Blog

Insights and news from the ATOM Mobility team

We started our blog to share free valuable information about the mobility industry: inspirational stories, financial analysis, marketing ideas, practical tips, new feature announcements and more.

Case study

How e-moob became Aruba’s leading scooter operator

🌴 How e-moob became Aruba’s leading scooter operator 🚲⚡ From a Bird partnership in 2020 → to full independence with ATOM Mobility in 2023. Today: 150+ scooters in Aruba + fleet in Costa Rica. ⭐ 4.9/5 ranking on iOS & 4.8/5 on Android.

September 8, 2025

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What began as a local partnership with Bird in 2020 has since grown into a fully independent scooter-sharing business with operations in Aruba and Costa Rica – and soon, mopeds in Spain. At the heart of this shift is e-moob’s decision to take full control of its fleet, its brand, and its technology. That control, Santos says, came with switching to ATOM Mobility.

Launch date: 2020 (with Bird), independent launch with ATOM Mobility in December 2024
‍Country: Aruba and Costa Rica
‍App Store: 4.9 / 5 ⭐
‍Google Play: 4.8 / 5 ⭐
‍Fleet: 150+ scooters in Aruba, smaller fleet in Costa Rica
‍Web page: https://e-moob.com
App Store: https://apps.apple.com/us/app/e-moob/id6642640340
Google Play: https://play.google.com/store/apps/details?id=e.moob.app

In a market as compact and tourism-driven as Aruba, micromobility is a unique challenge. There’s limited space, high operational costs, and intense competition for visitor attention. But for Luis Santos, co-founder of e-moob, it was also the perfect opportunity.

Starting in a market built for tourism

e-moob launched in Aruba, where the economy relies heavily on tourism - over 3 million visitors per year. Almost all of e-moob’s users are tourists, with 99% of rides coming from short-term visitors. The island’s layout and mild weather make it ideal for short scooter trips along the coastline, especially in popular resort areas.

“Aruba is a super small market, and it can get flooded quickly,” says Santos. “We learned from experience that we can’t go beyond 1,000 scooters here. So when we wanted to grow, we had to expand outside the island.”

That led to e-moob’s second market: Tamarindo, Costa Rica – another sunny, coastal town with a young, active tourist crowd. The business model remains the same: light, flexible mobility for short-distance use, tailored to tourism patterns.

Long setup, fast scale

Launching operations in Aruba wasn’t quick. “Before we even started, it took almost a year to get everything ready – registering the company, getting licenses, even just opening a bank account,” Santos explains.

The technical launch also had its challenges. When e-moob moved to its own brand using ATOM Mobility in December 2024, there were initial issues with starting rides due to firmware and hardware compatibility. “Some scooters couldn’t be unlocked properly, and we had a few tough days. But the team at ATOM Mobility helped fix it quickly, and within a week we had everything working smoothly.”

Before launching under the name e-moob, the team operated using their own brand called Evikes on the Bird platform. “That’s how Bird was working with partners back then,” says Santos. “It was our brand, but the operations were fully integrated with Bird’s system.” This setup helped them gain visibility among tourists – especially American visitors who already had the Bird app – but also came with limitations.

Switching to ATOM Mobility: Gaining control

Before launching under their own name, e-moob operated under Bird’s platform. While that brought initial visibility and trust – especially from American tourists who already had the Bird app installed – it came with limitations. All changes, pricing, or refunds had to go through Bird’s team. When parts or new scooters were needed, delays became a serious problem.

Eventually, the lack of flexibility pushed e-moob to go independent.

With ATOM Mobility, Santos and his team gained full control. “Now I can change prices, send bonuses, and refund directly. We also choose and buy our own units from Okai, instead of waiting for Bird. We manage customer service in-house. It’s been a major change.”

The result? e-moob is now operating at nearly the same revenue level with their new ATOM-powered fleet of 160 scooters as they were with their much larger Bird fleet of around 300 to 400 units. “We make almost the same amount of money with half the scooters,” says Santos. “That was an unexpected success.”

Adapting to the local market

Electricity prices in Aruba are high – around 2.5 times higher than in Miami – which directly impacts scooter charging costs. This shaped e-moob’s pricing strategy. Rides cost about $0.56 per minute and $1.07 to unlock, including the local 7% tax. These prices are slightly higher than in mainland U.S. markets but necessary to maintain profitability.

As for user features, subscriptions and loyalty programs haven’t played a big role yet. “Most of our users are tourists – they come, ride, and leave. There’s no long-term user behavior,” Santos explains.

Running the business day-to-day

Santos still handles customer support personally and uses ATOM’s admin tools daily to manage refunds, view ride history, and track issues. “We get very few support emails – maybe 10 to 15 a month, even with thousands of rides. Most issues come from signal delays when the scooters are in sleep mode.”

While e-moob doesn’t rely heavily on heatmaps or demand analytics (the team already knows exactly where to place the scooters in such a small market), the monthly dashboards and ride data remain useful for tracking performance.

Santos is also looking forward to using upcoming feature that allows tagging locations on the map – restaurants, hotels, or partner businesses – to increase visibility and engagement.

Challenges and strategic pivots

One of the biggest challenges came when Bird stopped supplying new hardware. “Our competitors arrived, and we needed new scooters, but Bird couldn’t deliver. We waited over a year, and that’s when we realized we had to build our own brand.”

Buying directly from Okai and using ATOM Mobility gave e-moob independence. It also opened the door to support multiple vehicle types. That’s essential for their next move: launching moped (Vespa-style) sharing in Spain.

“We’re already negotiating with suppliers,” says Santos. “We’re aiming to start next summer in Spain – our first European market. It’s a big step, especially since mopeds are a new category for us. New parts, new maintenance, new challenges. But we’re ready.”

Looking ahead: Europe and beyond

The moped launch in Spain isn’t just about growth. It’s a way to move into more scalable, tourism-driven markets. Aruba has reached its limit, and Costa Rica has proven slow to scale due to logistics and local bureaucracy. Europe offers a more mature market – and new opportunities.

e-moob is also in discussions with local delivery apps for third-party integrations. While current scooter zones are too limited to justify monthly fees, mopeds will expand the service range and open new B2B possibilities.

Santos is also exploring the potential of building stronger local loyalty by partnering with businesses and hotels. It’s a small use case, but one that could help bridge the gap between tourism and local use.

From hobby to ecosystem

Surprisingly, e-moob is a side business for Santos. His main company provides IT infrastructure for hotels and casinos, while he also manages a real estate firm and a smart home business in the U.S.

That existing network actually helped launch e-moob. “We started by placing scooters in private buildings developed by people I already worked with. Public spaces weren’t available at first, so private locations made it possible,” he recalls. “Now, we even have scooter parking inside the Ritz-Carlton and St. Regis hotels.”

Community, growth, and the power of being present

Santos regularly attends industry events like the Micromobility Conference. “It’s small, but valuable,” he says. “Meeting partners in person helps us move deals forward. Last year we made great connections. This year we’re closing our first moped deal because of those conversations.”

For Santos, success is not about buzzwords or fast scaling. It’s about growing smart, solving real problems, and building sustainable operations. “We’re proud of how far we’ve come. We’ve grown the fleet, expanded the business, and made something that works.”

Advice for new operators?

“Get full control from day one. Don’t depend on someone else’s rules,” Santos says. “The more control you have – over the operations, the pricing, the support – the better you can react to what your market really needs.”

With its strong base in Aruba, growing operations in Costa Rica, and exciting plans for Europe, e-moob is not just a scooter company – it’s a case study in smart, independent micromobility growth.

Blog

ATOM Mobility offers an all-in-one mobility Super-app with its brand-new rental module

ATOM Mobility has broadened the scope of its services by adding rental software to its platform. The new module allows car, bike, and scooter rental companies to automate and digitalize their rental business with ATOM Mobility's platform which features digital ID verification, keyless vehicle access, calendar booking and prepayment, automated hand-off inspection, and much more.

November 10, 2022

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ATOM Mobility has broadened the scope of its services by adding rental software to its platform. The new module allows car, bike, and scooter rental companies to automate and digitalize their rental business with ATOM Mobility's platform which features digital ID verification, keyless vehicle access, calendar booking and prepayment, automated hand-off inspection, and much more.

This effectively allows ATOM Mobility customers to create an all-in-one Superapp for the on-demand mobility market, after the company also added ride-hailing/taxi software to its platform earlier in the year which gives companies easy-to-use solution to manage their customers, drivers, and operations, all from one place. The platform can facilitate virtually any vehicle, be it a scooter, bike, car, moped, or even golf cart, for on-demand short-term, one-off trips, as well as for month-long rentals, and everything in between.

It can benefit your mobility business, too

In addition to giving traditional vehicle rentals a simple and highly-efficient way to digitalize their operations and improve customer experience, integrating a rental module also serves to unlock new business opportunities.

Fleet owners can have all the different modes in one app, serving tourists and locals with the types of vehicles and services in need at any given moment, e.g. a scooter for a short trip on a sunny day, a taxi on a rainy one, and a rental car for a weekend getaway. Mobility service providers can mix and match the various modules to suit their offerings. For example, new market entrants can start with one operational model, and diversify their services as they grow by adding other modules to their existing app.

The rental business model doesn't necessarily require adding new vehicles – it has the potential to maximize revenue from existing services. For instance, bike rentals can benefit from adding rental options alongside their on-demand, free-floating model, by allocating part of their fleet for renting purposes. To illustrate, depending on the location, an e-bike could bring in 15-25 EUR when rented for a full day, as compared to an average of 3 EUR per on-demand ride, with one to five uses a day. Accordingly, the rental model can be more profitable for the operator, as well as more convenient for the user, as they get the bike for the full day.

Another chief benefactor of the new rental module is traditional car rental companies. For one, they can digitalize their operations and offer a fantastic, fully digital self-service experience to their customers, making it easier to pick up and drop off vehicles. Service digitalization also enables car rentals to open remote automated branches by partnering with hotels, parking lot owners, gas stations, etc. This may imbue extra convenience in your operations, as clients don't have to travel halfway across the city just to pick up their vehicle.

A solution that works for everyone

As with previous products, the rental module is fully white-label, allowing the app to be customized with your brand design and colors. All whilst offering a smooth and convenient in-app rental experience for your customers.

With ATOM Mobility's rental module, operators will also gain access to a powerful dashboard for managing their fleets, bookings, and customers. In it, you may:

Track vehicle information in real-time, e.g. for cars – location, errors, battery/fuel level, odometer data, engine status, door status, and more,
Set up your preferred pricing system, be it fixed, hourly, daily rental, distance-based, or otherwise,
Get reports and analyses on everything from users and revenue to the utilization of vehicles by different periods, vehicle models, and locations,
And more.

ATOM Mobility's all-in-one platform is the first of its kind, offering operators an opportunity to provide an excellent mobility service to their local community and visiting tourists. By listening to its customers and staying a few steps ahead of the market, ATOM was able to create a comprehensive, all-inclusive SuperApp. Accordingly, all components integrate seamlessly ensuring a smooth, hiccup-free, and user-friendly experience for both operators and their customers.

Learn more about different solutions and modules:

Vehicle sharing module (on-demand, mostly short trips): https://atommobility.com/products-share
Rental module (pre-booking, mostly weekly and monthly rentals): https://atommobility.com/products-rent
Ride-hailing/taxi module: https://ride.atommobility.com

Let us show you how it all works – head over here to request a demo and we'll get back to you as soon as possible.

Case study

How Vift grew their taxi business through digitising with ATOM Mobility

Vift digitalized taxi business with the support of ATOM Mobility

How Vift grew their taxi business through digitising with ATOM Mobility

“Using ATOM Mobility's platform, we were able to open up our taxi business to an entirely different target market – younger people. We've been able to offer a more simplified booking process to continue offering quality service to our customers...”

October 26, 2022

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Experience in the taxi business: 6 years
Country: Sweden
Web page: https://viftmobility.com
App store: https://apps.apple.com/vn/app/vift/id1631027113
Google Play: https://play.google.com/store/apps/details?id=vift.app

As engineering students in the Swedish city of Örebro, just west of Stockholm, the Zindi brothers saw market demand and decided to launch their own taxi company. Starting six years ago, the business has grown to account for 8% of the local taxi market, attracting a higher-end clientele.

One year ago, founder and CEO Jamal Zindi was looking for opportunities to further grow his business. At the time, Vift operated as a classical taxi company – based on receiving phone calls and dispatching drivers. By using the ATOM Mobility platform, he was able to launch his own dedicated mobile app, which clients could use to directly order and pay for their taxis.

The effect of digitising his business was immediate – Jamal shares that they have received a considerable boost to business, as it opens the door to a new target audience. He shares that human behaviour regarding booking has changed. Many young people don't like picking up the phone to make a taxi booking, or people sitting in meetings aren't able to make a call. Having an app to offer makes all the difference.

Quality as a North Star

Jamal shares that throughout all of his journey as an entrepreneur, his guiding principle has always been to offer the best possible quality to clients.

“In the services sector, it's not about who offers it cheaper, it's who serves their clients better. We offer better cars, better drivers, better customer experience. If you do it better, people will be willing to pay a premium,” explains Jamal.

In the early days, Vift's differentiating factor was an improved experience. They, and their drivers, were from an academic background. They were younger than most taxi drivers in Örebro at the time, which Jamal considered an advantage. They were able to bring an improved customer experience to their clients, which was appreciated.

They aren't in a hurry to expand in size or geography. Jamal emphasises that they're looking to build a solid foundation and only then expand upon that.

“We don't want to start with too many cars. Our strategy is to build up the business in stages. Because if the foundation is strong, you will not fall. Once you have a system in place, it's easier to go to other cities.”

Vift has its own fleet of cars, and, using the ATOM Mobility platform, it can now onboard other drivers onto its platform. Though they're not in a hurry – they're establishing quality first and then will look beyond their borders.

Locally-owned as a key differentiator

The city of Örebro does not lack in its fair share of taxi sharing apps. They have Bolt, Uber, and others. But what Vift can offer and Uber can't, is hyper-local customer service – both for drivers and for end-customers.

“There are Bolt and Uber, they drive very cheaply. But the management and owners are not in Sweden. So if you have a question, you won't receive a response that fully understands your situation. People appreciate that we're from Sweden, that they can contact us, and that they can receive a response in their own language,” comments Jamal.

Using their competitive advantage, they believe that in just 2 years, they will be the biggest company in Örebro. And after that, they'll replicate their experience in other cities, still based on quality-over-quantity.

The secret to surviving in the taxi business – thinking 10 years ahead

One thing that sets Vift apart from traditional taxi services is their future-oriented mindset. Jamal shares that when making business decisions, he thinks about what will be relevant in 5-10 years' time. This way, he's able to stay ahead of the competition, and relevant to his customers.

One way this comes across is in the vehicles they choose.

“Right now, all of our cars are hybrid. But very soon we'll be switching to a fully electric vehicle fleet. It's the better choice – for business, for the environment. That is where mobility is heading, and that's where we have to be as well.”

When asked about his tips for other entrepreneurs looking to start their own taxi business, Jamal stays true to his values:

“Constant development. Professional standards. Work with the heart. Quality is what matters. Consider the future – if you only do things for today, then you'll fall down.”

Through working together, Vift has significantly increased its demand and revenue. Laying the strong foundation for digital services, Vift can now continue to build out the business and reach its goals of dominating the local market and expanding past its borders.

Learn more about ATOM Mobility ride-hailing and taxi platform here: https://ride.atommobility.com

Blog

ATOM Mobility Hub venture-building program selects 12 promising teams

Back in August, together with innovation management company Helve, we launched the open call for ATOM Mobility Lab, a FREE venture-building / accelerator program helping ambitious entrepreneurs to build mobility companies from ZERO in just 9 weeks. Along with October, comes the beginning of our 9-week program. Out of more than 100 applications, we have selected 12 teams from 11 countries developing various shared mobility, ride-hailing, and on-demand services. It's about time you meet them!

October 13, 2022

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Back in August, together with innovation management company Helve, we launched the open call for ATOM Mobility Lab, a FREE venture-building / accelerator program helping ambitious entrepreneurs to build mobility companies from ZERO in just 9 weeks. Along with October, comes the beginning of our 9-week program. Out of more than 100 applications, we have selected 12 teams from 11 countries developing various shared mobility, ride-hailing, and on-demand services. It's about time you meet them!

Aver Mobility (Bulgaria) 🇧🇬

The utilitarian approach to shared mobility.

Aver Mobility is a car sharing company that’s involved in solving urban mobility challenges. Their mission is widening the adoption of shared mobility with greener means of transportation in Eastern Europe without requiring anyone to step out of their cars. As we all know the personal car is an irreplaceable limb for the average Eastern European. Aver Mobility knows that they couldn't influence that. They don’t want to do so, either. They want to step on that assumption but make it greener. The company will launch with a 100% EV fleet in Sofia (Bulgaria) and plans on replicating the same utilitarian approach while exporting the operational model in the rest of Eastern Europe.

ChargeM (Germany) 🇩🇪

All-inclusive Shared Micro-Mobility System for A2A models

ChargeM provides an end-to-end solution for you guests, employees, and tenants: E-Scooter, wireless charging station, app, labeling, and operations. The company allows locations to passively provide an extra mobility solution to profit from every ride.The system comes with a wireless charging infrastructure for shared e-scooters to significantly reduce costs for collecting/ swapping and recharging of the vehicles. Their automated charging solution will allow providers to reach profitability sooner and make micromobility more sustainable - ecologically, economically, and socially.

Dodai (Ethiopia) 🇪🇹

Affordable mobility ownership in Ethiopia

Dodai is an asset financing platform that offers underbanked customers access to life-enhancing products, and services. The company provides affordable mobility ownership for Ethiopian gig workers who intend to increase their earnings and comfort through the financing of electric two wheelers.

Drop (Romania) 🇷🇴

Electric last-mile deliveries

Drop is a one-stop-shop solution, which not only offers delivery as a solution, but covers a large range of other services such as rider supply management, operational lease and rental options for EVs and LEVs, micro fulfillment as a service, and OOH delivery.

EcoTaxi (Estonia) 🇪🇪

Safe, inclusive, and sustainable mobility

EcoTaxi is the first inclusive and sustainable logistics company in the Baltics that intends to solve emission problems by providing a platform for sustainable vehicles only. Their platform will actively reduce male to female assault by onboarding more female drivers and make accessibility easier for differently-abled persons. ExoTaxi's customers are people who care about the planet and are interested in using sustainable methods to get to wherever they need to go.

Greenclick (US) 🇺🇸

Disrupting over-the-counter desks with technology

Greenclick is scaling the on-site car rental market at hotels where >1% in the US offers car rental services out of 70k hotels. They're carving out a new car rental market by solving congestion, long lines and waiting at airports, and serving guests when all rental locations close, disrupting over-the-counter desks with technology. With their vertical, they're accelerating the adoption of electric vehicles and providing a broad consumer market with their first test drive of an electric car.

JETT (France) 🇫🇷

Rental subscription service without commitment

JETT is an e-moped rental subscription service without commitment. An easy and flexible, weekly or monthly, plan with no hidden or sign-up fees! They handle everything: insurance, maintenance, helmet, and even delivery to your doorstep! You just have to enjoy your own JETT!

MaaS in Tourism (Greece) 🇬🇷

Mobility app for tourists and citizens to use at their destination

MaaS in Tourism company’s app will integrate all the means of transport that are available in the tourist destination that will be developed with the main goal to minimize the use of cars with carbon emissions. They also want to promote the use of public transport combined with other eco-friendly mobility choices such as electric scooters or bikes. This will be a g2c/b2c product and the target group will be mostly municipalities in Greece that are tourist destinations and offer a variety of means of transport and services around mobility. The company wants to make the citizens love their city more and the tourists to enjoy their vacation in a more sustainable and fun way.

MobiEV (Egypt) 🇪🇬

Bringing micro-mobility and convenience to Egypt

MobiEV is on a mission to bring EV Micro-mobility to the Egyptian market of 100 million residents and 13 million annual tourists. Their aim is to pair convenience and pleasure into the service by strategically placing EVs servicing commercial and tourist hotspots. MobiEV will leverage technology, competitive energy prices, and 350 days of sunshine to provide sustainable shared mobility to their customers.

SHRINK Scooters (UK) 🇬🇧

The UK’s first student-run socially conscious scooter sharing platform

SHRINK Scooters are the UK’s first student-run socially conscious scooter sharing platform integrating students living in the peripherals of Durham city into university life. The company plans to involve a fleet of 30-40 scooters to begin with and are currently exchanging discourse with the University and, with the support of numerous consultants, are preparing to tackle the challenge of obtaining a license form the Council.

Sun Spirit (Latvia) 🇱🇻

Bringing sustainable water traffic to RigaSun Spirit believes that Riga has a resource that has not been properly used - the river Daugava. They want to build green, energy-powered, odorless, noiseless, modern, and sustainable traffic within the river and make it enjoyable for city residents and guests. Book on-the-go and hop-on or off whenever you want.

Swap-City (Latvia) 🇱🇻

Compact car-sharing at the lowest prices

Swap-City is a service based in Riga that specializes in electric car sharing, using only unique compact cars with swappable batteries. This makes these cars always available, never out of power. Most exterior and interior spare parts are made by a 3D printer. Light and small two-seater cars that can travel a distance of up to 150km. They bring the most compact cars, at the lowest prices!

During the next 2 months, these 12 teams will work closely together with our lead mentors Johanna Braun and Mario Gamper to successfully launch their businesses at the end of the program. The program will conclude with a demo day on December 1 (16:00 CET), during which, the teams will present their progress and business plans to a panel of jurors to battle for prizes in the value of up to 30k EUR provided by ATOM Mobility, Funderbeam, KNOT, ACTON, Fluctuo, Sumsum, and movmi.

Case study

Why Go Green City chooses ATOM Mobility

Go Green City quickly landed with ATOM Mobility as it met Jose's criteria – professional, responsive, and not too big. The two companies have been working together ever since, with a shared outlook toward the future.

Moped-sharing company operating in several cities across Switzerland.

October 10, 2022

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“Being small allows Go Green City to be responsive and offer solutions tailored to a particular environment. Flexibility and agility are our advantages and that's why I wanted a software partner with the same qualities” – Jose Tavares, the founder and CEO of Go Green City, explains why he chose to partner with ATOM Mobility.

Launch date: August 2021
Country: Switzerland
Fleet size: 200 e-mopeds
Web page: https://go-greencity.ch
App Store: https://apps.apple.com/ch/app/id1583947739
Google Play: https://play.google.com/store/apps/details?id=ggc.app

Jose began building Go Green City, a Swiss electric moped sharing company, with another well-known software provider on the market. Still, he quickly grew disillusioned after experiencing delays in communication and a generally passive attitude. Moving quickly is a key advantage of starting a new enterprise, and being held back by outside parties was unacceptable. This became clear early on in Jose's journey, when he was still just validating the viability of his solution.

“The initial partner company was just too big and took too long to react,” explains Jose. “I wanted a partner that can match my pace and with whom I could establish strong foundations for a long-term partnership.”

After tasking his son with finding an alternative provider, Go Green City quickly landed with ATOM Mobility as it met Jose's criteria – professional, responsive, and not too big. The two companies have been working together ever since, with a shared outlook toward the future, and, as they say, the rest is history.

It's not about getting from A to B, but rather from B to C

For Jose, Go Green City is about giving back. Having had a career in the automotive industry for most of his life, Jose wanted to create something that improves the lives of city folk and helps the environment. An electric alternative for urban last-mile mobility is his answer.

“We considered and tested electric car sharing and scooters, before landing on mopeds. The problem I wanted to solve was to get people from B to C. Not A to B, because I would compete against public transport and create more traffic and congestion. I firmly believe that public transport is the best and greenest solution that should serve as the backbone of urban transit,” says Jose. “That's why I'm focusing on a last-mile solution. My goal is to get people into the bus and then onto the electric moped, rather than replace the bus.”

Go Green City started operating in 2022 and today its 200 e-mopeds have done over 120,000 km inside the city with zero emissions. But for Jose, that's just the beginning. Looking to grow his fleet more than tenfold and launch next year in Portugal, Jose is steadily carving out his place in urban mobility through smart partnerships and sheer grit.

A one-man army

Jose has built Go Green City from the ground up almost single-handedly. Up until now, the company's operations were virtually 100% outsourced, save for the considerable efforts of Jose himself. “I've done my job when I can go on a vacation and everything runs smoothly without me,” Jose shares.

Today, Go Green City demands around 2 hours of Jose's time a day, but this is the result of 5 years of hard work and long nights. “To be a good leader, even to freelancers, you have to know every nook and cranny of the business and have to be willing to do the hard work yourself. You can't ask more of others than you do of yourself.”

Over the years, there have been a lot of hiccups – from vehicle hacks to delivery problems due to the Suez canal's blockage – but having trusted partners at your side and extensive industry knowledge helped Jose navigate all the ups and downs right up until the launch and beyond.

The launch of Go Green City happened without much fanfare. The idea was to launch smoothly and quietly, to avoid antagonizing competition and give citizens the opportunity to discover the advantages of Go Green City themselves. It was a tremendous success that was quickly amplified further through word-of-mouth marketing.

People were eager to engage with the new and convenient e-mopeds and became loyal customers once they discovered that it was the cheapest mobility option available. This also encouraged people to share feedback, all of which was quickly managed on the other end by Jose himself to further improve the service and foster a sense of community.

“I wanted people to feel heard and make them feel like a part of the business. That's why I always ended my communications with 'Thank you for being part of our club' and that really resonated with people.”

Nuggets of wisdom for aspiring entrepreneurs

After an illustrious 30-year career in the automotive industry and a strong start with Go Green City, Jose's advice to future entrepreneurs is “don't talk, just do it”. Don't tell people where you are going, but announce when you've arrived.

“Sharing your plans and ambitions will only make people question you and you'll spend a lot of energy and time arguing and justifying yourself to friends, family, and partners,” explains Jose. “Sometimes, don't even tell your wife”.

“People have amazing ideas and initiatives, but they seek validation and support from acquaintances who can never really give you what you need. Usually, they just make you question yourself. Instead, just do it. Try. Even if you fail, the most important thing is that you've learned and you'll do better next time,” concludes Jose.

Thanks to an alignment in business philosophies, ATOM Mobility and Go Green City collaborate like a well-oiled machine. And Jose can continue his entrepreneurial mission of improving the lives of travelers and contributing to the well-being of the environment.