Insights and news from the ATOM Mobility team
We started our blog to share free valuable information about the mobility industry: inspirational stories, financial analysis, marketing ideas, practical tips, new feature announcements and more.
We started our blog to share free valuable information about the mobility industry: inspirational stories, financial analysis, marketing ideas, practical tips, new feature announcements and more.

🚀 ATOM Mobility ships 7-15 new features every month, alongside smaller improvements and fixes. Explore five recent highlights: unmet demand heatmaps, automated fleet tasks, field-team performance tracking, new subscription types, and lock-screen ride updates - helping operators run more efficient fleets and improve the rider experience.
Knowing where customers need vehicles, keeping field teams productive, and giving riders reasons to return are everyday priorities for mobility operators. Every month, ATOM Mobility ships 7-15 new features, alongside smaller improvements and fixes. Here are five highlights from our recent releases - and how they can help operators improve fleet performance and the customer experience.
A customer opens your app, finds no vehicle nearby, and leaves. Your ride history alone won’t show you that missed opportunity.
The Unmet Demand heatmap highlights areas where users open the app but cannot find an available scooter, bike, or car within 1000 metres radius. Beyond colour-coded hexagons, on zoomed in view it shows the number of unique users who searched for a vehicle in each area without finding one nearby.
Use these insights to identify gaps in fleet coverage, prioritise rebalancing, and assess potential parking locations. Alongside seeing where rides happen, you can now understand where potential demand goes unmet.
.png)
Keeping a fleet ready for customers means staying on top of maintenance, charging, refuelling, and service quality. As your fleet grows into hundreds of vehicles, manually tracking when each vehicle needs attention becomes increasingly time-consuming.
Task Manager automations turn vehicle usage, condition, and ride feedback into actionable tasks. Operators can configure tasks to be created:
These rules can support routine maintenance, trigger charging or refuelling tasks, and flag vehicles for inspection after low ratings or unusually short rides. For rebalancing tasks, if a customer uses the vehicle before collection, the task is automatically removed. This reduces manual monitoring and helps your team respond to vehicles that need attention.

How long do tasks take? Where does your team spend its time? Which operational bottlenecks need attention?
New Shifts and Operator Performance views give vehicle sharing and digital rental operators visibility into shift status and duration, distance driven, completed tasks, and average time per task.
Managers can use these insights to investigate delays, improve routes, and identify training needs. For example, longer task completion times could prompt a closer look at travel distances, workload, or the processes used at each location. Comparing results alongside task types and working conditions helps turn performance data into practical operational improvements.

Different customers have different riding habits. Your subscriptions should reflect that.
ATOM Mobility now supports two additional subscription types:
These options let operators design offers around frequent riders and short-distance commuters. For example, you could offer subscribers a percentage discount on eligible rides or a predictable flat fee for qualifying short trips. Operators gain more flexibility to test offers that encourage repeat usage while fitting their pricing strategy.

Checking an active trip should be simple.
Live Activity lets customers view key ride information directly on their phone lock screen without repeatedly opening the app. Depending on the service, this can help them follow an active ride or a driver’s arrival.
Making this information readily accessible gives customers a more convenient way to stay informed throughout their journey.

These five releases are part of ATOM Mobility’s ongoing product development, helping operators identify unmet demand, automate routine coordination, understand field-team performance, and improve the customer experience.
Exploring software for your mobility business? Book a demo to see how ATOM Mobility can support your fleet, team, and customers.
Explore more product updates at https://www.atommobility.com/atomupdates

ATOM representative attended the MadCity (https://madcity.lv/) conference and shared some results of ATOM's scooter sharing operations and presented few trends in sharing industry.
ATOM representative attended the MadCity (https://madcity.lv/) conference and shared some results of ATOM's scooter sharing operations and presented few trends in sharing industry.

ATOM Mobiity CEO on MadCity conference stage
Key takeaways:
- with good technological solution is relatively easy to attract first users;
- speed to market does matter;
- average ride is somewhere between 2 - 3.5km and 15-20 minutes;
- rides are way longer on sunny weekends;
- about 20% of riders are tourists;
- scooter sharing audience is very broad (does not matter if you are 18 or 60);
- user experience is critical to grow user base with low marketing budgets;
- analytics will help you maximize revenue by showing where demand will be higher;
- sharing is not an easy business, there are a lot of operations involved to make it profitable. ATOM team can help you avoid core problems;
- more types of vehicles - different, more robust and self-driving are coming.
You can watch the conference recording here:
http://straume.lmt.lv/lv/konferences/konferences/electric-scooter/1041683
Interested in e-vehicle sharing business? ATOM Mobility can help you with both technology and operational knowledge. Email us: support@atommobility.com
#rideatom #sharing #atommobility

Riga-based e-scooter platform ATOM was the first of its kind to launch in the city in early 2019. Now, the startup has announced the launch of a new white label solution – enabling independent operators to easily manage their own fleet of shared vehicles through a platform and app. With ATOM’s solution, anyone with a fleet can create their own ride-sharing platform anywhere in the world in 20 days, without huge investments in an IT solution.
Riga-based e-scooter platform ATOM was the first of its kind to launch in the city in early 2019. Now, the startup has announced the launch of a new white label solution – enabling independent operators to easily manage their own fleet of shared vehicles through a platform and app. With ATOM’s solution, anyone with a fleet can create their own ride-sharing platform anywhere in the world in 20 days, without huge investments in an IT solution.

First version of the management dashboard (July, 2019)
“We were the first e-scooter sharing platform launched in Riga in April 2019,” said Arturs Burnins, ATOM CEO. “Thousands of users tested it and we put a lot of effort into making the platform work perfectly. Later we focused on different features that can be customized according to customer needs, as well as market requirements. Now anyone interested in creating his own ride sharing platform can do it easily in any country of the world.”
At a time when the scooter and bike sharing market is growing rapidly, the ATOM platform is the fastest way to launch a ride-sharing business. Individual operators and companies can use ATOM software to launch faster, and to capture market share. The company has already begun working with several clients, and is developing personalized ride sharing platforms. The biggest interest is from the Middle East and Europe, where the ATOM team is helping to customize the platform in accordance with local regulations. ATOM platform is already present in 6 countries with 2 more to come till the end of 2019.
ATOM’s solution includes a branded mobile app for riders, which is already operational on iOS and Android, app for employees/operators and a dashboard to manage vehicles, rides, and follow metrics. The app has a built-in “get a free ride” referral program that is optional and can be switched off. Several user registration options are available – ID card, driver’s license or other documents are required upon registration. Likewise, a number of payment options are available including a wallet, pay-per-ride, subscription and more than 30 parameters can be customized according to needs.
“For example, we are currently working on a project to develop an e-scooter sharing platform where all charging stations are integrated to the app,” said Arturs Burnins. “When the e-scooter is taken there and connected to the charger, it’s not possible to collect it until its battery has been charged to a particular level and the scooter is locked. This project is specific because we are also setting up different speed zones within the same city and few other interesting features.”
Together with the partner, ATOM provides customers with the telematic solution that will allow for the remote control of speed, distance, lights and even ignition. The platform owner can see the vehicle’s exact locations and its ride history on the dashboard. There is also an integrated wheel block solution to safeguard against theft or the illegal movement of the vehicle.
ATOM’s team supports personnel, shares best practice and constantly upgrades software. And it takes just 20 days to get the platform and app up and running.
#scootersharing #bikesharing #mopedsharing #carsharing #atommobility

Riga-based (Latvia) e-scooter platform ATOM was the first of its kind to launch in the city in early March 2019. Now, after thousands of rides the startup has announced the launch of new white label solution - enabling independent operators to easily manage their own fleet of shared vehicles through a branded and customized platform and app.
Riga-based (Latvia) e-scooter platform ATOM was the first of its kind to launch in the city in early March 2019. Now, after thousands of rides the startup has announced the launch of new white label solution - enabling independent operators to easily manage their own fleet of shared vehicles through a branded and customized platform and app.
Interested in operating your e-scooter / bike / car sharing business?
Now you can do it easily since ATOM is introducing ATOM Mobility platform, which allows you to create, brand and launch your scooter / bike / car / moped sharing business in 20 days. Yes, you read correctly - in 20 days.
How it works?
1) ATOM team creates custom sharing solution for your needs. That includes: branded mobile apps for riders (iOS, Android), powerful panel to manage vehicles, rides, follow the metrics, app for employees to manage vehicles on the go, integrations with vehicles, iot and integrations with other services like payments, email marketing and others.
2) You decide what type to vehicles to connect to the platform and how to brand them. Bikes, e-bikes, scooters, mopeds and even cars are supported.
3) Launch your business and ATOM will support software improvements and development, so you can focus on building your business.
Interested?
Pricing inquiries: arturs@atommobility.com or submit the form on www.atommobility.com
#business #technology #scooter #moped #car #bikesharing #sharingeconomy