Insights and news from the ATOM Mobility team

Knowing where customers need vehicles, keeping field teams productive, and giving riders reasons to return are everyday priorities for mobility operators. Every month, ATOM Mobility ships 7-15 new features, alongside smaller improvements and fixes. Here are five highlights from our recent releases - and how they can help operators improve fleet performance and the customer experience.

1. See where demand goes unmet

A customer opens your app, finds no vehicle nearby, and leaves. Your ride history alone won’t show you that missed opportunity.

The Unmet Demand heatmap highlights areas where users open the app but cannot find an available scooter, bike, or car within 1000 metres radius. Beyond colour-coded hexagons, on zoomed in view it shows the number of unique users who searched for a vehicle in each area without finding one nearby.

Use these insights to identify gaps in fleet coverage, prioritise rebalancing, and assess potential parking locations. Alongside seeing where rides happen, you can now understand where potential demand goes unmet.

2. Automatically create tasks when vehicles need attention

Keeping a fleet ready for customers means staying on top of maintenance, charging, refuelling, and service quality. As your fleet grows into hundreds of vehicles, manually tracking when each vehicle needs attention becomes increasingly time-consuming.

Task Manager automations turn vehicle usage, condition, and ride feedback into actionable tasks. Operators can configure tasks to be created:

After a defined number of rides, kilometres, or hours.
When battery or fuel levels fall below a chosen threshold.
When the average rating of the last three rides falls below a set value.
When the average distance of the last three rides falls below a set value.
When a vehicle enters Rebalancing status.

These rules can support routine maintenance, trigger charging or refuelling tasks, and flag vehicles for inspection after low ratings or unusually short rides. For rebalancing tasks, if a customer uses the vehicle before collection, the task is automatically removed. This reduces manual monitoring and helps your team respond to vehicles that need attention.

3. Understand how your field operations perform

How long do tasks take? Where does your team spend its time? Which operational bottlenecks need attention?

New Shifts and Operator Performance views give vehicle sharing and digital rental operators visibility into shift status and duration, distance driven, completed tasks, and average time per task.

Managers can use these insights to investigate delays, improve routes, and identify training needs. For example, longer task completion times could prompt a closer look at travel distances, workload, or the processes used at each location. Comparing results alongside task types and working conditions helps turn performance data into practical operational improvements.

4. Give frequent riders more reasons to return

Different customers have different riding habits. Your subscriptions should reflect that.

ATOM Mobility now supports two additional subscription types:

Percentage discount subscriptions: apply a fixed percentage discount to eligible trips during the subscription period.
Fixed ride fee subscriptions: give qualifying trips up to a specified duration a flat price.

These options let operators design offers around frequent riders and short-distance commuters. For example, you could offer subscribers a percentage discount on eligible rides or a predictable flat fee for qualifying short trips. Operators gain more flexibility to test offers that encourage repeat usage while fitting their pricing strategy.

5. Keep ride information visible on the lock screen

Checking an active trip should be simple.

Live Activity lets customers view key ride information directly on their phone lock screen without repeatedly opening the app. Depending on the service, this can help them follow an active ride or a driver’s arrival.

Making this information readily accessible gives customers a more convenient way to stay informed throughout their journey.

Put these features to work for your fleet

These five releases are part of ATOM Mobility’s ongoing product development, helping operators identify unmet demand, automate routine coordination, understand field-team performance, and improve the customer experience.

Exploring software for your mobility business? Book a demo to see how ATOM Mobility can support your fleet, team, and customers.
Explore more product updates at https://www.atommobility.com/atomupdates

Lime improved GPS. But parking compliance may need more than that

Lime improved GPS from 12m to ~1.5m accuracy - a big step forward for micromobility. 🚀 But parking compliance isn’t just about knowing where a vehicle is - it’s about proving it’s parked correctly. Real-world pilots (like Prague) show that physical verification (e.g. Bluetooth beacons) can significantly outperform GPS when it comes to actual compliance.

March 25, 2026

Lime just raised the bar for GPS-based parking compliance. But the bigger question is this: when cities want verified parking, is better GPS enough, or do operators need physical proof? That question matters more than ever.

Lime’s new LimeBike rollout in the UK comes with a major location upgrade. Lime says its new bikes can locate themselves to within 1.5 metres, a significant improvement from the roughly 12.3 metres typical in dense urban environments (this means that based on GPS data, a vehicle can be up to 12 meters farther or closer than the reported GPS location. Now this error is just 1.5 meters). That is real progress.

Lime’s upgrade is a meaningful step forward for GPS-based positioning. At the same time, cities are increasingly looking beyond positioning accuracy toward verifiable parking compliance.

Why this matters

Cities are becoming much less tolerant of parking disorder. In Kensington & Chelsea, the council seized 1,000 rental e-bikes by November 2025 and collected more than £81,000 in charges from operators.

That is the real backdrop for every operator today:

stricter enforcement
more political pressure
less room for ambiguity

So yes, better GPS is good news. But it does not automatically mean cities will see parking as “solved.” A vehicle may be near a bay, beside a bay, or slightly outside it. In dense urban areas, that difference matters. Traditional GPS struggles there because of building interference, blocked satellite visibility, and signal reflections.

So the strategic question is no longer:
“Can we improve GPS?”

It is:
“What kind of system gives cities enough confidence to enforce parking rules fairly and consistently?”

What the Prague pilot showed

A European Commission-backed pilot in Prague tested a different approach: Bluetooth-based parking verification.

Across 25 parking locations and 989 parking events, the results were clear:

90.6% success rate for SparkPark (Bluetooth infrastructure)
38.4% success rate for GPS/GNSS positioning
Technology readiness advanced from TRL 6 to 8/9

When the goal is verified parking inside a defined zone, infrastructure-based validation can significantly outperform vehicle-only (GPS) positioning.

GPS improvement vs physical verification

Lime’s move shows how far vehicle-side intelligence is improving. SparkPark points to a different model: verify the parking zone itself.

That distinction matters.

GPS estimates where the vehicle is
Infrastructure confirms whether it is correctly parked

Those are fundamentally different approach.

Why cities may prefer the second path

One of the key findings from the Prague pilot is not just technical - it is institutional. Cities often rely on operator-provided data to assess compliance. That creates a trust gap. What cities increasingly want:

independent verification
reliable compliance data
less reliance on operator-reported positioning

This is why the conversation is shifting from “better accuracy” → “verifiable proof.”

What this means for ATOM Mobility partners

Parking compliance is becoming more important than ever:

permit approvals
permit renewals
daily operational performance

Operators who can demonstrate verifiable compliance may have a clear advantage.

With ATOM Mobility, partners can explore:

integration-ready compliance workflows as ATOM Mobility already implemented bluetooth-based parking verification together with SparkPark
futher support for infrastructure-based validation like SparkPark
10x faster deployment without full fleet replacement

Instead of waiting for hardware cycles, operators can move faster and adapt to changing city expectations.

Lime deserves credit for pushing GPS accuracy forward. It is a meaningful step for the industry. But the Prague pilot highlights something equally important:

Micromobility parking may not be solved by better positioning alone. It may also require verification.

Not:
“Where is the vehicle likely parked?”

But:
“Can this parking event be verified with confidence?”

Final thought?

The future of parking compliance is likely evolving across two complementary paths:

Path 1: improve GPS accuracy
Path 2: implement physical verification

The first makes parking smarter. The second makes it more reliable and verifiable.

And in regulated urban mobility, confidence and trust often matter as much as precision.

Want to explore how ATOM Mobility can support stricter parking compliance workflows and how SparkPark technology works alongside the ATOM Mobility platform? Get in touch with our team to discuss integration options and city-facing parking control setups.

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Sources:

Lime GPS upgrade announcement:
https://www.smartcitiesworld.net/micromobility/new-lime-bike-upgrade-to-hit-uk-streets-this-month-12568

West Midlands LimeBike rollout:
https://www.wmca.org.uk/news/new-limebike-to-launch-in-west-midlands/

Kensington & Chelsea enforcement data:
https://www.rbkc.gov.uk/newsroom/1000-e-bikes-seized-borough

Prague SparkPark pilot (EIT Urban Mobility):
https://marketplace.eiturbanmobility.eu/best-practices/high-precision-parking-for-shared-micromobility-in-prague

SparkPark:
https://sparkpark.no

ATOM Connect 2026: Bringing the shared micromobility industry together

The micromobility industry doesn’t need another generic mobility conference. 🚫🎤 It needs real conversations between operators who are actually in the field. ⚙️ That’s exactly what ATOM Connect 2026 is built for. 🎯🤝

February 25, 2026

The shared mobility industry is evolving rapidly. Operators are navigating scaling challenges, regulatory complexity, hardware decisions, fleet optimization, and new integration models, all while aiming for sustainable growth.

That’s exactly why ATOM Mobility is organizing ATOM Connect 2026.

Our previous edition of ATOM Connect brought together professionals from the car sharing and rental industry for focused, high-quality discussions and networking. This year, we are narrowing the focus and dedicating the entire event to one fast-moving segment of the industry: shared micromobility.

ATOM Connect 2026 is designed specifically for operators, partners, and decision-makers working in shared micromobility. It is not a broad mobility conference or a public exhibition. It is a curated space for industry professionals to exchange practical experience, insights, and lessons learned.

On May 14th, 2026 in Riga, we will once again bring the community together, this time with a clear focus on micromobility.

What to expect

This year’s agenda will address the real operational and strategic questions shaping shared micromobility today:

Scaling fleets sustainably
Multi-vehicle operations beyond scooters
Regulatory cooperation and long-term city partnerships
Data-driven fleet optimization
MaaS integration and ecosystem collaboration
Marketing and automation for growth

As usual, we aim to host both local and international operators from smaller, fast-growing fleets to established large-scale players alongside hardware providers and ecosystem partners.

On stage, you’ll hear from leading shared mobility companies - including Segway on hardware partnerships, Umob on MaaS integration, Anadue on data-driven fleet intelligence, Elerent on multi-vehicle operational realities and more insightful discussions.

The goal is simple: meaningful discussions with people who understand the operational realities of the industry.

A curated, industry-focused event

ATOM Connect is free to attend, but participation is industry-focused (each submission is manually reviewed and verified). We are intentionally keeping the audience relevant and aligned to ensure high-quality conversations and valuable networking.

If you work in shared micromobility and would like to join the event, you can find the full agenda and register here:
👉 https://www.atommobility.com/atom-connect-2026

In the coming weeks, we will be revealing more speakers and additional agenda updates. We look forward to bringing the industry together again.

Unmet demand heatmap: Turn missed searches into measurable revenue growth

📉 Every unmet search is lost revenue. The unmet demand heatmap shows where users actively searched for vehicles but none were available - giving operators clear, search-based demand signals to rebalance fleets 🚚, improve conversions 📈, and grow smarter 🧠.

February 17, 2026

Fleet operators don’t lose revenue because of lack of demand - they lose it because demand appears in the wrong place at the wrong time. That’s exactly the problem the Unmet demand heatmap solves.

This new analytics layer from ATOM Mobility shows where users actively searched for vehicles but couldn’t find any within reach. Not guesses. Not assumptions. Real, proven demand currently left on the table.

What is the unmet demand heatmap?

The unmet demand heatmap highlights locations where:

A user opened the app
Actively searched for available vehicles
No vehicle was found within the defined search radius

In other words: high-intent users who wanted to ride, but couldn’t. Unlike generic “app open” data, unmet demand is recorded only when a real vehicle search happens, making this one of the most actionable datasets for operators.

Why unmet demand is more valuable than app opens

Many analytics tools track where users open the app (ATOM Mobility provides this data too). That’s useful - but incomplete. Unmet demand answers a much stronger question:
Where did users try to ride and failed? That difference matters.

Unmet demand data is:

✅ Intent-driven (search-based, not passive)

✅ Directly tied to lost revenue

✅ Immediately actionable for rebalancing and expansion

✅ Credible for discussions with cities and partners

How it works

Here’s how the logic is implemented under the hood:

1. Search-based trigger. Unmet demand is recorded only when a user performs a vehicle search. No search = no data point.

2. Distance threshold. If no vehicle is available within 1,000 meters, unmet demand is logged.

The radius can be customized per operator
Adaptable for dense cities vs. suburban or rural areas

3. Shared + private fleet support. The feature tracks unmet demand for:

Shared fleets
Private / restricted fleets (e.g. corporate, residential, campus)

This gives operators a full picture across all use cases.

4. GPS validation. Data is collected only when:

GPS is enabled
Location data is successfully received

This ensures accuracy and avoids noise.

Smart data optimization (no inflated demand)

To prevent multiple searches from the same user artificially inflating demand, the system applies intelligent filtering:

- After a location is stored, a 30-minute cooldown is activated
- If the same user searches again within 30 minutes And within 100 meters of the previous location → the record is skipped
- After 30 minutes, a new record is stored - even if the location is unchanged

Result: clean, realistic demand signals, not spammy heatmaps.

Why this matters for operators

📈 Increase revenue

Unmet demand shows exactly where vehicles are missing allowing you to:

Rebalance fleets faster
Expand into proven demand zones
Reduce failed searches and lost rides

🚚 Smarter rebalancing

Instead of guessing where to move vehicles, teams can prioritize:

High-intent demand hotspots
Time-based demand patterns
Areas with repeated unmet searches

🏙 Stronger city conversations

Unmet demand heatmaps are powerful evidence for:

Permit negotiations
Zone expansions
Infrastructure requests
Data-backed urban planning discussions

📊 Higher conversion rates

Placing vehicles where users actually search improves:

Search → ride conversion
User satisfaction
Retention over time

Built for real operational use

The new unmet demand heatmap is designed to work alongside other analytics layers, including:

- Popular routes heatmap
- Open app heatmap
- Start & end locations heatmap

Operators can also:

Toggle zone visibility across heatmaps
Adjust time periods (performance-optimized)
Combine insights for strategic fleet planning

From missed demand to competitive advantage

Every unmet search is a signal. Every signal is a potential ride. Every ride is revenue. With the unmet demand heatmap, operators stop guessing and start placing vehicles exactly where demand already exists.

👉 If you want to see how unmet demand can unlock growth for your fleet, book a demo with ATOM Mobility and explore how advanced heatmaps turn data into decisions.

🚀 New feature alert: Web-booker for ride-hailing and taxi operations

🚕 Web-booker is a lightweight ride-hail widget that lets users book rides directly from a website or mobile browser - no app install required. It reduces booking friction, supports hotel and partner demand, and keeps every ride fully synced with the taxi operator’s app and dashboard.

February 9, 2026