Insights and news from the ATOM Mobility team

Operators entering the micromobility space today face one major early decision: which vehicles to deploy. Your fleet type affects user experience, operational costs, maintenance needs, and regulatory compliance. Whether you plan to launch e‑scooters, e‑bikes, mopeds, or a mixed fleet, each vehicle category serves a different purpose.

This guide covers the main micromobility fleet vehicles – bike, e‑bike, kick scooter, e‑scooter, moped, and e‑moped – along with their features, common manufacturers, docking options, and ideal use cases.

Understanding the vehicle types

Bike (mechanical bicycle) A standard pedal bicycle with no motor. In shared fleets, mechanical bikes are simple, durable, and cost‑efficient. They require minimal electronics and are ideal for cities with strong cycling infrastructure. They generate lower maintenance costs but depend entirely on rider effort. Normally, user demand for this type of bike is also lower, thus operators can expect lower RPV rate (rides per vehicle per day).

E‑bike (electric bicycle) An electric bike combines pedal power with an electric motor that assists the rider. E‑bikes allow longer trips, easier hill climbing, and broader user appeal. Typical shared e‑bike trips range between 5–10 km. They cost more upfront but often generate higher revenue per ride. Many fleet operators source models from manufacturers such as Segway‑Ninebot, Okai, and Yadea. You can explore available e‑bike hardware options on the ATOM Mobility vehicles page: https://www.atommobility.com/vehicles.

Kick scooter (non‑electric scooter) A kick scooter is manually powered by pushing off the ground. While less common in commercial shared fleets today, they are still used in some controlled campus or tourism environments where low speed and low complexity are priorities.

E‑scooter (electric scooter) E‑scooters are lightweight, battery‑powered vehicles designed for short urban trips, typically under 4 km. They are highly flexible and well suited for dense city centers and first‑mile/last‑mile transport. Modern fleet models include swappable batteries, improved braking systems, suspension upgrades, and integrated IoT modules. Popular manufacturers include Segway‑Ninebot, Okai, and Navee that can also be found at ATOM Mobility.

Moped (fuel‑powered light motorcycle) A moped is a small motorized vehicle traditionally powered by gasoline, offering higher speeds and longer range than bikes or scooters. In shared mobility, fuel mopeds are becoming less common due to emissions regulations but still operate in some regions.

E‑moped (electric moped) An e‑moped is an electric version of a traditional moped. It provides longer range and higher speed than e‑scooters, often up to 45 km/h depending on local regulations. E‑mopeds are ideal for suburban areas or cities with longer commuting distances. Manufacturers such as NIU, Silence, Super Soco, and Yadea dominate this segment.

The table below provides a general comparison of the most common shared mobility vehicle types, including typical purchase prices, expected service life in commercial fleets, and average utilization (rides per vehicle per day). Actual figures vary depending on manufacturer, market, operating conditions, and fleet maintenance.

Shared mobility fleet economics: purchase price, lifespan, and rides per vehicle per day, comparing bikes, e-bikes, e-scooters, and mopeds.
Vehicle	Purchase price (new)	Purchase price (used)	Fleet lifespan	Rides per day (RPV)
Mechanical bike	€300–500	€100–300	5–8 years	1–3
E-bike	€900–1,300	€400–800	4–8 years	2–5
E-scooter	€500–1,200	€200–600	3–8 years	3–6
Fuel moped	€1,500–2,500	€700–2,000	4–7 years	2–5
E-moped	€1,800–2,500	€700–1,500	4–7 years	2–5

Approx. new purchase price – The typical cost of purchasing a new commercial-grade vehicle for a shared mobility fleet. Prices vary depending on the manufacturer, hardware specifications, battery capacity, IoT integration, and fleet order size.
Approx. used purchase price – The typical market price of a pre-owned commercial vehicle suitable for shared mobility operations. Factors such as vehicle age, mileage, battery health (for electric vehicles), overall condition, and refurbishment status significantly influence the price.
Typical fleet lifespan – The average period a vehicle remains economically viable in a shared mobility fleet before being retired or replaced. Lifespan depends on ride frequency, maintenance quality, weather conditions, road infrastructure, vandalism, accidents, and how intensively the fleet is operated.
Average rides/day/vehicle (RPV) – Rides Per Vehicle per Day (RPV) is one of the most important performance metrics for shared mobility operators. It measures the average number of completed trips each vehicle performs daily. Higher RPV generally leads to better fleet utilization, faster return on investment, and improved profitability. Actual RPV varies depending on vehicle type, city size, demand, seasonality, pricing strategy, fleet availability, and operational efficiency.

Docked vs dockless infrastructure

Beyond vehicle choice, parking strategy matters. Dockless fleets offer flexibility but may create parking compliance challenges. Docked systems use physical stations that improve order, security, and charging efficiency.

Several manufacturers specialize in docking and locking infrastructure, including KNOT CITY (which recently is out of market), and Kuhmute. These docking systems can improve vehicle organization, reduce vandalism, and simplify charging logistics for e‑bikes and e‑mopeds.

E‑scooters: Best for dense urban zones

E‑scooters work best in compact city centers, student districts, and areas with high short‑trip demand. They require less parking space and are faster to deploy. However, they demand consistent maintenance and battery management.

E‑bikes: Broader demographic appeal

E‑bikes provide greater comfort and stability, making them suitable for older users, tourists, and riders carrying bags. They perform well in cities with established cycling lanes or moderate hills. Although more expensive than scooters, they often achieve longer ride durations and stronger customer loyalty.

E‑mopeds: Extended range and higher revenue potential

E‑mopeds are suitable for cities with wider geography or suburban commuting patterns. They typically deliver higher revenue per trip but require licensing compliance and more robust fleet management.

Matching vehicles to city profiles

Tourist cities often benefit from e‑bikes due to comfort and sightseeing suitability. College towns frequently lean toward e‑scooters because of affordability and convenience. Larger or hilly cities may support mixed fleets. Suburban zones often justify e‑mopeds for longer travel distances.

Climate also influences hardware decisions. Wet or cold regions require sealed wiring, water‑resistant components, and tires suitable for slippery conditions.

Planning your hardware strategy

Choosing the right fleet is not only about vehicle type. It involves sourcing reliable manufacturers, evaluating docking options, understanding regulatory requirements, and planning maintenance cycles. Reviewing available hardware categories through ATOM Mobility’s vehicles directory can help operators compare models and integrations before committing to a large fleet purchase.

The most successful operators treat fleet composition as flexible. They start with one category and expand based on usage data, seasonality, and rider behavior. A balanced hardware strategy allows adaptation without replacing the entire fleet.

ATOM Mobility supports mixed fleets – including e‑scooters, e‑bikes, and e‑mopeds – within one platform, covering booking, payments, hardware integrations, and analytics. This allows operators to scale gradually while maintaining operational control.

Vehicle choice is not static. As cities evolve and regulations tighten, operators who understand their hardware options and adapt quickly are better positioned for long‑term growth.

Bid your price: ATOM Mobility launches rider-controlled pricing feature

💸 ATOM Mobility launches “Offer your price” - a rider-controlled pricing feature. Riders can suggest higher or lower fares within pre-set limits. Boosts demand & helps stand out in competitive ride-hail markets 🚖🌍

August 4, 2025

The ride-hailing market is always changing. From Latin America to Eastern Europe, platforms like inDrive have popularized a new norm: letting riders suggest what they want to pay. Now, in response to this growing global trend, ATOM Mobility is proud to introduce: Offer your price – a fully configurable pricing feature built right into your rider app.

💡How It works

Available on all ride-hail projects, this feature lets riders propose a price – higher or lower than the default fare – within operator-set limits. Drivers can then accept or decline based on the offer.

Here’s how it reshapes the experience:

In the Rider app:

A new "Offer your price" button appears when selecting a vehicle class.
Riders can slide or tap “+/-” buttons to adjust price:
- e.g. +30% to get a faster ride 🟢
- or -10% to save on a flexible trip 🔵
For scheduled rides, this feature is disabled to keep things predictable.

Smart logic behind the slider:

Your admin dashboard defines the limits – say, up to +500% from regular price and down to -30% – and the app calculates step sizes automatically:

+500% limit → 1 step = 5%
+100% limit → 1 step = 1%
+200% limit → 1 step = 2%

Slider position adapts dynamically, depending on your defined range. And yes – the button color and style can be customized to match your brand 🎨.

On the operator dashboard:

You’ll find complete control and clarity:

Enable/disable the feature per vehicle class
Set custom % limits for price increase/decrease
Price card, exports and ride activity logs are all updated with the adjusted ride price
New ride status - Ride requested (adjusted ride price) for transparency in reporting

What drivers see:

In the driver app:

Price offers are marked clearly (e.g. 🔻 "Discount requested" or 🔺 "Extra fee offered");
Final earnings are adjusted accordingly and logged in driver stats.

Who's already doing this – and winning?

Real-world companies are already proving that rider-defined pricing works:

🚘 inDrive (LATAM, Africa, Asia)
Now one of the top global ride-hailing players outside the U.S. (over 200M downloads, active in 700+ cities across 45+ countries), inDrive built its brand around rider-negotiated pricing. It helps them stand out in price-sensitive markets and win over both drivers and passengers with more transparent pricing dynamics.

🚖 Comin (France)
A local success story, Comin has embraced flexible rider pricing to gain traction in several French cities (onboarded 6,000+ drivers). The feature gives them an edge against larger platforms, offering more freedom for users and better utilization for drivers.

These examples show that letting riders bid their price isn’t just a gimmick – it’s a growth strategy.

From our previosu blog “How to Find Your Niche in the Ride-Hail Market”, we saw how localisation and user control drive loyalty and conversion.

This new pricing flexibility supports:

Emerging markets with income-sensitive riders
Driver shortages, where riders can tip in real-time
Brand positioning, letting you stand apart from competition

🚀 Ready to lead the market?

This is just one of the 300+ features available in ATOM’s white-label ride-hailing platform.

Let’s talk about how to launch or upgrade your app with “Offer your price”, advanced pricing logic, and more tools to dominate your niche.

👉 Contact our team and explore how to become the market leader: www.atommobility.com

Is car sharing profitable in 2025?

🚗💡 Is car sharing still a profitable business in 2025? Short answer – yes, if done right. From rising fleet costs to smarter user behavior and green transport trends, the shared mobility game is changing fast. Learn what makes a car sharing business work today – and why some succeed while others shut down. 👉 Real stories, data-backed tips, and practical advice for operators and mobility founders.

July 23, 2025

In 2024, the global car-sharing market was valued at approximately €8.9 billion, with Europe accounting for over 50.2% of that total. Analysts forecast it will grow at a CAGR of 11.8% between 2025 and 2033, reaching roughly €24.4 billion by 2033. This blend of urbanization, environmental regulation and a growing preference for flexible mobility continues to create fertile ground for operators - yet not every service finds a clear path to profitability.

Success hinges on your location, business model, fleet, operations and local market dynamics. There are strong success stories, but also many high-profile failures. Here’s a closer look at what really affects profitability in today’s car-sharing market - and what you can learn from real-world cases.

What makes a car-sharing business profitable?

Profitability in car sharing boils down to securing enough paid usage while keeping costs under control. Every unused hour or unnecessary expense erodes margins.

Key factors:

Fleet utilization – the most important metric. Cars need to be in use several hours each day to cover fixed costs.
Operational efficiency – cleaning, charging, relocation, maintenance and insurance add up quickly.
Fleet acquisition – leasing usually optimizes cash flow and scalability, but still carries fixed monthly expenses.
Pricing and competition – too low cuts margins; too high drives away users. Finding the right balance is essential.
Tech stack – a robust platform automates operations, improves customer experience and reduces support costs.

The operators who win are those who combine solid daily usage with lean operations.

❌ PANEK S.A. suspends its car-sharing service to focus on rental

29 March 2025 marked the end of Panek’s car-sharing experiment. Despite peaking at 2 700–3 000 vehicles, Panek never turned a profit in over seven years.

About Panek

Launch: Car sharing added in 2017 by Maciej Panek, entirely internally funded (no VC)
Fleet mix: City cars, hybrids, EVs, cargo vans and vintage models
2023 acquisition: Regional Rent (+ 45% fleet), making Panek Poland’s largest integrated rental/operator

2024 performance

Revenue split: Car sharing ≈ 20 % of total. Traditional rental 80 %
Utilization: 0.7–1.0 rides/car/day
Maintenance & overhead: Up to €690/car-month
Profitability: Negative since inception

Why it failed

Under-utilization: < 1 ride/day vs. ~ 2-4 rides/day needed to cover fixed costs
Price wars: Fierce competition in Warsaw eroded margins and drove up customer-acquisition costs
High OPEX: Parking, maintenance, insurance and vandalism pushed costs > €690 per car each month
Tech drag: Two-year outsourced app development cycle meant poor UX and slow feature delivery
No public support: Missed out on parking incentives or EV subsidies

Faced with persistent losses, Panek’s leadership refocused on profitable core segments: daily/weekly rentals, corporate leasing and Fleet-as-a-Service.

🚗 WiBLE Spain finds its profitable lane in Madrid

WiBLE (50/50 joint venture between Kia Europe and Repsol) launched in 2018 and has just closed its second consecutive year with positive EBITDA.

Fleet: 600+ plug-in hybrids (Kia Niro, XCeed, Ceed Tourer)
2024 revenue: €6.93 million (+ 5% vs. 2023)
Usage: ~1 500 trips/day ⇒ 2.5 rides/car/day
‍Diversification: Monthly rentals (€599+) now 5% of revenue‍
Market share: ~19% of Madrid’s car-sharing market

Key enablers:

Higher utilization – rides up 15% YoY, driving a 10% lift in core revenue
Fleet scale efficiencies – added 150 vehicles in 2 years, lowering per-unit costs
Service diversification – multi-day and monthly rental options opened new revenue streams

After five years of absorbing fixed-cost drag and depreciation, WiBLE now leverages Madrid’s regulatory environment (low-emission zones, parking benefits) and delivers lean, tech-driven operations.

🚗 SOCAR South Korea: scale + longer rentals

SOCAR (backed by SoftBank, SK Inc. and Lotte Group) operates 20 000 vehicles, generates nearly €300 million in annual turnover and has 20% of South Koreans signed up.

Model: Station-based, pay-per-minute with average rental duration of a whoping 12 hrs
Segmentation trick: Aging cars shift from on-demand sharing to long-term monthly rentals (10% of revenue), extending resale life with minimal depreciation impact

By pairing massive scale with savvy car lifecycle management, extra-long rental duration, SOCAR converts high utilization into robust profitability.

🚗 Carguru (Latvia)

30 August 2024: Carguru (est. 2017) acquired EV-focused OX Drive (est. 2021), adding 200+ Tesla to the fleet.

Growth: From just 30 cars and total budget below 500 000 EUR (2017) to over 1 000 cars (mid-2025) via leasing and strategic partnerships
2023 turnover: €4 million; 435 000 trips (+35.9 %); 7 million km driven; profit €375 600

Outcome: A combined ICE, hybrid and EV fleet—backed by local expertise and strategic acquisitions - has driven strong growth and high utilization.

🎯 Core suggestions for aspiring operators

Target 2–4 rides/day per vehicle
- Leverage dynamic/off-peak pricing, B2B partnerships (hotels, offices) and event tie-ins.
Contain OPEX via automation
- Use predictive maintenance, remote diagnostics and gig-economy cleaning/relocation.
Secure municipal support early
- Negotiate parking incentives, EV charging access and low-emission zone permits.
Choose your tech wisely
- Build an in-house development team for full control with higher costs, or adopt a proven white-label platform for speed to market, stability and lower costs.
Validate unit economics before scaling
- Prove break-even utilization in one zone before expanding to others.

With clear benchmarks and smart execution - drawing on lessons from Panek, WiBLE, SOCAR and Carguru - car sharing can still be a highly profitable component of a modern mobility portfolio.

If you’re planning to start or improve your service, ATOM Mobility is ready to help. We’ve built the platform and supported dozens of teams worldwide - reach out, and we’ll share what we’ve learned.

‍

Image credit: https://kursors.lv/2018/03/13/carguru-palielina-autoparku-un-paplasina-darbibas-zonas-mikrorajonos

Introducing ATOM Mobility OpenAPI: Empowering mobility operators with seamless integrations

✅ ATOM Mobility has launched OpenAPI v1 - giving vehicle-sharing, rental, and ride-hailing operators full control to integrate their services into MaaS platforms, websites, and partner apps. Discover how this powerful tool can help you expand reach, automate operations, and drive more bookings.

July 9, 2025

We’re thrilled to announce the launch of the ATOM Mobility OpenAPI v1 - a major step toward enabling mobility operators to seamlessly integrate their services with third-party platforms, partner systems, and custom applications.

With the OpenAPI, ATOM Mobility opens up new possibilities for businesses running vehicle-sharing, rental, and ride-hailing services to extend their digital reach, enhance customer experience, and unlock new revenue streams.

What is an OpenAPI and why does it matter?

An OpenAPI (or application programming interface) is a set of standardized protocols that allows external software systems to interact with your platform. In simple terms, it acts like a bridge between your mobility service and the outside world — enabling secure data sharing and functional integration.

For mobility businesses, OpenAPIs have become a key tool for:

Displaying fleet availability in Mobility-as-a-Service (MaaS) platforms
Enabling ride or rental bookings directly from external platforms (websites, apps, kiosks)
Automating back-office workflows and data pipelines
Enhancing customer service tools with real-time ride information

What makes ATOM Mobility’s OpenAPI different?

While many mobility providers offer GBFS (General Bikeshare Feed Specification) to share read-only data (ATOM Mobility will continue supporting GBFS) - such as vehicle locations and availability - these feeds are typically limited to visibility. Users still need to switch to a provider's app to complete the ride.

ATOM Mobility’s OpenAPI is different. It offers full read-write access to the core functions of your platform - similar to what operators can already do in the back-office dashboard. This means that third-party apps can not only display your vehicles but also handle booking, payments, and ride management entirely within their own interface.

This is a game-changer for expanding your service footprint beyond your app.

What’s included in OpenAPI v1?

The first version of the OpenAPI supports all core modules — Vehicle sharing, Digital rental, and Ride-Hailing — with both public and private endpoints for:

User registration and authentication
Vehicle discovery and availability
Zone rules, pricing, and ride logic
Starting and ending rides or bookings
Accessing ride history and user activity
Enhanced actions: skip wallet checks, trigger some commands, bypass OTP, and more

Typical use cases

Here are some examples of how mobility operators are already planning to use the ATOM OpenAPI:

1. Deep MaaS platform integrations

Connect your fleet to fast-growing MaaS platforms, for example:

umob - a Dutch mobility booking app that recently raised €3.5M to expand its "all-in-one" MaaS experience across Europe. With OpenAPI, your vehicles could be fully bookable and payable directly from their interface.
Moovit – a mobility super-app used by over 1.7 billion riders in 3,500+ cities. Traditionally, Moovit displays vehicles using GBFS and redirects users to provider apps - with OpenAPI, the entire booking could happen inside Moovit.
Jelbi (Berlin) - Germany’s flagship MaaS platform, integrating 12+ operators, including car-sharing, scooters, and public transport. A direct API integration offers visibility and usage on one of Europe’s most advanced multimodal networks.

2. Bookings via your website

Allow users to book rentals or ride directly from your website without needing to download an app upfront. This is especially useful for tourists, first-time users or hotels. The app would only be needed to unlock the vehicle or track the driver (in case of ride-hailing).

3. B2B partner integrations

Want to offer mobility through hotels, offices, or real estate platforms? Now they can show your vehicles and complete bookings within their apps - driving high-value B2B usage without manual overhead.

4. Customer support automation

Support agents can pull up a rider’s active trip data in external helpdesk tools using ride ID endpoints - improving efficiency and resolution speed.

5. Custom dashboards and analytics

Build your own reporting layer by pulling real-time and historical ride, user, and revenue data into tools like Power BI, Tableau, or custom CRMs.

How to enable the OpenAPI?

The OpenAPI is available to all ATOM clients on the Premium Plan, which includes:

Access to full OpenAPI documentation and developer tools
100,000 API requests per month included in your support fee
Technical assistance from the ATOM team for setup and testing

Ready to expand your mobility ecosystem?

Whether you’re exploring new channels, seeking B2B integrations, or joining a MaaS platform, the ATOM OpenAPI gives you the tools to scale faster and smarter. Want to learn more or schedule a call with our integrations team?
Contact us: https://www.atommobility.com/ask

Micro-mobility market consolidation heats up: ATOM Mobility acquires ScootAPI

In a significant move signaling further consolidation within the micro-mobility software sector, industry leader ATOM Mobility announced its strategic acquisition of ScootAPI. The deal, finalized on June 1, 2025, strengthens ATOM Mobility's dominant position in the B2B SaaS Micro-Mobility market.

June 16, 2025