Insights and news from the ATOM Mobility team

The future of mobility is not just about operating vehicles. It is about creating convenient journeys that bring different transportation options together in one simple customer experience.

That is why we are excited to highlight our partnership with Umob, helping mobility operators expand their reach and become part of a growing multimodal mobility ecosystem.

Whether you operate shared cars, scooters, bikes or mopeds through the ATOM Mobility platform, integrating with Umob allows your service to become accessible to thousands of Umob users looking for a convenient way to travel.

Why this partnership matters

Today's users expect flexibility. They don't think in terms of individual mobility providers, they simply want the fastest, easiest, and most convenient route from A to B.

Umob brings different mobility providers and transport options together in one app. Users can find, compare, book and pay for different mobility options without having to download a separate app or create a new account for every provider.

By connecting your fleet to Umob, operators can:

• Reach new customers through an established MaaS (Mobility as a Service) platform.
• Increase vehicle utilization by attracting additional demand.
• Become part of multimodal journeys that combine public transport, shared mobility, taxis, and other transportation options.
• Grow without investing in additional customer acquisition channels.

For ATOM Mobility customers, the integration is designed to provide a straightforward way to unlock new distribution opportunities while continuing to manage their core operations through the ATOM Mobility platform.

How the integration works

Through the ATOM Mobility platform, participating operators can connect their fleets with Umob, enabling users to discover and use available vehicles directly through the Umob app.

Once connected, vehicles from participating operators can appear in Umob alongside other available mobility options, giving users one clear overview of the different ways they can get from A to B.

Users can discover an available vehicle, reserve and unlock it, start and end their ride, and pay directly through Umob.

The integration is designed to support:

• Real-time vehicle availability.
• A seamless booking and ride experience for users.
• Secure communication between platforms.
• Consistent operational control for fleet operators.

Operators continue to manage their fleet, pricing, service areas and day-to-day operations through the ATOM Mobility platform, while Umob provides an additional channel through which users can discover and access their vehicles.

Business impact

For mobility operators, connecting with Umob creates an additional distribution channel without changing the way they manage their day-to-day operations through ATOM Mobility.

By making vehicles available to thousands of Umob users, operators can increase their visibility at the moment people are actively looking for a ride. This creates the potential to attract new users, generate additional bookings and improve fleet utilization over time.

Every market is different, but many operators see MaaS partnerships as an important part of their long-term growth strategy. 

Launch partner spotlight: ZEUS Mobility

One of the first ATOM Mobility operators to launch through the Umob integration is ZEUS Mobility, an ambitious European e-scooter sharing provider with a strong focus on innovation, a dynamic approach and challenging the established players in the market.

Fittingly, the partnership itself started through the ATOM Mobility network.

ZEUS and Umob first met at an ATOM Mobility event in Riga. While the initial introduction happened during the event, it was over drinks later that evening that the conversation really started.

ZEUS had already come across the Umob brand on mobility vehicles while travelling and had been impressed by the professional approach the company was taking. That recognition quickly turned into a conversation about how both companies could strengthen their propositions by working together.

From there, the integration moved forward quickly. ZEUS describes the preparation and integration process so far as “clean, professional and smooth.”

For ZEUS, the partnership creates an opportunity to strengthen the visibility of its brand, reach new customers and support its wider European growth ambitions.

Following its acquisition of Superpedestrian in May 2026, ZEUS is looking to accelerate its growth throughout 2026 and 2027, with the Umob partnership forming part of that ambition.

“ZEUS is thrilled to be partnering with Umob in European markets. Following our acquisition of Superpedestrian in May 2026, ZEUS is seeking to rapidly grow through 2026 and 2027. This partnership can help to drive this growth and reach new customers in new markets. We look forward to a rewarding partnership.” - Damian Young, ZEUS Mobility

About Umob

One app to ride them all. Umob is an all-in-one mobility platform that brings different mobility providers and transport options together in one app.

Users can find, compare, book and pay for shared bikes, e-bikes, scooters, mopeds, public transport, taxis and other available mobility options through one account and one payment experience. Instead of downloading and registering with a separate app for every provider or every new city, users can open Umob and see the available mobility options around them.

Today, Umob is available in 28+ countries and 300+ cities, giving thousands of users an easier way to access different forms of mobility both at home and while travelling.

Key facts

• One app for different mobility options.
• Find, compare, book and pay in one app.
• Available in 28+ countries and 300+ cities.
• Thousands of users already use the Umob platform.
• Multiple local mobility providers within one user experience.
• The same ride, for the same price as with the local provider.

Ready to expand your reach?

If you're already operating your shared mobility service on the ATOM Mobility platform, connecting with Umob could be the next step toward reaching more users and becoming part of a truly connected mobility ecosystem.

If you're interested in enabling the integration or learning more about how it works, get in touch with our team. We look forward to helping more operators connect, collaborate, and make sustainable mobility easier for everyone.