and 20 campuses across the United States, offering fleets of electric scooters for easy, short term travel. Users are able to unlock the scooters through their mobile app, once the ride is complete they can leave the scooter at any designated location and the cost will appear on the app. Charges vary depending on the length of the ride.
This model is currently experiencing high demand due to its convenience and ease of access for users. There are a large amount of maintenance and operational costs required, similar to other dockless mobility services, as well as increasing regulations across cities.
Hotel Services
While the future of e-scooters in cities is an on-going process, the services have begun to expand into the tourism sector. Hotels and resorts have begun to offer scooter sharing services to allow guests to easily travel throughout the location, or explore local surroundings. The options vary between station based and dockless scooters, with pricing packages being dependent on the destination.
Rentskoot is a start-up in Finland that offers small fleets of electric scooters to hotels. Guests are then able to rent the scooters from the hotel premises as a unique way to experience the local neighbourhoods. The company provides operational training to staff, free maintenance and the ability to advertise the hotel’s logo on the scooters. Travelling at a maximum speed of 25 km/h, the compact size and battery life makes this service ideal for short term use within cities.
By focusing on hotels, this model allows businesses to be more innovative with their designs while keeping a consistent demand amongst the growing market. An agreement will need to be made with the hotel in advance regarding guidelines for use and overall costs distribution.
What does this mean for the future of mobility?
The car sharing industry is projected to reach a 16.5 billion USD revenue by 2024, with an annual increase of 34.8% every year. A trend towards electric vehicles is also predicted as the demand for lithium-ion batteries has been predicted to increase by 380% by 2025. In addition, the bike and scooter rental market is expected to grow from USD $2.5 billion in 2019 to USD $10.1 billion by 2027, at a CAGR of 18.9 percent. Dockless systems will most likely continue to dominate the market, as their flexibility and ease has historically made them the more popular option for riders.
Every sector of MaaS has one thing in common: the desire to make transportation easier for riders. Ultimately each service compliments the other by providing different options for mobility that can each work together to get a user from point A to point B and back. If someone arrives in the city by train, they could then travel to work using an e-bike or e-scooter to avoid traffic. When returning home late at night a car sharing service could be used to get them there in one trip. The hope is that the future of mobility will consist of a connected network designed for safe, efficient and easily accessible travel.
With this quickly growing market on the rise, there hasn’t been a better time to become a leader in mobility. Start your journey in 20 days with ATOM!
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How technology is shaping the future of mobility
Technology is helping transform the future of urban transportation by influencing what mobility will look like, and how it will impact the modern city-scape. A recent article by Forbes Technology Council explained that there is a shared consensus around the four key features of future mobility: shared, hybrid, autonomous and electric. The next question becomes, what will mobility services will be available in the coming years? We have done some research to help breakdown the different perspectives on shared mobility as a mode of transportation in the future.
February 3, 2020
-- min. read
Technology is helping transform the future of urban transportation by influencing what mobility will look like, and how it will impact the modern city-scape. A recent article by Forbes Technology Council explained that there is a shared consensus around the four key features of future mobility: shared, hybrid, autonomous and electric. The next question becomes, what will mobility services will be available in the coming years? We have done some research to help breakdown the different perspectives on shared mobility as a mode of transportation in the future.
Why electric?
By 2040, electric cars will outsell gasoline-powered cars
Recently consumers have shifted their interest towards electric vehicles as a more sustainable and environmentally conscious option for long-distance travel. Predictions expect electric vehicles to surpass traditional combustion cars within the next 20 years, with 57% of passenger vehicles and more than 30% of global passenger vehicle fleet sales being electric by 2040. With this growth also comes a need for additional charging infrastructure to allow the vehicles to travel further over long distances. Currently there are about 13,000 electric vehicle fast charging stations across the US, compared to roughly 332,000 gas stations. Companies such as Volkswagon, GM and Tesla, have announced they are working on creating charging that will help drive sales in the future. Successful expansion into the market will require cities to develop smart plans that accommodate the needs of electric mobility.
Why shared?
Shared mobility has grown extensively since Uber (2009) and Lyft (2012) first entered the market. More and more operators continue to emerge worldwide, offering at least one ridesharing service to people in over 700 cities. These services are expected to expand even further in the future as a result of increased urbanization, as well as growing concerns around sustainability, economic stability and emissions. A report by the Internet of Things’ analyst firm, Berg Insights, found the number of car-sharing service users will grow from 50.4 million people in 2018 to 227.1 million people in 2023. Offering mobility as a service is helping reduce the number of single-use vehicles on the road, lending itself to a more functional form of travel.
Why autonomous?
A major challenge facing urban drivers is the issue of congestion and traffic jams. In some metropolitan cities, such as London, the problem lead to the enforcement of congestion charges in their most heavily populated neighbourhoods. In effect since 2003, these charges have helped reduce traffic by 30%, will simultaneously generating funds for the city. But is that enough? Autonomous vehicles are believed to be the next step in reducing congestion. A study conducted by researchers at the University of Cambridge found that when a fleet of autonomous vehicles are effectively communicating, keeping traffic moving smoothly, congestion rates could be reduced by 35%.
Why hybrid?
Micro-mobility is the use of small mobility devices, designed to carry one or two people, or ‘last-mile’ deliveries. This goes hand-in-hand with the rising interest in e-scooters and e-bikes that have seen exceptional sales growth in recent years. The combination of electric with single-use, lightweight vehicles is expected to surpass traditional modes of transportation. In their annual technology, media and telecommunications predictions, Deloitte predicted more than 130 million e-bikes will be sold between 2020 and 2023. Compared to the 1.8 million sold in Europe and 185,000 in the US during 2013, this significant increase suggests that e-bikes and other technology like it are the future of mobility.
How are city’s supporting?
Cities across the world have begun adapting strategies to assist with the future of urban mobility. Being the leader in reducing traffic, Singapore introduced Area licencing Scheme in 1975, enforcing a daily toll charge of $3 or $60 monthly for cars entering a central zone area during peak hours. The city experienced success resulting in fewer cars entering the zone during peak hours, a 35 percent increase in carpools and a minimum of $500 million saved by the city that could be used towards infrastructure improvements. The system has since been updated to an Electrical Road Pricing system in order to match the changing demands of the city’s core.
San Francisco has yet to enforce congestion pricing for its traffic heavy neighbourhoods, however, research is being conducted to determine the best solutions for the city. The Emerging Mobility Evaluation Report by the San Francisco Transportation Authority found 90 percent of all motor vehicle collisions are caused by human error, with approximately 80 percent involving some level of inattention. This has lead to a shift towards alternative modes of mobility and potential pilot projects within the city core. San Francisco has become known for its low income bike share programs. Launching in 2013 the Bay Area Bike Share Pilot requires at least 20% of stations be located in low-income communities, with an estimated 320 stations and 4,500 in 2017. Data collected by the Bike-sharing Blog estimates there are twice as many bike-sharing programs in the world as there were in 2014, with nearly 20 times more bikes available for public use.
The doors have opened for industry leaders to start making innovations within auto-mobility, influencing the modern city-scape. In addition to placing restrictions on heavily congested areas, the city of Helsinki has focused its efforts on improving the existing infrastructure and transportation options to encourage people to utilize other modes of mobility. A leader in mobility-as-a-service (MaaS) platforms, the city plans to replace 2.3 billion urban private car journeys annually by 2023. One of the ways it’s begun to accomplish this is through the app Whim. An app developed specifically for Helsinki, Whim provides access to all of the city’s mobility options through a monthly subscription. The future of mobility is at people’s fingertips.
What’s next?
Cities around the world are beginning to explore the possibilities of e-scooters as a means to travel short distances too far to comfortably walk, as well as a potential solution towards reducing the reliance on cars. The city of Tallahassee launched a pilot program in partnership with five major e-scooter companies: Bird, Lime, VeoRide, Spin and Gotch. The purpose is to determine solutions for the major problems being faced, but to also help develop good ridership habits. The companies deployed 200 e-scooters, each capable of travelling 15 mph, under new legislation that allows them to be treated the same as bicycles. With the success of programs such as this, and companies making pledging to maintain social responsibility for user safety, e-scooters as a primary mode of mobility are on the rise.
Nuro, a self-driving start-up, is one of the few companies to currently have a fleet of fully driverless vehicles operating on public roads. In February 2019, the company secured roughly $1 billion in additional funding from SoftBank allowing them to partner with the grocery-store chain Kroeger’s for a pilot project. The pilot service has been delivering groceries in Houston, Texas since March 2019, with expansions to include other goods like Domino's Pizza and Walmart products. As of right now the fleet stands at about 75 vehicles, with plans to go public in 2020. By introducing fully automated vehicles into the market, the number of people on the road will be reduced, optimizing efficiency and offering greater protection from potential collisions or incidents.
Nuro self-driving vehicle
In addition to reducing traffic in major cities, mobility companies are also focusing their resources on addressing concerns of energy consumption and emissions. The smart scooter mobility company, Gogoro, aims to leverage the power of technology in order to change the way technology is consumed and transform how cities operate to improve sustainability. Their first fleet of smart scooters launched in 2015, delivering a high performance electric riding experience to uses in Taiwan. The company also established a network known as the Gogoro Energy Network in Taipei offers more than 1,581 battery swap stations and supports over 199,478 battery exchanges every day. In Europe, a fleet of 3,500 emissionless smart scooters were released across three major countries in 2018, helping reduce CO2 emissions by 123,655 tons and displacing more than 58,731,863 liters of gasoline. By leveraging technological progress and innovations in modern infrastructure, Gogoro is becoming a leader in transportation solutions.
Electric scooter Gogoro with swappable batteries
Companies, like Tortoise, are looking to expand the capabilities of scooters even further by introducing fleets that can move autonomously across a city and reposition themselves, without a rider. The goal is to tackle the biggest challenge currently facing operators: relocating scooters. Tortoise plans to use autonomous technology combined with teleoperation to reposition and rebalance dockless, shared e-scooters in cities. The initial deployment will include between 50 to 100 scooters per operator in each market with the intention to equip every fleet with the ability to autonomously reposition themselves. Autonomous micro-mobility like e-scooters and e-bikes are believed to be the start for creating smarter, more technologically advanced cities.
How can we help?
As both industry leaders and cities around the world are finding new ways to support the rising trend of micro-mobility, we at ATOM Mobility want to help entrepreneurs looking to enter the market. We believe that shared mobility is the future of transportation, offering assistance with integrating industry-leading vehicles ready for shared mobility, including kick scooters, scooters, bikes, mopeds, cars and more. Our customers have an excellent grasp on the current needs of local markets, and we allow them to focus on marketing and operations, while taking care of the technology.
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https://www.businessinsider.com/bike-sharing-programs-doubled-since-2014-public-bikes-charts-2018-7?IR=T
https://www.smartcitiesworld.net/news/news/helsinki-leads-in-mobility-as-a-service-3308
https://whimapp.com/
https://eu.tallahassee.com/story/news/2019/07/15/electric-scooters-tallahassee-florida-bird-scooters-rental-gotcha-lime-spin-veoride-escooters/1708270001/
https://www.wctv.tv/content/news/Five-companies-launch-e-scooters-in-Tallahassee-during-pilot-program-512748851.html
https://nuro.ai/product
https://www.wired.com/story/softbank-nuro-self-driving-investment/
https://qz.com/1644476/nuro-will-deliver-dominos-pizza-with-its-robots-in-houston/
https://www.theverge.com/2019/12/10/21004678/nuros-driverless-delivery-robots-walmart-houston
https://medium.com/nuro/new-rules-of-the-road-for-california-and-autonomous-vehicles-2fa26a1159cb
https://www.gogoro.com/about/
https://www.tortoise.dev/
https://www.theverge.com/2019/10/15/20910083/tortoise-autonomous-electric-scooters-self-driving-robotics
https://www.fastcompany.com/90417611/it-was-inevitable-the-scooters-are-now-driving-themselves
Blog
ATOM Mobility CEO shares trends in scooter sharing market on MAD City conference
ATOM representative attended the MadCity (https://madcity.lv/) conference and shared some results of ATOM's scooter sharing operations and presented few trends in sharing industry.
November 29, 2019
-- min. read
ATOM representative attended the MadCity (https://madcity.lv/) conference and shared some results of ATOM's scooter sharing operations and presented few trends in sharing industry.
ATOM Mobiity CEO on MadCity conference stage
Key takeaways:
- with good technological solution is relatively easy to attract first users;
- speed to market does matter;
- average ride is somewhere between 2 - 3.5km and 15-20 minutes;
- rides are way longer on sunny weekends;
- about 20% of riders are tourists;
- scooter sharing audience is very broad (does not matter if you are 18 or 60);
- user experience is critical to grow user base with low marketing budgets;
- analytics will help you maximize revenue by showing where demand will be higher;
- sharing is not an easy business, there are a lot of operations involved to make it profitable. ATOM team can help you avoid core problems;
- more types of vehicles - different, more robust and self-driving are coming.
You can watch the conference recording here:
http://straume.lmt.lv/lv/konferences/konferences/electric-scooter/1041683
Interested in e-vehicle sharing business? ATOM Mobility can help you with both technology and operational knowledge. Email us: support@atommobility.com
#rideatom #sharing #atommobility
Blog
EU-startups: ATOM introduces new white label solution
Riga-based e-scooter platform ATOM was the first of its kind to launch in the city in early 2019. Now, the startup has announced the launch of a new white label solution – enabling independent operators to easily manage their own fleet of shared vehicles through a platform and app. With ATOM’s solution, anyone with a fleet can create their own ride-sharing platform anywhere in the world in 20 days, without huge investments in an IT solution.
July 24, 2019
-- min. read
Riga-based e-scooter platform ATOM was the first of its kind to launch in the city in early 2019. Now, the startup has announced the launch of a new white label solution – enabling independent operators to easily manage their own fleet of shared vehicles through a platform and app. With ATOM’s solution, anyone with a fleet can create their own ride-sharing platform anywhere in the world in 20 days, without huge investments in an IT solution.
First version of the management dashboard (July, 2019)
“We were the first e-scooter sharing platform launched in Riga in April 2019,” said Arturs Burnins, ATOM CEO. “Thousands of users tested it and we put a lot of effort into making the platform work perfectly. Later we focused on different features that can be customized according to customer needs, as well as market requirements. Now anyone interested in creating his own ride sharing platform can do it easily in any country of the world.”
At a time when the scooter and bike sharing market is growing rapidly, the ATOM platform is the fastest way to launch a ride-sharing business. Individual operators and companies can use ATOM software to launch faster, and to capture market share. The company has already begun working with several clients, and is developing personalized ride sharing platforms. The biggest interest is from the Middle East and Europe, where the ATOM team is helping to customize the platform in accordance with local regulations. ATOM platform is already present in 6 countries with 2 more to come till the end of 2019.
ATOM’s solution includes a branded mobile app for riders, which is already operational on iOS and Android, app for employees/operators and a dashboard to manage vehicles, rides, and follow metrics. The app has a built-in “get a free ride” referral program that is optional and can be switched off. Several user registration options are available – ID card, driver’s license or other documents are required upon registration. Likewise, a number of payment options are available including a wallet, pay-per-ride, subscription and more than 30 parameters can be customized according to needs.
“For example, we are currently working on a project to develop an e-scooter sharing platform where all charging stations are integrated to the app,” said Arturs Burnins. “When the e-scooter is taken there and connected to the charger, it’s not possible to collect it until its battery has been charged to a particular level and the scooter is locked. This project is specific because we are also setting up different speed zones within the same city and few other interesting features.”
Together with the partner, ATOM provides customers with the telematic solution that will allow for the remote control of speed, distance, lights and even ignition. The platform owner can see the vehicle’s exact locations and its ride history on the dashboard. There is also an integrated wheel block solution to safeguard against theft or the illegal movement of the vehicle.
ATOM’s team supports personnel, shares best practice and constantly upgrades software. And it takes just 20 days to get the platform and app up and running.
#scootersharing #bikesharing #mopedsharing #carsharing #atommobility
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